The increasing number of unemployed and job competitiveness causing the students to have a hard time choosing their career choices. Thus, this research aims to study on influential factors affecting awareness in career choices among UiTM Kota Bharu students. The factors included in the study are family influence, personality, peer influence, environment and economic consideration. Stratified random sampling was used and the population involved in the study was undergraduate full-time students from UiTM Kota Bharu, Kelantan. The students were drawn from two faculties that are available in the campus. The students in semester three until seven for Faculty of Computer and Mathematical Science (FSKM), and the students in semester one until six for Faculty of Business Management (FBM). The primary data was obtained through a survey where the questionnaire that was distributed to the 328 samples. Based on the result, it was found that family influence, personality, peer influence, environment and economic consideration have a positive relationship with career choice awareness. Other than that, family influence, personality and environment are the factors that influence career choice awareness among student since it has a p-value that is lower than 0.05.
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