Social Media Facebook Research Articles

Housewives’ Entrepreneurial Strategy from Islamic Economic Perspectives in Rural Areas of Donggala Regency in Indonesia

This study aimed to determine the entrepreneurial strategy of village housewives in the Donggala district from the perspective of Islamic economics. The research was conducted using qualitative methods, and data collection was carried out through observation and in-depth interviews with several housewives who are entrepreneurial. Data analysis techniques used are data reduction, data presentation, and data verification. The results showed that the entrepreneurial strategy carried out by housewives in Donggala Regency was by changing the menu and adding products according to the wishes and needs of buyers. The product's price prioritizes the social aspect, namely by not taking much profit. Places, where products are sold, are marketed directly to buyers, such as selling in front of the house or to markets close to the local community. However, some products are also sold indirectly, namely by entrusting their products to kiosks. Meanwhile, promotion is done by selling directly and through social media (Facebook). Judging from the Islamic economy, the entrepreneurial strategy carried out by housewives is more focused on trading with Islamic ethics that is halal and beneficial and does not make much profit. Entrepreneurial mothers also always keep their business premises clean and promote products that can be accounted for. The entrepreneurial strategy of housewives is also carried out by paying attention to the nature of shiddiq or being honest in trading by not increasing or decreasing the size of the product. Then the women traders also behave in a trustworthy manner in serving buyers and fathanah with mutual respect between family members, employees, and buyers. Submission of information about the product is also carried out with tabligh or product promotion carried out honestly and correctly.

Komunikasi Krisis pada Pemberitaan Covid-19 di Media Sosial Facebook (Studi Kasus pada Masyarakat Desa Kunduran, Seluma Timur)

The purpose of this study is to find out about crisis communication in the news of covid-19 on social media Facebook in the Kunduran village community, Seluma Timur. . In this study, the authors used qualitative research. Bogdan and Taylor define qualitative research methods as research procedures that produce descriptive data in the form of written or spoken words from people and observable behavior. The people of Kunduran Village have the view that the news of covid-19 on social media facebook circulating is mostly news made up by certain people so that the truth cannot be accounted for. Therefore, people who use social media Facebook as a means to find information about COVID-19 must choose and sort out the correct news from trusted sources, such as on the Indonesian Ministry of Health's Facebook page.

PEMASARAN MENGUNAKAN MEDIA SOSIAL FACEBOOK PADA USAHA HOME INDUSTRY KONVEKSI DHONI COLLECTION PEKON AMBARAWA

Social media Facebook is nothing new in today's modern world. The role of social media is indeed very helpful for home industry players. Social media is currently transforming into a medium to create a new phenomenon in the economic world, including as a promotional media to buying and selling transactions, this has become a new force in the economic world where we can cut marketing costs by not reducing income even marketing can be more effective . The purpose of this paper is to find out how big the function of social media, especially Facebook, is in the development of e-commerce in Pekon Bumi Ratu. This Community Service activity aims to provide an understanding of how to market digital-based food products. From this activity, members who have a home industry business can market their products quickly, precisely and safely so that customers can provide convenience to customers.

Pendampingan Implementasi Digital Marketing Desa Kelumpang sebagai Sarana Pengenalan Potensi Desa Wisata

Kelumpang Village, Ulu Ogan District, Ogan Komering Ulu Regency, has the potential for a variety of handicraft tourism, handicrafts, rafting, waterfalls and so on. The management of the village tourism sector in Kelumpang is starting to become a concern in the Ogan Komering Ulu district. This service activity focuses on promoting village tourism and community crafts in the form of creating marketing content that will be distributed through social media Facebook and Instagram. Activities carried out in the creation of marketing content. Marketing content for service activities in the form of images and videos. The method of implementing this service is assistance in the introduction of tourist villages and handicrafts from the Kelumpang village community through digital marketing that focuses on social media Facebook and Instagram. The purpose of this assistance is to increase the publication of handicraft products and tourist objects in Kelumpang Village. Through this service activity, content is produced on types of crafts and tourist objects in the form of photos that are ready to be published on social media Facebook and Instagram.

MANAGEMENT STRATEGY FORNPUBLICATION OF LASALLE COLLEGE INDONESIA’S ACHIEVEMENTS THROUGH FACEBOOK SOCIAL MEDIA

The use of social media Facebook as an alternative to new media in online publication activities to be able to reach a wider and targeted audience. As a result, there are more followers on LaSalle College Indonesia social media than other similar educational institutions. This research was conducted to find out how the management strategy of publications conducted by Lasalle College Indonesia through Facebook social media using the stages of managing publications from Manager Creations Publications "Brand Awareness Facebook". This study uses a qualitative approach with descriptive research types. The research method used is a single case study by conducting in-depth interviews with informants and conducting observation activities. The results of this study indicate that Lasalle College Indonesia uses Facebook as a media for publication of achievements to communicate its strategy in its aim to attract audience interest and reach wider target audiences to be interested in Lasalle College Indonesia by using soft selling. In its implementation there are several steps that are considered by Lasalle College Indonesia, namely determining the identification of the intended target audience, determining the type of publication content, determining the budget and publication schedule, placing the right publication, and formatting the content and text published on Facebook

Виртуален матриархат: онлайн общности на български жени

Abstract: The paper presents the results of a study on user-generated content in groups of Bulgarian mothers on the social media Facebook. Concepts of the characteristics of a hypothetical social system of matriarchy are examined in order to trace their applicability to the studied virtual environment. The transition from the BG-Mamma forum platform to Facebook groups as the preferred environment for interaction between mothers who dominate the Bulgarian online parental communities is analysed. The specifics of online communities are considered. The study identifies thematic categories of the publications in the studied groups and reaches its conclusions through the analysis of quantitative and qualitative indicators. It outlines the emerging trends in the contemporary social roles of Bulgarian women, without neglecting the limitation of the possible distinction between online identity and its offline characteristics. The theme of otherness is explored in the Bulgarian social and cultural context through an analysis of its manifestations in virtual space. The novelty in the study of otherness is also at the level of the role of Bulgarian mothers as parents and as participants in virtual groups, in which they present the topics of motherhood, fatherhood, health and upbringing of children. Otherness manifests itself at the verbal and visual level when presenting information and at the level of arguments when presenting positions and theses on these topics. Keywords: matriarchy, social media, online communities, groups of mothers on social media, female social roles.

Development of E-Commerce for Selling Honey Bees in the COVID-19 Era

During the Covid-19 pandemic, which has not yet ended, the business of selling honey is a type of business that is able to survive and even increase its market. The trend of selling honey in the era of the Covid-19 pandemic is quite stable and has the potential to be a good source of income because honey can be used as medicine and can increase the body's immunity. Fitorajo Bee Farm is a UMKM engaged in bee cultivation which is located in Pinang City, South Labuhanbatu Regency, North Sumatra Province with original honey bee products packaged in plastic bottle containers. The marketing system carried out by Fitorajo Bee Farm is carried out through word of mouth, Facebook social media, or through the WhatsApp application. Seeing the promising potential of the honey business in the Covid-19 pandemic era, and in order to reach a wider market, Fitorajo Bee Farm should improve and innovate by adopting e-commerce technology. Conventional marketing, which so far only reaches consumers on a limited scale, must be changed with a marketing system that can reach consumers from any corner. The purpose of this research is to build a marketing media for Fitorajo Bee Farm honey bees by implementing web-based e-commerce. The system development method used is the waterfall model, while the programming language used is PHP framework codeigniter with MySQL DBMS. The results showed that the codeigniter framework and MySQL DBMS can be applied to build e-commerce web-based honey bee marketing media.

Quality of Translation for Post in Social media Facebook

The focus of this research is the quality of translation produced by Translation for Post on social media Facebook. As one of the social media with the most users, Facebook always improves its service features such as Market places, job vacancies, and even online games. One of the interesting things is a translation feature on Facebook, namely Translation for Post. After the researcher collected the data and analyzed it, there were 50% less accurate data and 70% less acceptable data. While for the quality of the readability, about 30% is included in the medium readability. Translation for Post is entered into the machine translator, so it is not surprising that there are vocabulary limitations or appropriate equivalents in the target language.

Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

Background: the context and purpose of the studyUnhealthy food consumption has raised an alarming situation of obesity among Asian nations and posing serious threats to human health. Recent studies have acknowledged that organic food consumption has been contrariwise associated with obesity. The consumption of healthy food has received research attention in social marketing and several antecedents and consequences have been identified. However, to date, there is a void in literature that how social, individual, and marketing elements together tradeoff in predicting a healthy lifestyle. Thus, the current investigation unfolds the antecedents of healthy foods’ adoption in Asia by integrating the brand signaling and theory of planned behavior.MethodsThe data of 241 respondents were collected from selected social media Facebook communities through a survey using assessed 42 questions. For this purpose, participants’ Facebook accounts were selected from the online healthy communities such as ‘Diet Suku Suku Separuh’ (469,000 followers), ‘Hiking, and Camping around Malaysia’ (351,200 followers), and ‘Healthy Malaysia’ (332 followers). The enumerator also engaged with the online community by liking posts and following health accounts.ResultsThe data was analyzed using PLS (SEM) approach, the outcomes of hypotheses revealed interesting information that health consciousness not significantly predicts the purchase intention of healthy food. All antecedents were significant contributors to the prediction of foods’ purchase intentions in this study. However, the findings indicated that no positive relationship exists between brand image identifications and brand credibility identifications, and healthy foods’ purchase intentions identifications. The findings also indicated that no positive relationship exists between health consciousness identifications and healthy foods’ purchase intentions identifications.Conclusions: (summary and potential implications)Owing to the perilous increase in obesity among the general public in Asia. This study reinforced the factor that can help in the adoption of a healthy lifestyle. The study validated that a healthy lifestyle is reliant on the consumers’ health consciousness, environmental concern, and innovativeness through motivating the consumers’ healthy foods’ purchase intentions. Surprisingly, the results highlighted that respondents have not identified brand image and credibility as an antecedent of purchase intention. Given that organic food brands are somewhat new in Asian markets and therefore, brands must endure crisis marketing practices to improve their brand recognition. Therefore, policymakers must facilitate the food promotional activities that are critical to enhancing the perceived benefits of organic food to combat issues like obesity. This paper offers a foundation for future empirical investigations in Asia and various stakeholders on how to promote a healthy lifestyle in Asia. Specifically, the results will help policymakers to offer positive policies and procedures for the improvement of a healthy lifestyle through the understanding of the antecedents and consequences of health-conscious consumers’ healthy foods’ purchase intentions.

Social Media Facebook in Rural Communities (Case Study of Bandar Klippa Village Community against Changes in Communication Psychology)

This research is entitled "Facebook Social Media in Rural Communities (case study of Bandar Klippa Village Community against Changes in Communication Psychology)". This study aims to determine the psychological effect of rural community communication on social media Facebook and to find out what are the research criteria for rural communities in choosing social media. The time of the research was carried out from December 2, 2021 – December 10, 2021. The theories that support this research include: Media, Social Media, Facebook, and Village Community. This study uses a qualitative research method (Case Study). The population in this study is the Bandar Klippa Village Community.

Use of Facebook Social Media as Product Marketing Media

Everyone needs information to support their activities, so try to access information as quickly as possible. To introduce products or services that will be sold, companies or small and medium-sized businesses need promotions, and the pattern in the field of business through Facebook or through a web-based shop is very encouraging. The creator utilizes an enlightening subjective examination approach where the information gathered is predominantly as words and sentences, or pictures that have more significance than numbers or frequencies. Execution of the utilization of Facebook web- based media incorporates building data methodologies, planning advancements and building networks by using gatherings and fanspages.

A Hybrid Method for Recommendation Systems based on Tourism with an Evolutionary Algorithm and Topsis Model

Recommender systems have been pervasively applied as a technique of suggesting travel recommendations to tourists. Actually, recommendation systems significantly contribute to the decision-making process of tourists. A new approach of recommendation systems in the tourism industry by a combination of the Artificial Bee Colony (ABC) algorithm and Fuzzy TOPSIS is proposed in the present paper. A multi-criteria decision-making method called the Techniques for Order of Preference by Similarity to Ideal Solution (TOPSIS) has been applied for the purpose of optimizing the system. Data were gathered through a 1015 online questionnaire on the Facebook social media site. In the first stage, the TOPSIS model defines a positive ideal solution in the form of a matrix with four columns, which indicates factors that get involved in this study. In the second stage, the ABC algorithm starts to search amongst destinations and recommends the best tourist spot to users.

The impact of COVID-19 on consumer behaviour and online shopping: The case study in the developing country

The main purpose of this study is to assess the impact of the pandemic on online shopping in the case of Kosovo. Cunningham (2019) states that online shopping is an e-commerce activity that involves buying items on a seller’s website through a credit or debit card and delivering the item to your home with online shopping, customers buy items from anywhere in the world through a digital platform. The data used are primary, collected through the online questionnaire and it was distributed using social media Facebook, Instagram, and Gmail to a random sample of 500 respondents from Kosovo. We have concluded that the COVID-19 pandemic has had a positive impact on online shopping because, based on the results we have obtained, online shopping has increased during this period. Online shopping clearly shows that consumers’ attitudes and behaviors have changed rapidly, but the pandemic had not increased their confidence in online shopping. This is especially true for developed countries, where every store has its website from which to buy, and India seems to have adopted this trend very fast compared to Pakistan (Bashir, Mehboob, & Bhatti, 2015). The most demanded products besides food, and hygiene, there was a great demand for clothing, electronic and technological equipment, books, and others. Regardless of how many advantages we can have from online shopping, traditional shopping is still what Kosovar consumers prefer to practice. The paper also suggests some recommendations regarding online shopping in Kosovo

A Model of Factors Affecting Drugstore Cosmetics Repurchase Intention through Facebook Social Media: An Evidence from Vietnam

A Model of Factors Affecting Drugstore Cosmetics Repurchase Intention through Facebook Social Media: An Evidence from Vietnam

A model of factors affecting drugstore cosmetics repurchase intention through Facebook social media: an evidence from Vietnam

The objective of this study is to build the model to investigate the online repurchase intention of cosmetic consumers in the context of drugstore cosmetics widely sold on Facebook in Vietnam. By conducting the survey, this study collects data from the respondents in the 18-35 age group and having bought drugstore cosmetics on Facebook in Vietnam. The study uses SPSS 20 and AMOS 24 to analyse the data. The findings of the study reveal some noteworthy points: 1) online relationship quality, consumer attitudes, and repurchase intention having a strong relationship with each other; 2) perceived enjoyment and subjective norm positively affecting consumer attitude; 3) perceived website usability positively influencing online relationship quality. Through the findings, the study would give some strategic recommendations so that the cosmetic stores on Facebook can make further improvements for consumer experiences on their websites, which partly helps them increase sales volumes and achieve sustainable development.

Pesantren: Pendidikan Khas Indonesia, Tangguh di Masa Pandemi Covid-19

Presented in this field research was conducted qualitatively explorative to answer important problems related to why pesantren in Indonesia feel comfortable and enjoy face-to-face alignment in the Covid-19 pandemic. The samples were taken at 11 pesantren in central and East Java that organized face-to-face learning. The data collected through interviews, observations, and documentation are then analyzed through Interpretative Phenomenology Analysis (IPA) using john dewey's theory of progressivism analysis. The results showed that pesantren still exists as an Islamic educational institution in the midst of a pandemic because 1) the tradition of the value of blessings, the strong value of blessings from ulama figures, Kiai, Ustaz can only be obtained when students interact directly (face-to-face) being the first factor why face-to-face learning is still implemented, 2) Pesantren is open and adaptive to follow the development of the covid-19 situation, Applying strict health protocols, quarantine santri when returning to pesantren, then close the pesantren environment from outside influences including santri guardians up to the safe situation and get permission from the covid-19 task force. 3) Utilization of information and communication technology, use of social media Facebook, WhatsApp, and pesantren website to provide information to stakeholders that pesantren is safe and comfortable for face-to-face learning. 4) Stakeholder synergy, demonstrated by the cooperation of parents, communities, and governments in understanding the role of pesantren as a safe institution for face-to-face learning. Referring to the results of this study, strengthening the existence of pesantren and stakeholders in the world of education, especially in Indonesia in implementing face-to-face learning in the era of the covid-19 pandemic, along with the readiness of the world of education towards the era of society 5.0.

Trending Tubes: A Social Media Analysis of Tympanostomy Tubes in Children.

ObjectiveTo investigate the popular social media platforms Instagram and Facebook for public posts related to tympanostomy tubes in children, to discern attitudes and perceptions surrounding tympanostomy tubes, and to evaluate the content of social media posts related to tympanostomy tubes.Study DesignQualitative study.SettingInstagram and Facebook social media platforms.MethodsInstagram and Facebook were searched for public posts from 2018 and 2019 including the search terms “ear tubes,”“ear tube surgery,”“tympanostomy,” and “myringotomy.” Posts were excluded if they were unrelated to pediatric tympanostomy tubes or written in a non-English language. Relevant posts underwent subgroup analysis based on 6 domains: media type, perspective, topic, timeframe, popularity, and overall tone.ResultsOf 1862 public social media posts, the majority (78.2%) were made by the patient’s parents/caregivers and the rest by physicians (6.0%), hospitals (8.2%), and chiropractors (6.1%), with a few posts by the patients themselves (0.4%). The majority (79.3%) of posts portrayed tympanostomy tubes positively. Most negative posts were made by chiropractors (50.8%) and the patient’s parents/caregivers (42.9%). The most common themes of posts were reassurance regarding surgery (74.9%), advertisements (12.5%), apprehension (12.4%), and education (10.3%).ConclusionMost social media posts were made by parents/caregivers in the perioperative period, and there was a low percentage of educational posts. This information could be used by otolaryngologists to optimize their interactions with patients and parents and to potentially increase physician involvement and educational material related to tympanostomy tubes on social media.

Social Media Engagement Across Public Libraries in Monroe County: A Webometric Study

Social media has continued to develop and change rapidly since its inception. In order to best meet the information needs of users and gather as much visibility as possible, new platforms have been created and older platforms have been updated to improve usage. Because of these changes, engagement with newer, yet highly popular social media platforms such as TikTok has not been studied as widely as more traditional platforms such as Facebook. Additionally, post formats, character limits, and post content can vary greatly by platform. Comparing multiple social media platforms in this study allowed for a wider view of how users engage with public libraries on different social media platforms. The purpose of this webometric analysis is to evaluate social engagement across TikTok, Instagram, and Facebook social media accounts at public libraries in Monroe County in Western New York by categorizing post content and measuring engagement through reactions or likes, shares, and comments.

Strategi Komunikasi Radio Citra FM Kendal Dalam Meningkatkan Minat Pendengar

Abstract
 Radio is a communication medium that emerged in the telecommunications era. Radio as a medium of communication provides convenience for the public to obtain information. Along with the development of high information technology, radio has various challenges to maintain its existence. This study aims to determine the communication strategy used by Radio Citra in increasing listener interest.
 In this study, using the post-positivist paradigm, and including the type of qualitative research. This study uses three data collection techniques, namely observation, interviews, and documentation. The data analysis technique in this study used the stages of data reduction, data presentation, and drawing conclusions.
 The results of this study are that Citra radio's strategy in increasing listener interest is by packaging interesting programs, using social media Facebook, Instagram and streaming for broadcasts, functioning broadcasters as the spearhead and heart, actively engaging the community directly, and using conformity strategies. Radio Citra also makes careful program planning, makes program productions, executes programs to broadcast programs according to a predetermined plan, and conducts monitoring and evaluation.
 

Decision Support System To Choose The Best Social Media Platform For Product Marketing Using Topsis Method

Currently, many content creators use social media to conduct product reviews or testimonials. This often attracts followers to make purchases of the same product. Marketing of products with social media is mostly done by the industry to attract buyers. However, in-depth research is needed to analyze which social media is most appropriate to use to market their products. This study uses the TOPSIS method, which is a multi-criteria selection method that uses a positive and negative ideal solution distance approach to obtain a valid final preference value. The results showed that as many as 0.31 social media youtube, 0.24 for social media tiktok, 0.20 for social media instagram and 0.11 for social media facebook. The results of the study can be used by policy makers to decide the selection of the right social media for marketing their products