The presidential election is a significant political event in Indonesia that involves all voters, including young voters. Students, as first-time voters, play an essential role in casting their votes in the presidential election. However, research on the profiles and factors influencing first-time student voters' decisions remains limited. This study analyzes the dynamics of first-time voters' participation in the 2024 Presidential Election using Max Weber's social action theory. Employing a qualitative approach, the study focuses on students from the Faculty of Social and Political Sciences, Slamet Riyadi University (UNISRI), as the research subjects. Data were collected through in-depth interviews, non-participant observation, and document studies. The main findings reveal that emotional and value-oriented actions dominate the political participation of first-time voters. Social media significantly shapes emotional narratives and issues relevant to the younger generation, while the campus environment fosters rational-instrumental actions through critical discussions. Family traditions also play a crucial role in shaping the political decisions of first-time voters. The implications of this study highlight the importance of social media-based political education to enhance critical and value-driven political participation.
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