Chapter 1: Keeping Score: Reflections and Suggestions for Scholarship on Sports and Media Walter Gantz, Indiana University, USA Chapter 2: Theorizing the Sports-Television Dream Marriage: Why Sports Fit Television So Well Michael Real, Royal Roads University, Canada Chapter 3: The Power of a Fragmented Collective: Radical Pluralist Feminism and Technologies of the Self in the Sports Blogosphere Marie Hardin, Pennsylvania State University, USA Chapter 4: Mocking the Fan for Fun and Profit: Sports Dirt, Fanship Identity, and Commercial Narratives Lawrence A. Wenner, Loyola Marymount University, USA Chapter 5: Fair Ball: Exploring the Relationship between Media Sports and Viewer Morality Arthur A. Raney, Florida State University, USA Chapter 6: Sports Media: Beyond Broadcasting, Beyond Sports, Beyond Societies? David Rowe, University of Western Sydney, Australia Chapter 7: Tweets and Blogs: Transformative, Adversarial, and Integrative Developments in Sports Media Jimmy Sanderson, Arizona State University, USA and Jeffrey W. Kassing, Arizona State University, USA Chapter 8: Instant Replay: From Analysis to Aggression. The Nature of Fan Emotion, Cognition, and Behavior in Internet Sports Communities Lance Porter, Louisiana State University, USA Chris Wood, JWA Communications, USA, and Vince Benigni, College of Charleston, USA Chapter 9: The Less You Say: An Initial Study of Gender Coverage in Sports on Twitter Lauren Reichart Smith, Auburn University, USA Chapter 10: Sport, Identities, and Consumption: The Construction of Sport at ESPN.com Lindsey J. Mean, Arizona State University, USA Chapter 11: Reaction Time: Assessing the Record and Advancing a Future of Sports Media Scholarship Andrew C. Billings, Clemson University, USA Appendix: Contributions to Sports Media Scholarship: A Comprehensive Reference List