Community Supported Agriculture Research Articles

ANALYSIS OF RICE MARKETING EFFICIENCY IN EAST OGAN KOMERING ULU TIMUR

Rice is the main food commodity that affects the Indonesian people's welfare. Thus, it is more complex to replace rice with other food commodities. This large rice production requires post-production handling through a good marketing process because it can increase farmers income. This research aims to analyze the efficiency of rice marketing in East Ogan Komering Ulu Timur Regency through marketing channels, market structure, market conduct, and market performance. This research was by taking 90 respondents of rice farmers using a simple random sampling method. Furthermore, to determine the respondents' marketing agency, it used the snowball sampling method by following the path of the farmers. Based on the results of the research, there were four rice marketing channels formed, the first was farmers - Gapoktan factories - wholesalers - retailers - consumers, the second was farmers - Gapoktan factories - consumers, the third is farmers - millers - retailers - consumers, and the fourth was a farmer – miller – consumer. Hence, marketing channel 2 was the most efficient, because it has a low marketing margin value, and has a farmer's share value, and a high-cost benefit ratio.

Marketing Analysis of Buffalo at the Animal Market in Suka Village Karo Regency

Buffalo is one type of ruminant livestock that has quite a lot of potential. The animal market is a place for transacting buying and selling animals, which includes cows, buffaloes, goats and sheep. Animal markets usually operate only a few days a week. The Animal Market in Suka Village, Tigapanah District, Karo Regency is an animal market that operates every Tuesday from 09.00 - 17.00 WIB. Livestock sold in this animal market are cows and buffalo. Producers and consumers conduct transactions directly. This animal market is one of the potential areas of Karo Regency in the field of animal husbandry and is very suitable for developing buffalo marketing. This study aims to identify the characteristics of buffalo marketing institutions, market behavior, pricing processes, marketing channels, the role of the government in the animal market, analysis of margins marketing farmer share, and to analyze the marketing efficiency of buffalo in the animal market of Suka Village, Karo Regency. This research was conducted in October 2019-November 2019. The method used in data collection was descriptive analysis based on surveys and observations made, while the sample of farmers and other marketing institutions was snowball sampling. Data was collected by using interview techniques using questionnaires. The results of this study are that the marketing institutions involved include breeders and traders who are all male, whose age is above productive < 51. There are two marketing channels, namely the first channel: farmers - consumers and the second channel: breeders - collectors - consumers. Marketing functions carried out by marketing institutions are exchange, physical and facility functions. Market behavior is that there is no dishonesty in pricing, marketing costs are not uniform and there is no government intervention. The market performance is that there is no technological progress, there is no improvement in product quality and service maximization. Data analysis includes marketing costs, marketing margins, farmer share of costs from each marketing channel. The results of this study indicate that there are two marketing channels. Margin is obtained by a marketing channel that has one marketing agency, thus this marketing channel has the farmer's share . So it can be concluded that the first marketing channel is the most efficient channel because it has the smallest cost and big profit.

Towards Sustainable Urban Food Systems: Potentials, Impacts and Challenges of Grassroots Initiatives in the Foodshed of Muenster, Germany

Solving fundamental sustainability challenges in our food systems requires political, institutional and socio-technical transformations. Indeed, sustainability transitions are needed. In this paper, we explore the role of civil society in the form of bottom–up grassroots initiatives in the transition towards a sustainable urban food system and examine their potentials, impacts and challenges in the foodshed of Münster in Germany. To this end, relevant initiatives in Münster have been researched and mapped according to explicit criteria, and case studies have been compiled for two of them using questionnaires, interviews and desk research: a community-supported agriculture (CSA) farm Entrup 119 and an urban gardening initiative GrüneBeete e.V. The results indicate that many initiatives in Münster focus on education and information, i.e., raising awareness, rather than offering material alternatives. Six initiatives were studied in more depth using desk research and a questionnaire. Key leverage points identified by the initiatives are in policy, education, networks and communication. Two of these were studied as cases. We see these transition pioneers as paradigmatic role models, providing room for experimentation, social learning and empowerment.

Farm resilience during the COVID-19 pandemic: The case of California direct market farmers

CONTEXTThe COVID-19 pandemic caused significant shocks to U.S. food systems at multiple scales. While disturbances to long-distance supply chains received substantial attention in national media, local supply chains experienced mixed impacts. As broad closures of schools, restaurants, and other businesses sourcing from local farmers removed key marketing channels for many direct market farmers, consumer interest in Community Supported Agriculture (CSA), farmers markets, and on-farm and online direct farm sales increased. OBJECTIVEIn this paper, we examine the resilience and vulnerability of farmers during the March 2020 through December 2020 period of the COVID-19 pandemic. We focus on California farmers and ranchers engaged in direct market sales. METHODSThrough a widely disseminated survey, we collected responses from 364 farmers and used these data to answer the following questions about direct market farmers in California: 1) What were direct market farmers' experiences of the pandemic from March 2020 through December 2020? 2) Which factors (e.g., relationships, institutions, market channels) did farmers report enhanced their resilience during the pandemic? 3) Which individual and operational factors were significantly associated with resilience during the pandemic? And finally, 4) how do the farmer-reported factors compare to the statistically significant factors associated with resilience? We created three dependent variables—ability to respond to the pandemic, concern about pandemic impacts, and change in profitability—to operationalize several aspects of resilience and examine their association with individual and operational characteristics through a series of ordered logistic regression models. RESULTS AND CONCLUSIONSAcross both the quantitative models and the farmer reported factors, we found that farmers who increased their use of online sales and marketing during the first year of the pandemic, had larger-scale farms, and had more on-farm crop and livestock diversity were more resilient to the shocks of the pandemic. We also found that greater use of non-direct-to-consumer market channels was associated with less resilience. The characteristics of the farming operations played a relatively larger role in predicting resilience compared to the individual characteristics of the farmers surveyed. SIGNIFICANCEThis study gives a detailed picture of how California direct market farmers fared during the pandemic and the characteristics associated with greater resilience. As short and long-term disruptions become increasingly common in agriculture, policies and programs can leverage support to direct market farmers, particularly direct-to-consumer farmers, as a strategy to strengthen farmer resilience.

Analisis Usaha Tani dan Pemasaran Jamur Tiram (Pleurotus ostreatus) pada Klaster Jamur di Kabupaten Sukoharjo

<p><em><span>This Oyster mushrooms, as one of the horticultural commodities, are widely cultivated in Sukoharjo Regency. These oyster mushroom farmers are attached to the mushroom cluster, which is decreasing yearly due to low bargaining ability in determining the price of production products because traders set the selling price. The purpose of this study is to determine the cost, receipt, profit and efficiency of oyster mushroom farming; assess the pattern of marketing channels used, marketing costs, marketing profits, marketing margins, and farmer's share so that the efficiency of oyster mushroom marketing in Sukoharjo Regency can be known. The research method used is descriptive, carried out in Sukoharjo Regency using the purposive method. The number of samples is determined by the census method and the snowball method. The results showed that the oyster mushroom farming business has been going on efficiently. There are five marketing channels in Sukoharjo Regency. The lowest marketing margins are found in channel V, namely: farmers </span><span>→</span><span> end consumers, while the highest margins are found in channel II, namely: farmers </span><span>→</span><span> collector traders </span><span>→</span><span> retailers </span><span>→</span><span> end consumers. The resulting farmer's share value shows that marketing is already taking place efficiently, with the farmer's share value on all five channels </span><span>≥</span><span> 60%.</span></em></p>

Prefiguring an alternative economy: Understanding prefigurative organizing and its struggles

Cooperatives, post-growth organizations, common good organizations, community-supported agriculture, transition towns or ecovillages are examples of alternative forms of organizing economic exchange. Their social practices embody and reproduce alternative moral values to the ones dominating the economy and society. They are regarded as prefigurative: They prefigure an alternative economy, both by creating imaginaries of an alternative future and by showing their viability in their everyday practices. As such, they are important actors for a social transformation of the economy which is also reflected in an increasing scholarship on alternative organizing and prefiguration in organization studies. However, the meaning of prefiguration and prefigurative organizing in this literature is not always made explicit and differs across research work. Furthermore, how prefigurative organizing relates to alternative organizing remains rather vague, as does its close relationship to anarchism. In its first part, this paper therefore informs about the main use of the concept of prefiguration in social movement studies and organization studies and describes the various meanings attached to it in this literature. It then develops a definition of prefigurative organizing that not only allows to differentiate it from alternative organizing but also to reflect its inherently political nature—its intricate linkage to multiple struggles, tensions, and conflicts. In the second part, the paper presents a systematic overview of various types of struggles around prefigurative organizing and briefly introduces each of them with reference to exemplary research. Finally, the paper argues that studying prefigurative organizing involves an alternative praxis in academia.

Farm to Families: Clinic-based Produce Provision to Address Food Insecurity During the Pandemic.

With rising rates of food insecurity (FI) during the pandemic, we implemented a clinic-based, community-supported agriculture program at 2 outpatient centers in low-income areas associated with an urban children's hospital and evaluated (1) the program's ability to reach FI families without preceding eligibility criteria, and (2) caregiver experiences and preferences for programming. Free boxes of produce were distributed weekly to caregivers of pediatric patients during a 12 week pilot period. Ability to reach the target population was measured by number of participating families and caregiver demographic information. We purposively sampled 31 caregivers for semistructured interviews on a rolling basis to understand program preferences. Content analysis with constant comparison was employed to code interviews inductively and identify emerging themes. Of 1472 caregivers who participated in the program, nearly half (48.3%) screened positive for FI, and 45% were receiving federal food assistance. Although many caregivers were initially "surprised" by the clinic-based program, they ultimately felt that it reinforced the hospital's commitment to "whole health" and perceived it to be safer than other food program settings during the pandemic. Several programmatic features emerged as particularly important: ease and efficiency of use, kindness of staff, and confidentiality. This advocacy case study demonstrates that a community-supported agriculture program in the clinical setting is an acceptable approach to supporting food access during the pandemic, and highlights caregiver preferences for a sustainable model. Furthermore, our data suggest that allowing families to self-select into programming may streamline operations and potentially facilitate programmatic reach to families who desire assistance.

Marketing Channels, Margin, And Efficiency Of Tuberose Flower In Semarang Regency

This study aims to (1) find out marketing channels of tuberose flower of Doplang Village, Bawen District in Semarang Regency, (2) calculate marketing margin of each marketing channel, (3) estimate farmer's share of each marketing channel, ( 4) calculate Monopoly Index (MPI) of each marketing agency, (5) determine the level of marketing efficiency of each marketing channel, and (6) find out the factors that affect the level of marketing efficiency of tuberose flower farming. The location of this study and the samples of the farmers were determined by using purposive sampling method and the samples of the agents were carried out by using snowball sampling method. Marketing channels were explained using descriptive methods. Marketing margins, farmer's share, monopoly index, and marketing efficiency were obtained by using quantitative analysis. Determination of factors which influence marketing efficiency was done by using multiple linear regression analysis. The results of the study showed that there are 5 marketing channels of tuberose flower. Channel I is a channel from farmers-final consumers. Channel II farmers-collectors-agents outside the research area. Channel III farmers-collectors-retailers (Regency of Semarang)-final consumers. Channel IV farmers-collectors-middlemen-retailers (City of Salatiga)-final consumers. Channel V farmers-collectors-middlemen-retailers (City of Semarang)-final consumers. The largest marketing margin is on the channel V which is the longest channel. The highest farmer's share is on the channel I which is the shortest channel. The marketing agent which has the largest MPI value is retailers. Channel V has the smallest marketing efficiency index which shows that channel V is the most inefficient channel. Marketing margins and the number of agents are factors that positively affect the index of marketing efficiency and sales volume is a factor that negatively affects the index of marketing efficiency.

Farmers’ Share, Margin, And Efficiency Of Online And Offline Marketing Of Cabbage In Semarang Regency

This research aims to (1) identify the online and offline marketing channels of cabbage in Semarang Regency (2) calculate the farmer's share and marketing margins in each online and offline marketing channel in Semarang Regency, (3) analyze the factors that affect the online and offline marketing margins of cabbage in Semarang Regency, (4) know the efficiency level of online and offline marketing channels of cabbage in Semarang Regency. The location and farmer’s group of this research was determined by purposive sampling method. Farmers sampling is carried out using a simple random sampling technique involving 30 farmers from Batur Village. Sampling of traders chosen by the snowball sampling method involves 11 cabbage traders from Semarang Regency and DIY Provinces. The marketing channel is identified by using descriptive analysis. Marketing margins, farmer's share, and marketing efficiency are determined by quantitative analysis, while factors that affect marketing margin are analyzed by multiple linear regression analysis. The results show that there are 3 marketing channels of Semarang Regency’s cabbage. The value of online and offline marketing farmer's share are 28,67% and 22,72%. The value of online and offline marketing margin are Rp in Semarang Regency 9.950,00 and Rp 1.932,00. The number of marketing institutions and the distance between farmers and the least marketing institution are factors that increase marketing margin. The value of online and offline marketing efficiency is 14,76% and 23,29%.

Development and Validation of a Short Questionnaire Assessing the Behavior of Local Food Procurement in Quebec, Canada

ABSTRACTBackgroundVery few validated instruments, particularly screening tools applicable to large-cohort studies, are available to assess the behavior of local food procurement.ObjectiveThe aim was to develop and validate a short questionnaire that measures local food procurement in a sample of French-speaking adults from Quebec, Canada, and to assess the association between local food-procurement behavior and diet quality.MethodsA comprehensive questionnaire developed previously to measure local food procurement [Locavore-Index (Locavore-I)] was simplified through a series of steps that included face-validity, exploratory factor analysis, and reliability testing (internal consistency). Construct validity of the resulting short Locavore-I Short Form (Locavore-I-SF) was examined in a sample of 299 adults (85% women) from the Quebec City metropolitan community.ResultsThe Locavore-I-SF comprises 12 questions that measure the frequency of short food supply chain use (self-production, farmers’ markets, and community-supported agriculture box scheme) for 3 locally produced foods (carrot, tomato, and lettuce) as well as the geographical origin of those 3 foods. The Locavore-I-SF, which is scored on a 12-point scale, had a high internal consistency (Cronbach ɑ: 0.74). The Locavore-I-SF scores were strongly correlated with the reference scores obtained from the Locavore-I from which it was developed (r = 0.84, P < 0.0001). Locavore-I-SF scores also correlated (r = 0.50, P < 0.0001) with the geographical origin of foods measured by pictures of food labels taken by participants. Higher Locavore-I-SF scores were associated with behaviors consistent with eating local foods, such as gardening (vs. not gardening; mean ± SEM difference: 2.3 ± 0.4 points; P < 0.0001) and not being preoccupied by the foods’ appearance standards (vs. being preoccupied; 1.4 ± 0.4 points; P = 0.0002). Finally, the Locavore-I-SF scores were weakly associated with the Healthy Eating Food Index-2019 score (B = 0.05 ± 0.02; P = 0.02).ConclusionsThe Locavore-I-SF, a short questionnaire based on 3 locally produced foods in Quebec, measures the behavior of local food procurement with good reliability and acceptable validity metrics.

ANALISIS SISTEM AGRIBISNIS PORANG DI DESA HANURA KECAMATAN TELUK PANDAN KABUPATEN PESAWARAN

This study aims to determine the provision of porang farming production facilities, porang farming income, porang processing, porang marketing, and services that support porang agribusiness activities. This study uses a survey method. The research location was deliberately chosen in Hanura Village as the center for porang production. The research was conducted in March-April 2022. Respondents in this study were porang farmers, porang traders, and providers of porang production facilities. The selection of 20 porang farmers used a purposive sampling method. Determination of respondent traders and suppliers of Porang inputs used the snowball method. Data were analyzed using criteria 6 T, R/C, marketing channel, marketing margin, and farmer’s share. The results showed that if the provision of seeds, fertilizers, pesticides, and agricultural tools has met criteria 6 correctly. The total income obtained from porang farming is Rp75,647,290 per hectares with R/C for a total cost of 3.41, meaning that porang farming is profitable. Farmers have not yet processed porang tubers into semi-finished raw materials or other derivative products. Porang farmers only processed porang tubers only through harvesting, collecting, sorting and storage. Porang marketing in Hanura Village consists of one marketing channel and is efficient with a farmer's share of 81,25 percent. Services that support porang agribusiness are farmer groups, financial institutions, extension agencies, transportation, government regulations, and agricultural shops. Key words: agribusiness, farming, marketing, porang.

Analisis Efisiensi Saluran Tataniaga Biji Pinang Kering di Kecamatan Kuala Kabupaten Nagan Raya

The purpose of this study was to determine the pattern of commerce and efficiency of the business channel of dried betel nut in Kuala District, Nagan Raya Regency. Data were collected by conducting direct interviews with farmers, small collector traders (PPK), and large collector traders (PPB). Data analysis uses Structure, Conduct, and Performance approaches. The overall market structure in the betel nut business process in Kuala District tends to lead to a monopsony market structure. Seeing that the number of sellers and buyers is not balanced, the betel nut business system in Kuala District is inefficient, because it refers to the monopsony market structure. Of the three commercial channels, the most efficient commercial channel is channel I because it has the lowest margin value and the highest farmer's share so that from the farmer's side, the share of prices received by farmers is quite large.

Economic overview of the distribution channels used by Eastern European small farms for their agricultural products

The role of small farms in agricultural production is particularly important for less developed economies, with a high share of agriculture in GDP and a lower level of national income. These economies have a high share of small-scale farms in the total number of registered farms, measured by the size of an agricultural holding. The paper thoroughly analyses the distribution channels of the agricultural products of Moldova (MDA), Romania (ROM), and Serbia (SRB). The data sources for this analysis are taken from the survey conducted on 1 608 small-scale farms in the above-mentioned countries in 2019. The aim of the paper is to develop a model that could enable the structured analysis of distribution channels. Analytical Hierarchy Process (AHP) method was used for efficient assessment and as a criterion for choosing the most appropriate distribution channel. The results of the analysis show that small-scale farms mostly place their products in green markets and processing plants and that the quality and the price of agricultural products are the dominant criteria for the selection of a channel. The results of the applied model indicate that the model is stable and that small-scale farms can choose the optimal distribution channel by using this study.

Efisiensi Pemasaran Jagung Hibrida (zea mays L) di Kecamatan Luhak Nan Duo Kabupaten Pasaman Barat

This study aims to analyze the marketing channel and efficiency of hybrid corn in Luhak Nan Duo District, West Pasaman Regency. The selection of this location as the research area was carried out purposively with the consideration that the area is one of the centers for hybrid corn production in West Pasaman Regency. This research was carried out from March 20 to April 20, 2021. The research method used was descriptive qualitative method. and quantitative with a sample of 62 hybrid corn farmers. The data collected in the form of primary and secondary data. Data analysis was carried out descriptively qualitatively for data related to marketing channels and functions and descriptively quantitatively for analysis of marketing efficiency. The results obtained that 1). Based on the existing marketing channel pattern, the number of hybrid corn produced from Luhak Nan Duo District reached 483,000 kg and distributed to the final consumer, namely the animal feed factory in Payakumbuh through the I.a channel. Farmers – PPD - Factory CV. Ed Farm, channel I.b. Farmers – PPD – Factory UD. Rajawali, and Channel II. Farmers – PPD – PAD – Factory PT. King of Livestock Facilities. 2). Quantitatively, the efficient marketing channel is channel I.b where marketing margin is lower; farmer's share is higher, and the profit-to-cost ratio is smaller and the sales volume is larger.

USAHA PERTANIAN ORGANIK BERBASIS CSA (COMMUNITY SUPPORTED AGRICULTURE) (STUDI KASUS DI “SENI TANI”, KOTA BANDUNG, INDONESIA)

Organic vegetables that are mostly consumed by the community in the midst of the rapid development of the organic farming sector, can generally be obtained by purchasing vegetables that have been harvested so that the interaction between consumers and farmers is very limited. However, a concept called CSA (Community Supported Agriculture) that connects farmers with consumers directly and invites consumers to be involved with the production process. Seni Tani is one of the few organic farming businesses that apply the CSA concept in Indonesia. This study aims to explain the type of business and the application of CSA in Seni Tani as an example of the application of CSA in Indonesia which has not been widely carried out. The research design is a qualitative research design with a case study approach. This study uses data collection techniques in the form of observation, in-depth interviews and literature study. The results are indicate that Seni Tani applies regenerative organic agriculture. The plants are organic products and fullfil the principles of health, ecology, justice and protection by imitating natural patterns without adding synthetic chemical inputs. Seni Tani implements social entrepreneurship with a socially responsible enterprise type of business and carries out urban farming activities. CSATani Sauyunan at Seni Tani has fulfilled the CSA concept. CSA Tani Sauyunan fulfills four principles namely partnership, locality, solidarity, and producer-consumer relations. CSA Tani Sauyunan is a small scale CSA that operates informally and can be categorized into the Multi-Farm CSA, Subscription CSA and Mixed-Vegetable CSA types.

PEMASARAN BAWANG MERAH RAMAH LINGKUNGAN DI KABUPATEN BANTUL

Environmentally friendly shallots in Bantul Regency have better quality than conventional systems. This study aims to (1) determine the marketing channels for environmentally friendly shallots in Bantul Regency and (2) analyze marketing costs, marketing margins, marketing benefits, and farmers' share of environmentally friendly shallots in Bantul Regency. The research method used is the descriptive analysis method. A sampling of farmers using proportional random sampling of as many as 62 environmentally friendly shallots. A sample of traders using snowball sampling of as many as 32 marketing institutions. The results showed six marketing channels in the local DIY market and four outside DIY. The highest marketing costs and margins for shallots are in marketing channel 8, with the final sales location in outside from DIY. The price of shallots and the highest marketing profit is found in marketing channel 6. The highest farmer's share value is found in marketing channel 2 with a value of 71.68% for local DIY and marketing channel 6 with 71.55% for marketing outside DIY.

ANALISIS EFISIENSI RANTAI PASOK CABAI RAWIT (CAPSICUM FRUTESCENS L.) KABUPATEN GOWA DI ERA PANDEMI COVID-19

The COVID-19 pandemic that hit almost all agricultural sectors also hit horticultural commodities, one of which was cayenne pepper in Gowa Regency where the process of distributing chili peppers was often hampered due to the government's policy of restricting social activities. This indicates that there is a problem with the cayenne pepper agribusiness system in Gowa Regency, although it has not been identified. Therefore, it is important to analyze the efficiency of the cayenne pepper supply chain during the COVID-19 pandemic in Gowa Regency. This study aims to analyze the efficiency of each channel of the cayenne pepper supply chain in Gowa Regency in the era of the covid-19 pandemic. This study uses marketing margin analysis and farmer's share analysis. The results of this study indicate that the cayenne pepper supply chain in Gowa Regency during the COVID-19 pandemic generally runs efficiently where the most efficient channels are channel 1 and channel 2.

What the welfare‐agriculture cooperation can inherit from the farmer‐consumer partnership movement for exchanges of organic produce: on‐site implementation and international sharing of its outcome

The challenges of modern society, combined with global crises, are impacting countries across the globe, with many people experiencing financial difficulties of varying severity. Dr Hiroyuki Tsunashima, Urban Resilience Research Center, Osaka Metropolitan University, Japan, has been leading a project that may contribute to alleviating this situation by linking the lack of workers in agriculture with social welfare. The idea is that the agricultural sector, which is in need of workers, can offer job opportunities to those excluded from the existing labour market. The Japanese Government is now also looking to enhance the agriculture-welfare partnership. The target population is those with different types of social disadvantages, while the practitioners are farmers or social welfare organisations seeking to offer opportunities to vulnerable people. These clients can then work on farms under the supervision of staff members from social welfare organisations. Tsunashima places emphasis on holistic practices, encouraging his participants to enjoy the growth of the crops they are tending to. This comprises a process of autonomous skill acquisition in relation to farm work, according to the model which Tsunashima and the team developed. Drawing from a movement called Teikei, a system of community-supported agriculture in Japan, the process will be facilitated through the medium of food, if a description of the experiences of farmer-consumer partnerships provides participants with a clearer understanding about the consumer demands.

‘What we'd like is a CSA in every town.’ Scaling community supported agriculture across the UK

As the Covid-19 pandemic exposes the vulnerabilities of our globalised agri-food system, local sustainable food alternatives, such as community-supported agriculture (CSA), are on the rise. In CSA local farmers and households co-produce food sustainably and independently of the market. CSA's benefits and shortcomings are well-understood but we know little about how larger CSA networks can expand and consolidate the practice at scale. This paper investigates the UK CSA network, showing its ability to upscale, outscale and downscale CSA through institutionalisation, replication and politicization, before discussing the network's strategic limitations and dependencies.

ANALISIS PEMASARAN GULA MERAH DI DESA SEPARE KECAMATAN LOANO KABUPATEN PURWOREJO

Separe Village, Loano District, Purworejo Regency was chosen as a research site to analyze the marketing of brown sugar craftsmen. This study aims to determine the institutions involved and the marketing channels, marketing margins, farmer's share, and the ratio of profits and costs. The results showed that there are 2 types of brown sugar marketing channels in Separe Village, Loano District, Purworejo Regency, namely marketing channel I including craftsmen, retailers, and consumers and marketing channel II including craftsmen, collectors, retailers, and consumers. Marketing channel I has a marketing margin of Rp. 758/kg, farmer's share is 94.77% and the profit and cost ratio is 24.27. Meanwhile, marketing channel II has a marketing margin of Rp. 1258/kg, farmer's share is 91.16% and the profit and cost ratio is 18.35. Both channels are classified as efficient, but the most efficient is marketing channel I. Keywords: farmer's share, marketing margin,, marketing channel, profit ratio