Facebook Followers Research Articles

The Influence of Promotion via Social Media Instagram and Facebook on Purchase Interest among Generation Y at the FP Bali Hotel, Kuta

This study examines the impact of promotions through Instagram and Facebook on the purchase intention of generation Y at the FP Bali Hotel, Kuta. The quantitative method was used by distributing questionnaires to 100 Instagram and Facebook followers of the hotel who are generation Y. The data analysis process used multiple linear regression procedures on SPSS version 27.0. The findings show that the purchase intention of generation Y is significantly and positively influenced by product promotions on Instagram and Facebook, both individually and simultaneously. The management of FP Bali Hotel is expected to be able to utilize these findings as input to increase purchase intention through the implementation of appropriate promotion strategies.

Pengaruh Media Sosial Dalam Meningkatkan Niat Beli Karang Hias (Coral) Pada PT. Dirga Mega Cipta Bekasi, Jawa Barat

This study aims to determine which of Facebook and Instagram has the most dominant effect on increasing the purchase intention of Ornamental Coral at PT Dirga Mega Cipta Bekasi. The type of research used in this research is quantitative research. The population in this study were all Facebook and Instagram social media followers on the @coral education and @coral_educational accounts. The sample in this study amounted to 39 people using random sampling analysis techniques, The data collection technique used a questionnaire with a Likert scale, each of which had been tested and had met the validity and reliability requirements. The data processing technique used SPSS version 22. The data analysis technique used in this study is multiple linear regression. The results of this study can show that Facebook and Instagram social media have the most dominant influence in increasing purchase intention on Ornamental Corals is Facebook Social Media.

Para‐phenylenediamine hair dye and dry eye symptoms: A cross‐sectional study

Aims/Purpose: Para‐phenylenediamine is a common constituent in black hair dye which is well‐associated with irritant dermatitis. Ocular complications include blepharoconjunctivitis, dry eye disease and allergic eye disease (1), mostly reported in case studies. We conducted a cross‐sectional study to establish the prevalence of dry eye symptoms in black hair dye users, and its association with irritant dermatitis, sleeping position and frequency of hair dye use.Methods: This cross‐sectional study was conducted online among Facebook followers of an ophthalmology clinic based in Mauritius. 100 responses were gathered between November 2020 and May 2022. Participants included in the study were all users of black hair dye, over the age of 18 and of either sex. Patients with potential confounding causes of dry eye disease symptoms were not excluded from the study, but a separate analysis was conducted excluding them. Data was subsequently analysed using R statistical software.Results: Most participants were female (88%) and excluding those with confounding causes of dry eye disease, 57% of participants reported ocular symptoms, such as grittiness, blurry vision and red eyes. 34% of these patients also reported scalp dermatitis. Prevalence of ocular symptoms increased with duration of hair dye use. However, no association was found between either rates of irritant scalp dermatitis, sleeping position or frequency of hair dye use and ocular symptoms.Conclusions: We have found a high prevalence of dry eye symptoms among black hair dye users, compared to the prevalence previously described in the literature (28.2% by Golińska‐Zach et al.) (1), with a prolonged duration of hair dye use being a risk factor. Larger scale studies are needed to characterize the influence of para‐phenylenediamine hair dye on ocular surface disease, including assessment of tear film properties and meibomian gland dysfunction.Reference1. Golińska‐Zach A, Krawczyk‐Szulc P, Wiszniewska M, Nowakowska‐Świrta E, Świerczyńska‐Machura D, Tymoszuk D, et al. Sensitization to occupational allergens in hairdressing apprentices diagnosed already before entering vocational training. Med Pr [Internet]. 2016 [cited 2022 Apr 25]; 67(5): 567–75. Available from: https://pubmed.ncbi.nlm.nih.gov/27819696/

SOCIAL MEDIA INFLUENCERS’ ATTRIBUTES ON FOLLOWERS’ PURCHASE INTENTION IN MALAYSIA

Social media is a platform that connects people especially between the business organisation and customer. It became a marketing strategy to manage market shrinkage in diverse industries. This study aims to investigate the influence of brand awareness on purchase intention through the mediating role of influencers’ attributes (credibility and endorsement) among consumers in Selangor, Malaysia. This study was hinged on the Source Credibility Theory. Using a survey research method, a structured questionnaire was administered among 389 social media (such as Facebook, Instagram, Twitter, and TikTok) followers in Selangor with experience in purchasing products/services after watching or browsing social medias endorsed by an influencer. The findings revealed that majority of consumers’ purchase intention are moderately affected by the social media influencers. Further, the results show that brand awareness, influencers’ credibility, and influencers’ endorsement have a stronger influence on purchase intention. Besides, both influencers’ credibility and influencers’ endorsement have a mediation role on the relationship between brand awareness and purchase intention. This result indicates that a “credible” social media influencer that endorsed the specific product/service with social media post stated an '#sponsored' '#ad' have a positive effect towards the brand and purchase intention. It was recommended that companies should ascertain the credibility of social media influencers whose services would be employed in order to enhance positive perception about product promotion among the consumers.

Government Social Media Engagement and Health Perceptions During the COVID-19 Crisis: A Cross-Sectional Study

ABSTRACT Government social media (GSM) accounts were increasingly used by governments worldwide to support strategic crisis communication efforts during the global COVID-19 pandemic, particularly to influence people’s perceptions and behaviors. However, little is known about the potential connections between users’ engagement on GSM platforms and their own health perceptions regarding COVID-19 and related preventive behaviors. Adopting an interdisciplinary perspective and drawing on the Health Belief Model (HBM), the present study employed a survey research method to collect data from 2,163 Facebook followers of the Ministry of Public Health (MoPH) in Lebanon. The collected data was subsequently analyzed using descriptive statistics and bivariate Pearson’s correlation tests. The findings reveal a significant association between active information-seeking on the MoPH Facebook page and all HBM constructs (perceived susceptibility, severity, benefits, and barriers), while passive exposure was associated with three of these constructs. GSM participation, including liking, commenting, and sharing, was significantly associated with perceived severity and benefits. These novel insights represent an initial step towards a deeper understanding of the purposeful and influential use of GSM during health crises. Theoretical contributions and policy implications are discussed in detail.

The vertical and horizontal dimensions in the social construction of leadership: A case study on the social media followers of the Croatian politicians Zoran Milanović and Miro Bulj

This research examines the social construction of political leadership by social media followers of two Croatian politicians, president Zoran Milanović, and the mayor of Sinj, Miro Bulj, within the context of celebrity politics and populism. Through the interaction between theory and analysis, we integrate elements that construct leadership into what we distinguish as vertical (extraordinary) and horizontal (ordinary) dimensions, adding populism as an element of both dimensions. This analysis is grounded in the qualitative content analysis of 20 interviews with the two politicians’ Facebook followers, empirically showing that neither one of the elements is dominating the construction of leadership, putting the focus on the importance of the balance between the dimensions of verticality and horizontality, with modesty allowing for the mediation between the extraordinary and the ordinary. Equally important is the followers position that a perfect balance between verticality and horizontality (and a perfect leader) cannot be achieved. In short, leadership is shown to be paradoxical but not contradictory, as it is an always imperfect reconciliation of the horizontal and vertical dimensions.

The impact of social media marketing efforts on visit intention: a case study in Flodova Clinic, Dili, Timor Leste

Link of Video Abstract: https://youtu.be/iDWJ07s4En8 Background: The utilization of social media in digital marketing offers various benefits, notably improved accessibility and the ability to disseminate information widely among diverse populations. Notably, social media has emerged as the leading marketing strategy to generate interest among people visiting healthcare facilities in Timor Leste. This study examines the impact of Social Media Marketing Efforts (SMME) on visit intentions through Flodova Clinic's Facebook page in Timor Leste. The mediating factors of brand image and online trust are investigated while controlling for health threats and gender. Methods: The study collects data from visitors and Facebook followers of Flodova Clinic. A cross-sectional data collection was done through an online survey. The analysis includes 184 samples that meet the inclusion criteria, employing Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings demonstrate a significant influence of SMME on visit intentions, indicating its efficacy in attracting potential visitors. However, no direct or mediating effects are observed on brand image and online trust. The study identifies the most influential domains of SMME, with electronic word of mouth (EWOM) having the most substantial impact, followed by entertainment and interaction. Additionally, health threats and gender are found to affect visit intentions significantly. Health threats positively influence patients' intent to visit, while females show comparatively lower interest in visiting the Flodova clinic. Conclusions: These results have managerial implications for developing SMME strategies in marketing health clinics, mainly through social media platforms like Facebook. The study underscores the importance of leveraging electronic word of mouth, entertainment, and interactive elements to maximize the effectiveness of SMME strategies. Additionally, it emphasizes the need for tailored approaches considering health threats and gender differences to optimize visit intentions and enhance engagement.

Positive Correlation Between Social Media Utilization by Orthopaedic Journals and Impact Factor.

Social media use has exploded in popularity over the past decade with over 1.5 billion users on Facebook and 320 million users on Twitter. The aim of this study was to analyze the use of social media by orthopaedic journals and determine whether a relationship exists between social media followers and journal impact factor. The Clarivate Analytics Impact Factor tool was used to identify all orthopaedic journals with a 2022 impact factor of greater than 1.5. We then conducted a query on Instagram, Twitter, LinkedIn, and Facebook to determine which programs had pages on each platform. Seventeen journals were included across all orthopaedic subspecialties. Of the 17 journals, 14 (82.4%) had a Facebook page, eight (47%) had an Instagram page, 15 (88.2%) had a Twitter account, and 8 (47%) had a LinkedIn profile. When compiling the number of followers by social media platform, Twitter had the most (177,543), followed by Facebook (149,388), Instagram (81,739), and LinkedIn (77,459). We found a significant correlation between the number of social media followers and journal impact factor (Pearson correlation coefficient [PCC] = 0.67; P = 0.003). When analyzing each social media platform independently, we found a significant correlation between the number of Facebook and Twitter followers and journal impact factor (PCC = 0.54; P = 0.02 and PCC = 0.80; P < 0.001, respectively). We have shown a notable association between the number of social media followers and a journal's impact factor. With the increasing shift toward online distribution, orthopaedic journals may use our data when evaluating their social media strategy to maintain and potentially increase their exposure and potentially their impact factor.

The UC Davis ADRC Cohort Study aimed to use established marketing techniques to recruit African Americans to participate in research and increase the center’s social media presence

AbstractBackgroundThe UC Davis ADRC Cohort Study aimed to use established marketing techniques to recruit African Americans to participate in research and increase the center’s social media presence. African American’s have been historically excluded from research at the same time they are disproportionately impacted by Alzheimer’s Disease. Current recruitment best practices for engaging underrepresented groups in research includes community outreach events, flyers, and recruitment in academic or clinical settings. Contemporary social media marketing methods allow us to reach very specific demographics, which can be helpful to find and recruit groups typically underrepresented in researchMethodWe hired a marketing firm to run a market analysis to identify what our target audience looked like. We developed ad content with people’s motivations for participating in mind. The ads included Alzheimer’s disease awareness, testimonial interviews from research participants, information on the center, or education on dementia. The campaign was a combination of ads through Facebook, google ads, twitter, Instagram, and yahoo ads. We supplemented our advertising with Facebook posts on the ADRC page to create a buzz of conversation around the videos. The ads when clicked on let to the ADC website, YouTube channel, Facebook page, or Study pages where people could sign up to be contacted for recruitment.ResultBecause of the campaign, our ADRC Facebook followers increased by 8%. The data on the participant recruitment funnel was 102 clicks to visit the ADRC recruitment webpage from Facebook Ads; 27 people signed up via study page; 7 were ineligible (usually no study partner); 6 were information seekers (adult children or &lt;65yrs); and 13 were enrolled. The 13 participants completed all study visits that year. This direct marketing campaign netted over half of the annual 20 replacement volunteers needed by the intensive ADRC cohort study that usually takes a full‐time staff person 6‐8 months to recruit. By comparison, direct marketing/recruitment was incredibly efficient.ConclusionResearch centers may benefit from integrating common marketing methods for recruitment of underrepresented groups. There were some difficulties implementing the marketing plan with the IRB and research Center model. More research can be done to evaluate effective strategies for recruiting diverse participants.

Localizing COVID-19 Public Health Department Outreach on Digital Platforms: The Role of Discoverability, Reach, and Moderation for Illinois’ COVID-19 Vaccination Rates

The politicization of coronavirus disease 2019 (COVID-19) in the United States and abroad has received significant scholarly attention, particularly surrounding misinformation circulating on social media among millions of users. However there has been far less attention paid to how platforms like Facebook, Twitter, and others impact vaccine uptake within local, geographically specific communities. Local public health departments view platforms as critical communication infrastructure for outreach. Through a case study of Illinois, we examine how vaccine uptake is associated with county-level public health communication on Facebook, political regionalism, demographic variation, and digital access and reach. We ask about (a) discoverability: are individuals conducting digital searches able to find and access local public health information on their websites and social media? (b) reach: does growth in public health departments’ Facebook followers correlate to vaccination rate? and (c) practices: is there an association between discoverability, moderation policies/practices of local public health departments’ Facebook pages, and county-reported vaccination rates? We draw on original data about discoverability and local public health department’s Facebook pages in addition to secondary data on voting behavior and rurality. We find discoverability as well as moderation are positively associated with vaccination rates, while greater Facebook reach in rural Illinois is negatively correlated with vaccination rates.

Public Sector Performance and Digital-Governance Effectiveness Predicted by Community Happiness as a Representation of Culture

The current study focused on community happiness as a representation of Indonesian culture. For that purpose, the influence of work culture and human resource management in public sector institutions for developing and enhancing community happiness was assessed directly using Veenhoven's theory of happiness. In addition, the contingent effectiveness of digital governance and enhancing the valuables influence of work culture and human resource management on public sector performance was examined. The National Agency for Drug and Food Control (NADFC) was used to empirically examine the study's theoretical framework using posts from 691 Facebook, Twitter, and Instagram followers of NADFC. The data were analyzed using SmartPLS 3.3.0. The results revealed the significant direct and indirect impacts of public sector institutions' work culture and human resource management on community happiness via an underlying performance mechanism. Indirect influences were higher than direct ones in creating and enhancing community happiness. These results show the significance of the performance of public sector institutions in bringing happiness to citizens instead of merely having an innovative work culture or best-managed human resources. The results also revealed that digital governance is highly valuable in transmitting the positive influence of work culture and human resource management and enhancing the performance of such institutions.

Political Communication of the Head of Pugu Village Reviewed from the Perspective of Communicator Structure Patterns, Messages, Channels, Communican and Effect

This article aims to explore and describe how the political communication of the Head of Pugu Semurup Village, Air Warm Barat District, Kerinci Regency was selected from the perspective of Communicator, Message, Channel, Communican and Effect as village head for the period 2021-2027. This type of research uses qualitative research using descriptive methods. Data collection is done through observation and interviews. Research informants were Defrizal and the Success Team, community leaders and Facebook followers of @Pugu Change Movement. The findings of Defrizal's research are using the Facebook media @Pugu Change Movement as a political communication tool so that it differentiates it from other candidates. Judging from the Communicator, Message, Channel, Communican and Effect, it shows Defrizal's political communication, the elected village head namely: first, the Pugu Semurup village head and his team of successes act as a source or communicator. Second, the delivery of political messages to the community, the message was conveyed in the form of a vision and mission by the village head Defrizal and the success team to the community. Third, political communication occurs through mass media or channels, namely the transmission of political communication with primary media in the form of structured words and the use of social media via Facebook. Fourth, the communicator or recipient of the message, namely the community or residents of Pugu Semurup Village as the target of the campaign. Fifth, the effects or consequences arising from the Head of Defrizal Village and the Success Team, namely attracting the attention of the people of Pugu Semurup Village to vote.

Cochrane Skin Group's Global Social Media Reach: Content Analysis of Facebook, Instagram, and Twitter Posts.

Researchers in all medical specialties increasingly use social media to educate the public, share new publications with peers, and diversify their audiences. Given Cochrane Skin Group's expanded use of social media in the past years, we aimed to characterize Cochrane Skin Group's international social media audience and identify themes that result in increased content engagement. Cochrane Skin Group's Facebook, Instagram, and Twitter analytics data were extracted for follower demographics and the most viewed posts within a 3-year span (June 2019 to June 2022). Overall, Cochrane Skin Group had the highest number of followers on Facebook (n=1037). The number of Instagram and Twitter followers reached 214 and 352, respectively. The greatest numbers of Facebook followers were from Brazil, Egypt, and India, with 271, 299, and 463 followers, respectively. Facebook's most viewed post about Cochrane Skin Group's annual meeting received 1041 views. The top post on Instagram, which introduced Cochrane Skin Group's social media editors, received 2522 views. Each of the social media platforms used by Cochrane Skin Group reached varying audiences all over the world. Across social media platforms, posts regarding Cochrane Skin Group meetings, members, and professional opportunities received the most views. Overall, Cochrane Skin Group's multiplatform social media approach will continue to grow an international audience, connecting people interested in skin disease.

Relational legal consciousness and anticorruption: Lava Jato, social media interactions, and the co-production of law's detraction in Brazil (2017–2019)

AbstractStarting in 2014, Brazilian politics was shaken up by the lava jato (LJ) operation, a law-centered anticorruption initiative. LJ unveiled a large corruption scheme in Brazil's national oil company Petrobras, which involved Petrobras directors, political party officials, and large construction companies. LJ was both disruptive and contentious. To some, it started a new chapter in Brazilian history, marked by greater respect for the “rule of law” and a collective “state of mind” concerned with “ending impunity” and building integrity in politics and businesses. To others, it contributed to undermining democracy and the rule of law, paving the way for an autocratic leader—the current Brazilian president Jair Bolsonaro. This article sheds further light on those discussions by looking at LJ as a site of “legal consciousness” production. Empirically, the article focuses on conversations generated by lead LJ prosecutors on a major social media platform (Facebook) from 2017 to 2019. Considering this body of data, the article addresses the question: “When prosecutors and ‘the people’ talked about LJ, what did they talk about?” My findings support the more skeptical views of the operation. The exchanges between LJ prosecutors and their Facebook followers supported the co-production of a cultural schema averse to the “rule of law.” These findings have implications for both legal consciousness and anticorruption research.

Neo-Pentecostalism and religious conservatism on Facebook: A digital ethnography in Peruvian Pro-Family and Pro-Life groups

This article is situated in the galloping rise of a conservatism that seeks to mold society according to moral standards based on a rigid religiosity that advocates the defense of the «traditional family», the fight against homosexualization of children, and communism. The main actors have been collectives that call themselves Pro-family and Pro-life and have a close relationship with ultra-conservative religious groups; being the Evangelical-Neopentecostals who have led these movements. Thus, it is assumed that these groups have a religious substratum based on the political theology of neo-Pentecostalism. Considering the lack of digital ethnographic research on this phenomenon, this paper seeks to delve into the ideal of society that the Facebook followers of these collectives want for Peru and the (dis)connections that may exist between them and Peruvian Neo-Pentecostalism.

A Long-Term Evaluation of Facebook for Recruitment and Retention in the ENDIA Type 1 Diabetes Pregnancy-Birth Cohort Study.

The Environmental Determinants of Islet Autoimmunity (ENDIA) study is an Australia-wide pregnancy-birth cohort study following children who have a first-degree relative with type 1 diabetes (ACTRN1261300794707). A dedicated ENDIA Facebook page was established in 2013 with the aim of enhancing recruitment and supporting participant retention through dissemination of study information. To measure the impact of Facebook, we evaluated the sources of referral to the study, cohort demographics, and withdrawal rates. We also investigated whether engagement with Facebook content was associated with specific post themes. Characteristics of Facebook versus conventional recruits were compared using linear, logistic, and multinomial logistic regression models. Logistic regression was used to determine the risk of study withdrawal. Data pertaining to 794 Facebook posts over 7.5 years were included in the analysis. Facebook was the third largest source of referral (300/1511; 19.9%). Facebook recruits were more frequently Australian-born (P < .001) enrolling postnatally (P = .01) and withdrew from the study at a significantly lower rate compared with conventional recruits (4.7% vs 12.3%; P < .001) after a median of follow-up of 3.3 years. Facebook content featuring stories and images of participants received the highest engagement even though <20% of the 2337 Facebook followers were enrolled in the study. Facebook was a valuable recruitment tool for ENDIA. Compared with conventional recruits, Facebook recruits were three times less likely to withdraw during long-term follow-up and had different sociodemographic characteristics. Facebook content featuring participants was the most engaging. These findings inform social media strategies for future cohort and type 1 diabetes studies. Australia New Zealand Clinical Trials Registry: ACTRN1261300794707.

Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator

AbstractDrawing on signaling theory, this research aims to examine the impact of brands' Facebook page characteristics (information variety, information currency, and responsiveness) and followers' comments on building trust and its consequent effect on purchase intention by considering attractiveness of alternatives as a moderator. Data were obtained from 396 brands' Facebook page followers in Malaysia using an online survey and analyzed using the partial least squares technique. The results indicated that a brand's Facebook page information variety and information currency significantly affect trust in that brand. Additionally, responsiveness and followers' positive comments on the Facebook page were found to have a significant influence on both trust in brand and trust in product. Furthermore, both trust in brand and trust in product were significantly related to intention to purchase. Our results revealed that alternative attractiveness negatively moderates the influence of trust on purchase intention. The findings extend the literature by illustrating that (i) the influence of customer‐generated information on trust is higher than the influence of company‐generated information; (ii) the determinants and impacts of trust in brand and trust in product are different; and (iii) existence of attractive alternatives may offset the impact of trust in brand on purchase intention. The findings are useful for brand managers and enable them to influence customers' trust through successful management of brands' Facebook fan pages.

Authentic Expertise: Andrej Babiš and the Technocratic Populist Performance During the COVID-19 Crisis

This article studies how a technocratic populist can visually perform the authenticity and connection to ‘the low’ that is key to a populist performance while also maintaining the performance of expertise that is central to technocratic populist success. It relies on the case study of Czech prime minister Andrej Babiš and uses Facebook data from his profile in March and September–October 2020, the two peak moments of the crisis in the first and second waves of the COVID-19 pandemic. After offering a timeline of the Czech COVID-19 epidemic in 2020, it applies a dramaturgical analysis to four representative photos from Babiš’ Facebook page. It finds that Babiš was able to simultaneously articulate both expertise and authenticity, thereby both creating a connection to ‘the people’ while also articulating himself as an expert capable of handling the pandemic. He articulated expertise through a technocratic bodily performance, presenting himself as a cosmopolitan leader with international symbols of power like neutral-colored suits and elegant surroundings. At the same time, he also articulated himself as an authentic politician by showing his Facebook followers backstage imagery like a disorganized table and by showing himself as a busy man and an exceptionally hard worker. By illuminating the visual performance of technocratic populism, it offers insight into how technocratic populists constitute the expertise that their success rests on and that can also pose a threat to democratic societies, especially in a time of crisis.

Assessment of Cooking Matters Facebook Platform to Promote Healthy Eating Behaviors among Low-Income Caregivers of Young Children in the United States: A Pilot Study.

How best to deliver healthy-eating education through social media among a low-income population remains understudied. To assess the impact of the Cooking Matters (CM) Facebook page on healthy eating behaviors among low-income caregivers, we conducted a pre–post survey of new CM Facebook followers in early 2020. A convenience sample was recruited at baseline from WICShopper app users and the CM Facebook page. The recruited sample included 397 low-income caregivers of a child younger than 6 who never followed CM Facebook. Among the baseline caregivers, 184 completed the follow-up survey. Paired t-test and McNemar–Bowker tests were conducted to compare the outcomes pre- and post-following CM Facebook. A binary indicator was developed to measure whether the outcomes were improved (1 = Improved; 0 = Not improved). Multi-variable logistic regressions were applied to examine the relationship between whether the outcome was improved with reference to the baseline socio-demographics. No significant differences were detected between pre and post outcomes overall (p > 0.05), except improvement in feeding healthy meals within the budget available (p < 0.05). However, improvement in select outcomes was more significant in men and single-parent households. The CM Facebook page could be an important platform to influence low-income caregivers of young children.

Current state of social media utilization in neurosurgery amongst European Association of Neurosurgical Societies (EANS) member countries

BackgroundSocial Media (SoMe) is becoming increasingly used in the medical community, and its use has been related with academic productivity. However, utilization of SoMe in the European neurosurgical community has not been assessed systematically.MethodsAn online search was undertaken to discover SoMe accounts of (1) national and related neurosurgical societies listed on the EANS website, (2) neurosurgical journals present on EANS website, (3) neurosurgery centers within EANS member countries, as listed on their website. SoMe accounts of Facebook, Twitter, YouTube, and Instagram were searched for journals and societies, and Twitter, Instagram, and Facebook for neurosurgery departments. The number of likes/followers/subscribers was recorded.ResultsFive (31%) neurosurgery journals had a SoMe presence. The highest number of followers, likes, and tweets was found for JNNP, and Journal of Neurological Surgery Part B had the most subscribers and video views. SoMe usage was identified for 11 national (28.2%) and 2 multi-national neurosurgical societies. From these, the French Society of Neurosurgery had the largest number of Facebook followers (> 2800) and Likes (> 2700), the Society of British Neurological Surgeons had the largest number of Twitter followers (> 2850), whereas EANS overall had the most followers on Twitter > 5100 and Facebook > 5450. A total of 87 SoMe neurosurgery center accounts were found on either Facebook, Instagram or Twitter, for 64 of 1000 centers (6.4%) in 22 of 40 different countries (55%). Of these 67% (n = 43/64) arose from 6 countries (England, Germany, Italy, Romania, Turkey, Ukraine). There were more Facebook accounts (n = 42) than Instagram accounts (n = 23) or Twitter accounts (n = 22).ConclusionSoMe use amongst neurosurgical societies and departments in Europe is very limited. From our perspective, explanations are lacking for the correlated numbers to the market shares of SoMe in the respective countries. Further research, including a survey, to follow up on this important topic should be undertaken among EANS members.