Facebook Page Research Articles

USPOREDBA AKTIVNOSTI KOMERCIJALNIH I DRUŠTVENIH PODUZETNIKA NA FACEBOOKU

The main objective of this study is to examine the differences in Facebook usage practices between social and commercial entrepreneurs. The research is based on the official Facebook pages of six pairs of commercial and social enterprises during a period of two years, giving a total of 1046 posts for analysis. Findings reveal differences in the content and types of Facebook posts between commercial and social entrepreneurs. While commercial entrepreneurs have a clearly expressed market orientation, social enterprises strive to build the legitimacy of philanthropists and initiators of social change. There is no statistically significant difference in the number of reactions per post per follower between the two types of enterprises. However, followers' engagement is stronger among social entrepreneurs than commercial entrepreneurs. What all businesses lack is customer-generated content. Business owners could take the empirical findings into consideration when developing a strategy for managing their presence on social networks.

Exploring the Experiential Journey of Women with PCOS Across the Lifespan: A Qualitative Inquiry.

Peri-postmenopausal women with the chronic condition polycystic ovary syndrome (PCOS) remain at cardiometabolic risk and/or subsist with established comorbidity while continuing to manage persistent PCOS signs and symptoms, such as hirsutism. Thus, PCOS transcends the reproductive years, yet there is sparse scientific literature on the peri-postmenopausal years of women with PCOS. To explore how peri-postmenopausal women's perceptions about PCOS have changed over the lifespan since their PCOS diagnosis. A cross-sectional survey with one qualitative question was conducted via Research Electronic Data Capture (REDCap) among women with PCOS aged ≥43 years, who were all recruited from PCOS-specific Facebook pages. Of the 107 women completing the survey, 72 substantively answered the qualitative question. The qualitative responses were analyzed using the steps of reflexive thematic analysis. Themes were interpreted and discussed through the lens of the bioecological conceptual model. Respondents were 47.6 (±4.1) years of age, primarily White (87.5%), employed full time (65.3%), and married (75%) with children (68%). Four overall themes were identified: 1) dismissal 2) information desert, 3) PCOS experience over the lifespan, and 4) mindset. The study findings illustrated the unique healthcare needs among peri-postmenopausal women with PCOS. Further research is needed to further explore their healthcare concerns and psychosocial needs followed by studies that develop and assess interventions that promote symptom and adaptive coping strategies across their lifespan.

Unauthentic Information About Celiac Disease on Social Networking Pages: Is It a Matter of Concern in Celiac Disease Management?

Facebook (FB) is the most popular online networking platform. Many celiac disease Facebook (CD-FB) pages spread awareness about celiac disease (CD). To get the latest information, patients with CD frequently follow such pages. However, little is known about whether such pages provide authentic and reliable information. This study aims to investigate whether CD-FB pages spread misleading information to patients with CD. On the Facebook social networking platform, CD-FB pages created in three celiac-prevalent countries (Italy, the USA, and India) were explored using different combinations of keywords. The type/category of the CD-FB page, country of origin, purpose, page web link, and number of followers/members were documented in a Microsoft spreadsheet. All posts distributed on selected CD-FB pages in the last 3 years were thoroughly screened. From August 2022 to March 2023, a total of 200 CD-FB pages from Italy, the USA, and India were explored. Out of these 200 pages, 155 CD-FB (Italy 70; the USA 46; India 39) were found eligible. Of them, 20 (13%) CD-FB pages (Italy 4; the USA 5; India 11) shared misleading information about CD. Surprisingly, 11 (8%) of these 20 pages (Italy 0; the USA 2; India 9) supported alternative treatment options for CD. CD-FB pages are useful for disseminating celiac-disease-related information. While most such pages provide useful information, 13% of CD-FB pages allow misleading information. Patients with CD should consult their treating unit before following any uncertain information posted on CD-FB pages.

Seeking the high ground: Exploring advocacy groups' use of policy narratives in the legalization of same‐sex marriage in Taiwan

AbstractAdvocacy groups employ narrative strategies and framing techniques to enhance societal support. However, to date, it remains unclear how the dynamics of narrative strategy evolve over time and what factors contribute to these shifts. To fill this research gap, we use the Narrative Policy Framework to analyze the competing advocacy groups' Facebook pages in Taiwan's same‐sex marriage debate from 2016 to 2019. The findings reveal that policy positions offer greater predictive power for the devil–angel shift, yet the utilization of conflict expansion and containment strategies is tied to policy issues, political events, and their intended target audience. Our findings also demonstrate that the phenomenon of policy narrative learning occurs when convergence of potential policy outcome is achieved. Furthermore, this study highlights the role of institutional mechanisms in advocacy through venue shopping, underscoring the contextual nature of advocacy groups' narrative strategies. These findings contribute to a more comprehensive understanding of the utilization of narrative strategy in addressing a contentious social issue.

Exploring the Nexus: Tax Compliance and Sustainable Development in Namibia

Tax revenue collection serves as the bedrock for states to avail infrastructure, essential national needs and development, encompassing critical sectors such as education, healthcare, and social welfare. This study explored and answered a question on which factors influence domestic taxpayers’ compliance in Namibia. This study tested the nine factors unpacked by Trifan et al., (2023) against 113 domestic taxpayers’ messages sent between June 2022 and December 2023 regarding tax concerns. This study was underpinned by established tax compliance explanations, including, political accountability social norms, deterrence factors, and fiscal exchange. A qualitative approach was adopted, by collecting messages from taxpayers through the Namibia Revenue Agency ‘s (NamRA) Facebook page and published Short Message Services (SMS) by the Namibian News Paper. The data were quantified to provide a better understanding as to what extent categorized taxpayers’ messages contributed to tax compliance in Namibia. The results revealed that five factors (trust in tax authority, perceived fairness, tax legislation and procedures simplicity, personal financial and economic factors, and malfunctioning of integrated tax administration (ITAS), were found to have a likelihood influence on tax complaisance in Namibia.

‘Palermo is a mosaic’: cosmopolitan rhetoric in the capital of Sicily

Abstract The political messaging of Leoluca Orlando, who served five terms as mayor of Sicily's capital, Palermo (most recently, until 2022), articulates a cosmopolitan vision of local identity. Orlando seeks to emphasise Palermo's ‘tolerant’ values, invoking the city's history to foster this image, as well as using a variety of rhetorical strategies. He portrays Palermo as having a true ‘essence’, which is necessarily multicultural. I analyse Orlando's pronouncements on his official Facebook page, as well as observing his audience's reactions to his messaging, both supportive and critical. I examine how Orlando articulates the narrative that Palermo has historically been a ‘mosaic’ of various cultural influences, proposing that the contemporary city is the ‘true’, welcoming face of the Mediterranean. As well as exploring the political utility Orlando sees in such arguments, I analyse the risks inherent in this essentialising project.

Community perceived barriers to uptake of health services among men at Sedibeng district in South Africa.

This qualitative study aimed to investigate the barriers that hinder men's utilisation of healthcare services in the Sedibeng district of South Africa. The study was conducted using flyers with questions posted on the Best Health Solutions' Facebook page for two weeks. A convenience sampling method was used and a total of 104 comments were collected from 64 respondents. The authors analysed the participants' self-reported data thematically on demographics, geographic area, and reasons for men not using healthcare services. The findings revealed that sociocultural norms played a significant role in men's reluctance to seek medical help, as it was perceived as a sign of weakness. The scarcity of male healthcare professionals hinders open discussions. Stigma and discrimination were identified as substantial barriers. Convenience, trust, and confidentiality concerns, along with the influence of intimate partners, also influence men's decision-making. This study highlights the complex interplay between various barriers that impact men's utilisation of healthcare services in the district. By addressing these factors, healthcare providers and policymakers can enhance healthcare access and promote better health outcomes for men in Sedibeng district. The manuscript's primary contribution lies in uncovering multifaceted barriers to men's healthcare utilisation in Sedibeng district. It explores socio-cultural norms, healthcare worker demographics, stigma, discrimination, convenience factors, trust, confidentiality concerns, and the influence of intimate partners on men's healthcare choices. These insights illuminate the complex factors affecting men's healthcare access, providing valuable knowledge for healthcare providers and policymakers.

Platform Dependency in the Big Tech Era: Lessons from Australian Facebook Blackout and Botswana Implications

The surge in social media usage for news consumption has led to a heightened reliance on these platforms for accessing information worldwide. In Botswana, Facebook has become one of the primary channels for news consumption, mirroring trends seen in various nations. However, the 2021 Australian Facebook conflict exposed the risks associated with over-reliance on such platforms for news dissemination. In this paper, we investigate the phenomenon of platform dependency, specifically examining the implications for Botswana, in the wake of the Australian Facebook news blackout. Employing a stratified sampling approach, data was gathered by tracking the volume of news posts shared across 51 selected Facebook pages throughout February 2021. The findings revealed a noteworthy trend, with an average of 5630 news items posted or shared on the platform within four weeks. This marked a growing reliance on Facebook-exclusive pages for news consumption, with minimal engagement observed on alternative websites. We argue that there is a precarious position of pages solely reliant on Facebook for news sharing, especially amidst escalating big data politics and regulatory measures that target Tech Giants. Consequently, these pages face an uncertain future, potentially hampering access to vital news reporting and information-sharing to the adaptive population. Currently, in Botswana, there is a notable dearth of academic exploration into the regulation of Big Tech and its potential repercussions for the nation. Thus, this study serves as a cornerstone in pursuing this significant area of inquiry.

Fake News Detection using Machine Learning

Fake News Detection using Machine Learning

COVID-19 Vaccine Boundary Work: The Case of Facebook Comments in Southeast Georgia

ABSTRACT Although much research has considered the worldview of the vaccine hesitant, little attention has been given to the cultural conflict over what it means to be a person who takes vaccines. Through a qualitative content analysis of comments made on the Facebook pages of media outlets serving southeast Georgia, this analysis identifies both motives for rejecting the vaccine and outlines the symbolic boundaries that the vaccine hesitant have erected to distinguish themselves from vaccine advocates. The motives include perfunctory rejections, claims that the vaccine is ineffective, illegitimate, injurious in the short and long term, poisonous, infectious, particularly dangerous for children, and a component of conspiracy theories. These symbolic boundaries include distinguishing vaccine advocates from the vaccine hesitant by personal characteristics such as irrationality and authoritarianism. There are also social boundaries rooted in social locations – namely conservatives vs. liberals and non-elites vs. elites. This study also demonstrates how vaccine proponents engage with these symbolic boundaries. Vaccine proponents both contest and accept these boundaries. Likewise, pro-vaccine comments vary in terms of whether they stigmatize the boundary between vaccine user and non-user. This study adds to the literature on health communication and vaccines by confirming previous reports of the reasons for not taking the COVID-19 vaccine, indicating that public communication on vaccines is not regionally specific, and demonstrating the role that ostensible vaccine advocates might play in contributing to vaccine hesitancy.

Evaluating the Status of Lost, Found and Sighted Non-Native Pet Bird Species in South Africa

The global increase in the pet trade and ownership of pet birds has heightened the introduction of emerging invasive vertebrate species. We analyzed online databases of lost, found, and sighted non-native pet bird reports in South Africa to evaluate non-native pet bird statuses, investigate geographic patterns, assess species trends, and determine the factors associated with lost pet birds. We identified a total of 1467 case reports representing 77 species across nine families from websites (n = 3) and Facebook pages (n = 13). Most reports of lost birds were within large cities, in populated provinces, including Gauteng, KwaZulu-Natal, and Western Cape. Psittacidae, Psittaculidae, and Cacatuidae were the most dominant families, with African grey (Psittacus erithacus), Cockatiel (Nymphicus hollandicus), and Rose-ringed parakeet (Psittacula krameri) among the top species reported as lost. Lower-priced species were commonly reported as lost, and there was no association between the species’ price and the likelihood of being found. In addition, we found a positive relationship between species reported as lost and the number of pet shops, human population size, species size, and docility. There was a sharp increase in lost cases from 2019 onwards; however, males were more frequently lost. Our findings highlight challenges in regulating and monitoring the pet ownership and trade of non-native pet birds and the need to address commonly kept species in conservation efforts. Online resources can be effective tools for passive surveillance of non-native pet bird species, especially potentially invasive ones.

Linguistic tug-of-war: regional perceptions of Ukrainian

Abstract The present study offers an examination of attitudes and perceptions of the Ukrainian language by respondents who have lived at least half of their life in Ukraine; they were asked to draw on a map of Ukraine where the most correct Ukrainian is spoken and where the Ukrainian that grates on one’s ears is spoken. Recruitment for the online survey was conducted by placing ads on several Ukrainian-language Facebook pages, along with a link to the survey. The findings presented are from a total of 90 analyzed surveys. Respondents’ maps were analyzed and compared using QGIS software. The research demonstrates that that there is a tug-of-war of correctness between Kyiv and Lviv. It also shows that there is an overall tendency of native speakers to evaluate the Transcarpathian region as the area that grates one’s ears.

Fermentations of authenticity: the construction of quality, taste, and price in the craft beer market in Brazil

In this article, we examine the process of enhancing craft beers through brewers' narratives about quality and authenticity and establishing recognition and reputation through craft beer competitions and festivals. We conducted in-depth interviews with microbrewery owners, conversed with consumers and brewers, observed craft beer festivals, and monitored posts on brewery Facebook pages. We explore narratives about the various processes involved in building authenticity and quality in the craft beer market, highlighting the production of unique and exclusive styles in small batches with carefully selected ingredients and the brewery's origin and local identity. These narrative elements contribute to cultivating a culture centred on experiential consumption and the differentiation of craft production from mass production. Additionally, they lead to recognition through beer competitions and consecration through award certificate ceremonies and bottle labels, which validate the reputation and quality of beers produced by artisanal brewers.

Factors affecting caregiver burden among parents of children with cancer: A path analysis.

To investigate the relationships between parental resilience, illness perception and pain catastrophizing as factors affecting caregiver burden among parents of children with cancer, based on the Transactional Model of Stress and Coping. Parents, as the primary caregivers of children with cancer, often face universal challenges. These include adverse health impacts, work, financial disruptions, strained social and family relationships, and the need for specialised support and intervention. A cross-sectional design using path analysis. The STROBE guidelines for cross-sectional studies were followed. An online questionnaire was distributed through Facebook pages operated by various organisations that support parents of children with cancer, such as 'The Israel Cancer Association', 'Giving Hope' and 'Hayim Association' from October 2021 to February 2022. The participants completed a questionnaire about demographic and child-related characteristics, resilience, illness perception, pain catastrophizing, social support and caregiver burden. Associations between the variables were explored using Pearson's correlations and path analyses. The study included 67 parents of children with cancer with an average age of 41.79 (SD = 6.31). The majority were mothers (n = 54, 80.6%) with a steady partner (n = 62, 92.5%). The level of caregiver burden was M (SD) = 25.00 (7.15) out of 48 possible, indicating a high burden level. Illness perception was directly positively associated with caregiver burden (β = .280, p = .017) and pain catastrophizing (β = .340, p < .01), and directly negatively with resilience (β = -.318, p < .01). Illness perception and pain catastrophizing serially mediated the relationship between resilience and caregiver burden among parents of children with cancer (β = -.190, p = .001). This study found that both illness perception and pain catastrophizing serially mediated the relationship between personal resilience and caregiver burden. To ease caregiver burden for parents of children with cancer, programmes should address their psychological and emotional needs, including managing perceptions of illness and coping with pain-related distress.

The 4Fs model of digital marketing: Its impact on brand positioning

Introduction/Objective: The 4Fs of digital marketing — flow, functionality, feedback, and loyalty — enhance effective and appealing communication across digital platforms. This study aims to evaluate the application of the 4Fs model in a Mexico-based ecotourism hotel, validating its measurement framework and analyzing the relationship between these variables and brand positioning. Methodology: A quantitative, non-experimental, cross-sectional, descriptive, and correlational approach was employed. The study surveyed 280 followers of the company’s Facebook page, using a 21-item questionnaire. Confirmatory factor analysis with maximum likelihood estimation assessed construct validity, while Cronbach’s alpha coefficient measured reliability. Results: Pearson correlation analysis revealed a strong, significant relationship between the 4Fs of digital marketing and brand positioning: flow (0.808), functionality (0.829), feedback (0.885), and loyalty (0.864). All correlations were statistically significant at the 0.01 level (two-tailed). Conclusions: The study affirmed that the company’s efforts on its websites to foster pleasant user interaction and effective information retrieval significantly contribute to creating memorable brand associations.

Medical Cannabis in Malaysia: Supply and Demand on Facebook

The internet has become a key hub for communication and information, including drug-related information. Evidence from other nations suggests that medical cannabis is also available online. Yet little is known about medical cannabis dealing on online services in Malaysia. This study examines the current supply and demand of medical cannabis on Malaysian Facebook Pages. Researchers searched for cannabis Facebook Pages in Malay and English between April and June 2022, using the keywords associated with cannabis and marijuana in popular search engines. The Facebook content, including the posts and users’ responses to supply and demand information for medical cannabis, were screened and analysed. Subsequently, the contents of the Facebook Pages were categorised into five themes: (1) demand for medical cannabis; (2) testimony; (3) supply information; (4) adverse health effects of medical cannabis; and (5) product types and routes of administration. The findings indicate that medical cannabis is available online and searchable via popular search engines, despite being illegal in Malaysia. A total of 46 Facebook Pages related to cannabis were identified in this study, where 13 pages sell medical cannabis directly, and 3 sell both medical and recreational cannabis. In addition to private messages via Facebook Messenger, most pages share contact details. The information on the sampled Facebook Pages reflected the growing demand and illegal sales of medical cannabis in Malaysia via online platforms since 2012. Thus, there is an urgent need for proper regulations and laws to control medical cannabis usage besides protecting patients against potentially harmful medical cannabis online.

I'll have what She's having (but not what They're having): The moderating role of group membership in the effect of social norms on food choice in an online environment

The modern food-rich environment has contributed to the rise of unhealthy diets linked to noncommunicable diseases. Previous in-person research has found that the effect of social norms on food intake is greater when set by a perceived in-group member relative to an out-group member. Given recent increased social media use, we investigated whether this effect of group membership extends to food choices and to normative information presented remotely online. Participants (N = 179 female university students, 18–32 years) viewed a Facebook page pertaining to either their university (in-group) or a rival university (out-group). They were presented with either a healthy or an unhealthy norm via a post in which a student discussed their order at a café on the relevant campus. Food choice was assessed through an online menu where participants were asked to order one main, side, and dessert dish. As predicted, participants who viewed the healthy norm ordered a higher percentage of healthy items (especially in the desserts category) relative to those who viewed the unhealthy norm. However, this effect was significant only for those in the in-group condition; there was no such pattern for participants in the out-group condition. These findings provide insight into the role of group membership in the effect of social norms, and have practical implications regarding the design of identity-based social media health campaigns to promote healthier eating behaviours.

Evaluation the COVID-19 related posts of the Official Facebook Page of the World Health Organization

Objective: This study aims to analyze the COVID-19-related posts on the official Facebook page of the World Health Organization (WHO). Specifically, we aim to evaluate the engagement metrics such as views, comments, shares, and reactions received by categorized posts. Additionally, we seek to identify the topics that generate the highest levels of engagement in terms of comments and sharing reactions. Material and Methods: This retrospective observational research project was designed to evaluate COVID-19-related posts on the official WHO Facebook Page between March 15, 2020, and March 15 2021. The data was analyzed using IBM SPSS Statistics 25.0. Result: 2021 COVID-19-related posts on the Official Facebook Page of the WHO (n=877) were examined. 23.7% of the shares were about protective equipment, 22.2% were about the pandemic, 12.6% were about personal protective equipment, 11.5% were about social distancing, and 10.3% were media briefings. It was observed that they were about COVID-19??, 9.9% were about syndemic, 6.5% were about vaccine, 1.9% were about medicine, 0.9% were about mutation. An examination of posts related to drugs, vaccines, and media briefings revealed that the most prevalent response was 'like'. Statistical analysis indicated that the number of 'like' reactions was significantly higher for vaccine-related posts compared to non-vaccine related posts. Conversely, the number of angry reactions was lower for vaccine-related posts than for non-vaccine related posts. Conclusion: This study provides valuable insights into the engagement patterns of COVID-19-related posts on the official Facebook page of the World Health Organization (WHO). Our analysis highlights the prevalence of topics such as protective equipment, the pandemic, personal protective equipment, social distancing, and media briefings among the examined posts. Notably, vaccine-related posts garnered a significantly higher number of 'like' reactions compared to non-vaccine related posts, underscoring the importance of vaccine-related communication efforts. These findings emphasize the significance of accurate and informative content dissemination by authoritative institutions like the WHO during global health crises such as the COVID-19 pandemic.

Public emotion and response immediately following the death of George Floyd: A sentiment analysis of social media comments

Social media use has become a critical form of social interaction connecting people of all ages, and across geographic regions, political, and philosophical persuasions. The results of these interactions are massive amounts of data which, through exploratory methods like sentiment analysis, can provide insight into overall public emotion and response to public and key sociopolitical events. The present study explores the sentiment surrounding the Black Lives Matter Facebook page by analyzing the comments under the video of the killing of George Floyd, posted on May 25, 2020. This examination of sentiment uses assumptions of selective exposure theory. We employed a three-pronged sentiment analysis approach and topic modeling and found an overall negative polarity in public sentiment among 7,137 Facebook comments on the video of George Floyd's death. The findings reveal a divisive response to the video which captured the death of George Floyd, which more generally suggests negative emotion in response to the Black Lives Matter movement. A sentiment test also returned a noticeably high happiness score, which might imply the widely unavoidable effects of trolls in internet discourse in the current racial context.

Public fear or public sphere? A content analysis of user comments on Egyptian newspaper Facebook pages

This content analysis examined posts and user comments on four of the most followed Egyptian newspaper Facebook pages: Al-Masry Al-Youm, Al-Youm Al-Saba’, Al-Shorouk and Al-Ahram. The purpose of the analysis was to assess the extent to which Egyptians are able to navigate ongoing government authoritarianism to self-express online. Contrary to expectations, the results indicate that Facebook page size appears to be a much more important factor in dictating the conditions of Egyptian news spheres than editorial policies and ownership structures. Overall, this suggests that current authoritarian conditions in Egypt have rendered editorial lines relatively unimportant.