Fan Pages Research Articles

Lingwicyzm, gramatyczny nazizm i ortoterroryzm w sieci – komentowanie błędów językowych w dyskusjach internetowych

The study was aimed at commenting linguistic errors in the discussions on the Internet. Based on the theory of linguicism, it was verified how the Internet users perceive commenting on other people’s errors and what is the motivation of people pointing out errors. The main objective was to determine whether such commenting is a result of one’s negative opinion regarding the intelligence, health, and other resources of the person committing the error. The study comprised two phases: phase one involved the analysis of comments on the Internet in discussion groups and on fan pages, while phase two was devoted to poll surveys in which 387 respondents participated. The results indicate that some comments rely on a conviction that the use of correct Polish language indicates a higher social status, higher intelligence and qualifications, whereas discrimination caused by using non-standard language constitutes a real problem.

Nazwy własne jako tworzywo gier językowych w internetowych przekazach reklamowych — na przykładzie sieci sklepów LIDL

The aim of the article is to look at which proper names are used by the authors of advertising mes-sages on the Internet, what transformations they are subject to, and what are the relationships between the slogan based on the name and the description of the promoted product. The material base con-sists of posts published on the fan page Lidl Polska via Facebook in 2020–2021, in which proper names have become the basis of language games. The analysis of formal procedures has shown that the most frequently used are contamination of propria with appellatives, while the replacement of an element in amulti-component proper name is equally eagerly used. Modifications consisting of phonetic and semantic manipulations, as well as the reduction of the segment of aseveral-element onymic unit, are much less common. The use of several transformations at the same time has also been frequently observed. In decoding advertising slogans and assessing the functionality of treat-ments, an important role is played by the connotative value of the names used for language games. The positive connotations associated with the proper name are to be transferred to the advertised product. First of all, various types of chrematonyms are transformed. For language games, not only are the names of well-known artistic works, music groups and places used, but also onyms that are recognizable by anarrower group of recipients.

Vozes dos criadores e números da criatura: a comunicação das arboviroses no Facebook do Ministério da Saúde do Brasil

This study analyses the content production about arboviruses on the fan page of the Brazilian Ministry of Health before, during and after the Zika virus epidemic. It uses a mixed methods study that comprises the content analysis released from 2015 to 2017 and the Collective Subject Discourse of the workers who produced the contents. The results show that 649 out of 5,732 posts collected addressed arboviruses, with a greater focus on prevention and Zika. The Brazilian National Health System (SUS) was found in a small part of the sample. There is a concern to inform about health with quality, but differences in the specialist’s language and timing between what is published online and what is conveyed to technical health services cause communication noise. It is a transmissional discourse, with no dialogue with the population, underestimating the potential of social media for interaction, sharing and engagement.

Do health-brand fan pages satisfy their consumers' desires

Do health-brand fan pages satisfy their consumers' desires

The Effect of Brand Page Commitment, Brand Awareness, Electronic Word Of Mouth and Brand Image on Purchase Intention of Xiaomi Smartphone on Social Media

Objective - Brand Xiaomi launched its first smartphone in 2011 and in 2019, Xiaomi become the 4th largest smartphone manufacturer in the world. This extraordinary achievement has brought questions about how their product is marketed and promoted and how consumers are persuaded to buy their products. This study aims to analyze factors that influence consumers purchase intentions in relation to Xiaomi smartphones. The context of the analysis in this study is social media platform, namely Xiaomi official fan page in Facebook, Twitter and Instagram in Indonesia. Methodology/Technique - A survey method is conducted and the respondents were chosen using non-probability sampling with convenience technique. Data wasanalyzed using Structure Equation Model (SEM) with smart PLS (Partial Least Square) software version. Findings - The results show that Brand Page Commitment, Brand Awareness, Electronic WOM, and Brand Image have a significant positive influence on purchase intention for Xiaomi smartphones.Brand Page Commitment of Xiaomi social media has an impact on eWOM, brand image and also consumer purchase intention. Creative content isneeded to keep customers engaged and committed to the Xiaomi social media platforms, such as photo competitions with Xiaomi cameras. Social media allows consumers to post user-generated content (such as online comments, product reviews), thus allow consumers spread the word-of mouth about the product digitally. Novelty - Social media also allowscompanies to have conversations with consumers responding to those who reach out to Xiaomi Brand page through commenting or messaging. Through their Brand Page, a company can execute social media strategies and, if done correctly, it will increase Xiaomi brand image and sales. Type of Paper - Empirical Keywords: Brand Page Commitment; Brand Awareness; Electronic WOM; Brand Image; Purchase Intention JEL Classification: M30, M39.

Hybristophilia: “cause mama I’m in love with a criminal”

The following study draws its analysis in the aftermath of opening a social fan page concerning a c recent criminal case where a married couple – Laura Perselli and Peter Neumair – was murdered by their son named Benno Neumair. After analysing the alleged Facebook fan page which supported and praised the young 31 years old confessed son, a necessity was outlined whether a scientific-technical term already existed that could define individuals’ – especially women - tendency to be attracted towards violent criminals. Therefore, after addressing several peer-reviewed studies and in-depth analyses, a conclusive rationale has been outlined that an indicative term that addresses what has been above-mentioned exists, and it has been defined as Hybristophilia. Furthermore, the following dissertation herein proposed seeks to provide some answers to questions likewise the ones that follow: “Why are certain people so fascinated by these vicious criminals?”; “Is the following a phenomenon that applies only to the female gender or in good percentages even to their male counterparts?”; “How much influence do these criminals have on social media or the web?”.

Haters vs. lovers on Facebook

This paper tries to answer what is the dominant sentiment of comments that users leave on the Facebook fan pages of politicians in power. To answer this question, first the auto-code sentiment analysis of nearly 44,000 comments posted on the Facebook fan page of former US president Barack Obama was conducted. Secondly, content analysis was conducted on 2,411 comments posted on former Croatian president Ivo Josipović’s Facebook fan page. The results of auto-code sentiment analysis showed that examined comments in Obama’s case were mostly neutral and positive, while negative sentiment was the least represented in Obama’s case. The results of content analysis in the Croatian case revealed that the dominant sentiment of all comments was also positive. Finally, it was revealed that the response rate in both cases was zero, what tells us that Obama and Josipović used Facebook only for top-down communication, while the interactive potential of Facebook was neglected.

Customer engagement behaviours in a social media context revisited: using both the formative measurement model and text mining techniques

ABSTRACT Most research in the field of customer engagement employs multi-item measures that are comceptualised as three-dimensional and reflective models. This leaves room to suggest an alternative approach for defining and operationalising the construct. From a behavioural standpoint, we propose a higher-order formative measurement model (FMM) underlying customer engagement behaviours (CEBs) in the context of Facebook fan pages. Data from 259 restaurant customers show that the FMM works well, both theoretically and empirically, and that CEBs include eight dimensions and 16 indices. We also apply text mining (TM) techniques to analyse customers’ Facebook posts. The findings indicate that some dimensions identified by the FMM could not be extracted using TM, and the TM analysis provided clues regarding the FMM indices; the two approaches complement rather than compete with each other. These results serve as a basis for scale development in future research, and provide guidelines for managers to enhance long-term customer relationships.

Using Facebook data to predict the 2016 U.S. presidential election.

We use 19 billion likes on the posts of top 2000 U.S. fan pages on Facebook from 2015 to 2016 to measure the dynamic ideological positions for politicians, news outlets, and users at the national and state levels. We then use these measures to derive support rates for 2016 presidential candidates in all 50 states, to predict the election, and to compare them with state-level polls and actual vote shares. We find that: (1) Assuming that users vote for candidates closer to their own ideological positions, support rates calculated using Facebook predict that Trump will win the electoral college vote while Clinton will win the popular vote. (2) State-level Facebook support rates track state-level polling averages and pass the cointegration test, showing two time series share similar trends. (3) Compared with actual vote shares, polls generally have smaller margin of errors, but polls also often overestimate Clinton’s support in right-leaning states. Overall, we provide a method to forecast elections at low cost, in real time, and based on passively revealed preference and little researcher discretion.

Examining ePWOM-purchase intention link in Facebook brand fan pages: Trust beliefs, value co-creation and brand image as mediators

This study integrates the theory of reasoned action, value co-creation theory and attribution theory to investigate electronic positive word-of-mouth (ePWOM) and consumer's purchase intention link in the presence of trust beliefs, value co-creation, and brand image as mediators in the context of brand fan pages of smartphones on the social networking site, Facebook. Results indicate a positive association between ePWOM and consumer's purchase intention with trust beliefs, value co-creation, hedonic brand image and functional brand image partially mediating this relationship. Furthermore, the results supported the serial mediation model where ePWOM influenced purchase intentions through trust beliefs and value co-creation in a sequential manner.

Do Social Networking Fan Page Posts Matter for Corporate Image? Modified Elaboration Likelihood Model Perspective

The purpose of the current study is to examine factors affecting corporate image driven by social networking fan pages on Facebook. Under the modified elaboration likelihood model (ELM), we answer how fan page contributor post quality (FPQ) and source credibility (FPC) influence fan page post informativeness (FPI) and in turn, impact corporate image. We tested the hypotheses by analyzing survey responses using a covariance-based SEM method from 178 respondents who follow at least one company fan page on Facebook. The findings reveal that FPQ and FPC play a salient role in explaining FPI, which, in turn, impacts the corporate image. Our results show that uncertainty about products or services posted on a fan page significantly moderates the relationships among FPQ, FPC, and FPI. Implications and limitations are discussed.

Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook

PurposeThe purpose of this study is to adopt stimulus-organism-response (S-O-R) theory to reveal the impact of electronic word-of-mouth (eWOM) on buying intentions of young consumers in the presence of hedonic brand attitude (HBA) and utilitarian brand attitude (UBA) as mediators, among smartphone customers in the context of brand fan pages in Facebook.Design/methodology/approachThe paper uses a single cross-sectional design to survey a sample of 326 young online customers present in leading smartphone brand fan pages on Facebook in India. A structured questionnaire was used to collect data and replies were recorded on a Likert scale (five-point). The data was subjected to structural equation modelling for model and hypotheses testing.FindingseWOM has a significantly positive influence on the buying intentions of the young. Both HBA and UBA partially mediate the influence of eWOM on buying intentions.Research limitations/implicationsThe study examines only the personal-oriented functions of attitude and does not investigate the role of social dimensions of attitudes. Its scope is confined to smartphones in the consumer electronics segment and only Facebook among social networking sites.Practical implicationsA theoretical contribution to eWOM literature is made by studying it under the lens of S-O-R theory and functional theory of attitudes. Measurement of two different dimensions of attitude, i.e. hedonic and utilitarian, may facilitate managers to comprehend the source of variance in consumers’ decision-making behaviour in the online context.Originality/valueThe only study to explore brand attitude as a mediator in its multi-dimensional form, in the context of social eWOM.

The Effect of Brand Page Commitment, Brand Awareness, Electronic Word Of Mouth and Brand Image on Purchase Intention of Xiaomi Smartphone on Social Media in Indonesia

Brand Xiaomi launched its first smartphone in 2011 and in 2019, Xiaomi become the 4th largest smartphone manufacturer in the world. This extraordinary achievement has brought questions how their product marketed and promoted and how consumers are persuaded to buy their product. This study aims to analyze factors that influence consumers purchase intention on Xiaomi smartphone. Context of analysis in this study is social media platform, namely Xiaomi official fan page in Facebook, Twitter and Instagram in Indonesia. Survey method is conducted and respondents were chosen by using non-probability sampling with convenience technique. Data were analyzed using Structure Equation Model (SEM) with smart PLS (Partial Least Square) software version 3. The result shows that Brand Page Commitment, Brand Awareness, Electronic WOM, and Brand Image have significant positive influence on purchase intention for Xiaomi smartphone. Brand Page Commitment of Xiaomi social media has an impact on eWOM, brand image and also consumer purchase intention. Creative content are needed to keep customers engagement and commitment to the Xiaomi social media platform, such as photo competition with Xiaomi camera. Social media allow consumers to post user-generated content (such as, online comments, product reviews), thus allow consumers spread the word-of mouth about the product digitally. Social media also allow company has conversations with consumers responding to those who reach out to Xiaomi Brand page through commenting or messaging. Through Brand Page, company can execute social media strategy, and if done correctly it will increase Xiaomi brand image and purchase of this product. Keywords: Brand Page Commitment, Brand Awareness, Electronic WOM, Brand Image, Purchase Intention

SOR 모형을 활용한 소셜미디어 이벤트 팬 페이지 이용자 행동 연구

This study aims to develop and validate a comprehensive model exploring the effect of information quality on satisfaction, and how it contributes to loyalty to event fan pages on social media and intention to participate in events based on the stimulus-organism-response (SOR) model. A web-based survey was developed and distributed in the U.S. The sample included Facebook users who were subscribed to at least one event fan page, such as festivals, business, and cultural events. Using the partial least squares-structural equation model (PLS-SEM), the collected data was analyzed and the research findings empirically confirmed that satisfaction with event information provided by event providers on social media is significantly influenced by perceived usefulness and visual design. Additionally, satisfaction with event information is a critical antecedent of two focal constructs (i.e., intention to participate in the event and loyalty to the fan page).

Vertical and horizontal communication on the Facebook pages of 2014 Brazilian presidential candidates

Social networking sites can be defined as online services that allow users to create public or private profiles and, among other things, create connections, share opinions, news, and affections. In 2014, many electors in Brazil were engaged in the presidential campaign on these virtual spaces as never before. In this context, the research question guiding this study is: What are the communication strategies employed by electors and the three main presidential candidates in the online interaction processes during the 2014 Brazilian elections? To address this question, empirical research was employed using a qualitative approach to analyze comments posted in the candidates’ Facebook fan pages during that electoral process. Based on the research and theory in this field, two types of communication in the virtual space were investigated: (a) vertical communication through interaction between Internet users and campaign staff; and (b) horizontal communication among electors in the comments section. We conclude that, although the comments section of the candidates’ pages on Facebook is frequently used as a space both for mutual support and incivility against opponents, it is still used creatively for discussion on the candidates’ government plans, the situation of the country, attempts of engagement in the electoral process and exposure to ideologically crosscutting viewpoints.

Innovation in Small Businesses: towards an Owner-Centered Approach to Innovation

Abstract Purpose: We aim to understand how small business owners develop innovations. Theoretical framework: We adopt social cognitive theory to understand innovative activities in small businesses. We draw on Schumpeter’s work to understand how owners may develop innovations and how an owner-centered approach to innovation should take form. Design/methodology/approach: We conducted a multiple case study in small businesses from different traditional sectors. We conducted in-depth semi-structured interviews with the participants and we accessed data from social networks such as the Facebook and Instagram fan pages of the businesses. Findings: The results explain what drives business owners towards innovation and what affects the innovation structure of their businesses. These results are expressed through the antecedents of innovation that emerged from the field and may help in explaining the differences between innovative small businesses and non-innovative small businesses. Research Practical & Social implications: We developed an approach designed for studying innovation within the context and reality of small businesses. In order to contribute to the development of innovations in forgotten businesses, we have listed some recommendations for supporting agencies, government bodies, and researchers alike. Originality/value: Small business innovation is influenced by the owner’s propensity to recognize and act on opportunities. Therefore, the owner can guide the innovation activity in a small business and this needs to be considered by researchers.

#ZostańWDomu — kronika czasów pandemii

2020, ending the second decade of the twenty-first century, is going down in history as the year of a global pandemic caused by the rapid spread of a virus labelled as SARS-CoV-2 (COVID-19). The dramatic consequences of the pandemic are still felt all over the world. One of the early methods for fighting the pandemic and aimed at stopping the transmission of the virus was a decision made by governments of most countries to close down the economy and restrict social contacts as much as possible, a state described as lockdown. Bans on travel and participation in public life have kept most people locked in their homes. In Poland the lockdown began on 12 March 2020. At its height even outdoor activities were banned – it was impossible to go for an ordinary walk in a forest, let alone venture on tourist trails or go rock climbing. Life moved online and the internet became a “lifebelt” enabling people to maintain their social contacts and fill their excess leisure time in an attractive manner. To support the fight against the pandemic, the media initiated a solidarity cam-paign, #StayAtHome, which was to help people survive the difficult days of home isolation. Those who actively joined the campaign included members of the Laboratory of Humanistic Research into the Mountains, who published richly illustrated short essays (under the hashtag #StayAtHome) on mountain-related themes on the fan page of Góry-Literatura-Kultura (www.facebook.pl/glkuwr). Although the material is still available on Facebook, we are publishing it in the present volume in its entirety as a sign of the times. Hoping that the world will be able to overcome the pandemic, we dedicate these articles to all healthcare professionals who have fought the SARS-CoV-2 virus on the front line with such dedication.

Business Expansion Efforts Through Empowering Business Groups With Lee Min Book

The implementation of this Community Service is an effort to develop the Family Welfare Development Group Business in Cileng Village, Poncol District, Magetan Regency to be able to increase product competitiveness through improved business management and business legality. The main problems of partners are: 1) the production of handicrafts in the form of plastic glass lip recycling bags still using the made by order system, 2) from the financial side there is no good record, the capital used still comes from the group cash, 3) limited marketing only in the surrounding community. In line with the problems faced by these partners, efforts that can be made are assistance in business development starting from marketing, business legality and bookkeeping. The methods used by the team are socialization, training and mentoring. The results of the Community Service Program are: 1) The Group Business has a Business Permit Number which means that with this legality it will make it easier for partners to get capital, increase public confidence in the products produced, 2) There is an increase in the knowledge and skills of partners in recording daily finances simply , making it easier for partners to evaluate production activities, evaluate income and expenditure, 3) Availability of product logos and fan pages, of course this will increase the selling value of partner products and expand the target market.

The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities

The COVID-19 pandemic forced customer behaviour to shift from partial online searching and buying to full use of online services. Most of the products shipped must be assembled or adjusted for personal consumption. With different needs, customers learn to customize their consumption into an experience that is more trustworthy and practical than using an influencer. This research aimed to investigate the effect of an influencer moderating the path between the coproducer and brand’s mutual information. To fulfil this objective, we collected Thai customers’ message posts from 50 brands’ fan pages in 2020. The data preparation process used word segmentation and keyword relevance identification. Finally, the data set of 300 vectors with four measurement variables, including coproducer, influencer, mutual information, and customer value, was analysed by PROCESS Model 7 in SPSS. The results showed that the antecedent variables have positive effects on customer value, with the exception of the influencer moderating variable, which has a negative coefficient of − 0.055 (p < 0.1). Since the moderating effect of influencers has decreased the indirect effect on customer value, traditional influencer marketing must be improved to support customers who engage in expertise consumption as coproducers.

Brand loyalty in online brand communities in Malaysia: A Uses and Gratifications perspective

This study examines the online communities’ gratifications of social media usage and to understand how their perceived values within an online brand page environment can affect brand loyalty. In addition to the content-oriented and relationship-oriented aspects of uses and gratifications of online brand communities, this study also includes economic value to the existing model considering online promotions and rewards may encourage consumer brand engagement and subsequently lead to brand loyalty. The data collected via snowball sampling method consisted of the responses of 150 respondents who are in one or more online brand communities of different brands in Malaysia. The result shows that functional value and hedonic value are the most important motivators to drive brand loyalty in online brand communities. The result implies that the brand loyalty in online brand communities in Malaysia depends on the functionality and pleasant sensations experienced from the brand fan page. The result suggests that brand page should deliver informative, rich and customised information contents to fulfil the satisfaction of online communities. This study provides insight on social media users’ perceived values that drive their satisfaction and loyalty towards the brand via the fan page, which in turn helps brand marketing practitioners in Malaysia to understand on how these perceived values may influence the brand loyalty of online communities, particularly from the perspective of the Uses and Gratifications theory.