Product Quality Factors Research Articles

THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON PURCHASING DECISIONS WITH BRAND IMAGE AS MEDIATION IN BASEUS BRAND MOBILE PHONE ACCESSORIES PRODUCTS IN INDONESIA

This study aims to analyze the influence of product price and product quality on purchase decisions, as well as the role of brand image as a mediating factor. The data was collected using a cross-sectional survey, where respondents were selected by purposive sampling from consumers of Baseus brand mobile phone accessories in various major cities in Indonesia. This study uses a quantitative method with a causal approach to examine the cause-and-effect relationship between price, product quality, and purchase decisions. The structural model and measurement model are then tested using the Partial Least Square (PLS) technique to test the hypothesis and feasibility of the model. The results of this study show that price has a significant influence on purchasing decisions, either directly or through brand image mediation. Moreover, the results of the study suggest that Baseus needs to consider product quality factors in the development of their brand image.

Pengaruh Harga, Kualitas Produk, dan Pelayanan terhadap Kepuasan Pelanggan di Toko Domora Freshbakery

This research aims to analyze the influence of price, product quality, and service quality on customer satisfaction at the Domora Fresh Bakery Cake Bakery Cake Shop in Tanjung Morawa sub-district and analyze how to increase customer satisfaction at the Domora Freshbakery Tanjung Morawa Shop. Data was collected through observation and questionnaires from 685 Domora Fresh Bakery Cake customers. A sample of 87 respondents was taken using non-probability sampling techniques. This research uses a qualitative approach and analyzes data with SEM PLS 3.0. The results of this research show that the factors of price, product quality, and service quality significantly influence customer satisfaction at the Domora Freshbakery Store, each with a significance value of 0.003. To increase customer satisfaction, it is necessary to evaluate prices, improve product quality, improve service, and create a pleasant shopping experience. Additionally, regular evaluation through surveys and data analysis will ensure the effectiveness of implemented improvements, supporting customer satisfaction and business success.

Faktor yang Mempengaruhi Keputusan Pembelian Pakaian Bekas di Pasar Aurduri Kota Jambi

The secondhand clothing market has become a popular alternative choice among consumers, especially in big cities like Jambi. This study aims to explore the factors that influence purchasing decisions of secondhand clothing in Aurduri Market, Jambi City. With the growing interest in second-hand clothing, it is important to understand the variables that influence purchasing decisions to provide deeper insights for sellers and market stakeholders. This study used a quantitative method with a sample of 40 respondents who were randomly selected. Data was collected through a questionnaire designed to evaluate the influence of price, product quality, brand, and socio-cultural factors such as local trends and norms on purchasing decisions. The results showed that price was the dominant factor influencing purchasing decisions, followed by clothing quality and seller reputation. Socio-cultural factors also influence purchasing decisions, albeit with a smaller degree of influence. The findings provide valuable insights for used clothing sellers in Aurduri Market in formulating marketing strategies, as well as enriching the literature on consumer behavior in the context of the used clothing market in Indonesia.

Evaluasi Kualitas Produk, Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Ulang

This research aims to find out how much influence the factors of product quality, price and service quality have on consumer repurchase decisions at Bakinco Resto Payakumbuh. The research method uses causative descriptive analysis. The sampling technique used Nonprobability Sampling with a sample size of 100 people by distributing questionnaires. The technique used to analyze this data by the t-test, F test, determination test and path analysis using SPSS version 22. The research results were concluded simultaneously through the F test that product quality, price and service quality have a positive and significant effect on consumer repurchase decisions. In other words, Bakinco Resto Payakumbuh consumer satisfaction is influenced by product quality, price and service quality. The results of the path analysis show that the exogenous variables product quality (X1), price (X2) and service quality (X3) have a significant effect with a sig level < 0.05 on repurchase decisions at Bakinco restaurants. Researchers suggest that product quality and price variables need to be considered because by maintaining the quality and price of food products in accordance with consumer desires, consumers can make repeat purchases at Bakinco restaurants. Furthermore, the service quality variable needs to be improved further by increasing service speed, facilitating communication with customers and personalizing service so as to create strong engagement between restaurants and consumers. Keywords: Product Quality, Price, Service Quality, Consumer Repurchase Decisions

An efficient measure for controlling pollution in the dye industry: Experimental and DFT investigations on direct determination of 3-(N,N-diethylamino)acetanilide

The rapid expansion of the dye industry has led to severe environmental pollution. The lack of real-time direct determination methods for dye intermediates is a key factor in high pollution emissions and low product quality in the continuous synthesis of dyes. This study proposes an accessible, fast, and precise approach for the clean and direct determination of 3-(N,N-Diethylamino)acetanilide (DEAA), a dye intermediate used in the synthesis of the azo dye Disperse Violet 93:1. For precise DEAA quantification, we developed a multi-pathlength and multi-wavelength coupled differential photometric approach based on the absorption spectra characteristics of DEAA at various concentrations and optical pathlengths. A relatively stable analytical sensitivity (0.5671–66.2630) and a large concentration range of 0.01–11% were obtained. Compared to the traditional single-optical pathlength and single-wavelength quantification, this new method possessed 119 times higher sensitivity. The maximum quantitative relative error decreased from 9.17% to 2.44%. The orbital contribution and distinctive peak electronic excitation mechanism of DEAA were uncovered using TD-DFT. By comparing the oscillator strength and peak position variations between the target DEAA and coexisting sulfuric acid, the unique spectral behavior of DEAA, such as its high sensitivity and selectivity, was explained. In addition to providing a reference for real-time industrial dye and intermediate monitoring, this study lays the methodological groundwork for future research. In light of the new method's short time consumption and non-secondary pollution benefits, we further believe it will be crucial in controlling the industrial synthesis process in order to improve product quality, resource conversion efficiency, and effectively prevent excessive pollution generation.

Persepsi Dosen Putri Sekolah Tinggi Ilmu Syariah Hidayatullah Balikpapan Tentang Pelayanan E-Commerce Shopee Perspektif Etika Bisnis Islam

This research aims to understand the perception of lecturers regarding Shopee's E-commerce services from the perspective of Islamic business ethics. This type of research uses qualitative methods with data collection techniques through interviews. The data collection method involves observation followed by distributing questionnaires. The subjects of this research are lecturers who use Shopee E-commerce. The results of the study show that generally, all lecturers feel that Shopee's E-commerce service is good. However, there are also some situations that cause dissatisfaction among the lecturers. Factors influencing the lecturers' perceptions include service quality, product quality, price, convenience, and emotional factors. From the perspective of Islamic business ethics, lecturers are generally not satisfied. The interviews revealed that Shopee still engages in actions that harm customers, such as ordered items not matching the displayed images, swapped packages, and lack of supervision by Shopee regarding seller honesty.

Factors Influencing Consumer Purchase Interest in Shopee and Tokopedia

The phenomena of internet usage, which is anticipated to grow over time, presents a new economic potential for e-commerce. One of the businesses owned by Pondok Modern Gontor, situated in Ponorogo City, East Java, is La Tansa Gontor Book & Stationery Store which currently also using e-commerce. This study aims to investigate the factors that influence consumer purchase interest in e-commerce used by La Tansa. The Theory of Planned Behavior, popularized by Icek Ajzen, is the theory applied in this study. This hypothesis is predicated on three different variables: behavioral attitude, subjective norms, and perceived behavioral control. In this study, a descriptive survey method is combined with a quantitative approach. With a sample size of 358 participants, the population in this study consisted of the 3,416 followers in marketplace platform. Several linear regression tests were employed in this investigation. A total score of 31,038 indicated that the aspects of product price and quality were thought to be very influential. The product pricing component, one of the two variables included in the study, had the most significant impact on consumer purchasing interest. With a 66.3% percentage. Product quality, on the other hand, has a 11.48% influence on consumer purchasing interest. Overall, the factors of product price and product quality jointly affect consumer purchasing interest with a significance of 0.05 and a F computed value of 293,715 F table 3.021, indicating that both factors have an impact.

Application of Fuzzy - AHP - Topsis in Online Shopping Selection On B2C E-Commerce Websites

In today's digital age, online shopping is not only a trend but also an indispensable part of our daily lives. With the convenience and diversity of e-commerce websites, consumers can easily experience and choose goods and services from all over the world in just a few clicks. However, making online shopping decisions is not always easy. Consumers often have to face a number of factors such as price, product quality, brand, after-sales service, delivery time and many other factors, as well as facing uncertainty and ambiguity in the information. reviews. To help users choose products effectively, the Fuzzy - AHP - Topsis integration model has been applied in this research topic to propose evaluation criteria for choosing to buy products on 4 B2C websites including Shopee, Tiki, Lazada, Sendo.

Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Local Fashion Brand Products

This research aims to know which factors are more affective to increasing and attracting consumer purchase intentions in local fashion brands. This research used quantitative method by distributing questionnaires which obtains as many as 475 respondents with a population of people who have purchased or used local fashion products in Indonesia. The data analysis method uses PLS-SEM through SmartPLS 3.0. The results of the study show that several factors have a significant effect on purchase intention such as product quality and brand awareness. Meanwhile brand awareness mediates the relationship between purchase intention and social media marketing and addition brand awareness also mediates the relationship between purchase intention and celebrity endorser. This study show that local fashion brand business must pay more attention to product quality factors and build awareness of their business brand. Creating high brand awareness in the community will be very influential for businesses to be able to know that there business exists.

The Approach to Estimating Software Quality Based on Cognitive Model

The article studies generally accepted estimation of software quality, which shows its compliance with users’ expectations. The research deals with investigation of software quality and requirements to it and focuses on the fact that software quality depends on its correspondence to GOST R ISO/MEK 25010-2015. It is proposed to use a common model of quality in order to estimate software by analyzing expert appraisals and their aggregation through the mathematic tool of cognitive maps. The use of cognitive maps gives an opportunity to estimate the quality of software product. At the same time we can get a possibility to identify controlled factors of software product quality, affecting which we can increase its target factor of quality. Findings of the research can be used in practice to develop and estimate software quality on different levels of difficulty and specialization.

Determinants of Customer Satisfaction at Starbucks Coffee Outlets in Denpasar

The significance of customer happiness in business lies in its substantial influence on the enduring prosperity of a company. The primary objective of this study is to examine and evaluate the mediating effect of purchasing decisions in relation to the elements that impact consumer satisfaction, specifically brand equity and product quality. The present study employs a descriptive quantitative methodology, focusing on all Starbucks coffee establishments in Denpasar. The participants of this study consisted of consumers from eight Starbucks coffee establishments located throughout the city of Denpasar. The selection of participants was conducted using a simple random sampling method. The data collection methodology employs a Google Form using an interval scale ranging from one to ten points. The present study employs the Structural Equation Model (SEM) technique, explicitly using the Path Analysis path approach for data analysis. The clever PLS program is employed for this purpose. The findings of this study indicate that the factors of brand equity and product quality exert a favorable and statistically significant impact on consumer satisfaction, either partially or via intermediaries, in the purchasing decision process. The purchase decision variable effectively acts as a mediator in the indirect impact of brand equity and product quality on customer happiness, albeit with a weaker mediating effect compared to the direct influence.

Efektivitas advertising, brand image, dan harga kompetitif terhadap keputusan pembelian mie instan merek XYZ di kabupaten Gresik

The aim of this research is to study consumer behavior based on purchasing decisions. Based on observations in the literature, advertising, brand image, and competitive prices are components that make consumers decide what to buy. There are 150 respondents for this type of quantitative survey research. Consumers in the Gresik Regency area who have purchased or are currently consuming XYZ brand instant noodles were given a questionnaire as part of the data collection process. Hypothesis testing is made possible by multiple linear regression methodology in this study. Research findings show that in the Gresik area, advertising does not have a significant effect on purchasing XYZ brand instant noodles. Meanwhile, brand image and competitive prices have a significant influence on the decision to purchase instant noodle brand XYZ. Purchasing decision variables are influenced significantly, both partially and jointly, by advertising, brand image and competitive price variables. Future developments in this research could consider three main factors: advertising, brand image, and competitive pricing. For more comprehensive research, other variables such as product quality and psychological factors that influence purchasing decisions can also be included to provide more important contributions regarding this area of research.

Consumers Preference towards Various Brands of Cold Drinks among Buddhist Tamang Community in Kavresthali, Kathmandu

This topic of study aims at finding out whether the consumers’ expectations of matched their satisfaction level on the basis of quality products provided by cold drinks suppliers and manufactures companies (i.e. Coca-Cola, Pepsi, Sprite, Mountain Dew and Fanta) among Buddhist Tamang Community in Kavresthali, Kathmandu. So, the research is to study the preference of the consumers and their satisfaction level. With a view to remaining competitive leading position and for businesses to grow, product quality and customer preference are key ingredients. The purpose of this study was to describe how consumers perceive product quality whether they are satisfied with product/cold drinks offered by the stated companies. The thrust of this study was to compose an assessment of product quality and consumer satisfaction of the companies. The questionnaire was developed and distributed using a convenience sampling technique among 100 respondents (Individual consumers and Retailers) within and from Buddhist Tamang Community in the Tarakeshwor Municipality 2, Kavresthali, and Kathmandu. From the analysis, it was found that the overall product quality offered by the companies Coca-Cola and Mountain Dew were relatively higher than others. Further, the analysis proved that the dependency of customer satisfaction on the quality of product and value for money were a very high positive correlation. This is why; this has been appeared that the most of the cold drinks suppliers and manufactures companies need to be very much concerned with the satisfaction of consumers by offering quality products with reasonable prices. The researcher makes a few recommendations based on the findings of the study. First of all, the management of the companies should pay attention to improve the product quality and other factors which may lead to customer satisfaction thereby improving its performance and the overall brand image and profitability of the Companies.

PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SKINCARE AVOSKIN

This study aims to investigate how product quality, brand image, and brand trust affect consumers' satisfaction with Avoskin Skincare. Quantitative research methodology is applied. Analysis of data with Smart PLS 3.0. Direct distribution of questionnaires to respondents is how data collecting is carried out. Students from Muhammadiyah University of Surakarta's Faculty of Economics and Business participated in this study as respondents, with a sample size of 100 individuals. The study's findings demonstrate that consumer satisfaction is positively impacted by the factors of product quality and brand trust. On the other hand, there is no correlation and no significance between the brand image and customer satisfaction variables.

Analysis of the Influence of Brand Image, Product Quality, and Price on Consumer Purchase Interest

Competition in the business world is increasingly fierce, making companies try to find fast and appropriate strategies in marketing their products. The aim of this research is to analyze the influence of brand image, product quality and price on purchasing interest among Matahari department store Surakarta consumers. This type of research uses quantitative methods. The data used in this research is primary data. Data collection in this research was carried out by distributing questionnaires. This research uses a purposive sampling technique. The sampling method in this research used 200 respondents. Data analysis methods in processing data and drawing conclusions, researchers use computer assistance through the SPSS program. The results of this research are that brand image has a significant effect on consumer buying interest. The large influence of brand image shows that consumers, apart from looking at the brand, also see other factors such as price, product quality and other factors that influence buyer interest. Product quality has a positive and significant effect on consumer buying interest. This shows that the better the product quality, the more consumer buying interest will increase. Price has a positive and significant effect on consumer buying interest. In this case, the need for competitive product prices will increase interest in purchasing the product itself.

Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Harga Terhadap Kepuasan Pelanggan Hewan Kurban di Kelurahan Meruyung, Kota Depok

To be successful in the competitive market for sacrificial animals, with its short selling season and numerous sellers, prioritizing customer satisfaction is essential. This study was conducted in Meruyung Village, Limo District, Depok City on June 24–July 3, 2023, using descriptive-quantitative method to discover the service quality, product quality, and price offered by sellers, and how these three factors affect customer satisfaction of sacrificial animals. Convenience sampling was used to determine the respondents, which is by meeting people at the sales stalls who have bought goats or sheep as sacrificial animals at least once in Meruyung Village. This study involved 70 respondents. Data was obtained using a Likert scale questionnaire via Google Form and processed using multiple regression analysis. The results shows that the quality of service and product, as well as the price factor offered by sacrificial animal sellers, together affect customer satisfaction with sacrificial animals in Meruyung Village, Limo District, Depok City by 36.5%, but only the factor of product quality has a partially significant influence. Therefore, sellers must ensure product quality that meets the requirements of sacrificial animals and customer preferences, as this significantly affects satisfaction.

Factors Affecting Passenger Satisfaction at Terminal B Kabanjahe

This research aims to analyze the factors influencing passenger satisfaction at Terminal B Kabanjahe. The study adopts a quantitative approach with a descriptive method, and the data analysis employs SPSS software version 22. The results reveal a positive influence of factors such as product quality, service quality, and emotional factors on passenger satisfaction at Terminal B Kabanjahe. However, there is no significant influence found between price and cost factors and passenger satisfaction at the terminal. Furthermore, when considered simultaneously, product quality, service quality, emotional factors, price, and cost collectively contribute to 44.50% of passenger satisfaction, while the remaining 55.50% is influenced by other external factors beyond the study's model. Other contributing factors to passenger satisfaction involve location, promotion, brand image, reputation, trust, and various other aspects.

Research on the Influencing Factors of Cross-Border E-commerce Consumers

This study aims to explore the influencing factors of cross-border e-commerce consumers. Through a comprehensive analysis of a large body of literature, we have identified several key factors, including trust, price, product quality, convenience, and cultural factors, among others. These factors have a significant impact on consumers' purchasing decisions in a cross-border e-commerce environment. Trust is considered one of the most important factors, as consumers' trust in e-commerce platforms and sellers directly affects their purchasing behavior. In addition, price and product quality are also important factors considered by consumers; products that are reasonably priced and of reliable quality are more likely to gain consumer favor. Convenience factors, including the ease of the shopping experience and fast logistics services, also significantly influence consumer purchasing decisions.

The role of social relations in supply chain decision‐making: Evidence from China

AbstractThis study examines the extent to which firms in emerging markets build supply chains around social relationships. Most existing studies contend that companies decide who to buy (sell) products from (to) based on cost–benefit trade considerations of product quality, price, and other factors. We argue that companies make supply chain decisions around social relations to reduce possible risks. We empirically test this conjecture by using data from Chinese municipal party secretaries who served in different places from 2006 to 2017, and the primary customers of listed companies. The results show that after an official move from one jurisdiction to work in another, the firms in the latter jurisdiction will see an increase in customers from where the official previously served. Further investigation reveals that companies that are economically strong, face fierce competition, are state‐owned, and are located in areas with low degrees of marketization are more likely to attract customers from the area where the official last served after the new municipal party secretary takes office. Making supply chain decisions based on the social relationships of the secretaries of the municipal party committees does not improve companies' profitability, but doing so will increase the turnover rate of accounts receivable and accounts received in advance.

Consumers Preference towards Various Brands of Noodles in Kathmandu Valley

This topic of study aims at finding out whether the consumers’ expectations of matched their satisfaction level on the basis of quality products provided by Noodles companies (i.e. RARA, WAI-WAI, MAYOS, YUM YUM and 2PM). So, the research is to study the preference of the consumers and their satisfaction level. A survey design with a questionnaire tool was used for collecting data with a view to remaining competitive leading position and for businesses to grow, product quality and consumers’ preference are key ingredients. These two paradigms are rather different concepts; however, they are closely correlated. The purpose of this study was to describe how consumers perceive product quality whether they are satisfied with product/Noodles offered by the stated/sample companies. The thrust of this study was to compose an assessment of product quality and consumer satisfaction of the companies. The questionnaire was distributed using a convenience sampling technique among 150 respondents in the Kathmandu Valley. From the analysis, it was found that the overall product quality offered by the companies WAI-WAI and RARA was relatively higher than others. Further, the analysis proved that the dependency of consumer satisfaction on the quality of product and value for money had high positive correlation. As such, it appears that the most of the Noodles companies need to be very much concerned with the satisfaction of consumers by offering quality products with reasonable prices. The researcher makes a few recommendations based on the findings of the study. First of all, the management of the companies should pay attention to improve the product quality and other factors which may lead to consumer satisfaction thereby improving its performance and the overall brand image and profitability of the companies.