Fashion Clothing Research Articles

Factors determining fashion clothing interest and purchase intention: A study of Generation Z consumers in India

This research provides a framework of factors determining clothing interest and subsequent purchase motivation of Generation Z consumers in India. The predictors of young consumers’ clothing interest are uniqueness, self-concept, brand image, word of mouth and perceived quality, with price consciousness moderating the interaction between clothing interest and purchase intention. The study employed structural equation modelling to analyse data collected via a self-administered questionnaire from 211 consumers across India aged 18–24. The resultant model established the role of uniqueness, self-concept and brand image as significant predictors of clothing interest, which influenced consumers’ purchase intention positively. Both word of mouth and perceived quality have a low impact on the fashion clothing consumption of young consumers. The moderating role of price consciousness was also not established indicating that young consumers would go ahead with their clothing purchase if they develop an interest in it, regardless of the price. As the results confirmed the role of uniqueness, self-concept and brand image on clothing interest, which in turn influence consumers’ purchase motivation, this study throws significant insight on factors, which determine young consumers’ clothing interest. The research will hence enable clothing brands to develop strategies, which fit the young consumers’ values and appeal to their aspirational lifestyle, influencing their purchase motivation and brand loyalty in return.

Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption

The textile and apparel industry is widely recognized for its negative impact on the environment and society, and China is one of the largest fashion-consumption markets worldwide. There has been a growing awareness and effort to address these concerns in China, and Chinese Gen-Z consumers are playing a crucial role in shaping sustainable practices. This study aimed to identify and profile Gen-Z consumers with substantial engagement in sustainable fashion consumption in China. Data were collected from 292 Chinese Gen-Z adults from three major cities, Beijing, Shanghai, and Guangzhou, using a convenience sampling strategy and the snowball approach. Cluster analysis was employed, and two groups were identified: passionate eco-conscious consumers and indifferent fashion consumers. Multivariate Analysis of Variance (MANOVA) and the Crosstabs approach were utilized to examine the differences between the identified groups. The results revealed that passionate eco-conscious consumers valued classic design, high quality, and versatility, would like to pay more money for high-quality fashion clothing, and expressed their uniqueness through their fashion choices compared to indifferent fashion consumers. They actively sought sustainability knowledge and preferred supporting physical stores that sell second-hand clothing. Female Gen-Z consumers demonstrated a greater inclination towards sustainable fashion consumption in comparison to their male counterparts. A persona of Chinese Gen-Z consumers with high-level involvement in sustainable fashion consumption was created and presented for better marketing to Gen-Z consumers in China.

Consumer Psychology and Behavior of Women of Different Ages in Online Clothing Consumption

By analyzing the customer's product evaluation (n=1,173) of women's clothing orders on an online shopping platform, this paper studies the preferences of women of different age groups (younger group aged 20-40 years and elder group aged 60-80 years) for different types of clothing purchasing behaviors. The hypothesis considered in our study is for younger group, they are more inclined to buy fashionable and good-looking clothes. For the elderly, they pay more attention to the comfort when measuring a piece of clothing. We test this hypothesis at two levels: We conduct a textual analysis of 1,173 data from LIWC's custom dictionary on the two most obvious characteristics of clothes, the appearance and comfort of clothes. And conduct custom dictionary analysis on the dressing scenes of different groups. Our results show that age is negatively related to the emphasis placed on clothing choices, with the older group placing even more importance on the appearance of clothing than the younger group. It could also be explained that the older group would choose clothes that look prettier rather than those that are comfortable to wear, since they would be involved in more special occasions instead of comfortable clothing for casual scenes. This paper will also discuss the relationship between the purchasing behavior of women of different ages and consumer psychology, aiming to find the change of the consumption pattern of women of specific age groups on the online shopping platform. The study provides meaningful insights on e-commerce, consumer behavior, fashion industry.

Online Luxury Resale Platforms and Customer Experiences: A Text Mining Analysis of Online Reviews

There are long-standing arguments that challenge the resale business as a circular fashion model. Considering the whole fashion industry and market, luxury resale is still quite small. To scale the industry, it is critical to attract more consumers to embrace fashion resale and circular fashion. However, many of the customers most likely to embrace resale might have already opted into the market, indicating that online or in-store resale businesses are competing for a limited pool of customers. As a result, it is challenging for the industry to scale. Therefore, it is imperative to understand how consumers engage with luxury resale platforms, what value they are looking for, and to what degree resale customers’ desires for fashion clothing and sustainability can be met in a reconciling manner. Such understanding will facilitate luxury resale platforms to grow their customer base and scale up the industry. This exploratory study focuses on understanding online luxury platform customers and their consumption experience to determine what key attributes affect customer value and engagement. The research explores customer experience using a text-mining approach to provide answers to identified research questions: (1) How do online luxury resale platforms provide customer value to buyers and sellers? What are the driving values for consumers to buy or sell pre-owned products? (2) Are there any issues regarding buying and selling pre-owned products using online luxury resale platforms? (3) Does sustainability play a role in individuals’ consumption using online luxury resale platforms? The article discusses the implications of the study, its limitations, and future research directions.

The Research on the Characteristics and Development Trend of Futuristic Style Clothing

Futuristic fashion style has been an enduring design style in the field of fashion design since its appearance in the 1960s.Whether it is futuristic fashion clothing or futuristic style, it has unique characteristics and development history. Exploring its characteristics and future development trends has certain value for grasping the popularity of elements and people's aesthetic concepts.In recent years, futuristic styles have frequently appeared in major fashion weeks. Its design elements have been widely used in modern clothing and become a unique fashion trend.This paper takes futuristic fashion style clothing as the research object, explores its development history and fashion characteristics, and analyzes the application and innovation of futuristic style elements in clothing design.Through the research results, its find that the basic characteristics of futuristic style clothing include sense of science and technology, diversified modeling style, color diversity, diversified materials and processes.The author hopes that this research can provide some contributions for future scholars.

Modeling in the Fashion System: Trends and Means of Communication

This study has two purposes: to highlight the basic definitions of modeling as a fashion industry component and to analyze the experience of personalization and co-creation of a designer and a clothing demonstrator model. The research methodology. Analytical, comparative, biographical, systematic, historical, and chronological methods have been used in the research, which made it possible to outline the degree of demonstrator models influence on the fashionable clothes representation and consumption and on the fashion aesthetic ideals formation. Methods of observation and generalization have been applied to determine modern development trends and communication means of modeling. The scientific novelty is in the distinguishing of modeling as the fashion system component and an independent direction of the research; in revealing the approaches of prominent foreign and Ukrainian designers regarding model selection and the way of new clothing developments representation; the identification and analysis of communication means of modeling – personification and co-creation of a designer and a clothing demonstrator model. It has been proved that the costume personification with the help of external plastic and personal features and qualities of the model-demonstrator is the prerequisite for the fashionable clothes successful promotion and consumption on the examples of the work experience of Christian Dior and Alla Ilchun, Yves Saint Laurent and Veruschka (Vera Gottliebe Anna Gräfin von Lehndorff) and Catherine Deneuve, Gabrielle Chanel and Marie-Hélène Arnaud, O. Yasynska and the Kyiv House of Models, SOVA Jewelry House and N. Gotsiy, M. Voronin, V. Shvets and S. Chudovsky. Conclusion. Such trends as the ready-to-wear clothes segment development by designers and its availability to a wide target audience; the interculturality and globalization context in the fashionable clothes creation and presentation have been outlined in the fashion system in the period of the late 1940s–1960s. Designers have changed the function of a “live” model from a silent demonstrator with an unknown name to an expressive, meaningful personality who, with the help of professional photo shooting and fashion shows original techniques, became the “face” of a collection or a separate item of clothing. In such context, the personification of the item of clothing and the co-creation of the designer and the model must be considered as the communication means.

Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials

Purpose: Local fashion brands are an important issue for millennial consumers. To create their love of local fashion brands, social media marketing is necessary. The study also examines brand love's effects on local fashion brands' centrality. This study also investigates brand love and centrality’s impact on the repurchase intention. Design/ Methodology/Approach: The data were taken using survey methods with questionnaires developed by previous researchers. A partial least squares regression was used to test the hypotheses. Findings: This study shows that social media marketing can create conditions for consumers to develop brand love, but brand love still needs to be able to develop brand centrality. This study also shows that although brand love has yet to create brand centrality, the concept of brand love can influence the repurchase intention. At the same time, brand centrality also affects the repurchase intention. Originality/value: This is the first study analyzing millennials’ brand love toward fashion clothing brands and the analysis of the influence of social media marketing on brand love and its impact on brand centrality.

Fashion Clothes Generation System using Deep Convolutional GAN

Abstract: The fashion industry has evolved into one of the most powerful industries in the world as a result of modernization. Before the middle of the 19th century, almostall types of clothing were made specifically for each person, either at home or on demand from dressmakers or tailors. Technological advancements such as the development ofartificial fibers, and nylon, as well as new dyeing and fabric cuffing processes, have given designers more creative flexibility. Likewise, the fashion industry has emerged various buying options like e- commerce platforms these days rather than the traditional approach. Where, some websites use automatic pattern generation in place of the conventional method (clothing designs). However, these websites are not likely to make high-end apparels accurately, which is why we propose to generate new fashionable clothes and develop a web application that generates high-end fashion apparels based on the training dataset by taking input from the users (the number of images that need to be generated by the model) using GAN technology, and letting the user choose colors for the generated apparels. GAN, short for Generative AdversarialNetworks, is a type of deep learning model that is used for generating synthetic data that is similar to the original data. It is composed of two neural networks - the generator and the discriminator - that are trained simultaneously to create and evaluate the synthetic data.For the purpose of creating high-quality fashion images, we suggest using Deep Convolutional Generative Adversarial Networks (DC-GANs). A deep learning technique called DC- GANs using convolutional layers in an adversarial network to produce images of a particular type. The "color palette" feature is implemented using a basic Image Processing Technique such as object color translation. Once the object is segmented, its color can be modified using various color transformation techniques such as RGB to HSV conversion or color balance adjustment

Kopiah dan Sarung Identitas Pesantren

This article analyzes the tradition of wearing a skullcap and sarong in the pesantren environment so that it becomes the identity of the santri. It even became a penetration of European clothing fashions brought by the colonizers to the archipelago. To unravel the puzzle, the author uses the historiography method with a heuristic approach or data collection, either in the form of documentation, archives, books, articles, theses and so on, so as to capture as many historical traces as possible. After testing the authenticity of the data and linking it with other data, it is confirmed that the skullcap and sarong are pesantren traditions whose functions are as worship clothes, religious events, santri identity, community identity, symbols of difference between natives and invaders or resistance in the realm of the struggle for independence. Wearing these two symbols signifies zuhudan about the knowledge that students get at the pesantren.

Creative Genre Matters: Trendy Drama and the Rise of the East Asian Global Media Market

The trendy drama, a new TV genre coined to signify contemporary trends, initially emerged in Japan in the 1980s and became popular with middle-class audiences across East Asia for portraying Western-like chic metropolitan lifestyles. This television genre typically consists of a 10 to 13 episode long miniseries with 60 to 90 minute episodes. Their narratives focus on love affairs between rich, attractive, hard-working elites as they question traditional Han Chinese values and consider whether women should be independent, allowed to work, have sex outside marriage, and divorce. While specifically Chinese, these values have influenced cultures across East Asia. While espousing liberal and feminist ideals, they roam from trendy stores, such as fashion clothing and cosmetic shops, to expensive restaurants, and back to their luxurious apartments. Quickly, these dramas became so associated with highlighting current global and local trends and countering tradition that they became known as “trendy dramas”. This genre quickly took off and soon thereafter, South Korea and Taiwan partnered together to create their own versions of trendy dramas that helped generate much of contemporary East Asian popular culture, including the rise of K-Pop. Based on Mittell’s claim that genres function as a means of framing mass audiences’ taste, here I explore the role of this TV genre in the context of globalization and local culture in East Asia and its effect upon reshaping social meanings during the 1980s and the early 2010s. In particular, the Taiwanese trendy dramas played a key role in elevating this genre within the Asian TV market. In this article, I argue that in Japan, Taiwan, and South Korea, the trendy drama became a way to debate Han cultural values and their role in the lives of liberal metropolitan Asians. In the process, this genre helped reshape the East Asian TV market along with popular culture around the globe. I will begin by describing the history of the trendy drama before focusing on how it debates traditional beliefs and considers the value and utility of feminism and individualism in contemporary urban Asia.

INNOVATIONS IN THE DESIGN OF SPECIAL CLOTHING

The article offers an approach to the popularization of innovative technologies of complex processing of polymer-containing waste into composite polymer materials and examples of their use for protective elements of special clothing. The scientific novelty of the study consists in the analysis and systematization of innovative technologies for designing special clothing with increased protective properties due to the use of composite polymer materials at all stages of creation and promotion of products to the fashion market. The practical significance lies in increasing the innovative potential of the components of design projects of modern special clothing on the example of improving the design processes of special purpose products in the conditions of ULINE LLC in Vynohradiv. The innovations of artistic and aesthetic factors include creative sketches of project images of models-ideas of men’s work overalls for ULINE LLP in Vynohradiv, which were developed and proposed as a number of color solutions in the artistic system “Family” on the basis of digitalization. In order to improve the strategy of promoting the fashion brand “ULINE” of Vynogradiv and selling the models of manufactured men’s work overalls on the fashion market, a database of visual transformations of images was developed for the presentation of special purpose products on the website of this company with the aim of their further integration into fashion clothing design. The innovations of the utilitarian factors of special clothing include the methods of providing workwear products of ULINE LLC, Vynohradiv, with increased wear resistance due to additional structural elements by processing them with polymer compositions. The study proposed rational methods of processing overlays with a polymer coating. Sewing equipment is selected for sealing the seams of special clothing. According to the results of research, experimental samples of men’s work overalls with removable protective elements in the knee area were made in the conditions of ULINE LLC in Vynohradiv to improve the operational characteristics of the clothing.

Application of Behavioral Psychology in Clothing Design from The Perspective of Big Data

ABSTRACT In order to improve the practical effect of clothing design, this paper applies the relevant theories of behavioral psychology to the design of fashion clothing, and improves the algorithm through the intelligent psychological identification algorithm to construct a quantitative identification system of behavioral psychology to help designers design more comprehensively. At the system level, the overall structure of the entire behavioral psychological ECG signal acquisition system is planned, and the Multisim software is used to simulate and verify whether each module of the front-end processing circuit achieves the expected effect according to the calculated parameters. In addition, on the basis of verifying the reliability of quantitative identification of behavioral psychology, the construction of intelligent clothing design system is carried out. Finally, this paper combines the simulation test and evaluation test to verify the effect of the system in this paper. Through the experimental research, it is verified that the clothing design system based on behavioral psychology proposed in this paper can effectively improve the clothing design effect and user experience.

Resistance through clothing styles: Iranian young women’s body representation in public spaces

ABSTRACT This qualitative research extends critical theorizing on clothing practices by exploring how young women’s clothing styles serve the function of resistance to formal hegemonic culture in Iran. Thirty young women, recruited through a snowball-sampling strategy, reported their lived experiences of wearing fashionable clothing styles in urban public spaces. Data were gathered through in-depth interviews and analyzed by way of inductive thematic analysis. Seven key themes were found: young women use clothing styles (1) to communicate new meanings and values related to their femininity; (2) to resist dominant dress codes and veiled bodies; (3) to strengthen feminine agency; (4) to express elegance and openness; (5) to create alternative public spaces; (6) to resist hegemonic body shape; and (7) and to challenge the unbearable heaviness of being the same. It was concluded that the heterogeneity in appearance and in bodily practices among Iranian young women challenges the intended homogeneity of the dominant culture. In this sense, fashionable clothing styles are tools of resistance.

ANALISIS PERILAKU REMAJA PUTRI DI BALI TERHADAP PERKEMBANGAN GAYA BUSANA ADAT KE PURA

Bali is an archipelago in Indonesia that is the prima donna of foreign tourism. The natural beauty of the tropics and the cultural charm that is served is the main attraction for tourists. Communities on the island of Bali are mostly dominated by Hindus. One of the religious activities carried out by the Hindu-Balinese community is going to the temple to worship. Balinese Traditional Clothing that is used at the temple. However, along with the development of technology and the influence of globalization. Balinese Traditional Clothing began to experience deviations in terms of aesthetics and ethics. This study aims to analyze how the behavior of young women in Bali is dealing with the development of the style of dress in the temple in the present era. Research qualitative uses data analysis techniques and qualitative descriptive methods to reveal facts and material objects. This research is devoted to young women because they are considered to tend to follow contemporary dress styles that are supported by progress and easy access to information. The results show that fashionable traditional clothes resemble the Korean look and kamen subordinates that are sewn to resemble skirts have a lot of devotees and are often used for going to the temple. The conclusion is young women in Bali tend to easily follow the development of traditional dress styles to the temple. This is due to technological advances and the role of public figures in promoting traditional clothing.

"A Study on the Influence Factors of Customer Preference of Fast Fashion Clothing Brands"

"A Study on the Influence Factors of Customer Preference of Fast Fashion Clothing Brands"

Consumer Brand Identification and Purchase Intentions: The Mediating Role of Customer Brand Engagement

Although there has been significant growth in the literature on customer brand engagement, there have been relatively few empirical investigations on its causes and effects. Companies increasingly seek customer engagement with their services and/or products to track their brand performance. The primary purpose of this research was to evaluate the relationship between consumer brand identification and customer brand engagement. This research examines the mediating influence of customer brand engagement on the connection between consumer brand identification and purchase intention. Furthermore, the impact of brand engagement on purchase intention is investigated in this article. The responses of 443 participants were collected using a convenient sampling method. A structural equation modelling (SEM) approach using partial least squares (PLS) was used to conduct the analysis of the data. This investigation's theoretical underpinning is supported by social identity theory. According to the findings of this research, consumer brand identification is the primary driver of customer brand engagement. Customer brand engagement partially mediates the link between consumer brand identification and purchase intention. Additionally, this study reveals that customer brand engagement impacts the purchase intention of fashion clothing businesses. In the context of fashion clothing brands, brand managers should analyse customer brand engagement's role, specifically in generating purchase intention. This study broadens our understanding of customer brand engagement within the context of the fashion apparel industry. This research contributes to the existing body of knowledge by expanding our understanding of the interrelationships between consumer brand identification, customer brand engagement, and purchase intention among consumers of fashion apparel brands in the emerging economy of Pakistan. Moreover, this study is exceptional since it investigates consumer brand identification in a novel context.

Dynamic pricing and investment for fashion products under reference effect

AbstractIn this study, we discuss on the dynamic pricing and investment strategy for fashion products which decay in value, such as fashion clothes. The products are sold by an enterprise under a monopoly market in a finite horizon. Due to the obsolescence of fashion products, their fashion level decreases over time. Obviously, the selling price has a negative effect on demand, while the fashion level has a positive effect. Moreover, we introduce a reference value, which is used to indicate consumers' requirements for fashion level. We assume that investment on products performance or goodwill can reduce consumers' requirements for fashion level, an optimal control model is established. To maximize the enterprise's total profit, we obtain the trajectories of the optimal pricing and investment strategy by utilizing the Pontryagin's maximum principle. The optimal strategy is to gradually lower the selling price and then slightly raise it at the end of the sales period and reduce investment as products become obsolete. Afterwards, we provide a numerical example to illustrate our conclusions. Through the sensitivity analysis of the main parameters, we capture the influence of the parameters on an optimal decision. Moreover, some management implications are given.

Knitwork: Creativity and the Manufacture of British Designer Knitwear in the 1980s

This article deals with the production of hand-knitted fashionable clothing in the British knitwear sector during the so-called designer boom of the 1980s. Drawing on a variety of sources including contemporary newspapers, investigative accounts, television documentaries, and instruction manuals, alongside newly-collected oral testimony from knitwear designers and their knitting outworkers (knitworkers), it explores creativity and the co-dependencies of manufacture and design in this sector. It challenges the pervading stereotypes that have long haunted the homework sector in British fashion, and argues that in knitwork, knitters have powerful creative agency over the clothes they produce. It demonstrates that far from being mute and obedient producers, knitworkers have made a significant contribution to the history of British knitwear, not only as skilled and talented makers but as influencers of its design heritage too. In this way, this article reconceptualises our understanding of what is meant by creativity in manual production and offers new ways of illuminating the significant creative exchange between maker and designer which until now has been neglected in the literature on both homeworking and the history of knitting more generally.

The Impact of COVID-19 on Online Fashion Apparel Purchase Intention

The purpose of this study is to determine the influence of Covid-19 on the intention to purchase online fashion clothing. A structured questionnaire was used to collect data from 231 customers in an online survey. The researchers utilised exploratory factor analysis to uncover the most important elements that influence customer behaviour while purchasing online fashion items. Multiple regression study revealed that situational variables, practical motive, and safety and precaution had a positive and substantial influence on customers’ online buy intention for fashion items. Hedonic incentive, on the other hand, had a minor impact, despite being beneficial on purpose. A structured questionnaire was shared with the respondents for data collection. The Questionnaire was floated between individuals who purchase fashion apparel online. The questions assessing the four predictors were first subjected to an exploratory factor analysis. Second, multiple regression was used to determine the influence of these variables on online purchase intentions among customers.

EFEKTIVITAS PENGGUNAAN KERJA KELOMPOK UNTUK MENINGKATKAN HASIL BELAJAR PEMBUATAN BUSANA CUSTOM MADE DI SMK NEGERI 2 SELONG LOMBOK TIMUR

The aim of this research was; to determine the effectiveness of using group work to improve learning outcomes for making Custom Made Clothing at SMK Negeri 2 Selong. After conducting research and analysis, this research shows the results that; with group work: a) Can encourage the growth and development of students' critical and analytical thinking potential optimally, b) Train students to be active, creative, and critical in dealing with every problem, c) Encouraging the growth of an attitude of tolerance, willing to listen and respecting the opinions of others, d) Encouraging the growth of democracy among students, e) Training students to increase the exchange of opinions objectively, rationally and systematically in arguing in order to find something true in cooperation between group members , and f) Encouraging the growth of the courage to express students' opinions openly, seventh trains to always be able to be independent in dealing with every problem, eighth trains student leadership, ninth broadens students' horizons through exchanging information, opinions and experiences between them, tenth was a forum for effective for teaching and learning activities. Thus, it can be concluded that " Group Work was Effective to Improve Student Learning Outcomes in Making Custom Fashion Clothing at SMK Negeri 2 Selong, East Lombok Regency.