Fashion Blogs Research Articles

Hybridism, edutainment, and doubt: Science blogging finding its feet

Blogs have become everyday acquaintances in digital life. Although personal, political, and fashion blogs may be the best known, academics also engage in blogging about research. With fast-expanding digital publishing of all kinds, we may have to rethink the status of blogging in relation to our on-going research. This article discusses the perception of science blogs, and their status as a genre. It explores some blog threads talking about research blogging: are blogs a great way to improve outreach, or just dumbing down? Should we use blogs for publishing serious findings, or brush them aside as edutainment – preferably done by somebody else? Research blogs are explored in the context of science communication and research writing traditions, and their old and new features discussed.

The Influence of Fashion bloggers on Consumer Behavior: Exploring Credibility, Engagement, and Homophily among consumers in Lahore, Pakistan

The fashion industry is a vibrant and globalized sector with a rich tapestry of style and culture. In recent years, the rise of fashion influencers has significantly impacted consumer behaviour. This study investigates the sway fashion bloggers hold over consumers’ purchasing intentions, examining the dimensions of credibility, engagement, and homophily, with research objectives containing probing brand preferences, gauging the influence of bloggers’ appearance, analyzing purchasing decisions based on recommendations, and scrutinizing the positive impact of homophily on consumer behaviour. By employing a survey research technique, this study collected responses from 700 respondents, comprising 411 females and 289 males, primarily sourced from Lahore, Pakistan. The data analysis involves correlation tests to explore the relationships between fashion bloggers' credibility, engagement, homophily, and consumers' buying intentions. The findings reveal significant correlations between these variables, indicating that fashion bloggers play a crucial role in influencing consumer behaviour. The study contributes to the understanding of the role of fashion bloggers in the contemporary marketing landscape and highlights the importance of considering bloggers' credibility, engagement, and homophily in marketing strategies. These findings stress the need for fashion brands to cultivate genuine connections with consumers through influencer collaboration, enabling them to develop more effective marketing strategies and strengthen brand loyalty in the digital landscape.

Fashion as an Expression of Cultural Identity in the Digital Age

Fashion has long been a powerful medium for expressing cultural identity, reflecting various communities' values, traditions, and social dynamics. This expression has evolved dramatically in the digital age, shaped by the pervasive influence of technology and social media. This study explores how fashion serves as a conduit for cultural identity in the contemporary digital landscape. It examines the interplay between traditional fashion practices and modern digital platforms. It highlights how individuals and communities use fashion to navigate and assert their cultural identities in an increasingly globalised world. The research investigates the role of digital platforms, such as Instagram, TikTok, and fashion blogs, in disseminating and transforming cultural fashion trends. These platforms provide a space for cultural exchange and the democratisation of fashion, allowing underrepresented voices to showcase their heritage and creativity. Additionally, the study delves into the impact of virtual fashion shows, digital influencers, and online retail on cultural identity expression. It considers how these elements contribute to preserving and evolving traditional fashion practices. Furthermore, the research addresses the complexities of cultural appropriation in the digital age, where fashion trends can be rapidly adopted and commercialised, often detached from their cultural significance. By analysing case studies and engaging with fashion designers, influencers, and consumers, the study offers insights into the ethical considerations and responsibilities involved in cultural fashion representation. The findings suggest that while digital platforms can facilitate celebrating and sharing cultural identities, they pose challenges related to authenticity, appropriation, and commercialisation. This duality underscores the need for a nuanced understanding of fashion as a cultural expression in the digital era. The study concludes with recommendations for fostering a more inclusive and respectful digital fashion ecosystem that honours and preserves cultural identities while embracing innovation and diversity. Through this exploration, the research aims to contribute to the broader discourse on cultural identity, fashion, and digital media, offering valuable perspectives for academics, industry professionals, and cultural advocates.

E-Commerce and Live Stream Slip-Ups: Sic Transit Gloria Italian Top Influencer Chiara Ferragni. Uncovering New Attitudes in both Consumer Behavior and Brand Strategies

For those unacquainted with Latin brocards, the title alludes to the downfall of the Italian influencer Chiara Ferragni, currently embroiled in a significant scandal. In contemporary times, numerous international brands resort to influencers to endorse and bolster the sales of their products. Among the various prominent figures, such as footballers, singers, and actors, the 36-year-old Chiara Ferragni distinctly stands out as one of the most renowned fashion bloggers, a designated celebrity, and an influential opinion leader on the global stage. In a span of just a few years, Ferragni successfully established an extensive economic and commercial empire, facilitating the launch and sale of products bearing her name. Moreover, she became a pivotal figure for numerous luxury companies, leveraging her media influence to enhance their profitability, constituting the foundational underpinning of social influencer marketing. Over time, Ferragni endorsed a myriad of products from renowned brands, spanning clothing, female beauty accessories, and food products, amassing a current fortune of 45 million euros. However, on December 15, 2023, the Italian Antitrust Authority (AGCM) imposed a fine of over 1 million euros on Ferragni for deceptive advertising practices and consumer deception. According to the AGCM, the influencer omitted pertinent information in her online advertisements, disseminated false information, and employed forms of undue influence. Subsequently, Ferragni also faced suspicions of alleged criminal fraud. This qualitative research paper aims to explore the ongoing investigations, Ferragni’s defense strategies, and the reactions of her followers and clients. The findings reveal a trend where numerous significant brands are severing ties with Ferragni as sponsors, leading to an erosion of consumer trust in the influencer category, and prompting a shift towards a more discerning consumer attitude.

Impact of Social Media in Blogging

The rapid evolution of social media platforms has significantly transformed the landscape of blogging, creating a dynamic interplay between content creators and their audiences. this research explores the nuanced and evolving impact of social media, with a specific focus on the influence of instagram on fashion blogging engagement. The study delves into recent algorithm changes on instagram and their repercussions on the visibility, content strategies, audience building, and monetization efforts of fashion bloggers. The purpose of this study is to educate scientists and library professionals about social media and its potential use in the course of doing research. In addition to providing a fundamental overview of social media to aid in decision-making regarding its use for academic and research objectives, the paper also assists by providing a detailed description of a few tools from the vast array that are available. This work also demonstrates how social media might alter the ways in which academics can create new routes for faster information dissemination through blogging and blogs, as well as new kinds of communication. Keywords:- Social media, blog, blogging, Twitter, microblogging.

Personal Branding pada Konten Feeds Fashion Blogger @tamaradai dan @elikaboen di Instagram

Thanks to the emergence of Instagram as a social media platform, the popularity of fashion bloggers has been increasing, and they have utilized the power of Instagram to build their personal branding based on their expertise in specific fields. By effectively building and promoting their personal branding, fashion bloggers can enhance their visibility, attract new followers, and generate higher income and engagement rates. This research aims to analyze the content of two prominent fashion bloggers, @tamaradai and @elikaboen, on Instagram. The study examined 128 photo posts obtained through sample size calculation. Hypothesis testing was conducted using quantitative descriptive statistical analysis and Pearson Chi-Square test with IBM SPSS software version 26. Data collection involved observing image-based fashion blogger content and manually coding the data using a coding book. The findings indicate that the fashion theme is the most dominant in the content feeds of both fashion bloggers, and the majority of posts do not contain hashtags or mentions of brands or other entities. The statistical analysis results demonstrate a significant relationship between certain image content categories and the external relationship category, particularly in terms of tag usage and mentions with '@'.

Instagram Influencers and Consumer Behaviour: A Study of Youth in Delhi

The traditional buying and selling process has undergone a radical change. Instagram has gained popularity and established itself as a hub for stylish women who only use it to read fashion blogs. Fashion blogs have become one of the most effective platforms for influencers to interact with their audience by giving their insights and advice. The study, titled "Instagram influencers' & consumer behavior: A study of youth in Delhi," aimed to find out how Instagram influencers influence young adults. An attempt was made to comprehend the factors that influence young adults' purchasing behavior. The study contributes to the literature by seeking responses from young adults. The major findings of the study indicate that male respondents spent most time on Instagram—five hours or more. The majority of respondents, both males and females, follow Instagram influencers, with 36% following Instagram influencers to get inspiration, and respondents stated that they are interested in trends, fashion knowledge, information, and entertainment, in addition to the options provided. Clothes were the most commonly purchased lifestyle product by respondents, as they constitute an important human need, followed by accessories, skincare, and cosmetics. The recommendation or suggestion of friends was considered the most essential aspect of the purchasing process.

Flaunting fat and sharing fashion: A multimodal analysis of how two Black fatshion influencers resist weight stigma on Instagram

Fat fashion blogging has largely been celebrated for its resistance potential. Historically, much of this blogging was collaborative with a focus on sharing information and counter-aesthetic images on plus-size fashion. With the rise of the advertising-driven social media platform Instagram, individuals can capitalize on fatshion blogging by becoming social media influencers who promote brands and encourage purchasing decisions. This article uses visual semiotic analysis and critical discourse analysis to show how two fat Black fashion influencers use fashion, flaunting and fat discourse to resist weight stigma. We argue that these efforts complicate our understanding of fat resistance due to the neo-liberal intensification of the entrepreneurial self. Exploring the fat fashion Instagram phenomenon opens new avenues for reflecting on digital resistance to weight stigma and how this is undermined by capitalist interests.

Research on clothing brand image design and communication under the SMCR communication model

Abstract This paper utilizes the SMCR communication model to explore factors influencing clothing brand communication. We develop an evaluation model that assesses the effectiveness of these brands’ image communication, providing essential insights for brand design and communication strategy selection. The model employs a fuzzy comprehensive evaluation method for setting assessment criteria and an Analytic Hierarchy Process (AHP) to calculate the weight distribution of each index, forming a fuzzy affiliation judgment matrix. An evaluation system was constructed and applied to Chinese apparel brands, revealing that interest circles, online fashion bloggers, and video and live broadcasting websites are the top channels, accounting for over 50% of total brand image communication. In terms of preference, IP co-branded models, national fashion products, and tournament models are in the top three, accounting for 10.35%, 9.73%, and 8.86%, respectively. The comprehensive evaluation value of brand image communication effect in China’s apparel industry is 5.63, with a rating of “poor,” and there is still much room for improvement in apparel brand design and communication.

Personal branding through Fashion blogging and its impact on Consumers

This research paper sets out to examine the influence of personal branding and fashion bloggers on our shopping habits and perceptions of fashion in the digital realm. It is noted that fashion bloggers act as influential online friends, imparting style tips and introducing us to new fashion trends and brands. The study underscores the importance of building a strong personal brand, with a focus on authenticity and expertise as key factors in gaining the trust of an audience. The paper also highlights the impact of fashion bloggers on consumer behaviour, demonstrating their ability to shape preferences and create a sense of trust that often surpasses traditional advertising methods. The study emphasises the interconnected relationship between personal branding, fashion blogging, and consumer decision-making, showcasing the profound impact they have on the digital fashion landscape.

Disruptive Innovation and Business Growth of Fashion Entrepreneurial Start-Ups in Nigeria

This empirical study examined the relationship between disruptive innovation and business growth of fashion entrepreneurial start-ups in Nigeria. The study adopted the cross-sectional research survey design. Primary data was generated through structured questionnaire. The population, which also served as the sample size, for this study was sixty-three fashion entrepreneurs, fashion bloggers, fashion enthusiasts, fashion industry experts and clients of fashion outlets with social media presence in Nigeria. The reliability of the instrument was achieved by the use of the Cronbach Alpha Coefficient with all the items scoring above 0.70. The hypotheses were tested using the Spearman’s Rank Order Correlation Coefficient. The tests were carried out at a 0.05 significance level. The findings of the study indicate a positive and significant relationship between disruptive innovation and business growth (proxied by customer acquisition, brand presence and revenue growth) of fashion entrepreneurial start-ups in Nigeria. This suggests that fashion start-ups in Nigeria can leverage disruptive innovation strategies to foster growth, differentiate themselves in the market, and respond to evolving consumer demands. Therefore, the study recommends fashion start-ups should leverage technology-driven innovations to enhance business growth. This should involve adopting e-commerce platforms, mobile applications, and social media marketing strategies to reach and engage with a broader customer base. Utilizing data analytics and personalized marketing approaches can also help target and attract potential customers more effectively. Keywords: Disruptive Innovation, Business Growth, Fashion Entrepreneurial Start-Ups

Modebloggerskor

Fashion bloggers In the mid 2000s, the fashion blogger appeared as a new media figure. The young women who wrote about fashion, shopping, and private lives aroused rapid criticism from the established media because of their huge impact. The emergence of fashion, beauty - and shopping blogging is a further development of a culturally defined combination between femininity and consumption that is both intensified and adapted to today's digital culture, as well as a changing view of gender. In the article, this development is interpreted as an expression of what Gill (2007, 2016) critically called a postfeminist sensitivity, and where the equivalence between femininity and feminism is determined. However, instead of a critical discussion of post feminism, the intention here is to show that this activity can also be interpreted as a negotiation with those cultural definitions of femininity that are in circulation. The article is based on an ethnological method using deep interviews with bloggers in the wider fields of fashion, beauty and shopping. Although none of the informants described their blog as pronouncedly feminist, many considered that this was true of their blog with regard to certain aspects. These included featuring a body or a fashion that does not comply with the norms, combining something traditionally feminine with enterprise and computer technology, and not compromising on your dreams. The informants embraced traditional female values such as beauty care, consumption and motherhood, but tried to infuse them with new, to some extent feminist, meanings. By this means, they negotiate meanings in the relationship between femininity and feminism in specific ways. Blogging challenges, in a specific way, the boundaries between the physical and the digital body, the concept of a real I and a blog I, and perceptions of femininity and feminism. However, in order to become a successful blogger, it was also necessary for the informants to negotiate their position with regard to intimacy, family information, transparency with themselves, and collaborating with companies that they did not believe in. The informants chose different ways to deal with such borders. In dealing with these borders and also in the crossing of them the norms of femininity are revealed; this lack of boundaries also solves the relationships between economy and intimacy, culture and nature, consumption and production. If the detention to a private sphere has subordinated women in history, then making visible the constructed character of this private sphere, is also a refusal to accept cultural beliefs about femininity as based on natural principles. The relationship between economy and intimacy is dissolved by exposing the private sphere as a means of work.

Discourse - Pragmatic Analysis of Hijab Fashion Bloggers in Fustany Magazine

With women's growing desire to wear the hijab and the growth of Islam over the world, hijab fashion has emerged during the twentieth century, and there are now more hijab fashion magazines than ever before. In addition to the media's function and the advancement of technology, one may easily purchase clothing from online stores. This study has two goals, first: the discourse cohesiveness of the hijab fashion advertisements in Fustany magazine, as well as the grammatical and semantic relationships within the texts, as one of the designers' persuasive strategies for attracting clients. The researcher adopts the analytical framework proposed by Halliday and Hasan in 1976. The second part of this study looks at certain fashion bloggers' pragmatic speech actions. Based on data analysis, the study has demonstrated that repetition and other linguistic devices are frequently employed by advertisers to draw customers' attention to their offerings and improve brand recognition. As a technique for promoting advertisements, commissives are often utilized, along with other sorts of assertives and directives.

On Loving Clothes, and Preferring Not To

On Loving Clothes, and Preferring Not To

Two Decades of Fashion Blogging and Influencing: A Critical Overview

Influencers have monopolized media attention in recent years, the result of a long process lasting two decades dating from the rise of blogging at the beginning of the twenty-first century. In this article, I set out the historical framework in which the social media practitioners known as fashion bloggers and influencers have emerged and developed as relevant players in the field of fashion. I propose a reading of fashion blogging and influencing as a process articulated in four stages between 2000 and 2020. These two decades, marked by a progressive institutionalization of social media practice in the field of fashion, saw the advent of Instagram-based influencers in the second half of the 2010s and their continuing domination of fashion platforms, and TikTok’s rise in relevance in the same field during the early 2020s. I first explore the rise of fashion blogs in the early 2000s and the scholarly debate regarding its characteristics. I then frame the transition from blogging to Instagram, not just as a change of platform, but as an opportunity for the invention of a new occupation, the influencer, and the consecration of the business of influence. Lastly, I critically examine the concepts of influence and influencer.

Influencers as a Means of Marketing Communications Strategy Digital Marketing Little PEP Jaya

creative economic field production of clothing in the city is currently experiencing a significant increase, various Various methods and sales promotion strategies are carried out by them to introduce their products to the wider community through digital media including social media, Instagram, company web. Business competition is also very tight, this company tries to attract consumers to buy its products by carrying out promotional strategies through the role of an influencer, such as artists, fashion bloggers, fashion stylish, and others, in this way is expected to increase sales. This study aims to see an overview of digital marketing communication strategies through the role of an influencer applied by Little PEP Jaya. Based on the research theme, a suitable research method for digging up the data or information needed uses qualitative research methods with a descriptive approach. Data collection techniques in research are through semi-structured interviews conducted with informants who are closely related to the theme of this research, including influencers and management staff at Little PEP Jaya. research findings the researcher also conducted a literature study, either through communication books or through online sources relevant to this research. The results of this study are Little PEP Jaya's digital marketing communication strategy planning through influencers using Instagram social media as a medium for disseminating information. In planning the marketing communication strategy, Little PEP Jaya has communicators, namely influencers according to the character of the product, they have an age segmentation that is in accordance with the Little PEP Jaya brand image, namely children's and young parents' clothing, In the implementation of marketing communication strategies through influencers, Little PEP publicity Jaya asked for a message to be conveyed by communicators, namely influencers, those who designed it by adjusting the personality of the Influencers, but did not have a deadline.

Influencers as a Means of Marketing Communications Strategy Digital Marketing Little PEP Jaya

creative economic field production of clothing in the city is currently experiencing a significant increase, various Various methods and sales promotion strategies are carried out by them to introduce their products to the wider community through digital media including social media, Instagram, company web. Business competition is also very tight, this company tries to attract consumers to buy its products by carrying out promotional strategies through the role of an influencer, such as artists, fashion bloggers, fashion stylish, and others, in this way is expected to increase sales. This study aims to see an overview of digital marketing communication strategies through the role of an influencer applied by Little PEP Jaya. Based on the research theme, a suitable research method for digging up the data or information needed uses qualitative research methods with a descriptive approach. Data collection techniques in research are through semi-structured interviews conducted with informants who are closely related to the theme of this research, including influencers and management staff at Little PEP Jaya. research findings the researcher also conducted a literature study, either through communication books or through online sources relevant to this research. The results of this study are Little PEP Jaya's digital marketing communication strategy planning through influencers using Instagram social media as a medium for disseminating information. In planning the marketing communication strategy, Little PEP Jaya has communicators, namely influencers according to the character of the product, they have an age segmentation that is in accordance with the Little PEP Jaya brand image, namely children's and young parents' clothing, In the implementation of marketing communication strategies through influencers, Little PEP publicity Jaya asked for a message to be conveyed by communicators, namely influencers, those who designed it by adjusting the personality of the Influencers, but did not have a deadline.

“The Other Side of the Brocade”: Translating Fashion Blogs and Data Mining

This article takes both a literal and figurative approach to dress and translation. With the breakthrough of social media, microblogging has become an influential medium for marketing fashion brands and products online. The article reports on the findings of a three-year research project that studied ten Irish and ten Chinese fashion microblogging influencers’ blogs using Text Mining and Netnography. The author first designed a digital tool for data mining that allows the simultaneous translation of Chinese microblogs into English and vice-versa, also enabling visualizations of most frequent words through word clouds, and displaying the context in which they were used through collocations. These linguistic and visual translations became the basis to elaborate a typology of blogging strategies. Second, using the metaphor of translation as “the other side of a brocade,” the author compares the strategies followed by the Chinese and the Irish micro-bloggers as if they were the two sides of a single work, given that they are all arranged around the same list of categories. The article thus provides empirical and visual evidence on the use of translation to understand fashion blogging and the values there expressed, across cultures.

Influence of fashion blogs on technology-driven behaviour of millennial

ABSTRACT Digital technologies have changed millennials’ consumer behaviour from traditional to innovative perspectives in the context of the Pakistani fashion industry. The study aimed to investigate the influence of fashion blogs on millennial consumer purchasing behaviour. The study adopted the Technology Acceptance Model (TAM) by considering; perceived usefulness, perceived ease of use, ikperceived social influence, perceived influencer credibility, and fashion innovativeness as research variables. A Survey of 300 responses was collected through convenience sampling. The study findings indicated that attitude towards fashion blogs, perceived usefulness, perceived social influence, and perceived influencer credibility were significant predictors of the purchase intention of millennials. The study will help marketers and managers to develop appropriate strategies to improve the purchasing behaviour of fashion consumers.

The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study

PurposeThe study aims to contribute to the knowledge on the role of the fashion bloggers in the product adoption process in both advanced and emerging markets. Specifically, the study investigates the impact of credibility, engagement and homophily on intentions to buy fashion products recommended by the blogger.Design/methodology/approachThe empirical research builds on an online survey with a sample of 402 consumers (189 Italian and 213 Taiwanese). The proposed model was tested through structural equation modeling.FindingsResults showed that homophily and the fashion blogger credibility positively influenced the engagement within the blog. Moreover, perceived similarity with the other blog's followers (homophily) and a higher engagement with the blog both translated in a stronger intention to buy the sponsored products and to spread a positive word-of-mouth about the fashion blogger.Practical implicationsThe study has practical implications since it identifies strategic suggestions for both companies that create partnerships with famous fashion bloggers and bloggers who have turned their diary-style websites into a business.Originality/valueThe study contributes to a better understanding of the influence exerted by blog engagement on intentions to follow blogger's recommendations. The study also examines credibility and homophily as antecedents of engagement, which have not been extensively researched in the past with respect to blogs.