Factors Influencing Purchase Decision Research Articles

CONFORMITY IN THE DECISION TO BUY BIKE ACCESSORIES AND SPARE PARTS FOR ADULT AGE CYCLISTS

The current needs of cyclists, which have now become part of their lifestyle, are accessories and spare parts. One of the reasons someone decides to buy something is due to the influence of conformity. The purpose of this study is to predict the contribution of conformity behavior to the decision to purchase bicycle accessories and spare parts. This research uses a quantitative method with a simple regression analysis. The scales used are the conformity scale and the purchase decision scale. The sampling technique used in this is the purposive sampling technique. The population in this study consists of adult cyclists (21–60 years old), for a total of 83 participants. Based on the analysis of data collected from the conformity scale and purchase decision scale, then processed using SPSS version 26, it was found that the significance value of conformity and purchase decision is 0.00 (p= < 0.05), which means conformity significantly influences purchase decisions. However, this influence occurs negatively. Meanwhile, the contribution of conformity to purchase decisions is 16.9%. Based on the research results, it is shown that adult cyclists exhibit conformity behavior, and this conformity behavior negatively influences the decision to purchase bicycle accessories and spare parts. This finding is noteworthy because conformity is commonly found in adolescents, while adulthood is generally referred to as "trial and error" behavior, but this time conformity behavior is found in adults. The reason conformity only slightly influences purchase decisions may be because there are still many other factors influencing purchase decisions, such as self-concept, product quality, product branding, lifestyle, attitudes or evaluations of products, and income.

Analysis of factors affecting purchase decision on freshwater ornamental fish (Case Study: Bandung Ornamental Fish Center, Bandung City, West Java)

Bandung Ornamental Fish Center is one of the freshwater ornamental fish markets in Bandung City. Since its inauguration in 2020, Sentra Ikan Hias Bandung has experienced a decrease in the number of sellers due to the consumer interest on freshwater ornamental fish. This research aims to analyze the consumer characteristics and the factors of consumer behavior and marketing mix (4P) that influence consumer purchasing decisions for freshwater ornamental fish at the Bandung Ornamental Fish Center. This research was conducted from 19 December 2022 to 19 January 2023. The method used in this research is a case study using descriptive analysis for consumer characteristic and statistical inferential methods using PLS-SEM to analyze the factor affecting purchase decision on freshwater ornamental fish. The data collection technique used in this research is a questionnaire and interview. Data analysis in this reaserch uses the PLS-SEM analysis method with a five-point Likert scale using SmartPLS 3 software with nine variables con-sist of personal, psychology, social, culture, price, product, pro-motion, place and purchase decision that listed in Table 1. The analysis results showed that the factors influencing purchase decision of a freshwater ornamental fish at the Bandung Ornamental Fish Center were psychological, social and promotional factors. Researchers suggest the marketers carry out promotions related to consumer psychological and social factors to attract consumer interest.Keywords: Consumer behavior; factor analysis; freshwater ornamental fish; marketing mix; purchase decision; PLS-SEM

Consumer Perspectives on Commercial Pension Insurance Products: Insights and Implications

This study delves into the consumer perspectives on commercial pension insurance products, aiming to uncover insights into awareness, understanding, preferences, and concerns among consumers. Through interviews with 50 participants from five prominent Chinese insurance companies, the study examines demographic characteristics, awareness levels, perceived benefits and risks, factors influencing purchase decisions, and satisfaction with current products. The findings reveal a nuanced landscape wherein participants recognize the importance of pension insurance for long-term financial security but express apprehensions regarding policy transparency, affordability, and reliability. Trust in insurance companies, reputation, and financial stability emerge as primary factors influencing purchase decisions, highlighting the need for flexible and affordable policy options aligned with individual retirement goals. Comparative analysis among companies underscores variations in consumer perceptions, emphasizing the importance of continual product evaluation and improvement to meet evolving consumer needs. The study concludes by advocating for enhanced consumer education initiatives and regulatory frameworks to foster transparency and consumer welfare within the competitive insurance market.

INVESTIGATING INTO CUSTOMER PREFERENCE AND SATISFACTION REGARDING FROZEN AND INSTANT FOOD PRODUCTS

This study aims to explore consumer preferences and satisfaction levels regarding frozen and instant food products. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive data. The survey will assess factors influencing purchase decisions, such as taste, convenience, price, and perceived healthiness. Additionally, interviews will delve deeper into consumer perceptions, attitudes, and experiences with frozen and instant food items. Findings from this research will provide valuable insights for food manufacturers, retailers, and marketers to better understand customer needs and enhance product offerings to meet evolving consumer demands in the frozen and instant food market segment. KEYWORDS: Customer preference, Satisfaction, Frozen food, Instant food, Consumer behaviour, Purchase decision, Taste, Convenience, Price, Market research, Food industry.

Influence of visual merchandising, creative promotion, and price on purchase decisions in live shopping Shopee

Indonesia's internet boom (212.9 million users) fueled e-commerce growth, with Shopee leading the market (158 million visitors). This study explored factors influencing purchase decisions in Jakarta's Shopee live shopping. Live streams offered product visualization, seller interaction, and promotions. We investigated how visual merchandising, creative promotions, and price impacted buying decisions through a survey of 462 respondents. The research found that creative promotions and price significantly influenced purchases, while visual merchandising had no effect.

Processed vegan food packaging: influencing vegan diet and lifestyle consumption choices

As the demand for plant-based meat analogues (PBMAs) continues to surge globally, understanding the marketing strategies that drive consumer choice becomes imperative(1). This research project, part of a larger study at Massey University, explores the design and packaging of vegan food products, specifically focusing on processed PBMAs and how this influences vegan diet consumption choices in New Zealand vegans. We examined the packaging of vegan processed food available in New Zealand supermarkets and those promoted online, with a focus on processed PBMAs. This informed the development of an online survey including: demographics, motivations for following a vegan diet, and questions related to perceptions and preferences about vegan diets and processed PBMA packaging. The survey was offered to individuals who had previously participated in vegan research at Massey University and followed a strict vegan diet. There were 235 participants of whom 198 completed the survey. This consisted of primarily females (n = 156, 74%) and individuals of New Zealand European descent (n = 159, 71%), aged 18 to 76 years (37.8 ± 12.3). The participants had varying durations of following a vegan diet, with the largest group (n = 87, 42%) adopting it for 5 to 10 years. The primary motivation for following a vegan diet was animal welfare (n = 205), followed by environmental concerns (n = 189) and health (n = 175). Participants were able to select more than one option, suggesting there are often multiple reasons for choosing to follow a vegan diet. Factors influencing purchase decisions for PBMAs included nutrient claims on packaging, with protein having the highest positive influence. Environmental concerns also played a significant role, with eco-friendly packaging and positive environmental claims being important. Packaging images, particularly of the final prepared product, had a significantly positive impact on purchasing decisions (4.12 ± 0.78) where 1 represented a negative influence and 5 represented a positive influence on a Likert Scale. The majority sometimes, or always checked the nutrition information panel (n = 167, 85%) and examined the ingredients (n = 191, 98%). Participants reported concern about the nutritional value of processed PBMAs (n = 94), and reported that they are aware that these foods are classified as ‘ultra-processed (n = 91). This research provides valuable insights into the reasons people choose vegan diets and what influences their choices when it comes to purchasing PBMAs. It highlights the significance of marketing strategies in the plant-based meat alternatives industry. However, to gain a more comprehensive understanding of this evolving market, further research is necessary. Future research should consider a wider range of demographics and regional distinctions to better understand how consumer preferences in plant-based diets are changing. This should also include looking at how the market is maturing, with buyers becoming more aware of things like nutrients and the processing of food, which can impact the sustainable food choices individuals make.

Quantitative ABCD Analysis: Consumers’ Purchase Intention for Eco-friendly Bags

Purpose: The study aims to examine customers’ purchasing intentions for eco-friendly bags using the ABCD analytical methodology. It uses factor analysis and elementary analysis to evaluate some of the benefits, drawbacks, limitations, and advantages of eco-friendly bags, offering a through grasp of the problems and their possible advantages. Design/Methodology/Approach: This study analyzed published papers using the ABCD analysis framework, using quantitative analysis in focus group interactions to identify key attributes and variables influencing consumers’ intentions to purchase eco-friendly bags, thereby providing valuable insights. Findings/Result: The ABCD analytical approach indicates that both organizations and individuals are utilizing sustainable strategies to tackle pressing issues. Consumers’ intentions toward buying eco-friendly bags are high, suggesting that eco-friendly bags are a more effective option than single-use plastic bags, as confirmed by focus group discussions. Originality/Value: This study employs the ABCD analysis method to analyze consumers’ willingness to purchase eco-friendly bags. The study explores consumer behaviour and factors influencing purchase decisions through determinant issues, key attributes, factor analysis, and elementary analysis. Paper Type: Empirical Analysis

Factors Influencing Purchase Decision of Jackfruit Products in Thiruvananthapuram District

Aim: Jackfruit is popularly known as a poor man's fruit in the eastern and southern parts of India. In India, Kerala is the largest jackfruit-producing state. Beyond its nutritional benefits, jackfruit has received attention for its significant environmental and economic benefits, which arise from its numerous culinary applications and potential as a sustainable food supply. Understanding the factors influencing consumer purchase decisions for jackfruit products is becoming increasingly important as the global perspective on food choices moves towards healthier and more sustainable options. Considering this, the study aimed to analyse different factors influencing the purchase decision of jackfruit products in the Thiruvananthapuram district.
 Methodology: Primary data were collected from the consumers residing in urban centres of Thiruvananthapuram district who had consumed at least one selected product. A purposive sampling method was employed to select 30 consumers for each product category, namely jackfruit chips, jackfruit ice cream, jackfruit flour, and jackfruit varatty. Secondary data were gathered from government reports publications, and journals. Statistical tools like the Index method, Kruskal Wallis, test and Mann-Whitney test were used for the analysis. The study was conducted from August to September 2023.
 Results: The taste and quality of the product emerged as common variables significantly influencing the four consumer groups in their purchase decisions. Factors like brand availability, quality certification, brand image, and social media were the factors not influencing consumers, except for jackfruit ice cream, which stands out due to additional promotional activities compared to other products. The results of the Kruskal-Wallis and Mann-Whitney test highlight significant differences among consumer groups regarding variables such as taste, convenience to use, convenience to cook, and convenience to travel.
 Conclusion: The influence of each variable on selected products showed different levels of influence. The taste and quality of the product emerge as common variables significantly influencing consumers in their purchase decisions. The results of the Kruskal-Wallis and Mann-Whitney test showed that the effects of these factors on each consumer group were not consistent.

Research on T-shirt-style design based on Kansei image using back-propagation neural networks

Abstract Users’ Kansei image preferences have become one of the most important factors influencing purchase decisions. However, defining Kansei image can be complex. To address this issue, researchers have widely applied back-propagation neural networks due to their capacity to handle extensive data, adaptively adjust weights and biases, conduct multi-class classification and regression predictions, and offer interpretability analysis, among other features. In this study, a clothing-style design model based on users’ Kansei image cognition is proposed, using collarless T-shirts as an example. Furthermore, the attributes of T-shirt patterns are quantified using parametric graphics principles, and a semantic scale system for emotions is established through user research. The quantified sample data and corresponding semantic scale scores are then used as inputs for training a back-propagation neural network algorithm. Consequently, a design model grounded in users’ Kansei image cognition is developed, resulting in five optimal clothing design forms across various Kansei image categories. Additionally, the styles are showcased through the Style 3D platform, and the design evaluation is presented using radar charts. The results demonstrate that the five female T-shirt designs generated by the model align with users’ style preferences based on Kansei image.

Factors Influencing ChatGpt Adoption for Product Research and Information Retrieval

ABSTRACT In recent months, Generative AI-based systems have become increasingly prevalent for public use. Traditionally, people use Google and other search platforms to research a product before purchasing. However, with the integration of ChatGPT into Bing and Google’s announcement of BARD, these models have the potential to impact how customers search for and discover products significantly. This article aims to understand whether people will shift from traditional to Generative AI-based search engines. The research examines the factors influencing purchase decisions and the likelihood of individuals using ChatGPT instead of traditional search engines and other sources. The results indicate that gender, product knowledge, and preference for online or retail store purchases can help predict their inclination to switch to ChatGPT. The paper also discusses people’s trust in Generative AI and the influence of demographic features on their attitude toward these machine learning systems.

Analysis of The Influence of Electronic Word of Mouth, Brand Awareness and Digital Accessibility on Purchase Decision of Sayurbox Consumers

Based on variables related to consumer behavior, the purpose of this study is to examine how brand awareness, electronic word-of-mouth (eWOM), and digital accessibility affect purchase decisions. Both quantitative and qualitative data are the kind of data that are employed. Both primary and secondary data sources are utilised. Customers of e-grocery who purchase fruit are sent a questionnaire via Google Form as part of the data collection process. The researcher came to the conclusion that there were 100 respondents in the sample. Both qualitative and quantitative analysis will be performed on the data collected from the questionnaire. In order to test the research concurrently, structural equation modeling (SEM) and partial least squares (PLS) analysis are utilized, with the smartPLS program. Drawing from the analysis and explanation presented above, the following deductions can be made: The behavior of consumers is not really impacted by brand awareness. Digital accessibility and electronic word-of-mouth (eWOM) have a genuine and substantial impact on e-grocery consumer behavior. It's probable that customer behavior is influenced by the lifestyle of internet buying. Purchase decisions are actually and significantly influenced by digital accessibility and brand awareness. Digital accessibility and electronic word-of-mouth have a genuine and substantial impact on customer behavior. Opinion leaders and reference groups may have an impact on customer behavior when it comes to emotional factors influencing purchase decisions.

Influencing Purchasing Decisions: The Interplay of Pricing and Product Quality for Garnier Facial Cleanser

The aim of this research is to determine the influence of price and product quality on purchase decisions for Garnier products. This study is a quantitative descriptive research using multiple linear regression analysis with a sample of 100 respondents from the Pangkalpinang city community, selected through purposive sampling. The research results indicate that price has a positive and significant effect on purchase decisions; product quality has a positive and significant effect on purchase decisions; and both price and product quality have a positive and significant effect on purchase decisions. The implications of this research are that companies need to understand that product quality and price are factors influencing purchase decisions. In this context, Garnier Company should develop more efficient and effective ways to compete with other companies, ensuring that purchase decisions are optimized.
 Keywords: Pricing; Product Quality; Buying Decision; Garnier; Pangkalpinang

Factors Influencing Purchase Decision: A Case Study of Tiktok Video Streaming Platform.

Purpose – This study aims to explore the influencing purchase decisions on the TikTok video streaming platform. It seeks to understand the impact of various elements such as influencer and celebrity marketing, perceived product quality and price, individual and social attitudes, and brand image on consumer behavior within the TikTok context. Design/Methodology/Approach – The study employs a quantitative research design, employing surveys to collect data from 355 TikTok users. Multiple linear regression is utilized to analyze the relationships between influencers, product perceptions, attitudes, brand image, and purchase decisions. The study's approach combines descriptive and inferential analyses to explore the factors influencing purchase decisions on the TikTok platform. Findings – The findings of this study reveal that influencer and celebrity marketing significantly impact purchase decisions on TikTok. Users tend to be influenced by the recommendations and endorsements of popular influencers and celebrities on the platform. Moreover, perceived product quality and price play a crucial role in shaping consumer decisions. The study also identifies the importance of individual and social attitudes in driving purchase behavior on TikTok. Additionally, brand image emerges as a critical factor, with dimensions such as reliability, trustworthiness, innovation, social responsibility, and uniqueness influencing consumer perceptions and purchase decisions. Research Limitations/Implications – This study's limitations include potential bias in self-reported data and a single platform focus. Future research could consider diverse platforms and employ complementary methodologies for a comprehensive understanding. Originality/value - This study contributes to the existing literature by providing insights into the factors that influence purchase decisions specifically within the TikTok context. The research highlights the importance of influencer marketing, product quality and price, individual and social attitudes, and brand image in shaping consumer behavior. The findings offer valuable implications for marketers and businesses seeking to optimize their marketing strategies on TikTok and other social media platforms.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA RUMAH MAKAN BEBEK FARANNISSA DI SITUBONDO

The aim of the research is to find out the Analysis of the Factors Influencing Purchase Decisions Through Consumer Satisfaction as Mediation Variables at Bebek Farannissa Restaurant in Situbondo. The sampling technique used is simple random sampling with a total sample of 98 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM)
 The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that taste has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on consumer satisfaction, taste has a positive and significant effect on purchasing decisions, price has a negative and insignificant effect on decisions purchase, consumer satisfaction has a positive and significant effect on repurchase decisions, taste has a positive but not significant effect on purchasing decisions through consumer satisfaction, price has a positive and significant effect on purchasing decisions through consumer satisfaction

A Study of Factors Influencing Purchase Decision on Wellness Services in Indonesia

A Study of Factors Influencing Purchase Decision on Wellness Services in Indonesia

FACTORS DETERMINING THE PURCHASE DECISION OF GREEN RESIDENTIAL PROPERTIES IN MALAYSIA

This study aims to determine and rank the factors influencing purchase decisions of green residential properties in Malaysia. The quantitative research approach was adopted in this study where the approach includes conducting surveys and analysing the quantitative data within green residential properties owners or residents with green certification mainly located in Penang and Selangor. Relative importance index is applied to data from a sample of 171 respondents through a purposive sampling. The main factors in influencing the green homebuyers’ decisions were found to be location factors followed by financial and neighbourhood and housing attributes. This study was the first to include green residential properties owners with green certification from Malaysian Green Building Index which focus only for green residential properties owners in Penang and Selangor as the sample of the study towards factors for influencing the purchase decision of green residential properties. Further development of empirical models could be developed and tested not only in other countries as well as to other types of green buildings. This study could provide best indicators for purchase decisions that could be embedded in the future green residential development. Stakeholders and policy makers could also provide incentive, recognition and take actions to increase awareness related to green development to internalise the medium-and long-term goals of green technology.

Analysis of Factors Influencing Purchase Decisions. Perception Study within the Former Insurance Policy Holders of Jiwasraya who agreed to proceed with Policy Restructuring Program to PT Asuransi Jiwa IFG (PT IFG Life)

This research examined the significance of factors influencing the purchase decisions within the perception of the former Jiwasraya insurance policy holders who had migrated their policies to PT IFG Life. The purchase decision variable is measured by applying the Theory of Planned Behavior (TPB) developed by Ajzen (1991) through measuring a person’s attitude, subjective norm, and perceived behavioral control to understand their purchase intention. This research also examined the gap between purchase intention and purchase decision through measuring the mediating variable of implementation intentions (Carrington & Neville, 2010), and the two intervening factors (Kotler & Keller, 2009), namely attitudes of others and unanticipated situational factors. This research used quantitative approach by administering questionnaires to the respondents who were regarded fit the criteria. The responses from the respondents were then being processed using SmartPLS 3.3.9 application. The findings of this research proved that attitude, subjective norm, purchase intention and implementation intention have significant influence as to the proposed framework. However, the remaining variables such as perceived behavioral control, attitudes of others, and unanticipated situational factors were shown to not have any effects among the proposed framework.

Analysis of Factors Influencing Purchase Decisions. Perception Study within the Former Insurance Policy Holders of Jiwasraya who agreed to proceed with Policy Restructuring Program to PT Asuransi Jiwa IFG (PT IFG Life)

Analysis of Factors Influencing Purchase Decisions. Perception Study within the Former Insurance Policy Holders of Jiwasraya who agreed to proceed with Policy Restructuring Program to PT Asuransi Jiwa IFG (PT IFG Life)

The Influence of Price, Product Quality, Brand Image towards Customers Buying Decision on Citra Pesona Shop

This study aims to analyze the Influence of Price, Product Quality, and Brand Image Towards Buyer Decisions In Stores Image Charm and know the connection and contribution of every factor influencing purchase decisions on Shop Image Charm. The method in This research is quantitative. In this research, the population is customers of Shop Image Charm, with as many as 100 respondents. Method analysis data conducted is linear regression simple, and Test Hypothesis (Partial test, Simultaneous test, and Coefficient of Determination). The results of the t-test show that the independent variables Price and Product Quality affect the Purchase Decision partially (own) seen from the comparison score Sig which is smaller than 0.05 and score t-count bigger from t-table. In contrast, the Brand image variable has no partial effect (by itself). To the Purchase Decision at the Citra Pesona Store. Based on the test results Simultaneously, it is known that the value of Sig (0.000) is less than (0.05), and if the value of f count (41.899) is greater than the value of f table (2.70) then it can be seen that the Price, Product Quality, and Brand Image Together (simultaneously) have an effect positive and significant to Buying Decision on Image Shop Charm

The Factors Influencing Purchase Decisions in choosing Halal Cosmetic Products Bengkalis State Polytechnic Students (Case Study of Emina Cosmetic Products)

This study aims to determine the factors that influence the decision to purchase halal cosmetic products, especially Emina products among Bengkalis State Polytechnic students. This type of research is observational by distributing questionnaires to 100 respondents using the non-probability sampling method of selecting samples. The results of this study indicate that personal factors get a mean score of 4.08 classified in high class, social factors get a mean score of 4.08 classified as high class. So the most dominant factor influencing purchasing decisions for Emina products is Personal Factors, while the lowest factors influencing purchasing decisions for Emina products are Social Factors.In general, the characteristics of consumers in choosing halal cosmetic products have a good level of understanding. The need to use halal products is the biggest indicator in reflecting personal factors and social factors. In general, consumer awareness of the importance of consuming halal products (halal cosmetics) is quite good. Local halal cosmetics industry players should be able to create products with halal labeling, so as to improve product image and product quality.