Facebook Page Research Articles

Erasing Race and Disability from Educational Policies of a Chinese–English Dual Language Charter School

Background or Context: There is increasing research focusing on dual language (DL) education program policies and practices regarding who has access to bilingualism and whose bilingualism is valued and represented. However, limited research is situated in the context of Chinese–English DL education and its service of emergent bilingual learners with disabilities (EBLWDs). Purpose, Objective, Research Question, or Focus of Study: The current study examines DL policy documents from one Chinese–English DL charter school to answer the following research question: How do a Chinese–English DL charter school’s policies and practices address racial and disability injustice? Research Design: Textual analysis is conducted to examine publicly available educational policy documents from school, district, and parent-hosted websites; photos from school Facebook pages; and meeting minutes from the school principal, with permission. Conclusions or Recommendations: Drawing from a Disability Critical Race (DisCrit) stance, this study reveals textual silences on disability and race and the exclusion of EBLWDs through no-excuses accountability policies. Discourses of elite bilingualism and neoliberalism are perpetuated and reproduced by White, nondisabled, middle-class, English-speaking families who control the right to make policy decisions. These discourses shape the lived experiences of EBLWDs, who are deemed as deviant for their racial/ethnic identities and deficient for disability and linguistic status, and are thus denied access to bilingual DL education.

Corporate social responsibility communication in the football industry: Evidence from Juventus football club

This study investigates the CSR communication and reporting practice of professional football clubs to examine the range, variety, and visibility of their CSR information communicated to stakeholders. Adopting a case study strategy, this study focuses on Juventus football club (hereby Juventus). NVivo 12 is employed as a qualitative content analysis method to measure the CSR information communicated through the club's 2019/2020 sustainability report and official Facebook page within the same timeframe. The communicative approaches and information variety differ across the two communication channels. The most represented CSR topics in the sustainability report are "society and community" and "education", addressed with a backward-looking approach. Whereas the CSR-related Facebook posts have a more forward-looking approach when addressing certain topics such as "health" and the "Covid-19" pandemic and its impacts on the club. Nevertheless, Facebook users seem to be less engaged by the CSR-related Facebook posts, compared to those dedicated to football-related topics, as confirmed by the limited numbers of "likes" or "reactions" across certain posts with CSR-related messages.

Cognitively testing Aotearoa’s food security questionnaire in the modern context

The eight well-known food security indicators were developed in 1997 using a stepwise process that involved five focus group interviews (one Māori, one Pakeha, two Pacific, and one mixed ethnicity) of 8-16 people, all of whom were either on a low income or were government beneficiaries(1). As part of the development of the tools and methods for a future New Zealand National Nutrition Survey, these eight indicators were considered for inclusion. The Māori and Technical Advisory Groups convened for the development of the National Nutrition Survey foresaw issues with the interpretation of some of the questions given the changes in the food environment and sources of food assistance in the last 25 years and recommended that cognitive testing should be conducted to see if changes were required. Participants were recruited through two community organisations, a local marae, and community Facebook pages. Participants were given the option of participating in a one-on-one interview or as part of a focus group. During each session, participants were asked five (three original and two new) questions relating to food security (running out of basics, use of food assistance, household food preparation and storage resources). After each question, the participants were asked a series of additional probing questions to ascertain whether they had interpreted the question as intended. All interviews were audio recorded and transcribed, and a qualitative analysis was performed on the transcripts to determine areas of concern with each question. A total of 46 participants completed the cognitive testing of the food security questions, including 26 aged 18-64 years, and 20 aged 65+ years. Participants also spanned a range of ethnicities including 8 Māori, 15 Pasifika, 15 Asian, and 8 New Zealand European or Other. Just over half of the participants (n=24) reported themselves to be financially secure, 16 participants reported that their financial security was borderline, 1 participant reported that they were not at all financially secure, and 5 participants declined to answer. Variable interpretations of terms by participants were found in all questions that were tested. Therefore, answers to the food security questions may have not reflected the actual experience of participants. This study also identified other dimensions of food security not assessed by the current eight indicators (e.g., lack of time, poor accessibility). These findings indicate that the food security questions need to be improved to ensure they are interpreted as intended and that new questions are needed that considers all dimensions of food insecurity (i.e., access, availability, utilisation, and stability). These new and amended questions should be cognitively tested in groups that are more likely to be experiencing food insecurity.

Political and Public Discourse in the backdrop of 'Regime Change' in Pakistan (2022): A Thematic Analysis of the Facebook pages of PTI, PML-N and PPP

In today’s day and age, the social media platforms like Facebook and Twitter have converted a rather conventionally one way ‘political communication’ process into an effective and influential two-way communication process. This two-way communication process has an impact on the political communication phenomenon all around the world. Bearing in mind this aspect the researcher has attempted to explore how and to what extent the ‘public discourse’ matched or differed from the ‘political discourse’ regarding the political ‘regime change’ in Pakistan that took place in the first half of the April 2022. Employing the ‘Framing’ as theoretical basis the researcher has attempted to determine how the ‘regime change’ was framed in the political and public discourse. The researcher has employed thematic analysis as methodological tool in this study to identify, analyze and interpret the meanings within the political and public discourse in the backdrop of the ‘regime change’ appeared in the Facebook pages of the top three political parties in Pakistan i.e. Pakistan Tehreek-E-Insaaf (PTI), Pakistan Muslim League- Nawaz (PML-N) and Pakistan Peoples Party (PPP).

Is it Time to ‘Send in the Clowns’? What Happens to the ‘Rest of the News’ in Social Media during Extreme Crises

Based on a qualitative analysis of news posts on traditional media Facebook pages, this work seeks to explore the way(s) in which established news organisations in the United Kingdom use their social media accounts in times of extreme crisis. Specifically, we seek to assess what (other) types of news are publicised through social media beyond those related to the crisis itself. Findings show that well-respected international news organisations choose to post news items that aim to (a) distract from a bleak reality, (b) suggest ways to cope with new challenges and (c) create a community to alleviate the sense of loneliness. We argue that social media posts about the ‘rest of the news’ in times of crisis do much more than emphasise the ‘softer’ aspects of the crisis; they attempt to deliver another kind of message that there are ways to cope with adversity and that, eventually, things will work out.

Abstract P366: Targeted Facebook Ads Increased Engagement Among Rural Communities During Pre-Recruitment Phases of the Mississippi Core of the Risk Underlying Rural Areas Longitudinal Study

Background: Data is sparse regarding the utility of social media in engaging southern, rural communities to participate in health research. Community Advisory Board (CAB) members of the Mississippi (MS) Core of the Risk Underlying Rural Areas Longitudinal (RURAL) Study suggested the use of the Facebook social media platform to promote the RURAL Study. During the pre-recruitment phase of engagement (6 months prior to initiation of examinations and 3 months prior to official recruitment), RURAL investigators used Facebook posts to help increase awareness of and interest in the RURAL Study. Objective: To use Facebook metrics to identify the types of posts that garnered the most engagement. Methods: The Principal Investigator of the RURAL Study’s MS Core collaborated with the University of MS Medical Center Social Media Coordinator to implement a Facebook page for the Study. The MS team implemented social media posts to promote the RURAL Study. Data on the number of post reactions, comments, and shares, as well as the reach of organic and paid ads, were collected to identify posts with highest engagement. Findings: In Oktibbeha County, the greatest number of Facebook profile visits occurred October 15-November 7, 2022. Facebook posts had the greatest reach between June 24-27 and September 19-30, 2022. Paid ads (boosted posts) produced greater reach than organic ads. In addition, post reactions positively correlated with the number of people reached. Posts with the greatest number of reactions were related to RURAL-sponsored events (e.g., the County Health Fair and the RURAL Open House event). There was significant Facebook activity around popular community events during which the RURAL Study was promoted (e.g., Fannie Lou Hamer event, the Open House event, and the Black Jack Morning Church Service). Although MS Core of RURAL investigators participated in interviews on local TV media prior to recruitment, organic Facebook ads that included links to videos of these interviews did not receive many reactions on the MS Core of the RURAL Study’s Facebook page. Conclusion: Using social media may be an effective tool for reaching communities during the pre-recruitment phase of engagement. Our findings support that paid ads that targeted specific audiences were more effective than organic ads. Facebook posts that documented RURAL’s participation and engagement in community events were more effective than posts about RURAL’s promotion in broadcast media.

ONLINE READING PREFERENCE AND MEDIA CONTENT IN MALAYSIA: A CASE STUDY ON THE MALAYSIA SIN CHEW DAILY FACEBOOK PAGE

Online reading preferences encompass the reading materials that readers favor, invest considerable effort and time into, and thoroughly enjoy. Within this context, readers have the autonomy to make their own decisions and the complete freedom to select content that most captivates their interest. Understanding the online reading preferences of audiences is crucial for media organizations and content creators. It enables them to craft content that not only attracts more readers but also retains their attention and engagement. By catering to readers' interests, media outlets can enhance their online presence, reach a broader audience, and potentially increase revenue through increased viewership and advertisement opportunities. In Malaysia, numerous online newspaper Facebook pages cater to diverse content types such as news, entertainment, sports, feature writing, and more, aiming to cultivate readers' interest. This study focuses on the Malaysia Sin Chew Daily Facebook Page as a case study, as it represents the most popular newspaper among readers in Malaysia. The objective is to investigate the online reading preferences of the readers. To accomplish this, a quantitative survey involving 130 respondents was conducted, utilizing content analysis to observe the "likes" and "shares" of the content. The results indicated a positive correlation between online reading preferences and media content. This research holds significant value as it can serve as a reference for organizations seeking to enhance their content to better cater to readers' preferences.

The faces of death and the gaunt side of life according to Benett

This research sought to highlight and study the representations of death in the productions of Brazilian cartoonist Alberto Benett. The criteria selection for the corpus was as followed: productions published on the Facebook page “Benett Apavora”; comic strips and political cartoons; c) productions that highlighted the theme of death through recognizable visual symbols (skull, reaper, skeleton). The survey resulted in 52 texts about death – 42 political cartoons, 10 comic strips. In this work, two samples were chosen for analysis, two comic strips and three political cartoons. The theoretical support consisted of studies on death symbols (Chevalier, Gheerbrant, 2015; Calabritto, Daly, 2014; Ariès, 2012; Guthke, 1999; Lousa, 2016), language and genres of comics (Cagnin, 2014; Eisner, 2010; Borges, 2022; Carmelino, Possenti, 2023; Miani, 2023; Romualdo, 2000; Ramos, 2012, 2011, 2017). The analysis proved a preference for the skull and the reaper, for their suggestive evocation of death, but the effect generated can change from text to text.

Social media and anti-immigrant prejudice: a multi-method analysis of the role of social media use, threat perceptions, and cognitive ability.

The discourse on immigration and immigrants is central to contemporary political and public discussions. Analyzing online conversations about immigrants provides valuable insights into public opinion, complemented by data from questionnaires on how attitudes are formed. The research includes two studies examining the expressive and informational use of social media. Study 1 conducted a computational text analysis of comments on Singaporean Facebook pages and forums, focusing on how social media is used to discuss immigrants. Study 2 utilized survey data to examine the use of social media at the individual level, testing the relationships between cognitive ability, perceptions of threat, negative emotions towards immigrants, and social media usage within the Integrated Threat Theory framework. Study 1 found that discussions about immigrants on social media often involved negative emotions and concerns about economic impact, such as competition for jobs and crime. Complementing these findings about perceived economic threats, Study 2 showed that individuals with higher social media usage and greater perceptions of threat were more likely to have negative emotions towards immigrants. These relationships were mediated by perceptions of threat and were stronger in individuals with lower cognitive abilities. The findings from both studies demonstrate the role of social media in shaping public attitudes towards immigrants, highlighting how perceived threats influence these attitudes. This research suggests the importance of considering how digital platforms contribute to public opinion on immigration, with implications for understanding the dynamics of attitude formation in the digital age.

Social Media Metrics as Predictors of Publishers’ Website Traffic

The relationship between legacy media and social media has become a crucial topic in the discussions about new media. The debate intensified after Facebook announced a reduction in news posts in user timelines in 2018. In the era of the “Like economy”, social media holds significant economic value, prompting media outlets to adopt a “let’s try and see” approach to reach new audiences and increase their online advertising share. The present study, based on a large-scale survey of 50 publishers’ websites, Facebook pages, and Twitter accounts, deepens our understanding of the relationship between legacy and social media as indicators of audience feedback. Through the lens of network gatekeeping and reciprocal journalism theories, it contributes to the development of new evaluation tools that predict publishers’ website traffic based on social media metrics. Results show that Facebook and Twitter metrics can predict publishers’ website traffic indicators at a rate exceeding 60%. This study underscores the importance of social media metrics in evaluating media practices and the need to shift research toward specific indicators to understand the relationship between legacy and social media.

(048) Women's Knowledge about Female Masturbation

Abstract Introduction The scarcity of in-depth studies on female masturbation testifies to the lack of attention paid to this crucial subject and to the cultural hurdles to talking about such a subject. This absence of evidence prevents healthcare practitioners from understanding women's experiences, needs, and challenges regarding their sexuality and sexual autonomy. It is therefore imperative to fill this knowledge gap with research studies that look at the cultural, social, and religious specificities specific to female masturbation. Objective The main objective of this study is to assess the knowledge of women regarding female masturbation taking into consideration their cultural, social, and religious backgrounds. Methods We present a cross-sectional study based on an online 15-item questionnaire posted once per week, 5 weeks in a row from March 14, 2023. The online self-administered questionnaire was presented in the local written dialect. The questionnaire was divided into a sociodemographic section, a general knowledge assessment of genitalia and the sexual female function, and a section about the misconceptions and knowledge about female masturbation. All participants were self-designated female participants over the age of 18, recruited from sports centers' Facebook and Instagram pages. Results The study included 213 participants, 82% of who have attended high education institutions, and 70% were single. The mean age was 25 [18, 45]. Internet was the participants' primary informational source in 64%. Friends were the second source of information with 15%. With regard to the participants' knowledge, the results of the study reveal a diversity of levels of knowledge within our population. Some participants demonstrated a limited or incorrect understanding of female masturbation, often influenced by cultural, and religious beliefs or preconceived ideas. This inaccurate knowledge contributes to the spread of negative stereotypes and judgments about practice. Conclusions It is important to recognize that female masturbation often remains a difficult subject to discuss and is surrounded by social taboos. In light of our findings, it is clear that additional efforts are needed to promote better understanding and acceptance of female masturbation through comprehensive sexuality education programs. Disclosure No.

The Building Blocks of Language and Creativity: A Multimodal Critical Discourse Analysis of Toy Advertisements

This research aims to explore the verbal and visual resources and cultural aspects used in online toy advertisements. The data comprises 142 advertisements sourced from the official international Lego Facebook page. Three analytical frameworks were employed in the study. First, Halliday’s (1994) systemic functional linguistics was used to analyze verbal resources. Second, Kress and van Leeuwen’s (2006) social semiotics was used to examine visual resources. Third, Hofstede et al.’s (2010) cultural dimensions were applied to the aspects of culture. The investigation of verbal resources reveals three main ideational metafunctions: material, relational, and mental. Also, declarative mood and unmarked topical themes dominantly occurred in the clauses. For the visual analysis, the advertisements tend to use conceptual symbolic images with vibrant and contrasting colors to make the brand memorable and convey positive values. The positions of participants (RP) also reveal the significance of the brand. There is interconnectedness between visual resources and verbal resources for the advertisements to be cohesive. Remarkably, all six cultural dimensions were found aligned with the American cultural aspects, except for masculinity and long-term orientation. This suggests Lego's commitment to promoting equality, unity, and the attempt to construct more effective worldwide marketing.

Fingerprints of Conspiracy Theories: Identifying Signature Information Sources of a Misleading Narrative and Their Roles in Shaping Message Content and Dissemination

This study investigates the role of information sources in the propagation and reception of misleading narratives on social media, focusing on the case of the Chemtrail conspiracy theory—a false claim that the trails in the sky behind airplanes are chemicals deliberately spread for sinister reasons. We collected data from Facebook Pages and Groups discussing the conspiracy theory. We specifically focused on identifying and analyzing “signature” information sources, which are repeatedly used by online communities engaged in the discussion of a misleading narrative but are not widely used by other communities. The findings indicate that messages referencing signature sources contain more death-, illness-, risk-, and health-related words, convey more negativity, and elicit more negative reactions from users, compared with those without signature sources. The insights from this study could contribute to the development of effective strategies to monitor and counter the spread of misleading narratives in digital spaces.

Effects Influence of Social Media Constructs on Shopping: An Empirical Study on the Prediction of Retail Clothing Sales

AbstractIn a market characterized by frequent new product placement and their rapid exit, accurate forecasting of the sales is an important goal to guarantee the profitability and long-term survival of companies. This paper follows this line of research and explores the sales data of an Italian clothing company. The objective of this research is to improve sales forecasts.The data under study were extracted from the corporate datalake of the clothing company analyzed as well as from the company’s official Facebook page using Facebook’s Graph API. The sales forecasting should try to consider all the possible demand influencing factors and also explanatory variables. In this way, the time series perspective is combined with qualitative indicators on the demand side. The approach taken confirms the influence of sales from exogenous variables: there is a delay of 15 days between social communication and the sale of clothing. Social communication, as well as some regular Italian holiday, negatively affects sales. On the other hand, school holidays and some regular Italian holidays have a positive impact on sales. As a result, the advance knowledge of revenue forecasts allows managers to choose suitable marketing strategies.

Use of Facebook Accounts with Inauthentic Behavior in Elections: The Romanian Presidential Election Case

Astroturfing, trolling, bots, false amplifiers and social media accounts with inauthentic behavior are used in online political communication even if they have a real-world dangerous effect on democratic systems. Some of these activities are involving users that are over-proportionally active in relation to the mean. This explanatory research sought to determine whether such hyperactive users are utilized to share political posts to create an impression of popularity for a specific political message and, thus, to influence the recommendation algorithms of social networks in order to increase the exposure of political messages. In this study, I analyzed the most shared posts during the election campaign on the official Facebook pages of the first three ranked candidates in the 2019 Romanian presidential election. The research revealed an average of 18.3% of shares were made by hyperactive users on their own timeline or in different Facebook groups, with users that shared the same post for 69 times. Furthermore, I identified some of the characteristics of hyperactive users’ accounts based on their public social media profile, which may helps understand the specifics of these accounts. The results show that election communication involves activities considered by Facebook to be a practice of „manipulating public opinion“ and of „manipulating political discussion“ (Weedon et al., 2017, p. 5).

Kefaya Ba2a as cringe comedy and the multimodal humorous stunts of the podcast’s communitas

Abstract The aim of this research is to investigate how Egyptian podcast Kefaya Ba2a (That is Enough!) is a good instance of cringe comedy that aims at critising and commenting on social issues in a sarcastic manner. This research presents an interpretive reading of the podcast as a cultural practice that leads to creating a discourse (or narrative) that provides different/alternative knowledge breaking social norms. The meanings and themes delivered through the podcast’s narratives manage to create a communication code that is shared and negotiated by the Kefaya Ba2a digi-communitas on the podcast’s Facebook page (https://www.facebook.com/groups/kefayaba2a). The analytical framework of this research is based on the frame that both Kress and Van Leeuwen propose through their theory of multimodal communication (Kress, Gunther & Theo Van Leeuwen. 2001. Multimodal discourse: The modes and media of contemporary communication. Arnold Publishers). The theory suggests a four-strata-frame that focuses on different multimodal resources that contribute to meaning-making. This research investigates the different semiotic resources that all combine to create the discourse of Kefaya Ba2a which takes humour as its major tool to deliver certain messages. It also explores the effect of Kefaya Ba2a’s discourse on its audience who have the chance to respond to it on the podcast’s Facebook page. Different response patterns are demonstrated to show how Kefaya Ba2a’s discourse turns to into a user-generated content that opens the opportunity for new readings of the original discourse. In this regard, multimodality is investigated to show how audience communicates with the themes and topics the podcast tackles using multimodal resources to generate their readings.

The Risk of Silence—How the Capital Market Penalizes Social Media Passivity

ABSTRACT We examine whether passivity on firms’ corporate Facebook pages moderates the relationship between the sentiment among social media users toward the firms and their future stock returns. We find that a longer period of posting passivity is likely to reverse a positive effect of positive sentiment on the firm’s future stock prices. For negative sentiment, we find that social media passivity results in amplified negative sentiment on the firm’s future stock prices. Moreover, we find that the longer the firm is passive, the longer it takes to overcome the negative effects of the posting passivity by resuming posting. Data Availability: Data are available from commercial databases and public sources identified in the paper. JEL Classification: D91, G40, M15, M40, M41.

Social media marketing strategy: The impact of firm generated content on customer based brand equity in retail industry

ABSTRACT This study aims to investigate the influence of firm-generated content (FGC) on Carrefour’s consumer-based brand equity (CBBE) within the Middle Eastern context, with a particular focus on the Kurdistan Region of Iraq (KRI). The dimensions encompassed within firm-generated content (FGC) are comprised of informational content, entertainment-oriented content, social interactivity, and avenues for self-expression. We conducted an online survey among one thousand (1000) followers of Carrefour’s Facebook page. SmartPLS was employed to examine the proposed hypotheses. The findings reveal that informational content, social interactivity, and self-expression exert a significant and positive impact on CBBE, with self-expression demonstrating the most pronounced influence on Carrefour’s brand equity. However, a non-significant relationship between entertainment-oriented content and CBBE was observed. The primary contribution of this research highlights the imperative for marketing decision-makers to incorporate content creation (encompassing informational content, entertainment-oriented content, social interactivity, and self-expression) on social media platforms as a pivotal component of marketing strategies. This study strives to bridge an existing gap in marketing literature within the domain of digital content marketing as a communication channel within the Middle Eastern context, marking it as the inaugural study conducted within KRI’s retail industry.

Improving the prediction of social media engagement in universities by utilizing feature selection in machine learning

This study aims to examine the importance of feature selection in machine learning, specifically in predicting user engagement with social media post photographs on university Facebook pages. The paper uses a thorough analysis to demonstrate the crucial significance of choosing suitable features and their corresponding algorithms. The research intends to demonstrate how this strategic approach affects the accuracy of prediction findings in social media interaction. The research presents a compelling case study involving 24 leading universities from Australia, the United Kingdom, and the United States. The results underscore the efficacy of the method, stressing that the meticulous selection of characteristics and the use of appropriate algorithms are crucial elements for attaining the best results in social media forecasts. Implications: The study's results have important consequences, particularly within the changing environment of machine learning and its use in social media. Feature selection and algorithm choice are vital for optimizing social media initiatives for institutions.

The Democratic Value of Strategic Game Reporting and Uncivil Talk: A Computational Analysis of Facebook Conversations During U.S. Primary Debates

This study explores discourse features on Facebook pages of news organizations during the 2020 U.S. primary debates using a state-of-the-art machine-learning model. Informing the scholarly debate about the implications of strategic game reporting in online spaces, we find that it is not necessarily linked to uncivil discourse, yet it might deter from relevant conversations. Second, addressing fears about the undesired outcomes of uncivil talk, our data suggest that incivility can coexist with rational discourse in user comments, although this relationship is not pervasive. Implications of these results are discussed in the context of the role of hybrid media for political engagement during electoral campaigns.