We investigate the existence and stability of Bragg grating solitons in a cubic–quintic medium with dispersive reflectivity. It is found that the model supports two disjoint families of solitons. One family can be viewed as the generalization of the Bragg grating solitons in Kerr nonlinearity with dispersive reflectivity. On the other hand, the quintic nonlinearity is dominant in the other family. Stability regions are identified by means of systematic numerical stability analysis. In the case of the first family, the size of the stability region increases up to moderate values of dispersive reflectivity. However for the second family (i.e. region where quintic nonlinearity dominates), the size of the stability region increases even for strong dispersive reflectivity. For all values of m, there exists a subset of the unstable solitons belonging to the first family for which the instability development leads to deformation and subsequent splitting of the soliton into two moving solitons with different amplitudes and velocities.