Factors Affecting Consumer Behavior Research Articles

CONSUMER BEHAVIOR IN ONLINE SOCIAL NETWORKS: REVIEW AND FUTURE RESEARCH DIRECTIONS

The number of online social users grows very fast and socialization became most important activity. Companies deploy online social networks, platforms, tools and services in various activities aiming to create better experience for consumers which suppose to lead for loyalty, better branding and increase of sales. As social media networks and platforms represent new phenomena to practitioners and researches, there are only few attempts approaching consumers’ behavior in online social networks. Researchers analyzes consumers engagement models, transformed cyclic consumer decision model, typology of engagement (types of user behavior) or factors affecting consumer behavior in online social networks. As there is growing number of research in this area paper aims to provide a systematic review of consumer behavior in social media research and to identify important research areas structuring current research approaches.DOI: http://dx.doi.org/10.5755/j01.em.17.4.3014

Identifying and Prioritizing Factors Affecting Consumer Behavior Based on Product Value

Identifying and Prioritizing Factors Affecting Consumer Behavior Based on Product Value

Socio-economic factors affecting consumer behaviour for United States and Spanish beef under different information scenarios

This study analyzes the results of taste tests on US and Spanish-produced beef conducted with a Spanish consumer panel. The objective is to explore variation in the sensory and market evaluations of the beef products in relation to a series of socio-economic factors. The tasters are assigned to one of three different experimental scenarios based on the amount of product information disclosed. The results show that consumers’ evaluations differ according to the degree of product information provided and that the socio-economic factors with most effect on consumers’ evaluations were gender, age, and education level. Thus, the higher educated, higher income consumers reveal a preference for intrinsic attributes and for the US beef, as long as they are unaware of its foreign origin.

Health conscious consumer and functional foods — Exploration of factors affecting consumer behaviour in Hungary via focus group discussions

The research aims to examine the health conscious consumer behaviour on the market of functional foods. In the survey two focus groups with 8 participants from two Hungarian cities were involved. People, whose health behaviour has changed positively in the past few years, were chosen to take part in the focus groups. The respondents connected the concept of health consciousness to the conscious way of life, nutrition and active physical exercises as well. Most of them are interested in the possibilities of healthy nutrition, they consider themselves capable of controlling their state of health, but only few of them take particular steps. The difference is caused by the lack of time and financial background, but the low level of motivations also plays a significant role. The consumers accept the presence of functional foods, which is interpreted as a long run innovation trend. They have limited information about functional ingredients; they do not know nutritional benefits and most of them are mistrustful ...

Cultural factors affecting consumer behaviour: a new perception model

PurposeThe purpose of this paper is to study consumers' perception regarding Calabrian local products and the role of Magna Græcia culture in their buying behaviour, in order to identify a new model which can deliver concrete results for the area as regards marketing strategies and territorial communication, thereby influencing in a positive way the regional development. In fact, many products and artefacts reflect the finds in the region from the ancient Greek era which ran from the eighth century BC to the first century AD (called “Magna Græcia”). Despite this considerable patrimony, Calabria has still not fully exploited its potential.Design/methodology/approachThe research conducted has been developed by using two different approaches: the first qualitative, the second quantitative. In particular, the qualitative method (in depth interviews with marketing experts) has been used initially to find important considerations which constituted the base for the subsequent quantitative research (focused on the questionnaires with consumers) can then build upon.FindingsThis research carried out a new consumers' perception model of local products coming from Magna Græcia. In particular, the model shows the most important factors influencing the perception, which are related to cultural value of the products.Practical implicationsCalabrian marketers could improve their strategies by focusing on the cultural value of their products, as well as on the link products/territory and on the role of Magna Græcia culture on the creation of the products.Originality/valueAn important aspect which has emerged is the key role of culture‐related factors (regional image and authenticity) on consumers' perception, which affect consumers' buying behaviour and the total expenditure on local products. Furthermore, the research undertaken is of an inter‐disciplinary nature being comprised of elements linked to both marketing and psychology, which combine to produce revealing insights.

Factors Affecting Consumer Behavior and Satisfaction of Advertising Blog Service on Digital Social Internet Network

The objective of this research was to study factors influencing consumer behavior and satisfaction using advertising blog service on digital social network in internet. The results of this research were as follows: the internet social network users with difference individual factors affected not difference reading behavior relating to blog advertising. For blogs marketing factors relating to websites; blogus contents can predict the internet social-network usersu reading behaviour on blog advertising statistically significant at level 0.01, The aspects of life-style activity and opinion have correlation to the internet social-network usersu reading behaviour relating to blog advertising at a 0.05 and 0.01 statistically significant levels. Reading behaviour on blog advertising has correlation with to the consumersu behaviour on blog reading in the same direction at the low level with a statistic significance level of 0.01. Reading behaviour on blog advertising has correlation with to the internet social-network usersu satisfaction relating to blog reading * iA“∫—≥±‘μ A≈—° Ÿμ√a√‘≠≠“∫√‘A“√∏y√°‘®iA“∫—≥±‘μ “¢“«‘TM“°“√μ≈“¥ iA“«‘∑¬“≈—¬»√’π§√‘π∑√«‘‚√≤a√– “πi‘μ√ ** √Os»“ μ√“®“√¬a ?“§«‘TM“∫√‘A“√∏y√°‘® §≥– —s§i»“ μ√a iA“«‘∑¬“≈—¬»√’π§√‘π∑√«‘‚√≤a√– “πi‘μ√ KKU Res J (GS) 9 (3) : July September 2009 79 ∫∑π” ?“ae‡»√...∞°‘®·≈– —s§i‰∑¬„πai®®y∫—π i’§«“i°â“«Aπâ“∑“s¥â“π‡∑§‚π‚≈¬’ “√ π‡∑»·≈– °“√ ◊EO “√‡aiπO¬a“si“° ·≈–O‘π‡∑O√a‡πAμ‰¥â‡¢â“i“ i’ ∫∑∫“∑O¬a “si“°„π — s§i‰∑¬·≈–i’ °“√„TMâ s“πO¬a “s ·ae√aA≈“¬ ‚¥¬∑’E√–∫∫‡§√◊O¢a“¬O‘π‡∑O√a‡πAμ “i“√∂ ‡TM◊EOi‚¬s‡§√◊O¢a“¬§Oiae‘«‡μO√a∑—E«‚≈°a√–i“≥°—π«a“ i’oŸâ§πi“°°«a“ 60 ≈â“π§π„πa√–‡∑»μa“sE °«a“ 150 a√–‡∑»∑—E«‚≈°°”≈—s„TMâO‘π‡∑O√a‡πAμ°—πO¬Ÿa ÷Es §y≥ i∫—μ‘A≈“°A≈“¬‡A≈a“π’E “i“√∂∑”„AâoŸâ„TMâ∑” ∏y√°√√i∑’EA≈“°A≈“¬oa“π√–∫∫O‘π‡∑O√a‡πAμμ“i «—μ∂ya√– s§a∑’E·μ°μa“s°—π aeƒμ‘ °√√ioŸâ ∫√‘ ‚?§·≈–«‘ ∂’ ∫√‘ ‚?§ ◊E Oa√–‡?∑ μa “sE ‰¥â ‡a≈’E ¬π·a≈s‰aμ“i¬y § a√–TM“°√a√–‡∑»‰∑¬ i’®”π«π 65.7 ≈â“π§π §‘¥‡aiπ 19.5 ≈â“π§√—«‡√◊Oπ ®”π«π i“TM‘ °„π∫â “π≈¥≈sO¬a “sμa O‡π◊E Os ®“° 5 §π„π ai §.». 1990 ‡aiπ 3.4 §π „πai §.». 2007 (Brand Age ©∫— ∫∑’E12 ∏—𫓧i 2550) ‡aiπo≈∑”„Aâ√Ÿa·∫∫ °“√„TMâTM’«‘μ¢Osa√–TM“°√‰¥â‡a≈’E¬π·a≈s‰a μ—«O¬a“s ‡TMaπ O —sA“√‘i∑√—ae¬aa√–‡?∑∫â“πi’O—μ√“°“√‡®√‘≠ ‡μ‘∫‚μ≈¥≈s «π∑“s°—∫μ≈“¥ Apartment/Flat/ Condo ∑’E∑–¬“π Ÿs¢÷Eπ μ“i§«“i –¥«°·≈–®”‡aiπ ¢OsTM’ «‘ μ§π‡i◊ Os aeƒμ‘ °√√ioŸâ ∫√‘ ‚?§μâ Os‡√a s√’ ∫·¢a s¢— π °—∫‡«≈“®÷sμâOs°“√§«“i –¥«°π”Aπâ“ ¬Oi®a“¬√“§“ ae√’‡i’E¬i ‡ae◊EO·≈°°—∫‡«≈“∑’E‡ae‘Ei¢÷Eπ ai®®y∫—π§π‰∑¬‡¢â“∂÷s ◊EOO‘π‡∑O√a‡πAμ 11 ≈â“π§π ‡μ‘∫‚μ¢÷Eπ 23% §‘¥‡aiπ 16% ¢Os®”π«π a√–TM“°√i’°“√‡¢â“ Ÿa√–∫∫ 800,000 §πμaO«—π ·iâ Internet Penetration ®– Ÿs y¥„π«—¬ 15-19 ai∑—Es„π °√ys‡∑aeiA“π§√·≈–μa“s®—sA«—¥ ·μa·π«‚πâi¢Os O‘π‡∑O√a‡πAμ°A‡¢â“∂÷s∑y°‡ae»∑y°«—¬ ÷Es„πa√–‡∑»‰∑¬ s∫a√–i“≥oa “π ◊E OO‘ π‡∑O√a ‡πA 집 ¥‡ai π‡ae’ ¬s 1% ¢Os s∫‚¶...≥“√«i·a¥Ai◊Eπ°«a“≈â“π∫“∑ („π√–¥—∫‚≈° s∫‚¶...≥“oa“πO‘π‡∑O√a‡πA집¥‡aiπ —¥ a«π 9%) ‚¥¬ „πai 2006 s∫‚¶...≥“oa“πO‘π‡∑O√a‡πAμ‡∑a“°—∫ 580 ≈â“π∫“∑ ·≈–„πai 2007 ‡ae‘Ei‡aiπ 800 ≈â“π∫“∑ ®–‡AAπ‰¥â«a“ s∫a√–i“≥oa“πO‘π‡∑O√a‡πAμ®–‡μ‘∫‚μ 9% μaO‡π◊EOs„πTMa«s 5 ai ∑”„Aâ·π«‚πâi„πOπ“§μ ◊EO¥‘®‘μO≈®–‡μ‘∫‚μ Ÿs¢÷Eπ‡√◊EO¬E ·≈–‡®â“¢Os content ®–μâOsi’∑—Es ◊EO print ·≈– ◊EO OOπ‰≈πaμO∫ πOs oŸâ∫√‘‚?§ ·≈–‡i◊EO‡¥◊Oπ∏—𫓧i ai 2549 i’√“¬s“π ®“°‡«A∫‰ ¥a technorati.com ÷Es‡aiπ∫√‘...—∑§âπA“ ·≈–√«∫√«i¢âOiŸ≈∫≈AO°‰ μa„πO‡i√‘°“‡ai¥‡o¬«a“ §π∑—E«‚≈°‡¢â“i“„π‚≈°‰ ‡∫O√a‡ae◊EO √â“s∫≈AO°„Aia ∑y°«‘π“∑’ ·≈–„πTMa«s‡«≈“¥—s°≈a“« O“≥“®—°√∫≈AO° (Blogsphere) ∑—E«‚≈°i’®”π«π∂÷s 50 ≈â“π∫≈AO° O—μ√“ °“√‡®√‘≠‡μ‘∫‚쇩≈’E¬¢Os∫≈AO°®–‡ae‘Ei¢÷Eπ‡aiπ 2 ‡∑a“ „π∑y °E 6 ‡¥◊ Oπ A√◊ Oi’ ∫≈A O°∑’E ∂Ÿ ° √â “s¢÷E π„Aia a√–i“≥ 175,000 ∫≈AO°μaO«—π i’°“√‚ae μa (Post) ‡√◊EOs≈s ∫≈AO° a√–i“≥ 1.6 ≈â“π§√—EsμaO«—π A√◊O 18.6 §√—Es μaO«‘π“∑’ ·≈–∑y°E TM—E«‚isi’§π‚ae μa‡√◊EOs„Aia≈s „π∫≈AO°¢Osμπ‡Osa√–i“≥ 50,000 ‡√◊EOsμaOTM—E«‚is ‡i◊EOO‘π‡∑O√a‡πA쉥â∂Ÿ°π”i“„TMâO¬a“s·ae√a A≈“¬ ∑”„Aâi’°“√a√–¬y°μa„TMâO‘π‡∑O√a‡πAμ„π·π«∑“s μa“sE i“°i“¬ ÷Es·π«∑“sAπ÷Es„π°“√a√–¬y°μa„TMâs“π O‘π‡∑O√a‡πAμ∑’Eπa“ π„®§◊O °“√„TMâO‘π‡∑O√a‡πAμ‡aiπ ◊EO „π°“√‚¶...≥“ ‡π◊EOs®“°§y≥ i∫—μ‘∑’Eπa“ π„®A≈“¬E O¬a“s¢Os‡∑§‚π‚≈¬’O‘π‡∑O√a‡πAμ ‡TMaπ i’μâπ∑yπμE” “i“√∂𔇠πO‰¥â 24 TM—E«‚is ·≈– “i“√∂𔇠πO ‰¥â ∑—E «‚≈° ÷E s‚¶...≥“∫πO‘ π‡∑O√a ‡πA μ®–i’ μ—E s·μa °“√∑” ·oaπaN“¬·∫π‡πO√a °“√·≈°≈‘Es§a °“√‚¶...≥“¥â«¬ °“√‡TMa“ae◊Eπ∑’E‚¶...≥“ ·μa„πiyiiOs¢OsoŸâ„TMâ√–∫∫ ‡§√◊O¢a“¬ —s§i∫πO‘π‡∑O√a‡πAμ„πai®®y∫—π ®–iOs«a“ °“√‚¶...≥“∫πO‘π‡∑O√a‡πAμ°≈“¬‡aiπ ‘Es∑’E‰iaπa“ π„® behaviour, the general use of blog advertising, information display on web blogs, and web blogsu activities and membersu relations at 0.05 statistically significant levels. §” ”§—≠ : ∫≈AO° ‡§√◊O¢a“¬ —s§i∫πO‘π‡∑O√a‡πAμ ∫≈AO°‚¶...≥“

A Sociological Analysis of Consumer Behavior

Analyses of consumer behavior in economics have much developed theoletically and empirically in recent years, but empirical studies have shown us that we need a theoretical framework with which we can treat systematically sociological and socio-psychological factors affecting consumer behavior. Our study is the first step to develop a sociological theory of consumer behavior. We started with the ideas that consummer behavior of families could be regarded as decision-making processes in which families select a certain pattern of consumption from various alternatives, and that figures of each family given by The Family Income and Expenditure Survey by The Office of Prime Minister could be regarded as the results of these decision-making processes. Our main steps of analysis was, therefore, that, firstly, we regarded the decision-making process as a black-box, and, secondly, we interred the content of the black-box with the data given by the Survey. But in this case we needed a technique of multi-factor analysis because the black-box was consisted of various quantitive and qualitative factors, and we used Hayashi's qualification theory with which we could treat two kinds of factors simultaneously. We decided nine outside standards, such as living, food, housing, clothing expenditure etc., to be explained, and ten explaining factors, such as income, occupation, industry, age, number of family members, etc. The following are main outcomes of our factor analysis. (1) When we take up absolute amount of monetary spending as outside standards, income explains a large part of the variation both at a gross level (a total amount of spending or saving) and at a detailed level. In case of housing or durable goods, however, income does not explain the variation so sufficiently as in other items, and it is noted the fact that a considerable part of the variation of food expenditure is explained by the number of family members, and that of residual expenditure occupation. (2) When we take up spending ratio as outside standards, the explaining force of income is relatively weak, and three sociological factors, i.e. occupation, number of family members, age, are influential to a certain degree, adding to income. So we can call them tentatively the four deciding factors in consumer behavior. (3) Next, we analyzed how each category in the four deciding factors affected consumption decision for each item. Concerning income factor, we reaffirmed a lot of findings given by econimists. The analysis about occupation factor, the most important sociological variable, showed us an interesting fact, that the propensity to consume of executives of corporations and white collar workers is higher than that of merchants'craftsmen and self-employed group. These two groups have also a clearly different pattern of choice at a detailed level. Of couse, our study does not completely suffice us, but we believe that we could understand, at least, part of the content of a black box, in which families with various attributes selected a certain pattern of consumption.