The article deals with some customs and rituals associated with childbirth. The relevance of the conducted research is conditioned by the growing interest in the role of ethno-cultural values in modern society and increasing attention to the previously underexplored phenomena of everyday life. The study of folk customs, rituals and representations related to childbirth will contribute to the understanding of the deep layers of Bashkir spiritual culture. Maternity rituals represent an important aspect of Bashkir cultural tradition. It encompasses prenatal, as well as birth and postnatal rituals, which to this day play an important role in the formation of family and social ties. The aim of the study is to identify elements of ancient beliefs in the Bashkirs' maternity rituals. An integrated approach, involving the analysis of ethnographic, historical, philosophical and folklore scientific works, was applied to achieve this goal. The research was based on a wide range of published and unpublished sources. The research revealed that the Bashkirs' maternity ritual is based on the ancient beliefs and ideas of the Bashkirs about man, nature and the world as a whole. It includes elements of animism, totemism, fetishism and magic. Important aspects of ritualism are connected with the protection of the child and the woman in labor, as well as with the first 40 days and the first year of the child's life. The elements of ancient beliefs revealed in the course of the research are manifested in the belief in the existence of spirits and souls, totem, in the ancestor worship, and are connected with beliefs in the protective properties of certain objects of the material world. The Bashkirs' maternity rituals include components of apotropaic, procreative and sympathetic magic. The study made it possible to study more deeply the mythology, ancient religious beliefs and traditional culture of the Bashkirs, to trace the evolution of the Bashkirs' maternity ritual and their transformation in modern conditions, to reveal the general regularities of the development of ritual culture, as well as the specific features characterizing particular nations. The preserved actions of magical rituals connected with childbirth refers to their stability and ability to adapt to new changing conditions of life.