The results from this qualitative study suggest that CEOs of Faith-Based Nonprofit Organizations (FBNPOs) define and measure their organization's effectiveness primarily based on the outcomes achieved in meeting the immediate needs of their clients and in resolving root causes to those needs. Other indicators of organizational effectiveness- including financial reports, amount of services provided, client satisfaction, stake holder support and perceptions -were also used by the CEOs of FBNPOs to measure organizational effectiveness. The findings indicate that faith is the source of “why” and “how” these FBNPOs conduct their activities. Measuring the impact faith has on those whom they serve varies among the FBNPOs in this study along a continuum of not being measured to being intentionally measured.