Abstract
ABSTRACT In recent months, Generative AI-based systems have become increasingly prevalent for public use. Traditionally, people use Google and other search platforms to research a product before purchasing. However, with the integration of ChatGPT into Bing and Google’s announcement of BARD, these models have the potential to impact how customers search for and discover products significantly. This article aims to understand whether people will shift from traditional to Generative AI-based search engines. The research examines the factors influencing purchase decisions and the likelihood of individuals using ChatGPT instead of traditional search engines and other sources. The results indicate that gender, product knowledge, and preference for online or retail store purchases can help predict their inclination to switch to ChatGPT. The paper also discusses people’s trust in Generative AI and the influence of demographic features on their attitude toward these machine learning systems.
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