Social Media Facebook Research Articles

Marketing Strategy via Facebook and Instagram to Achieve Brand Awareness at Movenpick Resort & Spa Jimbaran Bali

The aim of this research is to formulate a social media strategy using the Insights feature, the REAN model and the 10 C Digital Marketing Theory at Movenpick Resort & Spa Jimbaran Bali. Experiments were carried out on content uploaded to Facebook and Instagram. The results of the analysis are strategies prepared with indicators in the REAN model which are focused on managing social media Facebook and Instagram and the 10 C Theory is used as a basis for managing content from social media. The results of the strategy formulation are activities that can be carried out to improve social media management so that it is more optimal and achieves high reach and engagement values, as well as improving content content to achieve indicators in the 10C theory and achieve brand awareness of social media users.

Pengaruh Sosial Media Marketing Facebook terhadap Minat Beli Konsumen Yab Showroom Gorontalo

This research aims to find out how much influence Facebook Social Media Marketing has in increasing Consumer Buying Interest at YAB Showroom Gorontalo. This type of research uses quantitative methods, by distributing questionnaires to 63 respondents using the Slovin formula calculation. The analysis used in this research uses simple linear regression analysis. The results of this research show that the Facebook Social Media Marketing variable has a significant positive effect on Purchase Interest with a significance level of 0.001 < 0.05 and a value of tcount > ttable, namely 3,330 > 3,231. The magnitude of the influence of the coefficient of determination R square is 15.4% while the remaining 84.6% is explained or described by other independent variables which are not included in this research model.

Perbandingan Model Promosi pada Platform Facebook, Instagram, dan Tiktok terhadap Keputusan Pembelian berdasarkan model AISAS

This research aims to determine the comparison of promotional models on social media on generation Z purchasing decisions in Sungai Full based on the AISAS (Attention, Interest, Search, Action and Share) marketing communication model. In this study, data was collected through the questionnaire method. The population of this study was Generation Z in Sungai Penuh (11-25 years), and the sample used was 90 people. Data analysis in this study used Smart PLS 3.0. The results of this research show that Instagram is the social media that is widely used by generation Z in Sungai Penuh namely 72.2%, 62.2% of TikTok users, and only 26.7% of Facebook, and promotions using the AISAS (Attention, Interest) model. , search, action and share) on social media Facebook do not have a significant effect on purchasing decisions in generation Z in Sungai Penuh. On social media Instagram it is known that interest, search and share have a significant effect on purchasing decisions in generation Z in Sungai Penuh, while attention and action does not have a significant effect on purchasing decisions in Generation Z in Sungai Penuh, on Tiktok social media, attention, interest and share have a significant effect on purchasing decisions in Generation Z in Sungai Penuh, while search and action do not have a significant effect on purchasing decisions in Generation Z in Sungai Penuh.

COMPARISON OF VISITS TO THE FACEBOOK WEBSITE USING THE FACEBOOK PROPHET AND SARIMA MODELS

Facebook is widely used across various segments of society and offers significant potential as a marketing tool due to its diverse content and communication features. This study aims to forecast visits to the Facebook website for the period of March 2023 to February 2024 using two forecasting methods: the Facebook Prophet and SARIMA models. We analyzed 167 data points representing the percentage of visits to the Facebook website from April 2009 to February 2023, sourced from Statcounter. Our forecasting results indicate that the Facebook Prophet model yielded a Mean Absolute Percentage Error (MAPE) of 22.3% and a Root Mean Square Error (RMSE) of 16.2%. In comparison, the SARIMA model achieved a MAPE of 6.31% and an RMSE of 5.02%. Based on these accuracy metrics, the SARIMA model is determined to be more suitable for forecasting the percentage of visits to the Facebook social media website in Indonesia. This finding underscores the importance of selecting appropriate forecasting models for accurate predictions in social media analytics

Optimalisasi Penggunaan Media Sosial Facebook dalam Meningkatkan Pemasaran UMKM Bawang Merah di Desa Ngasem

Effective marketing is the key to success for shallot farmers in increasing sales and obtaining optimal profits. Social media, especially Facebook, can be an effective tool for promoting and marketing shallot products. This research aims to analyze the optimization of the use of Facebook social media in increasing shallot marketing in Ngasem Village. The use of social media Facebook can effectively increase shallot marketing in Ngasem Village. The optimization strategies carried out include creating a Facebook business page, managing interesting content, utilizing advertising features, as well as intensive interaction activities with customers. By implementing this strategy, shallot farmers and traders can increase product visibility, expand marketing reach, and encourage increased sales.

Strategi Pemasaran dalam Meningkatkan Penjualan Ayam Geprek Aroma

This study aims to find out the marketing mix strategy in the Ayam Geprek Aroma culinary business in conducting marketing that utilizes social media such as Facebook and Whatsapp which can affect consumers' buying interest in Ayam Geprek Aroma food. The marketing strategy used is products, prices, promotions, and places in marketing so that it can increase the sales turnover of Ayam Geprek Aroma. This study uses a type of qualitative research with a descriptive method. Data collection techniques are carried out by observation, direct interviews, and documentation. The results of this study also show that marketing strategies carried out through social media such as Facebook and Whatsapp as a marketing medium are quite effective, because many consumers use Facebook and Whatsapp more often to order Ayam Geprek Aroma products. As for the marketing mix of Ayam Geprek Aroma products, the quality has been guaranteed and product development can meet the wishes of consumers, as well as product prices that are affordable for all groups because they are relatively cheap. Promotions carried out through social media Facebook, Whatsapp and offline have a very good impact on Ayam Geprek Aroma products. The marketing mix strategy that most affects consumer buying interest is the price where Ayam Geprek Aroma is sold at a low price, but the taste is no less competitive with other products

Community Perceptions About Online Buying Business Through Facebook Social Media

The purpose of this study is to find out how the perception and development of people who do online buying and selling business through social media Facebook. This research method uses qualitative research methods or case studies. This study uses data collection techniques such as interviews, documentation and questionnaires as complementary data. The theory used is the theory of symbolic interactionism. The results of this study indicate that people who do online buying and selling businesses are motivated by opportunities and opportunities to take advantage of their technological and communication advances, then the communication they build through social media Facebook in doing online buying and selling business is very effective and acceptable to the community. As well as the development of creative and innovative communities when doing online buying and selling businesses are able to help people develop their ideas and hobbies, even though they are quite far from the city, this can be seen from people who do online buying and selling businesses are able to understand and use social media Facebook as a business buying and selling online well.

Educational Analysis of Language Style Errors on Facebook Social Media: Captions and Comments on Islamic Content

One way to write comments and make posts in captions is to use languages commonly used on Facebook social media platforms in everyday life, such as Indonesian, local dialects, or English. The aim of this study is to describe the misuse of the Indonesian language on Facebook in Islamic content and to highlight the misunderstandings in the use of the Indonesian language on Facebook in Muslim content. This study employs a qualitative method, analyzing errors in caption language style and comments on Facebook's Islamic content, used as a communication medium to exchange thoughts among users. The results reveal errors in the use of Indonesian on Facebook in Islamic content, including spelling errors, improper dictionary use, and grammatical errors. Additionally, misunderstandings in the use of Indonesian on Facebook in Muslim content arise from variations in communication styles among users. To improve the quality of Indonesian language use in Islamic content on Facebook, it is necessary to undertake education that covers both language aspects and a deep understanding of Islamic values.

Pengaruh Media Sosial Facebook Terhadap Minat Beli Online Mahasiswa Pendidikan Ekonomi FKIP Universitas Flores Ende

This research aims to find out: (1) The influence of Facebook social media in growing students' online buying interest. (2) Student buying interest. This type of research is quantitative. The data collection technique uses (1) observation, ((2) questionnaires and (3) documentation. The data analysis technique is to use statistical data analysis with a simple linear regression formula. The results of this research show that (1) there is a significant influence between the Facebook Social Media variables (X1) regarding interest in buying online among students of the Economic Education Study Program at the University of Flores. The analysis results show that the value of t> t table is 7.198> 2.14479 and the significance level is 0.000 < 0.05.

Tren Penggunaan Media Sosial Sebagai Sumber Informasi Politik di Kalangan Generasi Muda Pekanbaru

The development of communication technology has an impact on access to political information. Social media plays an important role as a source of political information, especially for the younger generation. This research aims to look at trends in the use of social media as a source of political information among the young generation of Pekanbaru. This research uses a quantitative descriptive approach. Data was obtained through a survey by distributing questionnaires to 400 respondents aged 15-24 years. The results of this research show that the young generation of women aged 19-26 years use Instagram, WhatsApp, Twitter, Telegram, Line and Tik Tok, where the locations where they access social media include at home, boarding house, wifi corner and office. The average duration for the younger generation to access social media to search for political information is 5-15 minutes, followed by 26-35 minutes, 46-60 minutes, and >1 hour. On the other hand, the younger generation of men, especially those aged 15-18 years, prefer to use social media Facebook and YouTube as sources of political information, with places to access them being campuses/schools and cafes with an access duration of 15-18 years. 16-25 minutes. The number of young people who access social media for 36-45 minutes tends to be balanced between men and women. Thus, it can be concluded that social media plays an important role as the main channel of political information for the younger generation in the digital era.

Implementation of Digital Marketing through Social Media to Increase The Number of Visits at Ujung Suso Beach Tourism, East Luwu District

This research aims to understand how to improve the number of visitors to the Ujung Suso beach tourist destination after implementing digital marketing. The research method used is qualitative descriptive research. Data collection was carried out through observation, interviews and documentation techniques as well as using Voice of Customer (VOC) analysis. The data collected is processed by data reduction, data presentation, and drawing conclusions. Based on the research results, it shows that the implementation of digital marketing via social media Facebook and Instagram from February to March succeeded in increasing the number of visits to Ujung Suso beach tourism. This is proven by the increase in the number of visitors during the research period compared to the period before the implementation of digital marketing. So it can be said that digital marketing through social media is an effective strategy to increase tourist visits to Ujung Suso beach.

The Impact of Learning Agility on Work Engagement is Mediated by Psychological Empowerment and Resilience in Millennial Workers

Millennial workers have the characteristic of not feeling tied to their work and this can have an impact on the organizations/companies that employ them. This research aims to determine the magnitude of the influence that learning agility has on work engagement through the mediation of psychological empowerment and resilience. This research uses a quantitative causality design. The respondents were 100 millennial workers born between 1981 and 1996. Sampling was carried out using convenience sampling. Data collection was carried out via Google form which was distributed to the worker community via social media Facebook, Linkedin and Whatsapp. The results of this research found that learning agility has no direct effect on work engagement of millennial workers. Psychological empowerment and mediating resilience are some of the effects of learning agility on work engagement. This research contributes to efforts to increase work engagement in millennial generation workers through factors such as learning agility, psychological empowerment and resilience.

Penggunaan Akronim dalam Media Sosial Status Facebook Bakal Calon Presiden Tahun 2024

Abstract This article was written based on the results of research on the use of acronyms in the social media Facebook statuses. The choice of social media Facebook status as a data source was motivated by the large number of acronyms found on social media Facebook status, making it difficult for readers to understand them, such as the Facebook accounts of presidential candidates in 2024 which still use acronyms in party names, names of communities, institutions, other words. trends, activities and more. Therefore, the problem presented in this article specifically concerns the use and pattern of forming acronyms in the social media Facebook status of presidential candidates in 2024. The data processed is in the form of words or phrases contained in the Facebook status object of presidential candidates in 2024. The method used Data collection uses a descriptive method, namely research that is carried out without using numbers but is obtained in the form of descriptive data in the form of vocabulary, but the data is taken first by copying and pasting the data. The results obtained are words that are shortened into acronyms and patterns of acronym formation from the data. The results of this research can be used to enrich language knowledge and lecture materials, including in morphology courses.

Utilization of Facebook as a Promotional Media for Mount Rinjani National Park

Facebook is one of the largest social media platforms in the world, by offering various features that can be used for the promotion of products or services from a company. The purpose of this study is to identify and analyze promotional strategies carried out by Gunung Rinjani National Park through the use of Facebook social media. This type of research is qualitative, with qualitative descriptive analysis methods. Data collection was carried out through direct observation and taking data from Facebook social media accounts belonging to Mount Rinjani National Park, the data taken included photos and videos posted on Facebook. The results showed that Gunung Rinjani National Park implements effective and efficient promotion strategies through the use of social media such as Facebook. This destination implements various promotional strategies such as, sharing interesting visual content, holding competitions, organizing educational activities, and disseminating information

Pengaruh Media Sosial Dalam Meningkatkan Niat Beli Karang Hias (Coral) Pada PT. Dirga Mega Cipta Bekasi, Jawa Barat

This study aims to determine which of Facebook and Instagram has the most dominant effect on increasing the purchase intention of Ornamental Coral at PT Dirga Mega Cipta Bekasi. The type of research used in this research is quantitative research. The population in this study were all Facebook and Instagram social media followers on the @coral education and @coral_educational accounts. The sample in this study amounted to 39 people using random sampling analysis techniques, The data collection technique used a questionnaire with a Likert scale, each of which had been tested and had met the validity and reliability requirements. The data processing technique used SPSS version 22. The data analysis technique used in this study is multiple linear regression. The results of this study can show that Facebook and Instagram social media have the most dominant influence in increasing purchase intention on Ornamental Corals is Facebook Social Media.

Some Solutions for Coping and Raising Awareness about Mental Health when Accessing Information about the Covid-19 Pandemic on Facebook

The study was conducted to explore the general mental health status of students when accessing information about the COVID-19 pandemic on the Facebook social media platform. The main methods used in the research were surveys through questionnaires and document analysis. The quantitative results highlight the mental health issues of students, thereby proposing groups of solutions to help students cope and raise awareness to protect mental health not only during social distancing periods due to the COVID-19 pandemic but also to equip them with knowledge for self-protection in the future.

Relasi Interaksi Pengguna Media Sosial Facebook terhadap Peningkatan Pengetahuan Agama

Facebook social media (social media) has a significant influence on interaction, this social media is one of the choices of social media users in sharing information both entertainment and other important information. Social media users use this platform to increase religious knowledge that can be easily accessed. This study tries to reveal how much the interaction variable on Facebook has an influence on the variable of increasing users' religious knowledge. This study was designed using a quantitative research approach that uses a percentage formula to obtain the magnitude or percentage of influence for users. The respondents of this study amounted to 20 people who were randomly selected from the population of Facebook social media users and took data sources for 2 weeks. The results showed significance between variables, namely 90% of interactions on Facebook influenced the increase in religious knowledge with 70% active users online every day. Other Jawabab given by respondents were 90% of users accessing general knowledge, 85% accessing entertainment, 75% accessing viral news, the rest of others amounting to 65%.

Adaptive Governance Komunikasi Informasi Bencana Covid-19 Melalui Facebook dan Twitter oleh Pemerintah Provinsi Daerah Istimewa Yogyakarta

The purpose of this study was to see the extent to which local governments have adapted to using social media to be handling with the Covid-19 disaster. This study uses a qualitative approach. Primary data collection by interview and secondary from social media accounts of local government organizations of the Special Province of Yogyakarta were analyzed with NVivo12 Plus. The results of this study the use of social media Facebook and Twitter by government agencies in the Special Region of Yogyakarta Province in handling covid to convey health information to the public. To facilitate access to accelerations of the spread of covid information from local governments externally by using social media and internally with the CMS (Corona Monitoring System). Finally, this study concludes that adaptive governance in the communication of pandemic disaster information using social media is an offer that can develop for local governments to adopt in the communication and disaster information management process. Adaptation of pandemic disaster management by utilizing social media can be a model for future efforts to build the adaptive capacity of local governments to be better prepared to deal with disasters that occur quickly.

Implementation of Digital Business in Maximizing Small and Medium Enterprises During the Covid 19 Period

The SME products produced by the women's savings and loan cooperatives in Lubuk Basung, Agam Regency, West Sumatra are the majority of food products which are homemade on a home scale and are done by housewives. The growth and development of SMEs in the range of Maninjau Lake, Lubuk Basung, Agam Regency, especially those produced by housewives, has experienced various kinds of obstacles so that it is not optimal. Technology-based marketing strategies can be a major force to boost sales of these products. The purpose of this activity is to increase market share so as to increase turnover and profit from product sales through social media as a marketing tool for SME products. The number of participants was 47 people, consisting of housewives who were members of the cooperative. The method used is training and mentoring. The result of this training is an increase in the knowledge and ability of participants in the use of social media as a marketing tool, as indicated by a change in the average pretest and posttest scores, from a score of 71.03 to a score of 120.30. Participants' final understanding of social media Facebook is 70% greater than participants' final understanding of Instagram by 55%.

Abstract P366: Targeted Facebook Ads Increased Engagement Among Rural Communities During Pre-Recruitment Phases of the Mississippi Core of the Risk Underlying Rural Areas Longitudinal Study

Background: Data is sparse regarding the utility of social media in engaging southern, rural communities to participate in health research. Community Advisory Board (CAB) members of the Mississippi (MS) Core of the Risk Underlying Rural Areas Longitudinal (RURAL) Study suggested the use of the Facebook social media platform to promote the RURAL Study. During the pre-recruitment phase of engagement (6 months prior to initiation of examinations and 3 months prior to official recruitment), RURAL investigators used Facebook posts to help increase awareness of and interest in the RURAL Study. Objective: To use Facebook metrics to identify the types of posts that garnered the most engagement. Methods: The Principal Investigator of the RURAL Study’s MS Core collaborated with the University of MS Medical Center Social Media Coordinator to implement a Facebook page for the Study. The MS team implemented social media posts to promote the RURAL Study. Data on the number of post reactions, comments, and shares, as well as the reach of organic and paid ads, were collected to identify posts with highest engagement. Findings: In Oktibbeha County, the greatest number of Facebook profile visits occurred October 15-November 7, 2022. Facebook posts had the greatest reach between June 24-27 and September 19-30, 2022. Paid ads (boosted posts) produced greater reach than organic ads. In addition, post reactions positively correlated with the number of people reached. Posts with the greatest number of reactions were related to RURAL-sponsored events (e.g., the County Health Fair and the RURAL Open House event). There was significant Facebook activity around popular community events during which the RURAL Study was promoted (e.g., Fannie Lou Hamer event, the Open House event, and the Black Jack Morning Church Service). Although MS Core of RURAL investigators participated in interviews on local TV media prior to recruitment, organic Facebook ads that included links to videos of these interviews did not receive many reactions on the MS Core of the RURAL Study’s Facebook page. Conclusion: Using social media may be an effective tool for reaching communities during the pre-recruitment phase of engagement. Our findings support that paid ads that targeted specific audiences were more effective than organic ads. Facebook posts that documented RURAL’s participation and engagement in community events were more effective than posts about RURAL’s promotion in broadcast media.