Social Network Facebook Research Articles

Сленгові неологізми в українському комунікативному полі періоду російсько-української війни

Introduction. The article presents the results of a study of slang neologisms that appeared in the Ukrainian communicative field of social networks Facebook, YouTube, and Telegram during the full-scale Russian-Ukrainian war. Purpose. The purpose of the proposed article is to analyze word-formation models of slang neologisms. Methods. The research methods constituted a complete system, which combined in sequential application the interpretative and analytical method (at the stage of processing scientific sources in the direction of the selected linguistic problem), contextual analysis (at the stage of delineating the semantic volume of new lexical units in the colloquial and everyday speech of Ukrainians), word-formation analysis (at the stage of determining the derivational models of the investigated lexemes), statistical method (at the stage of structuring the analyzed lexical group in a quantitative dimension), descriptive method (at the stage of systematization of the obtained research results), theoretical generalization method (at the stage of formulating conclusions and research perspectives). Results. The proposed study analyzed lexical innovations within the scope of lexical- semantic, morpheme, lexical-syntactic and abbreviation derivation. Attention is paid to such a type of lexical-syntactic word formation as holophrase, which became active in Ukrainian colloquial speech during the period under study. Their semantics was clarified in all cases of discovered new lexical units. Originality. The empirical material covered by the study most fully represents slang neologisms that were recorded in the Ukrainian segment of Facebook, YouTube, Telegram from 2022 to 2023. Conclusion. In the space of web resources, new phenomena of the Ukrainian language of the future are being formed today. The lack of censorship and linguistic correction contribute to the emergence of lexical neologisms, which objectify not only the conceptual essence of the national worldview, but also its emotional plane. The activation of word-forming resources affirms the vital energy of the Ukrainian language, its inner strength and invincible desire for development.

МЕМЫ КАК СРЕДСТВО ДЕКОНСТРУКЦИИ МАНИПУЛЯТИВНЫХ МЕДИА ПРИЕМОВ

The aim of the article is to examine meme-macros on the issues of manipulation in digital media, to carry out cognitive modeling of the Internet users’ ideas how the new media implement the manipulation of their consciousness, which techniques of influence attract the public attention and what conclusions they draw for themselves. Internet meme macros (151 items) - polycode text-combinations of a static picture and an inscription - were selected by the main query in the Google and Yandex search engines using the phrases “media manipulation memes”, “memes on media manipulation” and “manipulation in media memes”. Additionally, the paper takes into account the material from 165 Internet meme texts on the query “Facebook down memes” after the large-scale disruption of the social network Facebook and affiliated resources in October 2021, as well as 60 meme texts dedicated to the renaming of Facebook to Meta. Methodologically, the study is the identification of coordination patterns as manifestations of the results of collective comprehension and evaluation of significant events and phenomena. A functional-semantic analysis of the elements that make up the meme (iconic and verbal) is carried out, and their interaction is looked into, so that after meaningful interpretation the selected material could be divided into thematic groups according to what repeated patterns of argumentation are in the selected material and how they are marked by the specific use of linguistic and visual means. Thus, the set of the memes in question is analyzed to see how it concentrates and articulates the most important ideas of the audience as their collective creator about a particular problem. Thus, we think it possible to speak of at least four coordination patterns, however, being aware that this division is rather arbitrary, as they intersect. Nevertheless, it is theoretically possible to talk about 1) the basic understanding of the media as a source of manipulation that needs to be resisted and the three clarifying patterns of reasoning that manipulation is realized through 2) selectivity in the presentation of information; 3) verbal twisting; 4) playing on the emotions of the audience, causing users to lose money and personal data or to become involved in some activity against their will.

Psychologial components of the rehabilitation potential of specialists of low enforcement forces structures

To study the rehabilitation potential of law enforcement officers and the process of its development, a verbal-communicative diagnostic method was used to collect information about subjects with depressive disorders using "Google Form". The study was conducted on the social network Facebook during 2020-2021. The study involved 452 people from the Central, Southern and Eastern regions of Ukraine aged 20 to 49 years with depressive disorders of the neurotic spectrum and 182 subjects without affective disorders. Socio-demographic features of the subjects with depressive disorders of different genesis are analyzed. It was found that women (54.51%) and subjects aged 30-49 years (70.0%) predominated among the surveyed. The majority of respondents are city dwellers (58.51%), with incomplete higher education (33.33%), mostly working and having family (with neurotic depression (54.95% and 51.65% respectively) and organic depression) (51.16% and 55.81%, respectively) and mostly unemployed and single (with endogenous depression) (59.14% and 58.06%, respectively). It was determined that among the factors of mental trauma in subjects with neurotic depression factors related to family and personal relationships (DC=3.32) dominated, in organic depression – with their own health (DC=2.08), in endogenous depression – factors of socio-psychological nature (DC=2.75). It was found that such factors as young age (20-29 years), higher education, living in the city, having a family, can be favorable factors for the formation of the rehabilitation potential of people with depressive disorders of various genesis. It was also determined that according to many socio-demographic indicators, subjects with neurotic disorders coincided with the respondents of the control group, which may indicate a higher level of rehabilitation potential of people with neurotic depression.

WAR IN UKRAINE: HUMOR VS FEAR (COMMUNICATIVE AND PRAGMATIC ASPECT)

The article presents material on the peculiarities of the linguistic representation of the fight against fears of war in the modern Ukrainian language (using the example of posts on the Facebook social network and other Internet sources). The following methods were used for the research: linguistic observation and description of linguistic phenomena, text decoding method, comparison, analysis, synthesis, induction, deduction, continuous sampling method. The article traces the evolution of the discourse of fear in general and in the life of a modern Ukrainian in particular. The study describes the system of emotional and psychological images expressing war fears and verbal means of overcoming them. The main purpose of using humor turns out to devalue fears, so the fears themselves and the negative characters associated with them are depicted in comical, uncomfortable situations. It has been proven that the means of humor in its most diverse manifestations (irony, satire, trolling, banter) permeate all resources of Ukrainian language thinking: dictionary, grammar, orthographic means, quotation thesaurus, linguistic and sociocultural stereotypes, language. norms and registers of speech. From a communicative and pragmatic point of view, images of putin, the aggressor country of russia, russian invaders, etc., were analyzed. It was established that some names form semantic microsystems and branched synonymous series (stereotypical names of russia, russians, and putin himself). As the analysis showed, a significant number of new creations, obscene and euphemistic vocabulary perform primarily protective (health-preserving), evaluative-reflective and integrative (socially unifying) functions, since they are primarily intended to calm, encourage Ukrainians and maintain at least a relative mental balance and at the same time help to sort out feelings, condemn the enemy and brace up to keep struggling on the way to victory. The study of the mechanisms of dispelling fear and means of overcoming it in the modern Ukrainian language have contributed to the knowledge of the connection between the people's worldview and their language and the national linguistic picture of the world.

THE ROLE AND IMPORTANCE OF FACEBOOK AMONG STUDENTS IN TIMIȘOARA

With more than 1 billion users on the planet and more than 7.8 million users in Romania, the social network Facebook enjoys great popularity, mainly among people under the age of 35. This paper present s the results of a study conducted among students in Timișoara regarding the place, importance and role Facebook has in everyday life.

Evaluating Cognitive Privacy Heuristics that Influence Facebook Users Data Disclosure

Privacy protection has been a challenging issue in online social networks, such as Facebook, Instagram, and Snapchat. The General Data Protection Regulation (GDPR), which protects the privacy and security of individuals, entered into force on May, 2018. This regulation intends to enhance individuals’ control and rights over their own data, guided by lawfulness, loyalty, transparency, adequacy, purpose limitation, need, or minimization. However, despite regulatory efforts to protect personal data online, users are prone to consent to disclose more personal information than they intend and tend to reveal more than they know. With this in mind, the main goal of this study is to carry out a heuristic evaluation of the online social network Facebook to identify the factors that influence the disclosure of user information and verify informed consent. For this, we carried out a survey of cognitive heuristics that influence individuals’ decisions to protect or renounce their privacy. Then, using these heuristics, we conducted a heuristic evaluation on Facebook to explore a significant presence of cue triggers for a specific cognitive heuristic that helps users make their decisions. We found on Facebook a notable amount of heuristics that increase information disclosure, such as modality and narrative. However, the intrusiveness heuristic was also detected, violating the Privacy by Design (PbD) principle of "Privacy as the Default Setting". Accordingly, understanding the number and diversity of suggestions (heuristics) to which users are susceptible allows the creation of explicit guidelines addressing privacy concerns.

Does culture influence online customer engagement of university stakeholders: pandemic perspective

The COVID-19 pandemic has significantly increased the role of social media in the communication policy of educational institutions. Ensuring the effective use of social networks to communicate with target audiences requires universities to understand, among other things, the importance of cultural context for the audience’s engagement.We analyzed the engagement rates (ER) in Facebook and Instagram for the most influential universities in the Eastern Partnership (EaP) countries to determine the influence of the country’s cultural characteristics.The study examines two hypotheses. H1: Stakeholders in collectivist cultures with a high level of power distance are more likely to increase online engagement when limited in offline communication. H2: High uncertainty avoidance countries with long-term orientation will demonstrate broader social media engagement.The results showed that the dynamics of stakeholder activity in the social networks Facebook and Instagram for the most influential universities in the Eastern Partnership countries do not depend on the country’s cultural profile.Thus, we can conclude that universities can expand their presence in the digital communication space while addressing representatives of their target audiences from different countries without differentiating their communication messages. The study results also indicate the prospects for expanding remote students’ mobility programs as they will not require different approaches to effective digital communication.
 JEL classіfіcatіon: M30, M39, I20, I29

Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses

In today's age of technological advancement and rapid change, much of the communication takes place on social networks, which offer a great opportunity for customer interaction. Social media is a popular and widely used marketing tool for communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses, especially smaller ones. This paper aims to study the differences between sponsored content ads on the social networks Facebook and Instagram, using the example of a small hospitality business. The experiment consists of the same text and image posted on the social networks Instagram and Facebook and a post booster run through a mobile app adapted for smartphones. The results show that the promotion of the restaurant business positively affects increasing the number of followers on this page. There are also large differences in response between promoted and non-promoted posts, with promoted posts having a significantly higher response. Differences between Instagram and Facebook are listed, and recommendations for further research are given.

Responsible digital communication, infographics and organizations.

Objective: To describe the presence of Responsible Digital Communication (DigRC) in infographics disseminated by organizations of various kinds on the social network Facebook. Methodology: Quantitative, descriptive, cross-sectional, and non-experimental, through convenience sampling, taking four Mexican organizations from different sectors. Results: Organizations publish high-quality infographics, but there is a lack of information referents to support their content. Furthermore, the scarcity of feedback affects traits such as Credibility and Reputation of institutions. Conclusion: Analyzing the incidence of digital tools in virtual environments helps to enhance the benefits that their socialization provides to organizations.

How the Union of European Football Associations (UEFA) plays the game: communicate football's social responsibility

In this article, we seek to analyze how the Union of European Football Associations (UEFA) communicates on the social network Facebook, considering social responsibility issues. Based on the idea that sport in general, and football, in particular, can play an essential role in social transformation, we try to understand whether football's governing body in Europe has used digital social networks to communicate actions aligned with the 17 Sustainable Development Goals (SDGs). To achieve this objective, we use a mixed methodology, which determines the nature of the research as quali-quantitative with the use of the content analysis technique in a particular case study since it specifically analyzes the UEFA Facebook page and 257 publications made during the year 2021. Thus, we seek to understand if the institution plays the game concerning social responsibility and what contents and objectives stand out in this communication.

Invisible mother-daughter heredity

Abstract Background The type of maternal caregiving impacts children’s growth and can lead to heritable changes in gene expression. When women become mothers, they adopt parents’ behaviours similar to those received in the family of origin. The study investigates if a birth’s social and cultural content can be seen as heredity transmitted from mother to daughter. Materials and methods A retrospective study was conducted on a group of mothers recruited across Italy through the social network Facebook. The study was carried out using a questionnaire administered from July to September 2021. The survey consisted of 21 questions. The analysis was carried out using STATA 14. Results Our sample consisted of 6051 mothers; the mean age was 37.7 years. Womens born by spontaneous birth has 2.1 times higher risk of having a spontaneous birth for their first child. Those born by operative labour have 2.7 times higher risk of having an operative delivery for their first child. Finally, those born by caesarean section are 2.3 times more likely to have a caesarean section for their first child. On the other hand, those born by preterm labour have 1.8 times higher risk of delivering their first child preterm. Those who were breastfed have 2 times higher risk of breastfeeding their first child. Women who have been told their birth is an extraordinary event are 2 times more likely to consider the birth of their first child as a problematic but still extraordinary event. Those who received a description of childbirth from their mother as a problematic event are twice as likely to consider the birth of their first child as a traumatic event overall. Conclusions The results show that transmission, written in the psyche, in preverbal and in internalisations derived from the relationship with one’s mother, is true and strongly present. Also, the ways of one’s own birth are so strong as to have repercussions on the daughter’s own and subsequently also on her children. Key messages • The unconscious objects, which are projected onto the children, can also take the form of both physical and psychic somatisations, which are repeated cyclically between generations. • The way in which birth is cared for and the quality of care provided at this unique time in a woman’s life will leave an imprint not only on the woman herself, but also on future generations.

Perception of the epidemic risks of the COVID-19 pandemic by the population of Ukraine

In the social network Facebook from April 2020 to October 2020 an online survey using the "Google Form" was conducted to study the perception of the COVID-19 pandemic by the residents of Ukraine. The study involved 550 participants residing in the Ukraine-controlled territory and the city of Kyiv. The data are as follows: the coronavirus is considered a serious danger by 33.3±2.0% of respondents and 11.6±1.4% agree with certain doubts (in total – Σ44.9±2.1%); 21.1±1.7% believe that the coronavirus is not serious and 17.3±1.6% believe that it is probably not serious (Σ38,4±2.1%). COVID-19 is recognized as a pandemic by 73.6±1.9% of respondents, of them 45.6±2.1% of respondents completely agree with this statement. Different views towards the severity of the problem show little but reliable correlation with age (rc =0,23; p<0.001), gender (rc =0,21; p<0,001) of the respondents, as well as with the size of the locality where respondents live (rc =0.30; p<0.001). It was revealed that men (47.2±3.6%), persons over 50 years of age (47.5±5.0%) and residents of small towns with a population of 3,000 to 10,0000 residents (47.7±4.3%) are more skeptical about this issue. The majority of respondents have a moderate level of epidemiological vigilance – 299 (54.4±2.1%); this means that a person emphasizes the seriousness and real threats of coronavirus infection, perceives and adheres to the adopted measures, but with certain hesitations. A high level of epidemiological vigilance characterized by confidence in the real situation and the adopted measures is found in 119 (21.6±1.8%) respondents. A low level of epidemiological vigilance is in 121 (22.0±1.8%) res­pon­dents. Only 11 people (2.0±0.6%) have the overall sum of points, which indicates the absence of epidemiological vigilance.

The Specifics of Religious Issues in Ukrainian Gender Electronic Mass Media

Aim. The purpose of this study was to analyze religious issues in gender and feminist electronic mass media in Ukraine, taking into account the specifics of their policy, audience, and communication strategy Methodology. The empirical methods were gathered by a grouping of sites and electronic media: the official sites, the convergent scanned print media, and the social network Facebook. Overall, the 21 electronic mass media were analyzed. The main method of this research is a discourse analysis of religious topics. The main identified topics are representation of religions, political issues, gender history of religion, female priesthood, dogma of religion, pedagogical and scientific topics, critique of religion/church, anti-gender and religion, LGBT issues, sexuality, body, and religion. Only a small amount of material and topics are dedicated to religion, which is marginalized in the Ukrainian media. Conclusions. Our main conclusion is that the more analytical analysis in the material, the more tolerant the authors are to religion, but not to religious organizations. The sensitive topics of sexual orientation, sexual violence, pedophilia, and abortion rights related to church activities, are raised in the feminist/gender mass media. Originality. The coverage of religious issues depends on the type of media that presents a particular gender discourse: the more radical Ukrainian media in their visions, the less critical and stereotypical the representation of religion. Most Ukrainian gender media reflect general trends in the representation of religion.

Socio-Psychological Online Survey of Ukrainian Forced Migrants in the First Months of the War in 2022: General Characteristics of the Study and Methodological Aspects of Data Collection on Facebook

The unprecedented scale of Ukrainian military migration in 2022 raises the issue of creating effective programs of social and psychological assistance and facilitating the integration of forced migrants into host communities. This is impossible without knowledge of the specifics of modern Ukrainian migration and its features. Therefore, the author presents the organization of a multi-stage program of social and psychological research of Ukrainian refugees. The article presents the results of the first stage of this program. Its purpose was to describe the procedure of social and psychological online survey and to present a portrait of a Ukrainian refugee in the first months of the struggle against Russian aggression. The features of the socio-psychological online survey as a research method of data collection, as well as the advantages and limitations of its application in modern research are considered. The methodology and organization of the online survey in the social network Facebook are described. The process of development and content of the online questionnaire for the survey of Ukrainian refugees in the social network Facebook is presented. Based on the results of the analysis of the answers of 2049 respondents (women - 95.8%), the socio-demographic characteristics of the sample, the geographical distribution of Ukrainians by country of residence, their gender and social status, as well as the age and professional structure of respondents are determined. It was found that in the first months of the war, typical Ukrainian refugees were women of working age with higher education who went abroad with minor children. Most of the respondents went abroad from Kyiv and eastern regions of Ukraine to Germany, Poland, France. A problematic analysis of the peculiarities of Ukrainian migration in comparison with other military migration movements of recent years (its feminization, a significant proportion of children and able-bodied people with high career potential) is provided. The possible socio-psychological consequences for Ukraine and host countries and the related needs for the creation of socio-psychological support programs are also analyzed. The findings will be useful for organizations and professionals who provide assistance to Ukrainian refugees, as well as state institutions that develop short-term and long-term policy programs for Ukrainian refugees.

The Quality optimization of the Facebook in access impacts of the academic performance on the university students.

The most common social media platform is Facebook social network. Apart from IT experts and professionals, social media is used by the people from every walk of life. When it comes to the users of social media, students are not an exception. Using social media is one of the main online activity of students, since it is easier for them to formulate a group and share study material and assignments with each other. Students are busy in the peers in educational institutes for the enhancement of the skills of learning for improving the learning experience. However, the academic performance of university students may suffer due to excessive use of social media. This study will investigate the impact of social media usage on the academic performance of university students. In this case, has potential to distract young learners around academics and to develop a distraction to undergraduate students at university. The current study requires the data to be taken from the original subjects in the method of quantitative type. To accomplish this research, a comprehensive questionnaire is going to be developed and subjective tests are going to be performed to collect user data. Finally, results are collected and analyzed using statistical packages.

The Persona of a Leader in the Formation of the State Body’s Image

Since the start of the pandemic in 2020, all the nations of the world, including Kyrgyz people, faced an urgent need for reliable information about the Covid-19 Coronavirus infection, as well as about the measures for its prevention and health protection. The information broadcast by the media was in some cases unreliable and contradictory, causing serious concern among the general public and undermining the credibility of certain information resources and governmental bodies. Stringent restrictions in the city of Bishkek prompted psychological and moral anxiety among the people. The media has failed to fully satisfy the population’s needs for information, and this gap has been widely criticized on social media. Therefore, during those times, it was important to increase the level of trust for political actors by effectively using social networks’ capacity and successfully neutralizing its main risks. The Ministry of Internal Affairs of the Kyrgyz Republic took an active part in addressing this challenge by initiating the development of a strategy to improve and form the image of a state body through the leader’s persona. This article examines the degree to which the set objective was achieved, on the example of the Deputy Minister of Internal Affairs, Almazbek Orozaliev. The study covers the period from April 1 to May 10, 2020. The subject of the paper is the content of information published on Almazbek Orozaliev’s pages in Instagram and Facebook social networks. Based on the results of the study, practical recommendations are given for the improvement and establishment of the image of a state body through the leader’s persona.

STRUCTURAL-SEMANTIC AND PRAGMATIC CHARACTERISTICS OF UKRAINIAN INCLUSIONS IN THE RUSSIAN-LANGUAGE INTERNET TEXT

The purpose of the research. The problem of language interaction is one of the central in the system of linguistic disciplines. Interlanguage interference is the subject of research in translation studies, sociolinguistics, methods of teaching foreign languages, linguacultural studies, etc. The aim of the study is to comprehensively analyze the use of Ukrainian inclusions in the texts of Russian-language blogs. The analysis of the structure of these units is made from the graphic level to the syntax and shows the compositional variety of inclusions. The research methodology includes methods of lexico-semantic, component, pragmalinguistic and contextual analysis. The scientific novelty reveals the phenomenon of interference of related languages (Russian and Ukrainian) on the example of written speech of adult bilinguals, recorded on the social network Facebook. The identified pragmatic characteristics of inclusions can be divided into four types: as a stylistic means, a way of displaying linguistic erudition, a way of declaring one's civil position, and means of expressing negative emotional assessment. The semantic types of proposed units, among which the most numerical group is a group of abstract concepts, were also analyzed. The Conclusions. The use of Ukrainian inclusions is one of the active and living processes of the development of the Russian Internet language. The main reasons for this phenomenon are the desire to express one's belonging to the Ukrainian community and language, as well as to show an active civic position towards social transformations in one's country.

Communication Analysis Generated on Facebook by the Candidates for the Presidency of Ecuador 2021

The effects of the COVID-19 pandemic also affected the electoral agenda of political action between 2020 and 2021. With the health emergency, the governments of Latin America faced challenges to guarantee the right to vote. Among the substantial changes, atypical campaigns were carried out through digital platforms, such as the social network Facebook. Seta investigation focuses on analyzing the communication of Andrés Arauz and Guillermo Lasso, presidential candidates of Ecuador, through their official Facebook accounts; during the last week prior to the voting of the second round. The methodology used has a quantitative approach, under the compound week technique and with the support of a validated technical sheet for data recording. The results point to being able to exercise adequate management of online content with specific schedules and themes to be positioned during campaign times, with the aim of - among other things - achieving the objectives. Well, it was found that a higher generation of posts in a high-trend social network such as Facebook does not mean precisely reaching the proposed goals. In the same way, that a “negative” or “mixed” campaign does not always penetrate the population, it all depends on the context and the strategy.

Проявления на педагогическата комуникация: виртуална, формална и полуформална

Abstract: The article presents the results of an analysis of the topic of education in a virtual environment, focusing on pedagogical communication and its manifestations in websites, virtual communities and the social network Facebook. An analysis is made of the opinions of users expressed in groups and sites that have been identified by their creators as engaged in presenting topics concerning education. Groups and sites that publicise topics related to innovation and the quality of education and where users’ opinions are presented in these groups are analysed. Cyberethnographic observation and content analysis methods were used to analyse communication on websites, forums, online groups, and social networks. A period of one year is covered: from 1 June 2021 to 1 June 2022. Significant educational topics for this period, presented formally and commented on professionally or informally by different groups and communities, were selected. Generalisations are made about the characteristics of virtual communication and virtual pedagogical communication on educational topics. Discussion questions are formulated that may be part of future research on virtual pedagogical communication. Keywords: pedagogical communication, virtual pedagogical communication, websites, virtual forums, online groups, Facebook, education.

CONFLICT AND COOPERATION IN ARGUMENTATIVE NETWORK DISCOURSE

The article is devoted to the characteristics of conflict and cooperative types of communicative interaction in the Ukrainian discourse of social networks. The analysis is based on posts and comments from Ukrainian-speaking users of the social network Facebook. The main maxims of communication according to the concept of G. Grice are characterized and each maxim in network discourse is presented. The implementation of the requirements for cooperative communication in the speech behavior of users of the Ukrainian-speaking segment of network discourse is traced. The communicative conflict is analyzed on the basis of posts and comments on social networks, its essential features and specifics of deployment are determined.