Preferences For Facial Masculinity Research Articles

Mating Strategies and the Masculinity Paradox: How Relationship Context, Relationship Status, and Sociosexuality Shape Women's Preferences for Facial Masculinity and Beardedness.

According to the dual mating strategy model, in short-term mating contexts women should forego paternal investment qualities in favor of mates with well-developed secondary sexual characteristics and dominant behavioral displays. We tested whether this model explains variation in women's preferences for facial masculinity and beardedness in male faces. Computer-generated composites that had been morphed to appear ± 50% masculine were rated by 671 heterosexual women (M age = 31.72years, SD = 6.43) for attractiveness when considering them as a short-term partner, long-term partner, a co-parent, or a friend. They then completed the Revised Sociosexual Inventory (SOI-R) to determine their sexual openness on dimensions of desire, behavior, and attitudes. Results showed that women's preferences were strongest for average facial masculinity, followed by masculinized faces, with feminized faces being least attractive. In contrast to past research, facial masculinity preferences were stronger when judging for co-parenting partners than for short-term mates. Facial masculinity preferences were also positively associated with behavioral SOI, negatively with desire, and were unrelated to global or attitudinal SOI. Women gave higher ratings for full beards than clean-shaven faces. Preferences for beards were higher for co-parenting and long-term relationships than short-term relationships, although these differences were not statistically significant. Preferences for facial hair were positively associated with global and attitudinal SOI, but were unrelated to behavioral SOI and desire. Although further replication is necessary, our findings indicate that sexual openness is associated with women's preferences for men's facial hair and suggest variation in the association between sociosexuality and women's facial masculinity preferences.

Women\u2019s preferences for men\u2019s facial masculinity are strongest under favorable ecological conditions

The strength of sexual selection on secondary sexual traits varies depending on prevailing economic and ecological conditions. In humans, cross-cultural evidence suggests women’s preferences for men’s testosterone dependent masculine facial traits are stronger under conditions where health is compromised, male mortality rates are higher and economic development is higher. Here we use a sample of 4483 exclusively heterosexual women from 34 countries and employ mixed effects modelling to test how social, ecological and economic variables predict women’s facial masculinity preferences. We report women’s preferences for more masculine looking men are stronger in countries with higher sociosexuality and where national health indices and human development indices are higher, while no associations were found between preferences and indices of intra-sexual competition. Our results show that women’s preferences for masculine faces are stronger under conditions where offspring survival is higher and economic conditions are more favorable.

Does testosterone predict women's preference for facial masculinity?

The influence of sex hormones on women’s mate preferences has been an intensively discussed topic for more than a decade. Yet the extent to which levels of sex hormones, and testosterone in particular, influence women’s mate preferences is unclear. Thus, the current study used multilevel modelling to investigate putative relationships between salivary testosterone and facial masculinity preferences in a sample of 68 women, while controlling for their age, partnership status, and sociosexuality. We found no significant associations between masculinity preferences and either individual differences or within-woman changes in testosterone. We did find however, that sociosexuality was positively correlated with masculinity preferences. Although it has previously been suggested that testosterone is related to women’s facial masculinity preference, our data do not support this proposal.

Cross-Cultural Variation in women’s Preferences for men’s Body Hair

According to the ectoparasite avoidance hypothesis, natural selection has shaped human hairlessness to reduce the potential for the body to host disease carrying ectoparasites. However, men retain sexually dimorphic and conspicuous patches of facial and body hair. The ectoparasite avoidance hypothesis also proposes that sexual selection via women’s mate preferences for reduced hirsutism has further elaborated upon the reduction in body hair and could explain variation in women’s preferences for body hair in men. The current study tests this hypothesis using cross-cultural data from 30 countries on women’s preferences for chest hair. We test whether heterosexual women’s (N = 3436) preferences for reduced hirsutism are most pronounced in countries with higher disease and parasite levels or whether other social and economic factors previously shown to influence preferences for facial masculinity and beardedness predict women’s preferences for chest hair. We found that preferences were unrelated to past or current disease rates. Instead, preferences for body hair were stronger among women who were older, had strong preferences for facial hair, and were from countries that had male-biased sex ratios, higher human development indices, and lower education indices. Women’s body hair preferences were also associated with facial masculinity preferences and gender empowerment. However, neither these terms, nor human development indices or education indices were individually significant in their contributions to the family of best-fit models and we suggest caution when interpreting their significance. Women’s preferences for body hair may be strongest among women from countries where male-male competition is higher and preferences for beardedness are stronger rather than where prevailing ecological conditions my impact on maternal and offspring survival.

Does the interaction between partnership status and average progesterone level predict women's preferences for facial masculinity?

Many studies have attempted to identify biological factors that reliably predict individual differences in women's preferences for masculine male faces. Marcinkowska et al. (2018, Hormones & Behavior) recently reported that women's (N = 102) preferences for facial masculinity were predicted by the interaction between their relationship status (partnered versus unpartnered) and average progesterone level. Because previous findings for between-women differences in masculinity preferences have often not replicated well, we attempted to replicate Marcinkowska et al.'s result in an open data set from another recent study that had not tested this hypothesis (Jones et al., 2018, Psychological Science). In this sample of 316 women, we found that facial masculinity preferences were predicted by the interaction between women's relationship status and average progesterone level, consistent with Marcinkowska et al.'s results (data and analysis code are available at https://osf.io/q9szc). Together, these findings suggest that the combined effects of relationship status and average progesterone level may predict facial masculinity preferences relatively reliably.

Facial masculinity preferences according to relationship status and sociosexual orientation in gay and bisexual men in China

Research indicates that partnered women prefer masculinized male faces more strongly than unpartnered women. Furthermore, unpartnered women of unrestricted sociosexual orientation tended to prefer masculinized male faces. This study examined whether relationship status had similar effects on the facial masculinity preferences of gay and bisexual men. Results indicated significant differences in such preferences among relationship status groups. Study participants in same-sex and without relationships preferred masculinized faces while those in opposite-sex relationships preferred feminine faces. Gay and bisexual men in same-sex relationships more often preferred masculinized faces compared to those in opposite-sex or without relationships. Participants without relationships more often preferred masculinized faces compared to individuals in opposite-sex relationships. Participants of unrestricted sociosexual orientation and who were without relationships more often preferred masculinized faces. There was no significant correlation between sociosexual orientation and facial masculinity preference for participants in same-sex relationships. These findings support the proposal that individuals in relationships tend to focus on sex-typical characteristics that indicate health cues with short-term advantages while individuals without relationships tend to focus on characteristics with long-term advantages.

Average ovarian hormone levels, rather than daily values and their fluctuations, are related to facial preferences among women

Hormones are of crucial importance for human behavior. Cyclical changes of ovarian hormones throughout women's menstrual cycle are suggested to underlie fluctuation in masculinity preference for both faces and bodies. In this study we tested this hypothesis based on daily measurements of estradiol and progesterone throughout menstrual cycle, and multiple measurements of women's preference towards masculinity of faces and bodies of men. We expected that due to a large variation among daily hormonal levels we would not observe a direct effect of daily hormone levels, but rather that average levels of ovarian hormones throughout the cycle (a reliable marker of a probability of conception) would better predict women's preferences. We found a negative relationship between average progesterone levels and facial masculinity preference, but only among women who were in long-term relationships. There was no relationship between facial masculinity preference and either of the estradiol or progesterone daily levels. Similarly, only average levels of hormones were significantly related to facial symmetry preference. For women who were in relationships estradiol was positively related to symmetry preference, while for single women this relationship was opposite. For body masculinity preference there were no significant relationships with neither averaged nor daily hormonal levels. Taken together, our results further suggest that overall cycle levels of ovarian hormones (averaged for a cycle) are better predictors of facial masculinity and symmetry preference than daily levels assessed during preferences' tests. Importantly, including information about relationship status in the investigations of hormonal bases of preferences is crucial.

No Compelling Evidence that Preferences for Facial Masculinity Track Changes in Women’s Hormonal Status

Although widely cited as strong evidence that sexual selection has shaped human facial-attractiveness judgments, findings suggesting that women’s preferences for masculine characteristics in men’s faces are related to women’s hormonal status are equivocal and controversial. Consequently, we conducted the largest-ever longitudinal study of the hormonal correlates of women’s preferences for facial masculinity (N = 584). Analyses showed no compelling evidence that preferences for facial masculinity were related to changes in women’s salivary steroid hormone levels. Furthermore, both within-subjects and between-subjects comparisons showed no evidence that oral contraceptive use decreased masculinity preferences. However, women generally preferred masculinized over feminized versions of men’s faces, particularly when assessing men’s attractiveness for short-term, rather than long-term, relationships. Our results do not support the hypothesized link between women’s preferences for facial masculinity and their hormonal status.

The role of mating context and fecundability in women’s preferences for men’s facial masculinity and beardedness

The ovulatory shift hypothesis proposes that women’s preferences for masculine physical and behavioral traits are greater at the peri-ovulatory period than at other points of the menstrual cycle. However, many previous studies used self-reported menstrual cycle data to estimate fecundability rather than confirming the peri-ovulatory phase hormonally. Here we report two studies and three analyses revisiting the ovulatory shift hypothesis with respect to both facial masculinity and beardedness. In Study 1, a large sample of female participants (N = 2,161) self-reported their cycle phase and provided ratings for faces varying in beardedness (clean-shaven, light stubble, heavy stubble, full beards) and masculinity (−50%, −25%, natural, +25% and +50%) in a between-subjects design. In Study 2, 68 women provided the same ratings data, in a within-subjects design in which fertility was confirmed via luteinising hormone (LH) tests and analysed categorically. In Study 2, we also measured salivary estradiol (E) and progesterone (P) at the low and high fertility phases of the menstrual cycle among 36 of these women and tested whether shifts in E, P or E:P ratios predicted face preferences. Preferences for facial masculinity and beardedness did not vary as predicted with fecundability in Study 1, or with respect to fertility as confirmed via LH in Study 2. However, consistent with the ovulatory shift hypothesis, increasing E (associated with cyclical increases in fecundability) predicted increases in preferences for relatively more masculine faces; while high P (associated with cyclical decreases in fecundability) predicted increases in preferences for relatively more feminine faces. We also found an interaction between E and preferences for facial masculinity and beardedness, such that stubble was more attractive on un-manipulated than more masculine faces among women with high E. We consider discrepancies between our findings and those of other recent studies and suggest that closer scrutiny of the stimuli used to measure masculinity preferences across studies may help account for the many conflicting findings that have recently appeared regarding cycle phase preference shifts for facial masculinity.

La donna è mobile? Lack of cyclical shifts in facial symmetry, and facial and body masculinity preferences—A hormone based study

Although under investigation for more than two decades, a common agreement on the occurrence of cyclical shifts in women’s masculinity and symmetry preferences is still missing. Such shifts are considered to be an important feature of sexual selection as they supposedly direct women’s attention towards cues for “good genes” (e.g. masculinity and symmetry) during times when probability of conception is the highest. Multiple studies have, however, failed to find these shifts. We attempt to address this lack of agreement analysing a sample of 110 healthy women, using intra-participant design and repeated measurements of oestradiol and LH during the cycle. To ensure the reliable detection of increased conception probability, both LH- based ovulation tests and multiple oestradiol measurements were used. We found no significant differences between women’s preferences during different cycle phases for either body or facial masculinity, or for facial symmetry. Differences remained non-significant after controlling for participants’ sexual openness, relationship status, and self-judged attractiveness. We suggest that putative cyclical shifts in preferences for cues for good genes are either very small (impossible to be tracked even with a relatively large sample) or they are far more complex than previously assumed, and further studies accounting for more confounding variables should be undertaken.

A Comparison of Masculinity Facial Preference Among Naturally Cycling, Pregnant, Lactating, and Post-Menopausal Women

Women show cyclical shifts in preferences for physical male traits. Here we investigated how fertility status influences women’s facial masculinity preference in men by analyzing a large sample of heterosexual women (N = 3720). Women were regularly either cycling (in both low- and high-conception probability groups), lactating or were currently in a non-fertile state (pregnant or post-menopausal). Analyses simultaneously controlled for women’s age and sexual openness. Participants via two alternative forced choice questions judged attractiveness of masculinized and feminized men’s faces. After controlling for the effect of age and sociosexuality, regularly cycling and pregnant women showed a stronger preference for masculinity than lactating and post-menopausal women. However, there was no significant difference in masculinity preference between women in the low- and high-conception probability groups. Women’s sociosexuality showed a positive, but very weak association with men’s facial masculinity preference. We suggest that women’s overall, long-term hormonal state (cycling, post-menopausal) is a stronger predictor of preference for sexual dimorphism than changes in hormonal levels through the cycle.

Women\u2019s Preferences for Men\u2019s Facial Masculinity: Trade-Off Accounts Revisited

Studies on mate preferences have demonstrated that women’s perception of male attractiveness is sensitive to men’s facial masculinity, and that women’s preferences for facial masculinity are subject to individual differences, such as own condition. These individual differences have been linked to potential trade-offs that women face given the hypothesized benefits and costs that masculinity may cue in a potential partner. Whereas most studies based conclusions regarding such trade-offs on shifts in mean preferences for a feminized vs. masculinized face shape, here we directly investigated attractiveness as a function of different levels of masculinity. Using computer-graphic methods, we manipulated the facial masculinity of men’s 3D faces to vary between extremely feminine and hypermasculine, and assessed women’s preferences for these different masculinity levels in the light of individual differences in self-rated attractiveness, financial worries, pathogen disgust sensitivity, self-reported health and relationship status. Our findings show that some individual differences shift preferences towards a generally lower or higher masculinity level, whereas others affect the tolerance to low vs. high levels of masculinity. We suggest that the use of preference curves allows for a more comprehensive investigation of how and why women’s preferences for masculinity may shift under different contexts.

Microbes and masculinity: Does exposure to pathogenic cues alter women's preferences for male facial masculinity and beardedness?

Women’s preferences for men’s androgen dependent secondary sexual traits are proposed to be phenotypically plastic in response to exposure to pathogens and pathogen disgust. While previous studies report that masculinity in facial shape is more attractive to women who have recently been exposed to pathogenic cues and who are high in self-reported pathogen disgust, facial hair may reduce male attractiveness under conditions of high pathogens as beards are a possible breeding ground for disease carrying ectoparasites. In the present study, we test whether women’s preferences for beardedness and facial masculinity vary due to exposure to different pathogenic cues. Participants (N = 688, mean age + 1SD = 31.94 years, SD = 6.69, range = 18–67) rated the attractiveness of facial composite stimuli of men when they were clean-shaven or fully bearded. These stimuli were also manipulated in order to vary sexual dimorphism by ±50%. Ratings were conducted before and after exposure to one of four experimental treatments in which participants were primed to either high pathogens (e.g. infected cuts), ectoparasites (e.g. body lice), a mixture of pathogens and ectoparasites, or a control condition (e.g. innocuous liquids). Participants then completed the three-domain disgust scale measuring attitudes to moral, sexual and pathogen disgust. We predicted that women would prefer facial masculinity following exposure to pathogenic cues, but would show reduced preferences for facial hair following exposure to ectoparasites. Women preferred full beards over clean-shaven faces and masculinised over feminised faces. However, none of the experimental treatments influenced the direction of preferences for facial masculinity or beardedness. We also found no association between women’s self-reported pathogen disgust and their preferences for facial masculinity. However, there was a weak positive association between moral disgust scores and preferences for facial masculinity, which might reflect conservatism and preferences for gender typicality in faces. Women’s preferences for beards were positively associated with their pathogen disgust, which runs contrary to our predictions and may reflect preferences for high quality individuals who can withstand any costs of beardedness, although further replications are necessary before firm conclusions can be made. We conclude that there is little support for pathogenic exposure being a mechanism that underpins women’s directional preferences for masculine traits.

Effects of stress on women’s preference for male facial masculinity and their endocrine correlates

Women’s preferences for masculinity in men’s faces seem to vary across the menstrual cycle and are assumed to be strongest around ovulation. A number of hormones have been proposed to underlie these subtle cyclic shifts. Furthermore, mating preferences are context-dependent, and stress has been found to alter mate choice, both in animals and humans. Currently, the effects of stress on women’s preference for masculinity remain unknown.To examine the hormonal basis and the impact of stress on facial masculinity preference, we tested for within-subject changes in 52 healthy young women who underwent the Trier Social Stress Test (TSST) and the placebo-TSST in randomized order in the late follicular and mid-luteal phases of their menstrual cycle. Menstrual cycle phase and hormone levels were confirmed using estradiol, testosterone, progesterone, and cortisol analyses from saliva.Results show that women were more likely to be attracted to masculine-faced men right before ovulation than in the mid-luteal phase. Estradiol modulated this masculinity preference with high estradiol levels being related to stronger masculinity preference. When stressed however, women experienced a decrease in male facial masculinity preference. In line with these findings, the higher the cortisol increase to stress, the less were masculine faces preferred to more feminine faces.Mate choice is a central component of reproduction. The present results provide information about the effects of stress and hormonal influences on mate preferences in women.

The Relative Importance of Sexual Dimorphism, Fluctuating Asymmetry, and Color Cues to Health during Evaluation of Potential Partners’ Facial Photographs

Sexual dimorphism, symmetry, and coloration in human faces putatively signal information relevant to mate selection and reproduction. Although the independent contributions of these characteristics to judgments of attractiveness are well established, relatively few studies have examined whether individuals prioritize certain features over others. Here, participants (N=542, 315 female) ranked six sets of facial photographs (3 male, 3 female) by their preference for starting long- and short-term romantic relationships with each person depicted. Composite-based digital transformations were applied such that each image set contained 11 different versions of the same identity. Each photograph in each image set had a unique combination of three traits: sexual dimorphism, symmetry, and color cues to health. Using conjoint analysis to evaluate participants' ranking decisions, we found that participants prioritized cues to sexual dimorphism over symmetry and color cues to health. Sexual dimorphism was also found to be relatively more important for the evaluation of male faces than for female faces, whereas symmetry and color cues to health were relatively more important for the evaluation of female faces than for male faces. Symmetry and color cues to health were more important for long-term versus short-term evaluations for female faces, but not male faces. Analyses of utility estimates reveal that our data are consistent with research showing that preferences for facial masculinity and femininity in male and female faces vary according to relationship context. These findings are interpreted in the context of previous work examining the influence of these facial attributes on romantic partner perception.

The effects of resource availability and relationship status on women's preference for facial masculinity in men: An eye-tracking study

Previous research has demonstrated that perceived availability of environmental resources affects the mate choice of females. However, it is unclear whether women's partnership status influences the effects of environmental circumstances on masculinity preference. Further, the role of environmental scarcity on women's gaze patterns when evaluating male faces has not been investigated. The current study investigated how relationship status and environmental factors affected women's gaze patterns and preference towards masculinised and feminised male faces. Twenty-two participants in a long-term romantic relationship, and 26 who were single, were primed with either a high (‘wealthy’) or low (‘scarcity’) resource availability scenario. They then completed a facial masculinity/femininity preference task while eye-gaze behaviour was measured. Women in a relationship (but not single women) had an increased preference towards masculine faces in the scarcity condition, compared to the wealthy condition; this preference was also reflected in eye gaze behaviour. In contrast, single women had longer first fixations on feminine rather than masculine faces when evaluating them as long-term partners in the wealthy condition, but no overt preference for either face type. These findings reveal the importance of taking women's relationship status into account in investigations of the role of environmental influences on masculinity preferences.

Relationships between pathogen disgust sensitivity and preference for male facial masculinity in gay men in China

Recent studies suggested that pathogen-related factors were positively correlated with preferences for sex-typical characteristics in heterosexuals. The present study examined the relationship between pathogen disgust and individual male facial masculinity among 295 gay men in China. Disgust sensitivities were assessed by the Three Domain of Disgust Scale. Each participant was then asked to choose a preferred face in each of 10 pairs of male faces presented sequentially, with each pair consisting of a masculinized and feminized version of the same base face. Results showed that preference for male facial masculinity was negatively correlated with pathogen disgust, but not with moral or sexual disgust domain. Chinese gay men with high pathogen disgust showed stronger preference for facial femininity in male faces. Facial masculinity preference was related to pathogen disgust, but not to moral or sexual disgust domain, regardless of sexual orientation.

Lack of support for relation between woman's masculinity preference, estradiol level and mating context

It has been proposed that women's preferences for male facial sexual dimorphism are positively correlated with conception probability and differ between short- and long-term mating contexts. In this study, we tested this assumption by analyzing relationships between estradiol levels to the women's preferences of male faces that were manipulated to vary in masculinity. Estradiol was measured in daily saliva samples throughout the entire menstrual cycle collected by Polish women with regular menstrual cycles. In our analyses, we included the three most commonly used definitions of the fertile window in the literature. After computing the overall masculinity preference of each participant and measuring hormone levels, we found that i) the timing of ovulation varied greatly among women (between −11 and −17days from the onset of the next menses, counting backwards), ii) there was no relationship between daily, measured during the day of the test (N=83) or average for the cycle (N=115) estradiol levels and masculinity preferences, iii) there were no differences in masculinity preferences between women in low- and high-conception probability phases of the cycle, and iv) there were no differences in masculinity preferences between short- and long-term mating contexts. Our results do not support the idea that women's preferences for a potential sexual partner's facial masculinity fluctuate throughout the cycle.

Variation in Women’s Preferences Regarding Male Facial Masculinity Is Better Explained by Genetic Differences Than by Previously Identified Context-Dependent Effects

Women’s preferences for masculine versus feminine male faces are highly variable. According to a dominant theory in evolutionary psychology, this variability results from adaptations that optimize preferences by calibrating them to certain contextual factors, including women’s self-perceived attractiveness, short- versus long-term relationship orientation, pathogen disgust sensitivity, and stage of the menstrual cycle. The theory does not account for the possible contribution of genetic variation on women’s facial masculinity preference. Using a large sample (N = 2,160) of identical and nonidentical female Finnish twins and their siblings, we showed that the proportion of variation in women’s preferences regarding male facial masculinity that was attributable to genetic variation (38%) dwarfed the variation due to the combined effect of contextual factors (< 1%). These findings cast doubt on the importance of these context-dependent effects and may suggest a need for refocusing in the field toward understanding the wide genetic variation in these preferences and how this variation relates to the evolution of sexual dimorphism in faces.

Young gay men’s sexism predict their male facial masculinity preference in China

Previous studies have indicated that sexism is related to romantic partner preference in heterosexual men and women. We examined the association between sexism and preference for male facial masculinity among 185 gay men in China. Hostile sexism (HS; hostility toward women who oppose traditional roles) was positively correlated with facial masculinity preference. Protective paternalism, a component of benevolent sexism (BS; ideation of women who conform to traditional gender roles) was negatively correlated with facial masculinity preference. These findings indicated that sexism was related to male facial masculinity preferences in gay men. Thus, regardless of sexual orientation, men high on HS tend to prefer sex-typicality in potential partners.