The key to achieving the goal of rural revitalization strategy lies in the effective activation of farmers' subjectivity. The core issue of activating farmers' subjectivity is to achieve empowerment through institutional and institutional changes. To understand the mechanism of activating farmers' subjectivity through industrial development in the context of rural revitalization, the study takes the perspective of interest traction and the main line of empowerment, focusing on the two-way interaction between industrial development and farmers' participation, and constructs an analytical framework of traction-based governance based on “fit and participation”. Taking Pingluo County and Xinjiang Aznai Bazaar as case studies, the key to activating farmers' subjectivity through industrial development lies in the construction of a mechanism for linkage, participation, win-win and cultivation of traction-based governance. The ideal type of traction-based governance requires the effective integration of the logic of the local community, the logic of interests and the logic of institutions, the embedding and integration of industries, the strengthening of farmers' organisation and participation, and the implementation of multi-party cooperation and win-win situation. The strategy of revitalising the countryside is of overall and historical significance to the comprehensive construction of a socialist modern country and the achievement of the twenty-one-century goal. Modernization of agriculture and rural areas refers to agriculture based on modern science, relying on social and economic development and scientific and technological progress, and using modern science, technology and equipment for modern production. The revitalisation of the countryside and the modernisation of agriculture and rural areas dovetail with each other, and the two are inseparable and have an interconnected and mutually reinforcing relationship. The strategy of revitalising the countryside provides new development opportunities for the modernisation of agriculture and rural areas in the new era. At the same time, only when the development of agriculture and rural areas is modernized can the endogenous impetus for rural revitalization be truly stimulated, and only when urban and rural areas achieve genuine organic interaction can the whole rural society be revitalized in a lasting manner. The “flourishing industry” of rural revitalization precisely corresponds to the modernization of the agricultural industry, and the modernization of the countryside also corresponds to the development of other dimensions such as “ecological livability, civilized countryside, effective governance and affluent living.”