Realizing the multifunctional value of farmland is essential for regulating the pricing of farmland transfers and stabilizing the rural land market. However, in China, the mismatch between supply and demand leads to improper resource allocation, weakens the explicit value of farmland, and causes unreasonable transfer pricing mechanisms that threaten agricultural production and food security. This study develops an analytical framework to examine the relationship between farmland multifunction and transfer pricing from a supply–demand perspective. An evaluation index system is constructed, considering the physical, value, and material quantities. This study uses the matching index method and bivariate spatial autocorrelation to analyze the supply–demand match of farmland multifunction from 2014 to 2021 and its relationship with transfer prices. Additionally, management methods and strategies for dynamic zoning-based pricing under multifunctional matching trade-offs are proposed. The results show that: (1) There is significant heterogeneity in the supply and demand matching degree of different farmland functions in both space and time. The production and ecological functions of farmland are oversupplied, while the living functions are undersupplied. (2) Different spatial autocorrelation relationships exist between the degree of supply and demand matching of farmland functions and farmland transfer prices. Specifically, the supply and demand matching degrees of the production and living functions show a significant negative spatial correlation with farmland transfer prices. In contrast, the ecological function shows a significant positive spatial correlation with farmland transfer prices, which are continuously strengthening over time. (3) Based on the supply and demand matching situation of different farmland functions and the spatial autocorrelation of farmland transfer prices, nine types of regions are delineated for farmland functions. Among them, the surplus-coordinated development areas have the most cities, accounting for about 40%, with a wide distribution range. This study proposes zoning-based pricing instruments and management strategies. This research provides valuable insights for developing countries seeking to alleviate conflicts in multifunctional land use, enhance the sustainable protection of land resources, and improve land resource assessment frameworks.
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