Price Fairness Research Articles

Customer Perceived Value in Ethnic Japanese Restaurants: Which Factors are Considered?

Ethnic restaurants are currently a fascinating topic, as they promote specific ethnic cultures and provide customers with a chance to try something new and different. Ethnic restaurants often offer flavours that are truly representative of a certain culture. This research investigates the factors that influence customer perceived value in Japanese ethnic restaurants. Data were collected through an online survey completed by customers who had visited a Japanese ethnic restaurant, Marugame Udon, in Indonesia. The Structural Equation Model (SEM) was applied to test the hypotheses. The findings of this study demonstrate that food quality, employee service quality, and price fairness positively affect customers’ perceived value. In contrast, the dining atmospheric quality and restaurant authenticity do not affect customers' perceived value. Studies on customer perceived value in ethnic Japanese restaurants are still incredibly rare in the literature., especially in Indonesia and Malaysia. Thus, this study aims to fill that gap, providing valuable insights for future research and restaurant management.JEL Classification: M10, M11, M21

Trends and Changes in Price Fairness in Marketing Research

Trends and Changes in Price Fairness in Marketing Research

Discriminatory Pricing Strategy for Sustainable Tourism in Theme Parks considering Visitors’ Price Fairness and Service Value Perceptions

With the increase in carbon emissions in the tourism industry, more tourism enterprises need to make sustained investments in clean energy and green technologies. From the perspective of theme park revenue and operational management, such investments mainly come from admission fees and in-park consumption. The objective of this study is to discuss the role of discriminatory pricing strategies in supporting sustainable tourism in theme parks. Based on transaction utility theory and equity theory, visitors’ price fairness perception and service value perception are incorporated into the visitor utility function. On this basis, a goal-programming-based discriminatory pricing model with three goals is proposed: achieving the established revenue target, achieving distributed justice between visitors with unequal status (advantaged visitors and disadvantaged visitors), and achieving distributed justice between visitors and theme parks. The research results show that, for one thing, the proposed discriminatory pricing model can enable theme parks to secure sufficient funds to invest in low-carbon activities (Goal 1) while for another, visitors’ satisfaction, brand loyalty, and willingness to revisit and sustainably consume in theme parks are improved by the realization of distributed justice through the discriminatory pricing strategy (Goals 2 and 3).

Customer perceptions of mobile telecommunication providers in determining satisfaction and loyalty: focusing on college students

The increased demand for mobile services drives increasingly fierce competition among mobile telecommunications providers in Indonesia. New promotional strategies are needed, and companies are advised to determine the target group of customers to collect objective and adequate information regarding their real needs, such as college students. Therefore, this study examines college students' perceptions of adopting mobile telecommunication provider services in Indonesia. This study especially explains the effects of customer perceptions regarding service quality, price fairness, and brand image on satisfaction that leads to customer loyalty. A total sample of 208 customers of the mobile telecommunication providers in Java Island were randomly selected for the study, and the data collected was analyzed with CB-SEM. The empirical results revealed a positive significant impact of customer perceptions of service quality, price fairness, and brand image on customer satisfaction. College students’ perception of price fairness has the largest significant positive influence on customer satisfaction and loyalty. The mediation mechanism analysis also confirms that customer satisfaction partially mediates between customer perceptions of service quality and brand image. This study suggests that mobile telecommunication providers in Indonesia develop superior pricing strategies to increase customer satisfaction, leading to customer loyalty.Customer Perception

The dark side of surge pricing and the mitigating role of information disclosure

ABSTRACT This research paper investigates the impact of surge pricing, a dynamic pricing strategy that adjusts prices based on real-time demand and supply, on customers’ perception of price fairness. We aim to provide insights for both academic and managerial audiences. Our study focuses on how businesses using surge pricing can minimize negative effects on customer behavior by properly communicating price changes. We conducted two experiments to examine customers’ fairness perception of surge pricing policies. Our findings revealed that customers generally perceive surge pricing as less fair. However, we also discovered that aligning the amount of information shared with the price increase can effectively improve these fairness perceptions. Our research contributes to the literature on price communication by exploring factors that influence consumers’ understanding and acceptance of price changes. Additionally, our findings offer practical guidance for businesses on how to communicate pricing information in a way that customers perceive as fair, ultimately benefiting both companies and their customers.

Optimal matching for coexisting ride-hailing and ridesharing services considering pricing fairness and user choices

Mobility-on-demand (MoD) has the potential to revolutionise the patterns of urban mobility. Typically, an MoD platform provides both ride-hailing and ridesharing services, exacerbating the challenges of operating a city-scale real-time MoD system. Existing studies assume that travellers are fully compliant with the platform’s decisions regarding pricing and vehicle assignments, whereas, in reality, travellers can choose different modes based on monetary costs and travel experience, which may conflict with the results derived from the system perspective. In this study, we relax this assumption by accounting for pricing fairness and the travellers’ modal choices within a framework designed to optimise vehicle–traveller matching when both ride-hailing and ridesharing services are provided by an MoD platform. Six fairness principles are defined to characterise fair pricing for shared rides. Computationally efficient optimisation problems are formulated accounting for co-existing ride-hailing and ridesharing services. In numerical experiments, we assess the effectiveness of our method and compare it with state-of-the-art ones using a dataset of taxi requests for New York City. The results show that our optimisation strategy can significantly increase the service ratio and profit without sacrificing the service quality.

The Effect of Personal Selling and Fairness of Price Using Brand Image as an Intervening Variable on Students' Decision to Choose School at Smkti Bali Global Denpasar

The purpose this research for understanding the impact of personal selling and fairness of price on the decision to choose a school with a brand image as a mediating variable at SMKTI Bali Global Denpasar. Quantitative research using pre-existing measurement scales related to personal selling, fairness of price, brand image and the decision to choose a school. The sample consist of 119 parents of SMKTI Bali Global Denpasar students, with an analysis tool utilizing the SEM PLS model. The reasearch finds a direct impact of personal selling on the decision to choose school, fairness of price on the decision to choose school, brand image on the decision to choose school shows significant positive result. The impact of personal selling on brand image, the impact of fairness of price on brand image show positive and significant results. Brand image is able to mediate the indirect effect of personal selling on the decision to choose a school. Brand image is able to mediate the indirect effect of fairness of price on the decision to choose a school. Implication this research in order to schools are expected to adopt an integrated marketing approach that involves various aspects, such as fairness of price, personal selling, and brand image. By developing a comprehensive and coordinated marketing strategy, schools can achieve greater efficiency in attracting prospective students and parents. It is important for schools to provide appropriate training and development for their sales team. This will help them become more effective communicators and be able to convey information clearly and convincingly to prospective students and parents. A well-trained sales team will increase the effectiveness of personal selling and contribute to improving the decision to choose a school. The research offers new insights, fills the study gap on the effect of brand image mediating personal selling on the decision to choose a school.

Trustworthy brand signals, price fairness and organic food restaurant brand loyalty

PurposeThis research aims to examine the influence of brand signals (transparency, innovativeness and reputation) on brand trust and price fairness toward organic food restaurant brand.Design/methodology/approachThe empirical data were gathered with the survey instrument from respondents who had previously visited organic food restaurant. The formulated hypotheses were analyzed with structural equation modeling.FindingsThe collected data demonstrated the positive effect of brand signals on brand trust and price fairness. Trust in organic food restaurant brand was found to positively impact both price fairness and brand loyalty. Additionally, the results provided evidence of the positive linkage between price fairness and brand loyalty. Among brand signals, brand transparency exerted the greatest impact on brand trust and price fairness. The findings also indicated the significant indirect linkage of brand signals on restaurant brand loyalty through brand trust and price fairness.Originality/valueThrough the lens of signaling theory and equity theory, this study provides novel insights into how brand signals contribute to brand trust, price fairness and organic food restaurant brand loyalty. The managerial implications for implementing brand strategies for organic food restaurants were discussed.

Understanding Tourists’ Perception Toward Local Gourmet Consumption in the Creative City of Gastronomy: Factors Influencing Consumer Satisfaction and Behavioral Intentions

ABSTRACT Restaurants in tourist destinations, particularly Phuket’s Creative City of Gastronomy, are essential to the tourism sector as food substantially influences tourists’ satisfaction. Here, we analyzed tourists’ online review sentiments toward restaurants recognized by Michelin in a UNESCO City of Gastronomy using Naïve Bayes Modeling. We identified four main attributes of the tourists’ experience: food quality, service, ambience, and price fairness. Additionally, we integrated the results from big data analysis into importance – performance analysis, strongly demonstrating that improving price fairness and service attributes in local food restaurants enhanced the perceived image of a gastronomic destination. Moreover, local food could be an essential factor that attracted tourists, and tasting local food was among the most crucial tourist experiences in Phuket. Promoting local identity and cuisine, as well as enhancing food-related tourism activities, can improve tourists’ experiences and increase positive reviews and customer satisfaction.

Application of GESCA in Consumer Satisfaction Antecedents to Create Brand Love Local Products in Ambon City

The existence of competition between Roti Galala as one of the pioneers of local bread products with other bread products has an impact on decreasing consumer satisfaction which also has an impact on the formation of consumer brand love for Roti Galala products. So the purpose of this study is to analyze the effect of product quality, price fairness, brand experience and brand image on customer satisfaction to foster brand love for local Roti Galala products in Ambon City. To achieve the research objectives, a convenience sampling technique was used using a questionnaire distributed directly to 251 consumers who consume Roti Galala in Ambon City. The GESCA analysis technique was used to test the hypothesis in this study using the GESCA version 1.5 Web application. The results of data processing show that the model in the study is fit and accepts all the hypotheses proposed, namely product quality has a positive and significant effect on customer satisfaction, price fairness has a positive and significant effect on customer satisfaction, brand experience has a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on brand love

THE ANALYSIS OF PRICE FAIRNESS AND SERVICESCAPE ON CUSTOMER SATISFACTION AT UP CREATIVE SPACE AND COFFEE MANADO

This study aims to determine the effect of price fairness and servicescape on customer satisfaction at UP Creative Space and Coffee Manado. This study uses quantitative methods and uses multiple linear regression tests to determine the effect of price fairness and servicescape on customer satisfaction. The sample of this research is 100 respondents. The sampling technique used is purposive sampling and the data collection method is in the form of a questionnaire run through the Google Form. Testing and the data analysis in this study using SPSS 25 software. The results of this study indicate that price fairness (X1) partially has a positive and significant effect on customer satisfaction (Y). servicescape (X2) partially has a positive and significant effect on customer satisfaction (Y). Price fairness (X1) and servicescape (X2) simultaneously have a positive and significant effect on customer satisfaction (Y). The R square value obtained from the results of the coefficient of determination (R2) of 0.768 explains that 76.8% of customer satisfaction can be explained by price fairness and servicescape. Meanwhile, the remaining 23.2% is influenced by other variables not examined in this study Keywords: price, fairness servicescape, and customer satisfaction

An Investigation into the Role of Packaging Design Elements on Perceived Value and Price Fairness

Packaging design is a crucial tool for strengthening product competitiveness among both in-store and online marketing. Companies are paying attention to improving competitiveness by taking advantage of logos, colors, graphics, and appropriate textual messages on packaging, with an aim to raise their market share relative to other competitors. For tourism entrepreneurs, a well-designed package is a crucial part of the marketing strategy. This can help them to stand out in a crowded market, communicate their local product message, and increase the likelihood of tourists’ decisions to buy. The key purpose of this paper is to bridge a research gap in souvenir packaging design literature by investigating the causal relationships between the souvenir package design elements and perceived value, concerning price fairness and willingness to purchase food-related souvenirs. Data were gathered from a total of 402 respondents to investigate the causal relationships through Structural Equation Modeling analysis (SEM). The findings and implications may make valuable contributions for tourism entrepreneurs and souvenir packaging designers, in establishing the purchasing intentions of new and existing customers, and expanding the knowledge of visual package design theory in the souvenir industry.

Precursors and Outcomes of Perceived Value in B2B Banking Services: A Nomological Framework

This paper aims to test a nomological network of the precursors (perceived price, price fairness, and service quality) and the multi-dimensional outcomes (economic satisfaction and non-economic satisfaction; behavioral and attitudinal loyalty) of micro-enterprise customers’ perception of value. Structural equation modeling was used to test a research model and two rival models from data collected from 381 micro-enterprise banking customers. The results show that, by charging fair prices, banks will increase not only micro-enterprises’ positive perceptions of price and service quality, but also their perceptions of value. Positive value perceptions result in greater economic and non-economic satisfaction. This then results in loyalty in both the attitudinal and behavioral senses. Economic satisfaction should first be attained before micro-enterprise customers will be non-economically satisfied and show attitudinal loyalty before behavioral loyalty.

Fairness of Price and Satisfaction On Loyalty Of Digital Streaming Services Users

The digital streaming industry faces increasing competition, particularly in price competition. The subscription prices of digital streaming platforms vary, making it difficult for companies to maintain price fairness. The fairness of price is a psychological factor that impacts consumer reactions to prices, and it significantly impacts satisfaction and loyalty. This study examines the relationship between price fairness, consumer satisfaction, and loyalty among digital streaming subscribers in Medan City. The sample consisted of 180 respondents, with the data collected using a questionnaire. The results showed that the fairness of price has a positive and significant impact on the satisfaction of customers and loyalty, the satisfaction of consumers positively and significantly affects loyalty, and price fairness influence consumer loyalty through the satisfaction of customers positively and significantly. The study suggests that digital streaming companies should adjust prices to meet consumer satisfaction and loyalty. Future research should explore engagement and expand the types of streaming platforms to gain further understanding. The findings can help digital streaming companies adjust prices to meet customer needs and preferences, ultimately increasing consumer satisfaction and loyalty.

The Mediating Role of Customer Satisfaction in the Relationship Between Product Trust, Perceived Value, Price Fairness, and Purchase Decisions : an Empirical Study of Telecomcel Company in Timor-Leste

This study aims to investigate the relationships between product trust, perceived value, price fairness, customer satisfaction, and purchasing decisions based on the existing marketing literature. The study develops 10 hypotheses that propose direct relationships between product trust, perceived value, price fairness, customer satisfaction, and purchasing decision. Additionally, the study proposes a mediating role for customer satisfaction in the relationships between the other variables. The study collected data from 178 randomly selected Telkomcel customers in Timor-Leste through a survey. Smart-PLS was used to assess the validity, reliability, and test the hypotheses. The results strongly support all the hypotheses, highlighting the importance of product trust, perceived value, and price fairness in shaping customer satisfaction and purchasing decisions. This study provides insights for future research in this area.

Top concerns of user experiences in Metaverse games: A text-mining based approach

Studies on game experience, which are the most typical representatives of the Metaverse, are conceptual and in their infancy. Previous work on virtual worlds and user experience is context-specific, and user experience changes over time. Literature using text mining in game experience studies is highly fragmented and focused on extracting adjectives for user reviews, which prevents anticipating the context. Considering Metaverse's unique concepts and content, developments in supporting technologies, and the ever-increasing mobility trend, it is essential to explore how the user experience is affected, especially in mobile virtual world applications. For this reason, user comments with low scores of mobile applications related to three commonly used Metaverse games (Minecraft, Roblox or Play Together) were analyzed. To the best of our knowledge, this is the first study attempting to extract user concerns associated with mobile applications of Metaverse games by using text mining. As s result, we identified 12 topics, including social misconduct, controls, content lost, social interaction, price fairness, computing resources, support, playability, unstable connections, cheating, authorization, and bans. The analysis further indicated users were more frequently concerned about issues related to computing resources and price fairness. Besides, the comments that users liked the most belong to the controls, content lost and social interaction.

The Effect of Price Fairness on Negative Consumption Emotion of Airline Passengers

Pricing remains a crucial phenomenon for companies operating in a competitive environment. When it comes to selecting a service, price often tends to be a significant consideration for most customers. The aim of this study is to examine the relationship between price fairness and negative consumption emo-tion of passengers towards airline services. The respondents of this study are passengers who have travelled within one year from /to or within Malaysia using full-service airlines or low-cost carriers. The data was collected using online survey. Data analysis was done using SPSS and PLS-SEM software where 197 responses were suitable for analysis. The findings show that price fairness has negative re-lationship with negative consumption emotion. This indicates that price fairness plays an important role in reducing negative emotion of the passengers regardless of the situation. The findings of this study can assist airline managers towards understanding the negative impact of negative emotions, and thus provide managers with insights on balancing between fair price and good service.

The Influence of Price Fairness, Promotion, and Perceived Ease of Use on the Repurchase Intention

This research aims to analyze the positive influence of price fairness, promotion, and perceived ease of use on repurchase intention. The survey method was used to analyze the results. Data collection technique was carried out through a questionnaire instrument. Purposive sampling was applied in this study. The sample size was determined to be 400 samples. Questionnaires were distributed to the buyers who had made purchases at Lazada at least twice. Data analysis technique employed the Partial least Square-Structural Equation Modeling (PLS-SEM) approach of the SmartPLS program. The research results reveal that price fairness, promotion, and perceived ease of use have positive effects on the repurchase intention.

Effect of price fairness, service quality, brand imagedand product quality on consumer satisfaction Electric Cars (Ev) in Indonesia

This study aims to analyze the effect of price fairness, service quality, brand image and product quality on consumer satisfaction of electric cars (EV) in Indonesia. This research was conducted on 200 electric car (EV) consumers in Indonesia. The sample of respondents was selected according to the criteria and data collection questionnaire with a Likert Scale distributed online. In this study, the PLSSEM method was used to analyze the data. The results of the study are that service quality and product quality affect consumer satisfaction of electric car (EV) consumers in Indonesia positively and significantly, while the variables that have no effect are price fairness and brand image.

Farmer-owned brand purchases: The importance of label comprehension and price fairness perception

Farmer-owned brand purchases: The importance of label comprehension and price fairness perception