Factors Affecting Consumer Behavior Research Articles

Artificial intelligent housekeeper based on consumer purchase decision: a case study of online E-commerce

PurposeThe rise of artificial intelligence (AI) and machine learning has largely promoted the emergence of “autonomous decision-making” (ADM). This paper aims to establish a personalized artificial intelligent housekeeper (AIH) that knows more about our hobbies, habits, personality traits, and shopping needs than ourselves and can replace us to do some habitual purchasing behavior.Design/methodology/approachWe propose an AI decision-making method based on machine learning algorithm, a novel framework for personalized customer preference and purchase. First, the method uses interactive big data to predict a potential consumer’s decision possibility. Then, the method mines the correlation between consumer decision possibility and various factors affecting consumer behavior. Finally, the machine learning algorithm is used to estimate the consumer’s purchase decision according to the comprehensive influencing factors data of the target consumer.FindingsThe experimental results show that the method can predict the regular consumption behavior of consumers in advance and make accurate decision-making behavior. It can find correlations from a large amount of data to help predict many simple purchase decisions in our life, and become our AIH.Originality/valueThis study introduces a new approach that not only has the auxiliary decision-making function but also has the decision-making function. These findings contribute to the research on automated decision-making process of AI and on human–technology interaction by investigating how data attributes consumer purchase decision to AI.

Study on the Usage Behavior of PLN Mobile Application using UTAUT 2 Model among PLN Customers in North Sulawesi, Central Sulawesi, and Gorontalo

The objective of this research is to analyze the factors affecting consumer behavior in Indonesia regarding the utilization of the PLN Mobile Application within the PLN Distribution Unit located in North Sulawesi, Central Sulawesi, and Gorontalo, employing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. The selection of this model was based on its recent relevance to the adoption of the PLN Mobile Application. This research falls under the quantitative category. Sampling is performed using a non-probability sampling method known as purposive sampling. This research involve 385 PLN Suluttenggo customers as respondents. The data analysis technique in this research used Partial Least Square Structural Equation Model (PLS-SEM) utilizing SmartPLS software version 3.2.9. The outcomes of the research indicate that there are five variables in the UTAUT 2 model that have a positive and significant influence on behavioral intention to use the PLN Mobile application, from the highest to the lowest respectively are price value, habit, social influence, hedonic motivation, and performance expectancy. Meanwhile, there are three factors that positively and significantly influence on usage behavior, namely behavioral intention, facilitating conditions, and habit. Hence, companies can utilize this model to enhance customers behavioral intentions and usage of the PLN Mobile application by taking these factors into consideration.

Post-pandemic outdoor music festival consumption behaviour intention: an integrative approach

ABSTRACT This study investigates the factors influencing consumption behaviour at outdoor music festivals in the post-pandemic era. Utilising the Stimuli-Organism-Response and Motivation-Opportunity-Ability theories, the study explores the factors affecting consumer behaviour intention in the context of outdoor music festivals. Employing structural equation modelling and necessary condition analysis, the research reveals that consumption motivation, opportunity, ability, and perceived scarcity significantly impact consumption behaviour intention in a positive manner. Conversely, perceived risk inhibits this intention. Notably, post-pandemic music festival attendees, particularly young individuals with income, exhibit a strong propensity to consume. Consumption motivation, opportunity, and ability are identified as direct and positive drivers of consumption behaviour intention, representing necessary conditions. Perceived scarcity mediates the relationships between consumption motivation, opportunity, ability, and the intention to participate in outdoor music festival consumption behaviour. The study sheds light on the theoretical and practical implications of these findings, emphasising its contribution to the field of leisure studies.

Գովազդի տնտեսական ազդեցությունը սպառողի վարքագծի վրա / The Economic Impact of Advertising on Consumer Behavior

The purpose of the scientific article is to assess the economic impact of advertising on consumer behavior. In order to achieve the mentioned goal, the following tasks were proposed within the framework of the scientific article: to study the economic aspects of advertising, as well as the economic and psychological factors affecting consumer behavior, to analyze the factors affecting the effectiveness of advertising and to evaluate the influence of economic factors on the effectiveness of advertising campaigns.

중국 기업의 가상 브랜드 커뮤니티 분위기가 소비자 가치공동 창출 행위에 미치는 영향

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities.
 Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust.
 Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior.
 Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

Food mapping approaches for understanding food system transformations in rapid-growth city regions in the Global South

The world’s food systems are rapidly changing due to socioeconomic, environmental, and demographic changes, globalization, and urbanization. Urban regions connect urban food consumption with rural food production and are associated with rapid dietary transitions in developing counties. Despite urbanization being a key driver of city-regional and global food system transformations, city-regional food systems (particularly in developing countries) are under-researched. Although the importance of dynamic urban and peri-urban food systems has led to new frameworks and approaches for mapping food flows within urban regions, our study highlights both opportunities and limitations to food mapping in high-growth city regions in the Global South. We review existing approaches to food mapping using three contrasting city-regional food systems as case studies, namely, Bahir Dar (Ethiopia), Hanoi (Vietnam), and Cali (Colombia), and identify priorities for future progress. These include temporal dimensions of food access; nutritional outcomes of food flows; economic, cultural, and ethnic factors affecting consumer behavior; and how consumption of healthier foods could be enabled by decision-making throughout food supply chains. In addition, the roles of food loss and waste could also be more specifically considered. We conclude that providing a more comprehensive and nutrition-sensitive understanding of city-regional food systems can guide evidence-based interventions and activities to enable transitions to healthier, equitable, and more sustainable urban food systems.

식자재 플랫폼 비지니스의 서비스품질 영향요인이 재구매의도에 미치는 영향

As non-face-to-face consumption patterns have rapidly spread due to COVID-19, the online market has also grown rapidly, and in particular, general malls have expanded the sales of food ingredients into new portfolios, and the consumer purchasing trend is for 1-2 day delivery for raw materials where freshness is key. Service can be said to be the key driving force that made this possible. As the majority of food ingredient platforms have established similar delivery systems, it can be said that the services of each company have become standardized. In this situation where competition is intensifying, understanding what food ingredient buyers using online platforms truly want should be a priority, and an overall evaluation and measurement of factors affecting consumer behavior is necessary. In this study, in order to analyze the impact of service quality influencing factors of platform business on repurchase intention, the service quality influencing factors were transaction convenience, convenience convenience, personalized information, information quality, delivery timeliness, and packaging based on existing prior research. They were categorized by friendliness, and a survey was conducted targeting the general public who had experience purchasing food ingredients using the platform. An empirical analysis was conducted using the statistical package SPSS 24.0 on 208 responses received through a Google online survey over a period of about 3 weeks from June 20, 2023.
 The research results are as follows. First, transaction convenience, information quality, and packaging friendliness had a positive influence on repurchase intention. Second, in the relationship between service quality factors, reliability, and repurchase intention, the mediating effect of trust fully mediates the relationship between information quality → trust → repurchase intention, and partially mediates the relationship between packaging friendliness → trustworthiness → repurchase intention. It was found that Based on the results of this empirical analysis, academic and practical implications were presented. First, the significance of the study is that it confirms that branding and friendliness of delivery packaging are recognized as new differentiation points in a situation where convenience and timeliness are being standardized beyond essential factors such as price and product. Second, continuous research should be conducted and reflected in that service quality improvement points for long-term profit generation are evolving in various ways by analyzing the influence of repurchase intention rather than one-time purchase intention. Third, although the study focused on cases on large platforms, small startups targeting niche markets can also transform and apply it as a point of differentiation by varying the scale.

Factors Affecting the Intention to Adopt Food Delivery Apps: Value-Based Adoption Model Framework

This research investigates the factors affecting the intention to adopt food delivery apps in Ho Chi Minh City based on the Value-based adoption Model (VAM). The study was conducted using a structural equation model (SEM) to examine data collected from 344 responders. The research results show that benefit values including convenience and perceived enjoyment have a positive impact on perceived value. Sacrifice values include perceived complexity and perceived cost. Perceived value is negatively impacted by both perceived cost and perceived complexity. Perceived value has a strong and positive impact on the intention to adopt food delivery apps. Furthermore, the study results also indicate that perceived privacy risk negatively affects intention. This is one of the first studies applying VAM to investigate factors affecting consumer behavior in the context of Ho Chi Minh City.

Factors affecting consumer behavior in Smartphone purchases in Nepal

The study aimed to determine why consumers purchase smartphones. The paper examined product attributes, social factors, pricing, and brand image factors to assess how individuals purchase smartphones. The study was conducted in the Kathmandu Valley, the capital city of Nepal. The respondents of the study were smartphone users in the Kathmandu Valley. The study utilized positivist epistemology with predetermined hypotheses and a deductive approach with a single ontological foundation. The study employed a quantitative method. A questionnaire-based survey was conducted on a six-point Likert scale to obtain the primary data. The population for this study was comprised of Smartphone users, and a sample size of 398 was used. This study applied a convenient sampling technique and a causal research design. The effect of independent variables on consumer behavior was determined using structural equation modeling. The path analysis utilizing structural equation modeling demonstrated that product pricing (β = 0.21, p < 0.05), social factors (β = 0.37, p < 0.05), and brand image (β = 0.41, p < 0.05) significantly influence consumer behavior. In contrast, the product attribute has no significant impact (β = 0.05, p >0.05) on consumer behavior. The results provide future scholars and business executives with a road map to view the emerging context of market development.

Investigating the role of utilitarian and hedonic goals in characterizing customer loyalty in E-marketplaces

Despite significant growth in sales in recent years, retaining customers remains a major challenge for the electronic marketplace (e-marketplace) industry worldwide, including Indonesia. The small basket size of Indonesian customers has created a highly price-sensitive market, making it difficult to nurture customer loyalty. This study investigates the factors affecting consumer behavior and loyalty in Indonesian e-marketplaces by employing a newly proposed E-Marketplace Customer Loyalty Model. Since customers' expectations have extended from mostly utilitarian-oriented goals to incorporate hedonic goals, the proposed model includes both utilitarian and hedonic-based constructs by integrating the Expectation-Confirmation Theory, e-service quality, and the Hedonic Information Systems Model. The proposed model was tested using a comparative approach of machine learning classification algorithms and partial least square, aiming to create a more robust model. The PLS analytical results of ECLM hiearchical component model from 678 customers show that the fulfillment of hedonic values via perceived enjoyment has a greater impact on customer satisfaction than utilitarian values of perceived service quality. Perceived enjoyment, personalization, and customer satisfaction positively affect customer loyalty. The classification results provide further evidence for all hypothesized relationships of the ECLM. The Sequential Minimal Optimization (SMO) algorithm has demonstrated superior performance compared with other classifiers in predicting the dependent variable in most cases. Based on findings, this study offers theoretical and practical implications, and recommendations for sustainable loyalty programs in e-marketplaces.

Exploring the Relationship between the Factors Affecting Consumer Behavior concerning Mobile Phones in Nepal

This study examined the relationship between publicity, company website, advertisement, brand ambassador, friends' recommendations, and social media while making buying decisions by consumers concerning mobile phone purchases. The population of the study comprised university students of Nepal. A structured questionnaire was sent to respondents. Out of the returned responses, 165 responses were selected for this study. A correlation test was employed to examine the relationship between the stated variables of the study. The finding demonstrated positive correlations between the variables of the test. All the variables had a statistically positive correlation with each other at <.001, except (friends' recommendation and company website; and friend recommendation and brand ambassador).

Study on Consumer Behaviour toward Organic Products in the Nainital District of Uttarakhand, India

The study conducted in the Nainital district of Uttarakhand state investigated the consumers’ buying behaviour towards organic food products based on the data collected from 110 respondents. The study used Henry Garrett's ranking test for analysis. The study focused on finding out the factors affecting consumer behaviour while purchasing organic products. The study has revealed that factors availability, price, quality, reference from others, environmental concern, brand, advertisement, awareness and personal experience hold 1 to 9 rankings respectively. This indicates availability is a major concern that should be considered first.

Factors Affecting the Purchase Intention of Products with Environmentally Friendly Packaging of Urban Residents in Ho Chi Minh City, Vietnam

The study’s objective is to determine the factors affecting the intention to buy products with environmentally friendly packaging in the urban area of Vietnam with a specific case study in Ho Chi Minh City. The study uses the theory of planned behavior (TPB) to build an empirical model to evaluate the factors affecting consumer behavior. Primary data were collected through a direct survey of 485 customers in the city using a convenience sampling method. We built and tested the scale of variables using Cronbach Alpha analysis and used exploratory factor analysis (EFA) to select the main factors to be included in the impact regression model. The research results show the impact of five factors: (1) the price of products with environmentally friendly packaging on the customers’ sense of community, (2) the consumer’s attitude toward products with eco-friendly packaging with customers’ conception of effectiveness, (3) social influence, (4) personal image concerns, and (5) quality of environmentally friendly packaging to intention to buy products with environmentally friendly packaging of urban residents in Ho Chi Minh City. The factor related to the attitude and perception of the effectiveness for the environment has the most substantial impact, followed by the quality of environmentally friendly packaging, the price factor, and the sense of community.

E-commerce consumer behavior analysis based on big data

In the background of the widespread development of big data technology, the actual behavior of e-commerce consumers is affected by different consumer environment and consumer demand. This article conducts in-depth inquiry and analysis of the behavior of different e-commerce users, and more accurately conducts a comprehensive analysis and effective assessment of various factors that affect consumer behavior. The factors and measures of consumer behavior are comprehensively judged to get the evaluation model closer to consumer behavior. By conducting a comprehensive full-process research on different e-commerce platforms, consumer behavior, consumption habits, and consumption processes, a comprehensive full-process research, more effective channel methods and dependence on consumers’ purchase of goods, conduct a comprehensive research other factors of behavior, such as transportation logistics, environmental conditions, advertising, and other factors, conduct comprehensive judgment and analysis, and provide important theoretical basis and certain research in order to promote and improve the orderly development of consumer behavior and e-commerce environment. The research adopts modeling and analysis methods, through the evaluation of the research model, it can be seen that under the background of big data, e-commerce consumer behavior presents the trend of data, diversification and complexity. Factors affecting consumer behavior are more diverse and complex. It effectively expands the research field of e-commerce consumer behavior analysis, and provides scientific reference for the development of e-commerce.

An Empirical Study on the Factors Affecting Consumer Behavior in the Fast-Food Industry

Abstract
 This empirical study investigates the factors that affect consumer behavior in the fast-food industry. The research examines the role of various factors, including quality of food, price, convenience, location, and brand image, in determining the behavior of consumers when purchasing fast food. The study uses a quantitative research approach to gather data from a sample of 500 respondents using an online survey. The results suggest that quality of food and price are the most significant factors influencing consumer behavior in the fast-food industry. However, convenience, location, and brand image also play a significant role in determining consumer behavior.

A STUDY ON THE INFLUENCE OF ECO-FRIENDLY FACTORS THAT INSPIRE CONSUMERS' PURCHASING INTENTION IN KLANG VALLEY, MALAYSIA

This study focuses on the influence of eco-friendly factors that impacts consumer purchasing intention in Klang Valley. The population of Klang Valley is 8 million, ranked as the region in the nation with the fastest growth and highest level of development. This area has also had the most severe urbanization and environmental issues. They have been made worse by the enormous impact of unregulated expansion during the last two decades. The factors affecting consumer behaviour involving eco-friendly awareness, distribution, advertising, and packaging were scrutinized. For this study, the residents in the Klang Valley were targeted as the respondents. The convenience sampling method was used to collect the data. Questionnaires were distributed via social media. 432 responses contributed to this study's findings, discussion, and conclusion. This study revealed that eco-friendly awareness, distribution, and packaging significantly influenced the consumer's purchase intention. However, this study disclosed that eco-friendly advertising does not influence consumer purchase intention in Klang Valley, Malaysia.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0023/a.php" alt="Hit counter" /></p>

Factors Affecting Consumer Behaviour for Luxury Brands in India: An Empirical Study

Factors Affecting Consumer Behaviour for Luxury Brands in India: An Empirical Study

The Impact of COVID-19 on Consumer Behavior. The Role of Lack of Control and Risk Perception on Stockpiling

Purpose: The coronavirus pandemic has suddenly changed the lives of people all over the world, both in terms of their health, everyday habits, work, and the patterns of their consumer behavior. The goal of our study was first to examine the intensity of stockpiling in Poland that appeared in response to the onset of the COVID-19 pandemic and explore the role of psychological factors (sense of control over the pandemic and subjective perception of the risk of getting infected with the coronavirus) for different dimensions of stockpiling. Design/methodology/approach: The study was conducted in April 2020 on a nationwide representative random-quota sample (n=1,046) shortly after the first COVID-19 infection was diagnosed in Poland. At the time, certain changes in shopping behavior, especially increased purchase frequencies and stockpiling intensity, were observed in Poland, similarly to many other countries. Findings: The results showed that the factors affecting consumer behavior, such as making supplies or spending more on pandemic-related and unrelated items, are explained not only by demographic variables but also by psychological factors such as the experience of a lack of control and fear of being infected with the coronavirus. Research limitations/implications: The study has managerial implications regarding sales and logistics management. In an emergency situation (not only directly related to the economic crisis and consumption), both producers of basic products and retailers should be prepared for increased interest in the purchase of these products and provide access to consumers accordingly. Controlling communications in public spaces that could generate anxiety would be advisable too. Originality/value: The conducted study shows that the shopping behavior during the onset of the COVID‑19 pandemic was predicted by fear of the coronavirus and feelings of a lack of control.

Analysis of Factors Affecting Consumer Behavior towards Green Banking using TPB Model

The purpose of this research paper is to analyze the factors which are affecting consumer behavior towards green banking. Alternatively, the research focuses on how customer’s attitude, subjective norms, and perceived behavioral control can play their role in the use and promotion of green banking. To analyze the data, this research paper follows the positivism philosophy therefore a quantitative approach is used to examine the problem by circulating a questionnaire among 263 people who are selected by using purposive sampling technique as the target audience was those people who have Bank account in Pakistan. The findings of this study support the previous results of the theory of planned behavior. Consumer attitude, subjective norms, and perceived behavioral control have a high effect on consumer intention to use green banking which shows that bank consumers in Pakistan are willing to use technology-driven banking practices if they are available. The result also supports past studies on attitude towards the adoption of internet and mobile banking in Pakistan. Our research can be helpful in developing an effective marketing strategy for the adoption of green banking. This study will help the government and marketers to create awareness regarding the benefits of using technology-driven eco-friendly banking practices so that consumers can learn about internet banking and start using it.

Early career researchers: Factors affecting consumer behaviour in mobile financial services in Bangladesh

The aim of the present paper is to identify the determinants of consumer behaviour of mobile financial services (MFS) in Bangladesh. Data used in the study were collected through an online survey. A total of 1,460 users of MFS in Bangladesh participated in the survey during 2021. The findings of the study show that perceived usefulness has the strongest impact on customer satisfaction, followed by perceived safety and perceived ease of use. Customer satisfaction, however, has the strongest impact on both continuance intention and recommendation intention, followed by perceived usefulness and personal innovativeness. The findings have important policy implications for financial inclusion.