Medium Factors Research Articles

From Social Media to Public Health: The Role of Identity Recognition in Post-Pandemic Information Dissemination

With social media becoming an essential platform for public health information communication, the impact of identity on the effectiveness of information dissemination in social media has received increasing attention. This study aimed to explore the relationship between identity factors in social media and the effectiveness of public health news dissemination. Different social media user identities have different effects and concerns on public information communication, and the identity backgrounds of bloggers have different perspectives on public health information communication. The findings help to identify the effects of different identities in public health communication and provide possible research ideas and perspectives for future researchers.

The Influence of Perception towards Social Media Factors on UPM Students’ Purchase Behaviour

The Influence of Perception towards Social Media Factors on UPM Students’ Purchase Behaviour

Food Consumption Preference Amongst Young Adults Based on Social Media Influence in Malaysia

Food consumption amongst young adults has potentially been influenced by social media. Businesses also utilize social media as a medium of promotion. Thus, cultural food has gone viral on social media, causing the demand for cultural food to rise. Several factors in social media influence could be the reason for young adults discovering international cultural foods. Therefore, the focus of this study is to identify how social media influences young adults' tastes and preferences for international foods. Data was collected from 115 respondents who are young adults. The implications and consequences of the study findings for food consumption are further discussed. Social media influence on cultural food includes audio-visual appearance, information sharing, and delivery, finally, peer pressure on social was investigated in this study.

The Impact of Social Media Use on Students’ Self-Esteem in Higher Education in Eastern Ethiopia

This study aims to assess social media use's impact on university students' self-esteem. Social media factors that affected the self-esteem of university students were investigated based on the daily time spent on social media. Data were collected using a questionnaire. Self-esteem was measured using the established Rosenberg Self-Esteem Scale. The stratified sampling technique was deployed to select 335 undergraduate university students for this study. Descriptive analysis was performed to analyze the demographic details of the response data collected, including age and social media usage. Correlation and regression analyses were executed using SPSS software to test the correlations between social media factors and self-esteem among undergraduate scholars. As a result, students’ self-esteem among the scholars was significantly affected by their time spent on social media. I recommend that further studies be conducted to investigate the main factors that affect the student’s self-esteem and regard for university scholars.

Review on the impact of fluid inertia effect on hydraulic fracturing and controlling factors in porous and fractured media

Review on the impact of fluid inertia effect on hydraulic fracturing and controlling factors in porous and fractured media

The clogging effect of nanoscale zero valent iron corrosion in bicarbonate anaerobic water on porous media: A real-time pore-scale visualization

The corrosion-induced permeability changes of nanoscale zero-valent iron (NZVI) are one of the crucial factors constraining the successful application of NZVI in the remediation of contaminated groundwater. It is of great significance to study the dynamic evolution of corrosion products of NZVI after NZVI is injected into porous media and its influence on pore plugging effect from the pore scale. Micro computed tomography (Micro-CT) imaging technology, mineralogical characterization and theoretical calculations were used to understand the details of NZVI corrosion plugging porous media at the pore scale. This study reveals the factors of NZVI corrosion plugging porous media, namely, gas production (H2) in the early and middle stages of corrosion (before 90 days) and solid phase changes (NZVI volume increase and migration) in the later stages (after 90 days). The permeability loss rate of the porous media was 66.8%, 87.3%, 79.4%, and 53.6% at the corrosion times of 30, 60, 90, and 120 days, respectively. After 90 d of corrosion, the particle size of NZVI increases by 7.9%, and the secondary minerals formed by corrosion are mainly Fe3O4/γ-Fe2O3 and FeOOH. In addition, this study also found that the migration of NZVI after 90 d was due to its corrosion reducing the magnetic attraction between particles, dissociating into smaller particles or agglomerates under the action of fluid dynamics, resulting in its redistribution in the porous medium and causing blockage. This study clarifies that NZVI corrosion plays a vital influence in affecting the permeability and clogging of porous media, providing valuable guidance for optimizing NZVI-based remediation technologies.

How the Social Media Effect Consumer Behavior?

Internet platforms has become the main marketing strategy. The purpose of this study is to study the impact of social media advertising on consumer behavior in order to understand the role of advertising in the digital age. As a new form of advertising, social media advertising has unique characteristics, including personalization, sociality and immediacy. Compared with traditional media advertising, social media advertising may have different impact mechanisms and effects. This change has triggered a profound reflection on the importance of the relationship between consumer behavior and advertising, because the interaction between the two directly affects the marketing effect. This study adopts the method of literature review, systematically sorts out relevant literature, sorts out the influencing factors of social media advertising on consumer behavior, and analyzes the main findings of previous studies. Through this method, the research questions will be answered comprehensively and deeply, and the influence mechanism of social media advertising on consumer behavior will be revealed. Through literature review, it is found that social media advertising has a significant impact on stimulating consumers' purchase intention and shaping brand awareness. These major findings will provide support for the expansion of marketing theory, guide enterprises to formulate advertising strategies more accurately, and improve the effectiveness of advertising on social media. This is of great significance for enterprises to obtain market competitive advantages in the digital era.

Factors that Affect High School Students Making Them Not Like Mathematics

This research paper explores the factors that make high school students reluctant to study mathematics, which aims to: 1) analyze the general information of the sample; 2) Analyze the external factors that make high school students reluctant to study mathematics; 3) Analyze the internal factors that make high school students reluctant to study mathematics; 4) Prioritize the factors that affect the students' reluctance to study mathematics. The sample used in the research was six high school students in Vientiane Capital and Vientiane Province, who interviewed 1,587 students. The research tools were questionnaires, and the data were analyzed using Analytic Hierarchy Process Model. From the sample group of students, it found that there was female more than males. The external factors that make students not like to study mathematics are due to the difficulty, inadequate mathematics textbooks, usefulness of mathematics in daily life, teachers lacking knowledge, families do not support, society does not pay attention to mathematics, mathematics is not interesting and schools do not pay attention to mathematics. The internal factors that make students not like mathematics are: the method of teaching with new ideas that students are interested and understand easily the concept of mathematics levels at intermediate, the curriculum factor determining the content of the mathematics levels intermediate, the factor in the teaching and learning media making the students creative and rational levels at intermediate. The building factor has not enough books for students to read is at the high level, the family factor is the family encourages doing business is at high level, the social factor is the students often go to the market or the city and the village without a definite purpose is at high level, the environmental factor is students using smart phones is at the highest level, and the economic factor of family is the students having pocket money for schools is at the highest level. The factors that make high school students reluctanting to study mathematics are ordered from high to low as environmental factor, social factor, building factor, curriculum factor, teacher teaching factor, family factor, teaching-learning media factor and economic factors, respectively.

Effective factors on the development of bodybuilding and fitness clubs in Mashhad, Iran

The aim of this study was to investigate the effective factors in the development of bodybuilding and fitness clubs in Mashhad, Iran. This study was practical in terms of its goals, with an exploratory and analytical implementation method, classifying it as qualitative research. A total of 27 individuals were targeted and selected as samples until theoretical saturation was reached, including athletes, coaches, managers of fitness and bodybuilding clubs, members of the academic faculty of sports sciences at universities, experts from sports departments, and seniors in the field of bodybuilding in Mashhad. For data analysis, the data coding method was employed within a grounded theory framework. Based on the results, the factors affecting the development of bodybuilding and fitness clubs in Mashhad were identified in four main categories, ten sub-categories, and seventy-two components, according to expert opinions and a literature review in this field. These factors included: 1) Facility and infrastructure factors, 2) Financial and economic factors, 3) Professionalism factors, 4) Human resource factors, 5) Event factors, 6) Scientific and educational factors, 7) Organizational and managerial factors, 8) Motivational factors, 9) Media factors, and 10) Cultural-social factors. By creating and facilitating this model, the development steps for Mashhad's fitness clubs will be implemented to better align with future implementation conditions.

Employee Branding Thru Social Media

Developing a distinct Employer brand sets an Employer apart from its rivals and other companies competing for the same talent pool. Most businesses now utilize internet media significantly in the field of brand development. Branding is a marketing term that is applied to organizations, which are seen as goods with distinct characteristics. Jobseekers collect information from organizations’ online platforms as well as informal feedback from other stakeholders. The investigation includes not only their online presence and how they are portrayed, but also the degree of engagement of their activities in various social media platforms (e.g. Face book, YouTube, LinkedIn, Twitter). Although the research that mostly focused on The analysis includes not only their online presence and how these businesses are presented, but also the level of interactivity of their activities in various social media (e.g., Facebook, YouTube, LinkedIn, and Twitter), as well as a description of the Measurement Model Assessment, social media factor with all items displayed. Fit Indices for SMM Model (CFI)

Analyzing the role of social media in addressing public health development in india through a multi-criteria decision-making approach

Nowadays, social media plays a vital role in managing public health developments. This research study has analyzed the factors of social media enhancing public health development. The analytic hierarchy process (AHP) is used to rank the factors, and the Decision-making trial and evaluation laboratory (DEMATEL) is used to find out the network relationship map of the role of social media in public health development. Results of AHP revealed that social media enhances public engagement and participation, collaboration of health professionals worldwide, and helps in remote monitoring of patients. Results of DEMATEL show that the development of health policies, repository of public health-related information, and prevention of health-related misinformation and fake news are classified as the topmost causal factors. Real-time monitoring of health conditions is the factor with the most significant impact on other factors. Policymakers and stakeholders should focus on improving public health through social media. Social media enhances collaboration among health professionals worldwide, and various stakeholders use it to address public health issues in the case of COVID-19.

The Influential Factors of Social Media on Customer Engagement in Kuantan Hotel Patronage

This research explores the complex relationship between social media factors and customer engagement in the context of hotel patronage in Kuantan, Malaysia. Given the growing prevalence of social media platforms, hotels may establish and nurture connections with customers by engaging in dynamic interaction and sharing information. The research entails a comprehensive analysis of the social media approaches used by hotels in the area, together with the gathering of customer data among 384 survey respondents to understand patterns of engagement and preferences. The research is driven by a conceptual framework that suggests that customer engagement is influenced by three (3) main factors: (1) the content quality and relevance, (2) personalization and customization, (3) emotional appeal and storytelling. Statistical analyses, such as calculating descriptive statistics for mean and deviation, as well as conducting correlation analysis, will be used to examine the correlations between these factors and customer engagement. Initial results indicate robust and affirmative endorsement of the constructed theoretical framework. This study contributes to the developing comprehension of how social media affects customer engagement in the hotel industry in Kuantan. It provides significant insights for both academics and professionals in developing successful social media strategies to attract more customers.

Peranan Partai Keadilan Sejahtera (PKS) dalam Meningkatkan Partisipasi Masyarakat pada Pemilihan Umum Tahun 2024 di Kota Padang

This research was conducted with the aim of explaining the role of the PKS party in increasing Political Participation in the 2024 General Election in Padang City This research uses a qualitative descriptive approach. Data collection was carried out through interviews and documentation studies. In determining the informant, the technique used is purposive sampling. The informants consisted of the Chairman of the Padang City PKS DPD, the Secretary of the Padang City PKS DPD, the deputy secretary of the Padang City PKS DPD, and the Padang City Community. The validity in this study uses the triangulation technique of data sources and methods. The data analysis technique in this study uses Manual Data Analysis Proedure (MDAP), which is qualitative data analysis that is carried out manually, namely daily notes, transcripts, coding, categorization, themes and memos. The results of the study show that the Prosperous Justice Party (PKS) in Padang City plays an important role in increasing public participation in the 2024 General Election. Through various political socialization strategies, such as political education, socialization of programs, campaigns, and candidates, PKS has succeeded in introducing political values, work programs, and the party's visions and missions to the public. Factors that affect the role of the PKS party in increasing public participation in the 2024 general election in Padang City include socialization media factors, party administrators, party members, and the type and form of programs

Understanding and forecasting consumer sequential multiscreen viewing behavior

Nowadays, consumers often sequentially use multiple screens to watch media content, so that firms advertise on TV, websites, and apps at the same time period to reach consumers widely. However, sequential multiscreeners may repeated exposure to the same advertisement and develop negative attitudes. Utilizing real-world data, this paper employs a zero-inflated negative binomial (ZINB) model to predict consumer sequential multiscreen viewing frequency. Moreover, we quantify the net impacts of significant predictors on the sequential multiscreen viewing frequency and find that media factors (such as number of viewing devices, internet access, PC screen size, cellphone ownership, and device concentration ratio) have equivalent impacts as audience factors (including user demographics and past viewing behaviors) and the new created variable device concentration ratio has the largest impact. The accurate prediction and quantified net impacts can guide firms allocate their advertising budget more efficiently across multiple screens and avoid consumer overexposure to the same ad content.

Experiences of Prejudice and Discrimination from the Perspective of Syrian Migrants: A Qualitative Study in Türkiye

This study examines Syrian immigrants’ experiences of prejudice and discrimination, their causes, and solutions based on their own experiences. The findings obtained from in-depth interviews with the 20 participants selected using the snowball sampling method are as follows. There are experiences of prejudice and discrimination in business life, such as late employment, wage inequality, and marginalizing labels. Experiences of exclusion, such as marginalizing discourses and being treated differently, are evident in social life. The reasons for these phenomena are economic, social, and media factors. Social policies and education regulations are needed to prevent prejudice and discrimination. Among these suggestions, steps such as facilitating services for Syrians and improving Turkish language skills stand. This research makes an important contribution to the field in terms of addressing the causes and solutions of prejudice and discrimination against migrants based on their own experiences. Therefore, we argue that it is important to include the voices of migrants in future research on the causes and prevention of prejudice and discrimination.

Motivation and personality: A comparative study of social media use and misinformation in the United States and China

AbstractObjectiveScholarship has now recognized the potentially detrimental effects of social media on political knowledge, but the question as to whether political knowledge and susceptibility to misinformation are related remains open. Furthermore, there are not many cross‐national comparison studies. This study compares the general and differential factors of the mechanisms of misinformation formation in social media between China and the United States from the perspectives of media factors and psychological factors.MethodsUsing the 2020 Netizen Social Awareness Survey, we analyze the relationships between social media, personality traits, cognitive closure, and misinformation in China and the United States.ResultsThe study shows that social media such as Microblog and Twitter do not mislead news consumers. Personality traits and motivational factors have a significant impact on people's misinformation. Authoritarian personality is a general psychological factor affecting public misinformation. Moreover, under different media systems in China and the United States, the impact of social media on misinformation varies with the degree of cognitive closure.ConclusionIt is evident that in the era of social media, cultivating rational and knowledgeable democratic citizens cannot focus solely on the role of the media. It must also consider the cultural and psychological characteristics of the national population.

Flipbook food chain in an ecosystem to improve learning outcomes in elementary school

The lack of ability of teachers to develop technology-based learning media and low interaction with learning tasks negatively affect students' learning outcomes. The study aims to determine the feasibility and effectiveness of a web-based Fiborampae (Flip Book Food Chain in Ecosystems) course on IPAS material. The research method used is the RnD model Borg and Gall which consists of several stages, namely: potential and problems; data collection; product design; design validation; design revision; product trials; product revision; trial use in which the data collection methods include questionnaires and test. Based on the validation team's assessment, Fiborampae media is included in the most appropriate category, which is also a finding in this research. The evaluation results for the content were 93%, and the media factor was 90.8%. The results of the N-Gain test on the pre-and post-test values showed a mean difference of 0.739 under a moderate criterion and an effectiveness value of 73.95 under a highly effective definition. Meanwhile, the reference category reached a value of 0.425 under moderate criteria and had an efficiency of 42.35 under the low-efficiency definition. The interpretation of the data shows that classrooms using Fiborampae media achieve higher learning outcomes with more effective standards. The implications of this research are expected to apply this medium to simpler devices with a simple and attractive appearance that can be used in various teaching situations and support character development within the new curriculum.

Selected Social Media as a Digital Platform and its Perceived Value Among Small Businesses

Small businesses play a crucial role in the global economy, and they often operate with limited resources. Social media can be a game changer, providing a cost-effective way to reach a wider audience. The objective of this study is to establish the most widely used social media in terms of its perceived value. This study employed quantitative analysis. A self-designed survey questionnaire was used with a Cronbach’s alpha of 0.80. A total of 21 statements were included in the self-made questionnaire on social media factors (cost consumption, brand awareness, attractiveness and accessibility) and perceived value (revenue, customer satisfaction and customer retention). A total of 380 respondents who are small business owners in Metro Manila, Philippines participated in the study and were selected using simple random sampling. Descriptive statistics and Pearson’s chi-square tests were used to establish the results and hypotheses of the study. Among the three social media platforms used, Facebook was the most preferred for its perceived value and effectiveness. Social media use as a digital marketing tool was significantly correlated with perceived value in terms of revenue, customer satisfaction, and customer retention; however, the only meaningful correlation found was between attractiveness and business ownership. The results of this study will help small business operators create marketing strategies to attract more consumers, which will lead to an increase in sales and revenue in the future. In addition, the results can be used as a basis for small businesses to attract more customers by utilizing different social media platforms.

Exploring social media determinants in fostering pro-environmental behavior: insights from social impact theory and the theory of planned behavior.

This study investigates the impact of social media on pro-environmental behavior (PEB) through the lenses of the Theory of Planned Behavior (TPB) and Social Impact Theory. The research aims to elucidate how social media influences Environmental Attitude (EA) and Subjective Norms (SN), and how these factors contribute to Behavioral Intentions (BI) that ultimately affect PEB. Additionally, it examines the moderating effect of Perceived Behavioral Control (PBC) on the relationship between BI and PEB. To explore these relationships, the study employs a dual methodological approach using Variance-Based Structural Equation Modeling (VBSEM) and Artificial Neural Networks (ANN). Data were collected from two distinct samples: 1200 participants from Taiwan for the SEM analysis and 602 respondents for the ANN study. SEM was utilized to explore causal relationships, while ANN was employed to enhance predictive accuracy. The SEM analysis reveals that social media significantly affects both EA and SN, except for Social Networking Site Involvement (SNSI), which does not significantly impact EA. Additionally, the findings indicate that BI mediates the relationship between EA and PEB. However, BI does not mediate the SN-PEB relationship, and the link between SN and BI is found to be non-significant. Empirical evidence also suggests that PBC moderates the BI-PEB relationship, with a stronger influence observed under higher levels of PBC and a weaker influence under lower levels. These results underscore the complex dynamics between social media factors and pro-environmental behavior. The study concludes that while social media plays a significant role in shaping EA and SN, its impact on EA is not mediated by SNSI. Furthermore, PBC significantly moderates the BI-PEB relationship, highlighting its critical role in PEB. The discussion addresses the implications of these findings, acknowledges the limitations encountered, and suggests potential avenues for future research.

Life cycle assessment of Beefy-9 and Beefy-R serum-free culture media for cell-cultivated beef production

The sustainable production of cell-cultivated meat requires the use of environmentally friendly nutrients. Culture media, which provides the necessary nutrients for cell proliferation and differentiation is a major contributor to the environmental impacts of cultivated meat production. Fetal bovine serum (FBS) is problematic due to animal sourcing, ethical concerns, and high cost. Beefy-R and Beefy-9 are experimentally validated, serum-free cell culture media designed for bovine myoblast culture. While both formulations include basal media, ascorbic acid, sodium selenite, recombinant proteins, and growth factors, Beefy-9 and Beefy-R contain recombinant albumin and rapeseed protein isolates (RPI) to replace FBS, respectively. While these culture media do not include animal-sourced components, their environmental impacts have not yet been investigated. In this study, life cycle assessment (LCA) was performed to estimate the environmental burdens of Beefy-9 and Beefy-R culture media production and identify hotspots for optimization. Uncertainty was assessed through sensitivity and scenario analyses, as well as Monte Carlo simulation. Our results demonstrate that Beefy-R has significantly lower environmental impacts compared to Beefy-9 in 13 out of 18 evaluated impact categories. For instance, the global warming potential (GWP) of Beefy-R was almost five times lower when compared against that of Beefy-9 production. In Beefy-R, despite the absence of recombinant albumin, recombinant proteins and growth factors were hotspots, accounting for 41 %, 5.9 %, and 12 % of GWP, land use, and water consumption impacts, respectively. This study confirms that RPI can be a more sustainable substitute for recombinant albumin in bovine myoblast serum-free media formulations. Additional research is required to identify low-impact alternatives for other recombinant proteins and growth factors in culture media.