This paper addresses the connection between corporate entrepreneurship and family businesses, with a particular focus on the construct of entrepreneurial orientation (EO). The main argument is that family firms represent organizational contexts that have specific characteristics with impact on EO. The article includes a review of key literature on EO that is used to define and discuss the family firm as context for entrepreneurial activities. Key themes emerging in the literature review are the roles of culture, dualities and resources as well as the importance of distinguishing between different types of family firms. It is also argued that it is relevant to look further into how “enterprising families“ that strive for trans-generational wealth creation attempt to develop and nurture a “family entrepreneurial orientation“ (FEO), a construct that addresses the entrepreneurial orientation of a family unit rather than that of a business unit. The article closes with a future research agenda.
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