Facebook Platform Research Articles

Lexicon-Based Approach in Sentiment Analysis of Yemeni Dialect for Social Media Network

Recently, the number of Yemeni users has been expanding quickly on social media platforms. Most research in Arabic sentiment analysis has gained on Modern Standard Arabic (MSA) and some specific dialects, such as Egyptian, Levantine, and Gulf. However, there is a noticeable gap in Yemeni dialect sentiment analysis research. The reason for that is the lack of reliable Yemeni lexical and corpus and a real dataset for social media sentiment analysis. This research addresses this lack by presenting the Yemeni Dialect sentiment lexicon and corpus. This lexicon and corpus provide valuable resources for researchers and practitioners seeking to analyze sentiment in Yemeni dialect social media content, contributing to a better understanding of Yemeni public opinion, social media monitoring, marketing, cultural understanding, and assisting in efforts to respond to crises in Yemen. The Yemeni Dialect sentiment lexicon is enriched with a reasonable number of words and phrases categorized according to their positive and negative sentiment tendencies. Moreover, we constructed a corpus dataset of more than 54,000 comments built from the Facebook platform. A large dataset of unlabeled comments from the main Yemeni telecommunications companies in Yemen (Yemen Telecom, Yemen Mobile, YOU, and Sabafon), are people commenting on a public issue related to the services provided by those companies. The lexicon-based approach is used to extract the sentiment’s polarity and label each of the provided comments to formulate a corpus dataset as being either positive, negative, or neutral. The evaluation metrics of experiments are accuracy, recall, precision, f-measure, and the confusion matrix. The accuracy result of the lexicon-based labeling approach was calculated through a comparison between the achieved results and the ones achieved through manually labeled comments by three Yemeni experts. Evaluation results using a lexicon-based approach achieved an accuracy of 90.05%.

Breast milk sharing practices in emergency settings

Abstract Background In emergencies, breast milk sharing becomes essential to sustain infant nutrition when access to maternal breastfeeding is disrupted. This study examines donor motivations and assesses the impact of such initiatives on infant health outcomes during wartime. Methods This qualitative study investigated a community of breast milk donors on a Facebook platform for the month following the start of the war on October 7, 2023. We investigated two main groups participating in breast milk sharing through reflective thematic analysis of social media messages. Results A count of posts one month before and after October 7 revealed a doubling in post frequency post-7/10, emphasizing the surge in war-related posts. Two main themes emerged concerning the war: 1. Infant needs: Posts addressed various infant needs, including general necessities and those specific to war-related situations. Requests for milk sharing emerged from the second day of the war, particularly for infants whose mothers were missing or injured. Government information from the National Human Milk Bank was shared within these Facebook groups, encouraging donations for these infants. 2. Donor Motivation: Posts reflected both non-war-related and war-related motivations, with a notable emphasis on the latter. Authors, including both women and men, actively promoted the donation of human milk to conflict-affected areas. Suggestions included pumping milk specifically for war-affected infants or offering frozen human milk. Some posts also offered to collect and deliver human milk to needy infants within the affected regions. Conclusions Post frequency doubled in both Facebook groups compared to the previous month, mainly focusing on war-related topics, indicating an increased drive to share human milk with those affected by the conflict. Key messages • Breast milk sharing, crucial in emergencies, analyzed via social media, sheds light on donor motivations and impacts on infant health during conflicts. • This qualitative study investigated a community of breast milk donors on a Facebook platform for the month following the start of the war on October 7, 2023.

How does the consent model in Australia’s Privacy Act 1988 (Cth) undermine our human right to privacy?

ABSTRACT Cambridge Analytica was a political consulting business that became known for its use of personal data obtained from social media platform Facebook, to drive election campaigns on behalf of its clients. Their most famous client was the winner of the 2016 US Presidential election. When it was realised that Cambridge Analytica had acquired Australian Facebook users’ data, the Australian privacy regulator started litigation against Facebook to enforce the Privacy Act 1988 (Cth). This article examines how the Facebook litigation and subsequent law reform activities shed light on the central, yet fictitious role of the consent model. A historical and cultural analysis reveals how consent to surrender private information is a symptom of social conditions in which we take it for granted that individuals, rather than business, will bear the costs of poor privacy outcomes. Our collective ‘consent realism’ not only constrains the imagination of policy makers but interferes with a person’s autonomy in forming and developing opinions. However, a right to privacy can be more viably re-asserted, at least in response to the Cambridge Analytica incident, within the framework of Australia’s implied freedom of political communication. Consent realism can thus potentially be overcome in favour of human rights principles.

Israel in the Italian Media Before 7 October

Images broadcast on television, radio analyses, and long articles printed in newspapers and, today, the content of digital platforms have become an overwhelming part of our daily lives. The history of the State of Israel, which has been debated since its foundation, is very complex and not exempt from the reverberations that the policies of the opposing blocs have had over time on the conflicts that followed. Given the attention of the European public to international events concerning Israel and the role of the media in conveying information about them, the aim of this research was to investigate how Israel is talked about in the current media environment in Italy, particularly the digital one, within the Facebook platform between the years 2019 and 2021. This is the period before the outbreak of the war on 7 October 2023; this is to try to understand whether Israel has always been narrated according to specific media frames in Italy, such as those we see emerging with the current conflict against Hamas, or is it possible to highlight different aspects in previous years within the same context of crisis, but a global health crisis: before and after COVID-19.

NETIZENS' PERCEPTION OF MUSEUM PUSAKA NIAS AS A TOURISM DESTINATION ON THE FACEBOOK PLATFORM IN GUNUNGSITOLI

This study examines netizens' perceptions of the Nias Heritage Museum as a tourism destination through analysis of comments on the museum's Facebook platform. Using a qualitative descriptive approach, the research analyzes Facebook posts and comments from 2023-2024 to understand how social media users perceive and engage with the museum online. The study employs sociolinguistic analysis to examine language variation, identity expression, cultural context, and language functions in user comments. Findings indicate generally positive perceptions of the museum, with netizens using both Indonesian and the Nias regional language to express cultural pride and identity. The research reveals that posts with diverse language use and strong cultural context generate higher engagement. Additionally, the study demonstrates the effectiveness of Facebook as a promotional tool for the museum, highlighting the platform's ability to reach a wide audience and foster community interaction. This research contributes to understanding digital communication strategies for cultural heritage sites and offers insights for optimizing social media engagement in cultural tourism contexts.

Pendampingan dan Pelatihan Pemasaran Digital pada UMKM Roti Desa Rengas Sumatera Selatan

Marketing strategies are needed to increase sales of bakery products. Labeling and packaging capabilities, as well as the use of innovative marketing methods, are still lacking among MSME Partners. The team is trying to increase the potential of MSME products with digital marketing training and food variants. The activity method is in the form of assisting students and teams in the 61st Muhammadiyah University of Palembang Real Work Lecture (KKN) program in Rengas I Village. This program includes identifying needs, planning, implementing and using various innovation materials as well as the Instagram and Facebook platforms. This activity takes the form of assistance from February to April 2024. Various variations of flavors and bread toppings are produced, then pictures and videos have been posted on digital marketing on Instagram and Facebook. The conclusion shows that support for MSMEs has a positive impact on the production of various types of bread. It is necessary to find out more about other social media platforms, such as TikTok and Twitter, in order to understand more efficient digital marketing strategies related to consumer behavior and preferences.

Penerapan Strategi Digital Marketing Melalui Platform Media Sosial Facebook Ads

Currently, technological developments in Indonesia are occurring very rapidly, which has resulted in increasingly sophisticated facilities. One form of technology integration is in marketing practices using digital marketing strategies. The aim of this research is to conceptually examine digital marketing strategies through the Facebook Ads platform to increase competitiveness in the market. The type of research is a descriptive qualitative approach. Research data is primary and secondary data in the form of information from supervisors and team members, as well as theory and empirical findings from previous research obtained using literature studies. The conclusion that can be drawn from the results of the discussion states that digital marketing strategy is a form of marketing that emphasizes brand communication to be able to strengthen its competitiveness in the digital market and increase income significantly. Theoretically, digital marketing strategies through the social media platform Facebook Ads can not only influence brand satisfaction, but can also lead to increased brand trust and brand loyalty.

Pelatihan Pemanfaatan Platform Facebook Sebagai Media Promosi pada Kelompok Tani Lele Sumber Jaya Tambun Selatan

Social media has become a very effective and efficient tool to promote products and services, including in the agricultural sector. The training was held at the Sumber Jaya Catfish Farmers Group Perum Griya Asri I Tambun Selatan District, Bekasi Regency and aimed to improve the ability of its members to utilize the Facebook platform as an effective and efficient promotional media. The methods used in this training include presentations, direct practice, and group discussions. Training materials include making accounts and Facebook pages, promotional content strategies, as well as interaction management techniques with customers. The results of this training showed an increase in the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group. Participants are expected to be able to create and manage Facebook pages, as well as design interesting content to increase visibility and sales. This training is expected to be a model for other farmer groups in utilizing social media to expand the market and improve the welfare of group members. The activities of implementing community service with the target of the purpose of the Community Service (PKM) implementing team to make field observations are to directly observe the location of the target area. The outputs to be achieved are: Publications in Print or Electronic Scientific Journal Articles in accredited national journals, articles in national journals are not accredited and local, articles in print or electronic media, both national and local, implementation documentation with photos of activities, and improvement the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group.

Perspectives of Nahdlatul Ulama (NU) and Muhammadiyah Figures on Law of Buying and Selling Breast Milk (ASI)

The buying and selling of breast milk (ASI) transactions are based on the ignorance of the society, especially mothers, regarding the prohibition of buying and selling breast milk. Nahdlatul Ulama and Muhammadiyah, as community organizations in Indonesia, have also discussed determining the law regarding the practice of donating and buying breast milk. Therefore, the aim of this research is to understand the mechanism of buying and selling breast milk and the perspectives of Nahdlatul Ulama and Muhammadiyah figures on the law of buying and selling breast milk. This research is an empirical juridical study using a qualitative approach with a descriptive comparative method. The results of this study show that the practice of buying and selling breast milk is conducted through the social media platform Facebook. Buying and selling are done using a barter method based on the needs of the baby. According to Nahdlatul Ulama and Muhammadiyah, both bartering and cash transactions fall under the same law. Breast milk as an object essentially meets the requirements of a saleable object. However, there is an opinion that breast milk is equated with human organs, thus buying and selling breast milk is prohibited as per the law against selling organs. Nahdlatul Ulama believes that buying and selling breast milk is permissible, referring to the respected Shafi'i opinion that it is valid and permissible. However, if there are government regulations prohibiting the buying and selling of breast milk, the society must adhere to those regulations. Meanwhile, Muhammadiyah has not yet discussed the issue of buying and selling breast milk. The discussions conducted so far have only touched upon the permissibility of breast milk donation, which is done voluntarily.

Exploring the Impact of Facebook Usage on Nepali Users: A Survey Study Conducted on the Facebook Platform

Background: Facebook significantly influences Nepal's social interactions, psychological well-being, and cultural norms. Given its wide adoption among Nepali users, understanding its effects within the diverse socio-cultural context, especially among youth, is essential. Objective: This study aims to assess how Facebook impacts Nepali users' social interactions, psychological well-being, and cultural expression, guiding evidence-based interventions and policies promoting responsible social media use in Nepal. Method: This quantitative study collects data from Nepali users using an online survey exclusively on Facebook. Stratified random sampling (minimum 384 respondents) ensures demographic diversity. SPSS analyses data using descriptive statistics for demographic profiles and Facebook usage patterns. Inferential statistics (correlation, regression) explore relationships between Facebook usage and impacts. Results: Preliminary findings show that diverse Facebook usage patterns among Nepali users affect social interactions and psychological well-being. Correlational analysis indicates links between usage intensity and specific outcomes. Qualitative insights reveal cultural themes in online interactions. Conclusion: The study highlights the nuanced impact of Facebook in Nepal, emphasizing the need for targeted interventions. By comprehending these effects, policymakers can create effective strategies that harness Facebook's advantages while mitigating risks, ultimately promoting healthier social media engagement in Nepal.

The Influence of Job Stress Towards Turnover Intention among Generation Y Employees in Perak Information Technology

Researchers have been studying turnover intention for nearly a century. Recently, most generation Y workforce in Malaysia's Information Technology (IT) industry reportedly developed a norm of switching jobs constantly due to being increasingly exposed to a lot of work-related stressors. This study aims to investigate the relationship between job stress and turnover intention among generation Y employees in the Perak IT industry. The quantitative approach was used by distributing online questionnaires through the Facebook platform to collect data from a sample of 123 employees drawn from IT companies in Perak, Malaysia. The result revealed that the majority of the respondents are recorded with a high level of job stress and a moderate level of turnover intention. It was found that job stress was significantly positively correlated with turnover intention. Further analysis also demonstrated that the dimensions of job stress such as work overload and work ambiguity were significant influences on turnover intention. Overall, there was a statistically significant positive relationship between job stress and turnover intention among the employees. The findings of this study demonstrated important implications for IT organisations, employees, and Human Resource (HR) practitioners by allowing them to understand the devastating effects of job stress and equip themselves with strategies to reduce turnover rates.

Sharenting and Digital Reputation: Pengaruh Sharenting Terhadap Presentasi Diri Orang Tua Milenial Di Media Sosial

Sharenting has now become a global trend on social media. The phenomenon that we can see in Indonesia is that many social media users who are millennial parents share content about their children's activities on social media. Sharenting is also considered a place for millennial parents to build their digital reputation. This research aims to prove the influence of sharenting on millennial parents' self-presentation on social media. The right approach to help researchers answer this research question is through a quantitative approach. Data collection techniques use online surveys distributed through advertising features on the Facebook platform. After filtering the online questionnaire data, the total number of respondents taken was 518 respondents. All respondents met the respondent criteria, namely millennial parents (age range 24-39 years), regularly sharing their children's activities on social media, and active users of popular social media. The research hypothesis will be tested using regression tests, correlation tests, partial tests (t), and simultaneous tests (f). The measurement method uses a Likert scale. Meanwhile, the data's validity was tested using validity and reliability tests. The research results prove a significant influence of sharenting activities on the self-presentation of millennial parents on social media. The relationship between the two variables is also stated to be positive. Then, the strength of the two variable relationships enters into a strong correlation. From the calculation results, the higher the sharenting, the higher the self-presentation. In the context of self-presentation, millennial parents use sharenting to display positive aspects of their lives, especially related to family life and their role as modern parents. For millennial parents, self-presentation on social media can also affect their reputation in the online environment. By building a positive image as caring and involved parents, they can strengthen their social connections and expand their support network online.

Managing the Pandemic in Digitized Spaces: Assessing the Social Media Approaches of Scandinavian Public Health Authorities

In response to the COVID-19 pandemic, health- and civil-contingency agencies—referred to here as public health authorities (PHAs)—in Sweden, Norway, and Denmark turned to social media to disseminate pandemic recommendations and information. This study explores the social media crisis management strategies employed by Scandinavian PHAs. Specifically, we apply a multiplatform research approach to assess communication objectives (Instruct, Support, Manage Reputation, and Solicit Interaction) across three social media platforms—Facebook, Instagram, and Twitter (currently known as X). Introducing a series of hypotheses based on previous scholarship, we detail the prevalence of different objectives across platforms and countries. The results indicate prominent use of reputational management, particularly on Twitter, while instructive information emerged as a highly used communication objective in Sweden and Denmark. Overall, the communicative trends remained parallel across nations, despite Sweden implementing a more relaxed crisis management strategy. The main distinction in Sweden’s approach manifested in a relatively lower emphasis on the pandemic by its PHAs compared to Denmark and Norway. National differences in crisis communication objectives indicate that Norwegian PHAs stand out in terms of using reputational management, while Sweden stands out in employing more supportive information on Instagram.

Medical science in peril? analyzing the anti-vaccine rhetoric on greek facebook in the COVID-19 era

In the post truth era the limits between facts and beliefs, science and pseudo-science seem to be quite blurred. Social media platforms, such as Facebook, provide the ideal vehicle for the widespread sharing of misinformation, by fostering the creation of “filter Bubbles” and “echo chambers”. For the purposes of our study, we analyzed Facebook posts from users’ pages and public groups over a three – month period (from September 2021 to November 2021) with a primary focus on the vaccination against COVID-19. Using thematic content analysis, we attempted to explore the major themes that skeptics of COVID-19 vaccines use to justify their hesitancy. According to research findings, the anti-vaccination discourse on Facebook platform in Greece combines features such as mistrust towards politicians, the medical community, the legacy media, the establishment as a whole, and facts regarding the safety/complications of COVID-19 vaccination itself. If the medical society aspires to combat misinformation regarding health issues, then, deconstructing the anti-vaccination rhetoric will be a pivotal step for the ultimate survival of epistemological truths and scientific discourse in the public sphere.

SEIR MODEL OF DISSEMINATION FALSE INFORMATION ON FACEBOOK

Dissemination of false information on social media has become a major problem in creating a peaceful community and led to many outrageous behaviours such as racial discrimination and interpersonal discord. Allegations against individuals, misinterpretation of ideologies, and misrepresentation of the conduct of specific individuals are among the various manifestations of false information that have proliferated extensively on the Facebook platform. Thus, this study aims to analyze the dissemination of false information on Facebook using the SEIR model. The data obtained from the selected postings in August 2023 from Info Berita Semasa, Berita Hari Ini Official and Malaysia Buat Apa Hari Ini. The postings have been classified and filtered to ensure the false information being studied. The results show that the false information was viral, and its posting was received by more than half of the group members and only few numbers of group members have realized that the information is fake. Therefore, the administrator in the group should play a vital part in controlling the dissemination of false information. This study will benefit social media controlling association like Malaysian Criminology and Correctional Association to back-pedal the dissemination of false information on Facebook.

THE IMPACT OF INTERPERSONAL COMMUNICATION EVOLUTION ON THE RELATIONSHIPS OF ERICA AND MARK ON FACEBOOK: A STUDY OF 'THE SOCIAL NETWORK

This study examines two pivotal scenes from "The Social Network" to analyze the nuanced dynamics of communication, emotions, and relationships depicted in the film. The first scene illustrates the consequences of Mark Zuckerberg's creation of Facemask, a website for rating the attractiveness of Harvard students, and its subsequent impact on interpersonal dynamics. Through a rapid sequence of events, the scene showcases the power of communication technology in shaping social interactions, while also highlighting the potential harm of misusing technology and exploiting personal information. Mark's unapologetic attitude and determination to push boundaries underscore the complex interplay of verbal and non-verbal communication, emphasizing the consequences of miscommunication and the misuse of technology within interpersonal relationships. In the second scene, Mark's actions on Facebook symbolize his internal thoughts and emotions regarding Erica Albright. The use of the Facebook platform becomes a metaphor for modern communication and social dynamics, as Mark navigates the complexities of reaching out in the digital realm. Through visual elements such as mouse movements and on-screen prompts, the scene effectively conveys Mark's emotional state and the uncertainties of online connections. This study offers insights into the evolving landscape of communication in the digital age, highlighting the complexities and consequences of interpersonal interactions within online environments.

Approaches Towards Femicides on Social Media in Turkey: A Sociological Analysis

The subject of this study is femicide in Turkey. Femicide has gradually increased in Turkey in the last 25 years and has become an important social problem on the country's agenda. Femicide is also an important study topic in social sciences. It is observed that a descriptive analysis of limited information about the murder is made, mostly based on newspaper and internet news in related studies. It is seen that the opinions and approaches of the society about this important problem are not systematically examined. This study aims to learn the causes, effects, solution, views and approaches of the society towards the perpetrators and victims of femicides. The study aims to explain and understand these dimensions expressed about the murders. The research was designed on the basis of the qualitative research paradigm. The data of the research consists of 1100 comments on 20 femicides on the popular social media platform Facebook. The data obtained from Facebook were categorized and interpreted by content analysis. In conclusion, it has been revealed that society mostly described femicides with a female-oriented and legal approach, and also considers factors related to family, education, politics, religion and culture as important. While society generally considers the victim (woman) as pure, clean and innocent in femicides, it depicts the perpetrator (man) as bad and dangerous. The reaction to femicides has religious, emotional, pessimistic and rational dimensions. In the solution of femicides, the general tendency is based on law and punishment.

The Governance, Legitimacy and Efficacy of Facebook's Oversight Board: A Model for Global Tech Platforms?

In May 2020, the social media giant Meta, parent company of social media platforms Facebook and Instagram, established an Oversight Board to allow some recourse to the content moderation policy of the company. The Oversight Board is an experiment in self-regulation (where ‘self’ refers to the company, not industry) by one of the global platforms to address content regulation. The Board is structured on the ‘arm's length principle’ to ensure independence from Meta. This paper analyses the structure for legitimacy and takes a bird's eye view of the decisions that have been made to date for efficacy. Of the more than 100 decisions by the Board, a total of 80% had been overturned. Interestingly, the percentage of overturned decisions has been increasing. This study suggests that the company was indeed not able to handle decisions around content well by itself. Further, the Board reported the need to increase the answerability and comprehensiveness of Meta to its recommendations. The paper suggests a shift in the tone of the global debate on content moderation from a near-absolutist position against moderation to a willingness to consider content governance. It concludes that while there is room for improvement, the structure could serve as a model for other companies that face a similar need to moderate content globally.

The old king is dead, long live the algorithmic king – the decline of Facebook and the rise of TikTok – comparative study of algorithmic design of social media platforms

AbstractAlmost 20 years of Facebook (FB) hegemony in the social media have lately been put in jeopardy by the newly arising Chinese platform TikTok (TT), which has taken the market by storm. This comparative study aims to analyse the divergencies in the employment of AI and algorithms in the mechanics of the two social media platforms. The ‘the networked self’ model of FB is contrasted with the ‘algorithmized self’ of TT and the implications of the latest shift in the social media approach, which has skewed from the engagement with other social media users to strict interaction with the AI‐induced algorithm. Additionally, particular elements and reasons for the declining importance and involvement in the FB platform are under scrutiny here to provide an explanation for the participation downturn of the Gen Z generation in the American social media platform. This study has revealed a steady shift from FB to other social media platforms that provide a more personalized experience and the content that is better suited to the needs of contemporary young people. Another issue that is discussed is the changing agency of social media participants, who have been switching from the traditional user model to the creator mode, which allows them to employ their creativity and become immediate producers of video content that challenges traditional approaches to social media.

Wiidookaage'win: Beta-test of a Facebook group intervention for Native women to support opioid use recovery

IntroductionThe ongoing opioid misuse epidemic has had a marked impact on American Indian/Alaska Native (AI/AN) communities. Culture- and gender-specific barriers to medically assisted recovery from opioid use disorder (OUD) have been identified, exacerbating its impact for AI/AN women. Wiidookaage’win is a community-based participatory research study that aims to develop a culturally tailored, moderated, private Facebook group intervention to support Minnesotan AI/AN women in medically assisted recovery from OUD. The current study assessed the preliminary feasibility and acceptability of the intervention in a beta-test to inform refinements before conducting a pilot randomized controlled trial (RCT). MethodsThe intervention was beta-tested for 30 days. Moderators were trained prior to delivering the intervention. Study assessments were conducted at baseline and post-intervention. The post-intervention assessments included substance use (self-report and urine drug screen), treatment acceptability, mental health, and spirituality outcomes. We examined intervention engagement patterns using Facebook metrics and qualitatively explored common topics that emerged in participant posts and comments. ResultsTen AI/AN women taking medication for OUD (MOUD) were accrued (age range 25–62 years). Participants had been in opioid recovery a mean of 15.2 months (SD = 16.1; range = 3–60). The study participation rate (accrued/eligible) was 91 %. Nine participants completed the post-intervention survey assessment and eight completed a UDS. Acceptability was high based on the mean treatment satisfaction score (M = 4.8, SD = 0.2 out of a possible 5.0), Facebook group engagement, and positive qualitative feedback. All participants retained at post-intervention continued their MOUD treatment, and none had returned to opioid use. ConclusionsThe beta-test indicated that the Facebook platform and study procedures generally worked as intended and that the intervention was largely acceptable to study participants. The results of this study phase provided valuable insights to inform refinements prior to conducting a pilot RCT to further assess the feasibility, acceptability, and potential efficacy of the intervention.