Facebook Platform Research Articles

Pengelolaan Digital Public Relation dalam Membangun Citra Positif Madrasah

Educational institutions must be able to analyze the needs of the community. This study analyzes the management of digital public relations in building a positive image of madrasas implemented at MTs Az-Zainiyah I Randumerak. A qualitative approach and type of case study research used in this study. In collecting research data using several techniques, namely participant observation, in-depth interviews, and documentation studies. The research data consists of primary and secondary data, where primary data is obtained from research informants consisting of the head of the madrasah, the head of public relations, the head of administration, teachers. Meanwhile, primary data consists of national and international journals. The data analysis used consists of data reduction, data display, and conclusion drawing. The management of digital public relations in building a positive image of madrasah is carried out by involving public relations management functions consisting of planning, implementation, and control. The implementation of digital public relations only uses the Facebook platform in communicating with the community. The madrasah strategy in building a positive image is carried out starting with building opinions to marketing education.

The dynamics of knowledge sharing in chronically ill patient-led online health communities.

Patient-led online health communities (OHCs) provide an accessible way for patients to share their knowledge without the constraints of time and distance. By sharing knowledge, patients receive information from other members of the community that expands their knowledge. In this way, knowledge 'grows' and enhances the ability of patients in the community to adequately self-care in everyday life, that is, patient empowerment. This paper aims to understand the dynamics of knowledge sharing in patient-led OHCs. In search of an answer to the research question, the virtual ethnography research design was applied using an observational data collection method. The observational research was conducted in five patient-led OHCs of chronically ill patients on the Lithuanian version of the Facebook Platform. The results of the study provided insight into the dynamics of knowledge sharing by detailing the design of the discussions that took place in the studied communities and by characterising the path of knowledge sharing.

Kaduwa, humor and language policing: Memes and folk linguistics in Sri Lanka

This article takes the position that knowledge and opinions about language and the intersections between language and society don’t belong merely to the academic world but also are alive in, and activated by, the community. It considers Internet memes as folklore, and memes about languages in Sri Lanka and the English language in particular as expressions of folk linguistics — the field that investigates what non-linguists know and feel about language topics and any area of linguistics that non-specialist folk engage with — since everyone has an opinion about language in general or about particular languages and how languages should be used. Such attitudes can privilege some varieties and/or accents and languages over others, sustaining and re-creating power structures. Therefore, this article, drawing on the theoretical lens of Folk linguistics and Language Ideology, and taking the position that memes posted on the Internet depict grassroots level prescriptivist views about language, uses discourse analysis to examine a corpus of memes published on the social media platforms Facebook and Twitter between 2018 and 2022 in order to reassess the complexities and tensions as well as attitudes towards English in Sri Lanka. It was found that while old divisions related to English still exist and attitudes toward English are still complex and contradictory, there are more nuanced and complex views related to the learning of and speaking English in Sri Lanka.

“About God at war”. Forms and features of religious Internet folklore pertaining to the Russo-Ukrainian war

The article focuses on the issue of religious online folklore disseminated in connection with the Russian invasion of Ukraine on the popular social media platform Facebook (Ukrainian version), between April and June 2022. The aim of the analysis of the collected material presented in the text is to show the basic forms and functions of religious folklore in the context of the Russo-Ukrainian war, their relationship with other messages of religious content (prayers, appeals and supplications) and the specificity of Internet communication. The authors undertake to show the connections the studied messages exhibit with religious thinking and the Christian tradition on a verbal and visual level, as well as the identity of the Ukrainian people. They also point to the importance of Internet communication in times of helplessness and deep crisis.

FACEBOOK AS A PLATFORM FOR LOCAL GOVERNMENT ELECTION CAMPAIGN: A STUDY ON NARAYANGANJ CITY CORPORATION ELECTION 2022

This study aims to determine how Facebook is utilized as a platform for election campaigns in the local government election. The study has followed both quantitative and qualitative approaches employing content analysis and Key Informant Interview (KII) methods for data collection. Content has been analyzed under four major codes including a thematic analysis conducted using NVivo-12 Plus. This study revealed that photo content constitutes the majority of posts on candidates' Facebook pages during election campaigns, while video content receives the highest number of shares from users. Additionally, the study reveals that approximately 90% of users’ comments on the Facebook platform are positive. The most prevalent campaign category observed on candidates' Facebook pages is the field campaign. Key informant interviews also indicate that candidates’ perceptions and attitudes about the Facebook campaign are quite optimistic. The interviewees believe that social media engages more people more rapidly and affordably than traditional methods of campaigning. Moreover, they emphasized the crucial role of social media platforms in persuading voters, attracting a large audience at a minimal cost.

Bisaya-English Dynamics in Online Communication: An Investigation of Code-Switching among Bisdak Content Creators

Social media has changed the way people use and share language. Online spaces unite people from different backgrounds, creating a diverse language environment. This study comprehensively analyzed the code-switching types and functions employed by Bisdak (Bisayang Dako) content creators within interview segments shared on the Facebook platform. It also examined the underlying reasons and motivations behind the use of these patterns. The research employed a qualitative research approach, specifically content analysis. The content analysis offered a nuanced lens to interpret how code-switching operates within this digital realm, enabling a comprehensive exploration of language practices embedded in online discourse. The findings reveal that the most prevalent form of code-switching observed was intrasentential, manifesting in 20 instances, closely followed by intersentential code-switching. On the other end of the spectrum, tag-switching surfaced as the least frequent code-switching type, registering a single occurrence in the analyzed dataset. Concerning the functions of code-switching manifested in the spoken discourse, there are four referential, eighteen expressive, two phatic, one poetic, six metalinguistic, and no occurrence for directive code-switching. The underlying reasons behind the use of code-switching are the following: to express cultural affiliation, to emphasize specific points, to signal or establish status, to express emotions, and to create a sense of intimacy. The findings stress the importance of sociolinguistic considerations in fully grasping the tapestry of code-switching's functionality. This research adds a pivotal layer of understanding to the evolving dynamics of language practices in the digital age.

The Reality of Political Marketing in Social Networks - Official Pages (Facebook) of Kurdistan Regional Political Parties for Example)

This research works to understand the Reality and nature of political marketing on Facebook platform which used by political parties in Kurdistan Region to influence voters in Iraqi Parliament campaigns since 2021. The sample of the study is the total number of posts that political parties in the campaign elections published on the official Facebook pages, and the samples were taken in a purposive way(non-probability sample).The most important findings of the study are; Political parties published 51.2% of the posts in the form of images, while 0.1% of the posts contained only text, which is the lowest rate compared to other forms. On the other hand, the results showed that the majority of political parties paid attention to Promotion strategies. Regarding the engagement of Facebook, New Generation Movement’s Facebook page has the most engagement on political marketing posts and the results show that the most reactions with the posts of New Generation Movement, (60.05%).

Understanding the Role of Social Media in Modern Marketing Communications

This study’s objective is to investigate the efficacy of brand communication activities carried out by large Malaysian companies on the social media platforms Facebook, Twitter, and Instagram by analyzing the message appeals, orientation and customer reactions. The instructive message content received fewer responses than the interactive brand postings. Instagram was better suited for interactive material that combined informative and entertaining appeals, while Twitter was more successful for informational appeals. Facebook, on the other hand, functioned better for interactive postings related to amusement. On Facebook and Instagram, the post with the most replies was an interactive brand post that appealed to a variety of people, while the one with the fewest responses was a message that focused on the authors’ interests and had an instructive appeal. The findings contribute to an expansion of the marketing literature regarding the use of new media for marketing communication and advise marketing practitioners to consider and employ a variety of inventive brand communication strategies in order to boost the effectiveness of social media marketing when using multiple platforms. This is one of the first research that compares the efficiency of creative messaging strategy on numerous social media platforms. Additionally, it presents insightful insights into social media marketing practices in Malaysia.

Ciberviolencia de género y 8M 2021 en Tampico, Tamaulipas: comentarios y su alcance en Facebook

Information and communication technologies (ICT) are allied in the expansion of the feminist movement, however, they have also become its enemies due to the present cyber-violence towards the movement. This study aims to explore the comments on the 8M 2021 march in Tampico, Tamaulipas, posted on the Facebook platform. For this purpose, a content analysis was conducted, based on previous studies focused on social networks. As part of the results, we found mostly sarcastic comments against the march, related to gender violence on the network. Since these expressions seek to silence feminists and co-opt their right to demonstrate, it is concluded that this cyber-violence is a sign of the gender-based political violence experienced by this group.

The Practices and Positionings of a Postcolonial Counterpublic: An Analysis of Black Lives Matter in Denmark

Drawing on postcolonial critique to analyze the work and political purpose of activist groups on social media, this article asks the question: How do digital media communications simultaneously reinstate binary oppositions and invite rhizomatic relations? While the concept of counterpublics is helpful when it comes to understanding the voices of opposition in public discourse, it is also necessary to introduce postcolonial critique and geopolitical and historical distinctions in order to grasp the particularities of global digital activism (Brouwer and Paulesc 2017; Blaagaard 2018). This article does exactly that: Illustrating the postcolonial, hybrid, and cosmopolitan qualities of digital activism on social media platforms, the article presents a discursive analysis of Black Lives Matter Denmark (BLM-DK) as they operate on the social media platform Facebook. The group’s posts are dedicated to juridical and political struggles over discrimination and racial violence in Denmark and the United States, thus producing a counterpublic. The posts moreover introduce and connect two very different geopolitical and historical contexts, thus showing social media’s potential for creating rhizomatic relations.

Sikap Traveller terhadap Promosi Tiket.com: Perspektif Tri-Component Attitude Model

Marketing literacy has proven a lot that consumer attitudes influence their buying behavior. Therefore, research on consumer attitudes is one of the interesting studies. Marketers are competing to issue certain products or promos that can influence consumer attitudes. This study aims to examine the attitude of travelers in the perspective of the tri-component attitude model towards the Gledek price promo and the OTW promo issued by Tiket.com, specifically at the end of 2022. This study uses a qualitative approach where data is collected and analyzed using netnography methods. Researchers collected and analyzed relevant data posted by International Backpacker members on the Facebook platform in October-November 2022, namely 27 posts. The results showed that consumers gave a positive attitude towards the promo, both from a cognitive, affective, and conative perspective. The results of this research are expected to be a reference for companies, brands and small-scale businesses in creating promos that are of value to their consumers so as to influence their purchasing behavior. The results of this study also enrich previous research and are able to provide references for future researchers on similar topics.

BIG DATA FROM SOCIAL MEDIA PERSPECTIVE: A CASE STUDY WITH FACEBOOK

Thanks to the development of internet science and the ability of computers to bring individuals, institutions, and communities together as a communication tool, social media platforms have gone beyond being used as a communication tool and have become perception management and manipulation tools of institutions. Using digital communication tools, user data was used to identify target users and create strategies. In the current age, the concept of data shows its importance frequently. The Economist's article "The world's most valuable resource is no longer oil, but data" shows that the concept of data has reached a striking point. The process of determining user profiles, behaviours and habits based on user information takes place thanks to cumulatively increasing huge data stacks. These massive stacks of data are called ‘Big Data’. For Big Data, social media tools are used to obtain up-to-date, huge data stacks covering users from all walks of life. The role of big data in social media platforms is discussed in the study. The concepts of big data and social media and their development processes, the advantages and disadvantages of big data and data breaches will be discussed, and data breaches will be examined through the Facebook platform. The study aims to create a discussion point about data breaches and the limits of big data.

Nilai Moral Film Animasi Buddhis Pada Laman Facebook Daai Tv Indonesia: Sebuah Analisis Semiotika

Abstract: Movies are mass communication tool that utilizes depictions of societies’s real-life scenarios as a means to convey specific messages or information. One kind of films is animation that replete with symbols, emblems, and profound meanings. Animations showcased on the Facebook platform by DAAI TV INDONESIA portray captivating Buddhist tales which is rich in moral values. The aim of this research is to identify the implied moral values within three animated films by DAAI TV INDONESIA. The research method used in this research is qualitative descriptive, utilizing a semiotic analysis approach based on Roland Barthes' five semiotic codes: the Hermeneutic Code, the Semic Code, the Symbolic Code, the Proaretic Code, and the Cultural Code. The primary data for this research consists of three animated film titles: Rahula, The Hunter's Trap, and Mahakassapa's Watermelon. Meanwhile, secondary data were gathered from various sources such as books, journals, theses, and online media. The research findings confirm that semiotic analysis effectively reveals a variety of moral values within animated films. Rahula embodies values such as skill, humility, wisdom, joy in giving advice, willingness to assist, and bravery. The Hunter's Trap conveys moral messages about responsibility, wisdom, compassion, kindness, and hard work. Meanwhile, Mahakassapa's Watermelon highlights honesty, patience, generosity, wisdom, and respect. Among these three Buddhist animated films, wisdom emerges as the most prominently dominant moral value.

Implementing a chatbot on Facebook to reach and collect data from thousands of health care providers: PharmindBot as a case

BackgroundThe world is moving fast toward digital transformation as we live in the artificial intelligence (AI) era. The COVID-19 pandemic accelerates this movement. Chatbots were used successfully to help researchers collect data for research purposes. ObjectiveTo implement a chatbot on the Facebook platform to establish connections with health care professionals who had subscribed to the chatbot, provide medical and pharmaceutical educational content, and collect data for online pharmacy research projects. Facebook was chosen because it has billions of daily active users, which offers a massive potential audience for research projects. Practice descriptionThe chatbot was successfully implemented on the Facebook platform following 3 consecutive steps. Firstly, the ChatPion script was installed on the Pharmind website to establish the chatbot system. Secondly, the PharmindBot application was developed on Facebook. Finally, the PharmindBot app was integrated with the chatbot system. Practice innovationThe chatbot responds automatically to public comments and sends subscribers private responses using AI. The chatbot collected quantitative and qualitative data with minimal costs. Evaluation methodsThe chatbot's auto-reply function was tested using a post published on a specific page on Facebook. Testers were asked to leave predefined keywords to test its functionality. The chatbot's ability to collect and save data was tested by asking testers to fill out an online survey within Facebook Messenger for quantitative data and answer predefined questions for qualitative data. ResultsThe chatbot was tested on 1000 subscribers who interacted with it. Almost all testers (n = 990, 99%) obtained a successful private reply from the chatbot after sending a predefined keyword. Also, the chatbot replied privately to almost all public comments (n = 985, 98.5%) which helped to increase the organic reach and to establish a connection with the chatbot subscribers. No missing data were found when the chatbot was used to collect quantitative and qualitative data. ConclusionsThe chatbot reached thousands of health care professionals and provided them with automated responses. At a low cost, the chatbot was able to gather both qualitative and quantitative data without relying on Facebook ads to reach the intended audience. The data collection was efficient and effective. Using chatbots by pharmacy and medical researchers will help do more feasible online studies using AI to advance health care research.

Algorithms patrolling content: where’s the harm?

ABSTRACT At the heart of this paper is an examination of the colloquial concept of a ‘shadow ban’. It reveals ways in which algorithms on the Facebook platform have the effect of suppressing content distribution without specifically targeting it for removal, and examines the consequential stifling of users’ speech. It reveals how the Facebook shadow ban is implemented by blocking dissemination of content in News Feed. The decision-making criteria are based on ‘behaviour’, a term that relates to activity of the page that is identifiable through patterns in the data. It’s a technique that is rooted in computer security, and raises questions about the balance between security and freedom of expression. The paper is situated in the field of responsibility of online platforms for content moderation. It studies the experience of the shadow ban on 20 UK-based Facebook Pages over the period from November 2019 to January 2021. The potential harm was evaluated using human rights standards and a comparative metric produced from Facebook Insights data. The empirical research is connected to recent legislative developments: the EU’s Digital Services Act and the UK’s Online Safety Bill. Its most salient contribution may be around ‘behaviour’ monitoring and its interpretation by legislators.

Curated Misinformation: Liking Facebook Pages for Fake News Sites

Facebook was a major conduit to fake news exposure during the 2016 U.S. Presidential election. This article explores factors that predict liking pages for “fake news” websites on the Facebook platform. Leveraging paired survey and digital trace data from 806 American Facebook users, we determine that 18.4% of subjects liked at least one page for a website that published fake news. A substantial share of fake news page likes (23.9%) came from lifestyle sites that also published misinformation. Regression analyses determine that age, male sex, Trump support, and political participation are associated with liking fake news pages. A network analysis based on audience overlap finds three page clusters of fake news content—two right-leaning and one left-leaning—that also contain a majority of political and news pages. Results add nuance to our understanding of fake news by illustrating the role of non-political sources in providing potential exposure to misinformation on Facebook.

Early recognition of entrepreneurial traits and intentions: a comparative study on university students in Australia and Japan

The aim of this study is to evaluate the impact of entrepreneurial traits on entrepreneurial intentions, while exploring the mediating role of entrepreneurial alertness. An online structured questionnaire (facilitated by Qualtrics tool) via the Facebook platform was used to collect data from university students in Australia and Japan. We applied bootstrapping and algorithms performed on Smart-PLS software to test the study’s developed hypotheses. The findings suggest risk-taking propensity affects Australian and Japanese students’ entrepreneurial alertness the greatest. However, Japanese students’ need for achievement has a considerable influence on entrepreneurial alertness and an indirect effect on entrepreneurial intentions. Japanese students’ self-efficacy has little influence on entrepreneurial awareness or intentions, but Australian students do. Overall, Japanese student personality factors affect more to entrepreneurial alertness and entrepreneurial intentions. The research findings are original and unique and are based on established models and theories from the literature on entrepreneurship. The results are based on a sample of Australian and Japanese institutions owing to the Australia–Japan friendship, common strategy, and economic interests. Respondents are from six Australian and Japanese institutions. Educational institutions, academics, and policymakers may leverage the study results for entrepreneurial success. Future research should reflect this study’s limitations. The researcher did not study the direct impact of personality factors on entrepreneurial inclinations. Future studies should explore the influence of personality factors on entrepreneurial inclinations. Future research may conduct a similar study in other countries.

Meaningful Recognition of Pediatric Nurses via a Closed Facebook Group

Hospitals where nurses report higher levels of meaningful recognition also report greater job satisfaction, decreased intent to leave, and increased quality of care. Despite a hospital-wide effort to recognize nurse achievements at a free-standing, pediatric, academic hospital, few nurses received recognition external to their units. A nursing council charged to address this problem chose to create an active social media community to provide meaningful recognition of nurses by highlighting their clinical inquiry and achievement via a closed Facebook (FB) Groups platform. This article describes implementation methods as the council identified aims and goals of the FB group, designated monthly moderators, and promoted the FB group to the nursing community. Consistent membership growth and FB group engagement were tracked using FB platform metrics. Results demonstrated meaningful recognition of nursing clinical inquiry and achievement. With this accomplishment, the successful platform was expanded to incorporate hospital-wide achievements from other disciplines.

Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths

COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the digital platforms Facebook and LinkedIn in the last months of the pandemic (COVID-19) to determine how interpersonal influences and electronic word of mouth (eWOM) affect the intention to buy back online products and services, even after the pandemic. Data was collected from 384 consumers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), confirming that both interpersonal influences and electronic word of mouth explain repurchase intention, and that electronic word of mouth had the greatest influence. Theoretical and practical implications include insights for social media marketers, and evidence of a dramatic shift in the use of technology by consumers from COVID-19 to new market segments. The findings showed that the behavior of consumers on these two social platforms was inclined to more diverse user; 50% of the users who responded to the survey were oriented to a more socio-diverse community.

The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency

PurposeThis paper aims to identify the factors affecting university students’ behavioral intentions towards adopting the new Facebook currency while controlling for the direct and the moderating impacts of narcissism.Design/methodology/approachA self-administered questionnaire of 344 respondents from six major Palestinian universities was analyzed. The structural model is fitted for assessing the hypothesized relations.FindingsFindings indicate that the effect of Facebook advertisement in predicting the behavioral intentions to adopt the new Facebook currency relies on: privacy, security, the expectations in the new Facebook currency and knowledge about the targeting options within the Facebook platform. Moreover, the moderating role of narcissism supported the relationships between perceived privacy, the expectations in the new Facebook currency and knowledge about the targeting options within the Facebook platform but did not support the moderating role of narcissism in the relationships between perceived security and the behavioral intentions.Research limitations/implicationsIn this study, only the Facebook platform and the behavioral intention were investigated with data collected from Palestinian University students through self-reported cross-sectional survey.Practical implicationsThis study adds insight on the moderating role of narcissism in predicting the behavior intentions towards adopting the new Facebook currency (Diem) which has a substantial potential to threaten all other crypto currencies and the other alternatives. Therefore, managers should consider altering or adapting their Facebook advertising tactics accordingly.Originality/valueThis study is the first to contribute through empirical evidence from a developing country to theory building the results of clarifying the propensity to adopt the new Facebook currency, outlining the consumers’ reaction to social media advertising and its influential factors and providing evidence proving relevance of narcissism for non-Western users.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2021-0666