Facebook CEO Research Articles

Research on the Optimization Strategy of Facebook Employee Engagement in the Context of the VUCA Era

Employee engagement has become one of the hottest topics in recent years. In both theory and practice, it is a crucial issue for management. Numerous hypotheses have been developed over the past few decades to explain the influencing factors and outcomes of employee engagement. There are also a number of previous studies that have utilized meta-analyses on this question. This paper will explain these issues by applying a specific VUCA era and some of its characteristics (Volatile, Uncertain, Complex, and Ambiguous). It will describe improved employee engagement models for Facebook in this paper. The author compiles prior studies on employee engagement and the VUCA era and analyses the factors contributing to Facebook's low employee engagement around Facebook's CEO, Mark Zuckerberg's character flaws and management style. The studies showed that effective leadership is indispensable in times of turbulent economic environment. The CEO of Facebook is autocratic, does not communicate, constantly reprimands staff members, and prioritizes profits over all else. Due to the accumulation of these issues, Facebook experienced confusion in the VUCA era and steadily decreased employee engagement. All the preliminary results throw light on the nature of Facebook’s need to change its management model. The findings indicate that employee engagement can be improved by changing leadership styles, improving communication skills, providing development opportunities and modifying workplace culture.

Personalization: a new political arithmetic?

ABSTRACT Scholarship on the history of political arithmetic highlights its significance for classical liberalism, a political philosophy in which subjects perceive themselves as autonomous individuals in an abstract system called society. This society and its component individuals became intelligible and governable in a deluge of printed numbers, assisted by the development of statistics, the emergence of a common space of measurement, and the calculation of probabilities. Our proposal is that the categories, numbers, and norms of this political arithmetic have changed in a ubiquitous culture of personalization. Today’s political arithmetic, we suggest, produces a different kind of society, what Facebook CEO Mark Zuckerberg calls the ‘default social’. We address this new social as a ‘vague whole’ and propose that it is characterized by a continuous present, the contemporary form of simultaneity or way of being together that Benedict Anderson argued is fundamental to any kind of imagined community. Like the society imagined in the earlier arithmetic, this vague whole is an abstraction that obscures forms of stratification and discrimination.

The Effect of Cosmocracy in the Metaverse World on National Security (Arkycia Metaverse Case Study)

Mark Zuckerberg as the Facebook CEO who oversees the Instagram and Whatsapp platforms said that this was done as part of the company's rebranding. Metaverse is about bringing life back together, to recover all the hardships brought on in the original world. The anticipated truth and the future of the next evolution that is expected to develop by human hands. The technology used will involve the development of a combination of virtual reality and other technologies. The world of the Metaverse is very large, but in this case, the researcher will try to review further related to the scenario or influence that can be caused by the metaverse world, especially in relation to developing and implementing the concept of a utopian cosmocracy into something that might happen and have an impact on the reality that occurs in the world real.

Just a Robot Keeping It Real

One of the surprising outcomes of the social media era of the Internet is its internal contradiction between the endless possibilities for fiction, identity play, performance, and lying, and the profile structure, with its insistence on a single, unified, and quantifiable self. Facebook CEO Mark Zuckerberg insists “you have one identity” while the entire history of Internet culture suggests one, in fact, has many. As a result, the meaning of authenticity becomes a crucial point in determining the future of online life, and in this respect, it represents a contradiction that the world of performance is uniquely familiar with. This project reconsiders virtual performances of authenticity and realness as platform-specific social texts, using performance theory to complicate the idea of univocal self-construction in online life. I present the story of Miquela, a virtual Instagram influencer whose complex creation story and dramatic reveal prompts large and nebulous questions about the nature of authenticity, performance, and self-branding in social-media space. I develop three forms of authenticity that Miquela deploys throughout her career to perform as an influencer and Instagram microcelebrity, and update connections between authenticity, intimacy, and self-image to adapt to late-2010s ways of self-branding and personal storytelling online. Further, I argue these same tools are reflected by corporate brands to further compel audiences to entangle brand identity with their own selves. The tropes of Instagram self-performance are deployed across a spectrum of personal, political, social, and capitalist modes, with authenticity enabling this new height of context collapse.

Trust-Repair Strategies in Crisis Rhetorical (Sub-)Arenas: An Argumentative Perspective

ABSTRACT This study extends the rhetorical arena approach to crisis communication with an argumentative perspective. A rhetorical activity in which reasons are communicated to justify and obtain acceptance for a claim, argumentation plays a crucial role in (re)legitimizing corporate trustworthiness following a crisis episode. Arguments supporting or rejecting trust claims do not only pervade the corporate crisis response message (e.g., an apology), but also the public reactions in the rhetorical arena, i.e., the multivocal conversational space that opens up in a crisis context. Therefore, rhetorical arena crisis communication takes the form of an argumentative polylogue in which corporate trustworthiness features as the main issue. We develop a method for the analysis of trust-related polylogues occurring in rhetorical (sub-)arenas. Unlike existing methods, like tone analysis of online comments, our approach enables to examine, more specifically, the reasons organizations and stakeholders present for or against trust. This, in turn, provides an enhanced method to assess the effectiveness of a crisis response strategy. In order to illustrate our approach, we elaborate a case study based on an apologetic article published by Facebook CEO Mark Zuckerberg and a sample of public reactions appearing on media articles and on subsequent online discussion websites.

In Case You Haven't Heard…

The American Psychological Association (APA) has called on Mark Zuckerberg to ban hate speech on Facebook, citing decades of scientific research demonstrating that such speech can cause significant psychological harm to the target audience, observers and society as a whole, an APA news release stated. “We are asking Facebook to act as a leader and intervenor, as opposed to a bystander,” APA CEO Arthur C. Evans Jr., Ph.D., said in a letter to Facebook CEO Zuckerberg. “Facebook's sharing of hate speech not only traumatizes both the intended victim and observers but may also prompt those who see it to become more prejudiced. By not taking corrective action, Facebook is knowingly harming the welfare of consumers, employees and its shareholders.” Experiencing persistent hate speech “leads to people becoming numb to its use and lowers the perceived value and worth of the victims, increasing prejudice,” he wrote. Among the actions the APA is seeking, Facebook should: establish and empower a permanent civil rights infrastructure, create an internal mechanism to flag hateful content automatically and enable individuals who are targets of hate and harassment on Facebook to connect with a live Facebook employee.

40,000 Hours to Create a Robot Gardening Business and other Futures for Education and Training. An Interview with Dr Bror Saxberg, VP Learning Sciences, Chan Zuckerberg Initiative

JALT’s editors Christopher Harris and Jürgen Rudolph spoke to Bror Saxberg, who is currently the Vice-President Learning Sciences of the Chan Zuckerberg Initiative (CZI), a not-for-profit organisation founded by Facebook CEO Mark Zuckerberg and his wife Priscilla Chan (a medical doctor). Amongst other things, CZI has the audacious goal of curing, preventing, or managing all diseases “in our children’s lifetime” (Farr, 2018). In a wide-ranging interview, we began with Dr Saxberg’s lifelong learning journey from pure research to being a ‘learning engineer’. Other topics include: the promises and pitfalls of e-learning (including m-learning); the ‘undead’ lecture as an enabler for ‘learning tourism’ and the importance of practice; the importance of metacognition (that we know how to learn) in mastering multiple, difficult-to-automate skills and competencies in a lifetime of continuous learning in a world that changes at breakneck speed; how we can create top performers and maximise corporate potential via evidence-based training programmes; the paradox of knowledge (our ignorance increases with more knowledge); and key teaching strategies for a personalised learning approach and promises of neuroscience. We have divided the interview into ten parts.

Why content matters. Zuckerberg, Vox Media and the Cambridge Analytica data leak

Following a major data breach scandal, Facebook CEO Mark Zuckerberg found himself at the center of a heated privacy row. The personal Facebook profiles of over 87 million users were unethically “harvested” by a Cambridge professor, using a deceptive personality quiz app and a web “scraper.” The rich data set was then transferred to Cambridge Analytica, a British political consulting firm, which used it to build models of voting behavior and influence voters in Donald Trump’s 2016 Presidential Campaign. Zuckerberg was held accountable for the leak. He offered vague apologies for the “breach of trust” that had occurred but refused to take the blame for data misuse. This article examines his line of defense and subtle evasion tactics, from a cognitive linguistics and gesture studies perspective.

Fighting for the Internet: Online Blackout Protests and Internet Legislation in the United States, 1996-2018

Fighting for the Internet: Online Blackout Protests and Internet Legislation in the United States, 1996-2018

School District Reform in Newark: Within- and Between-School Changes in Achievement Growth

In the 2011–12 school year, the Newark Public School district (NPS) launched a set of educational reforms supported by a gift from Facebook CEO Mark Zuckerberg and Priscilla Chan. Using data from 2008–09 through 2015–16, the authors evaluate the change in Newark students’ achievement growth relative to similar students and schools elsewhere in New Jersey. They measure achievement growth using a “value-added” model, controlling for prior achievement, demographics, and peer characteristics. By the fifth year of reform, Newark saw statistically significant gains in English language arts (ELA) achievement growth and no significant change in math achievement growth. Perhaps because of the disruptive nature of the reforms, growth declined initially before rebounding in later years. Much of the improvement was attributed to shifting enrollment from lower- to higher-growth district and charter schools.

Silicon Valley Meets Biomedical Research in the Chan Zuckerberg Initiative

The Chan Zuckerberg Initiative, the philanthropy launched by Facebook CEO Mark Zuckerberg and his wife Priscilla Chan, drew attention with its stated goal of helping to "cure, manage, or treat all diseases" by the end of the century. They intend to do it through funding basic research and addressing gaps in biomedical technology.

How to Stamp Out Fake News.

The article examines efforts to combat fake news stories. Particular focus is given to how fake news is often spread via social media, including Facebook and Twitter. Additional topics discussed include stories relating to the 2016 Presidential Election in the U.S., how 44 percent of U.S. adults get their news from Facebook, rumor and gossip stories, and insights on the topic from Facebook CEO Mark Zuckerberg.

The Extreme Right and the Limits of Liberal Tolerance in David Greig’s The Events and Chris Thorpe’s Confirmation

The Extreme Right and the Limits of Liberal Tolerance in David Greig’s The Events and Chris Thorpe’s Confirmation James Hudson (bio) Two plays recently performed in the UK have been conspicuous for engaging critically and analytically with aspects of extremism motivated by far-right politics. David Greig’s The Events (2013) reimagines a mass shooting with strong echoes of the atrocity perpetuated by Anders Breivik on the Norwegian island of Utøya in 2011, and Chris Thorpe’s quasi-verbatim Confirmation (2014) attempts to use the theoretical frame of confirmation bias to explore the ideological beliefs of an English neo-Nazi white supremacist. In something akin to the way that Trevor Griffiths’s The Party (1973) was an “occasional” piece that functioned to take the political temperature in the aftermath of the 1968 événements de mai in Paris, both plays arrive at a high-water mark for right-wing populism in Europe, where for more than a decade extremist right-wing ideas have found their way into the mainstream and the far right has enjoyed a larger share of electoral success, sustained media advocacy, and a maturation of extra-parliamentary activism. This essay performs a comparative analysis of The Events and Confirmation and enquires into how both plays negotiate and interrogate the ideology of the contemporary ethno-nationalist far right. It offers an interpretation of the plays as urgently topical cultural artifacts that distill the most salient elements of a still-inchoate twenty-first-century fascism, each engaging with the specific characteristics of extremist racism and anti-liberalism that act as its primary motors in the present political conjuncture in Europe. The first section of this essay comprises a cultural, political, and economic survey of recent European history that accounts for the ways that anti-immigrant, antimulticulturalist and Islamophobic discourses have become the dominant touchstones of today’s far right. Thereafter, this [End Page 306] essay will examine the way that The Events and Confirmation assimilate and synthesize these ideologies, comparing the strategies by which these extremist-right attitudes are dramaturgically framed and dispensed. It is clear at first glance that both these plays can be seen to be performing interrogations into the way that extremist racist and neo-fascist ideologies are conceived and cultivated in contemporary Europe, both in their own way dealing with the shadow cast by Breivik’s actions. Nonetheless, this essay goes further in suggesting that both works are engaged in bringing to light the ways in which particular qualities of contemporary far-right thought can be shown to be parasitic upon traditional leftist discourse, something that resonates significantly with the Europe-wide success of right-populist parties that have gained recent electoral traction, partly by aping many of the left’s more recognizable tenets against globalization’s more rapacious tendencies. A crucial point of comparison marbled throughout both plays is the counterposing of a quintessentially left-liberal protagonist against an extremist antagonist. Here this essay suggests that in doing so both plays perform an interrogation into the limitations and liabilities of the conventional attributes of liberal tolerance, a tendency encapsulated in its most egregeious form by Facebook CEO’s Sheryl Sandberg’s remark when proposing that Facebook “likes” could be deployed to fight terrorism: “the best antidote to hate is tolerance.”1 In both plays we see a similar process of asking what form such a tolerance would take, of interrogating the precariousness and artificiality of a liberal belief system predicated on the benign acceptance of others’ views when those views are fundamentally intolerable, and of the fundamental incompatibility between a protagonist with a predilection for tolerance attempting also to understand the extremist views of their adversary. Therefore, while this essay elucidates how The Events and Confirmation each engage with and absorb the most distinctive features of contemporary reactionary, racist, and far-right discourse, it also makes the case that the plays can be interpreted in conjunction as offering clear critiques of the way that the contemporary liberal left construes and uses tolerance as a political category, and as questioning whether this is an adequate response to an emergent twenty-first-century fascism. [End Page 307] The Emergence of the Contemporary Racist...

Narratives and Online Decorum: The Rhetoric of Mark Zuckerberg's Personal Storytelling on Facebook

The article ties in with and attempts to further interests in the rhetorical aspects of personal storytelling by examining what is taken to be a pervasive yet understudied form of purposeful storytelling. The overall aim is to investigate how the narration of intimate biographical events may be used to influence or mold matters of decorum or appropriate behavior. Through close reading of the use of narratives in a Facebook post by Facebook CEO Mark Zuckerberg, the article argues for the potential meta-decorous nature of such posts; in addition to their private content, they are about what posting is or should be, and therefore also about what it may be, or should mean, to be someone posting on Facebook. Consequently, these personal stories are read as peculiar amalgamations of the personal, the strategic, and the moral.

Digital Traces of the Persona through Ten Years of Facebook

Over the past decade, Facebook has become integrated into the everyday lives of many of its 1.28 billion active users to the point that Facebook can no longer be considered "new media." The site is driven by the "disclosures" (Stutzman, Gross and Acquisti) users make on the site—by uploading photos, writing status updates, commenting on posts made by others, sharing news items, entering biographical details, and so on. These digital traces of life are archived by default, persisting indefinitely as etches in Facebook’s servers around the world. Especially for young users who have grown up using Facebook, significant parts of their social and cultural lives have been played out on the site. As spaces in which the persona is enacted and made visible, social network sites like Facebook also effectively capture growing up stories through a chronicle of mediated, transitional experiences: birthdays, graduations, the beginning (and end) of relationships, first jobs, travel, and so on. For these reasons, Facebook also comes to serve as a site of memorialisation for users who have passed away. To mark its tenth anniversary (2014), Facebook drew attention to the great depth and wealth of experiences users had traced upon its pages through the release of one-minute "look back" videos, chronicling the life of individual users over their time on Facebook. These videos have become short manifestations of the personas presented on the site, crafted through an algorithmic selection of critical moments in the user’s life (as shared on the site) to tell that user’s story. To turn Bowker’s musings in the above quote into a question, what do these sets of traces that we leave in the world add up to? In this article, I undertake a critical reading of Facebook’s look back videos to argue that they serve as the strongest reminder yet about the function of Facebook as memory archive. I draw on several sources: my own analysis of the structure of the videos themselves, the Facebook corporate blog describing the roll out of the videos, and the public campaign played out on YouTube by John Berlin to have a look back video generated for his deceased son. I argue that Facebook comes to serve two critical functions for users, as both the site upon which life narratives are performed and organised, and also the site through which the variously public and private disclosures that constitute a persona are recalled and reflected upon. In setting out these arguments, I divide this paper into three parts: first, a description and reflection upon my own experience of the look back video; second, a consideration of critical moments selected for inclusion in the look back videos by algorithm as persona; and third, a discussion of death and memorialisation, as a sharp example of the significance of the digital traces we leave behind.

Trickle-Down Feminism

If you read what is popularly known as the feminist press, you’ll notice a focus on the “glass ceiling” that excludes much else. Feminist writers are found celebrating the achievements of Facebook CEO Sheryl Sandburg, cheering Christine Lagarde’s position at the International Monetary Fund, wringing their hands over Yahoo CEO Marissa Mayer’s refusal to call herself a feminist, or asking, as Anne-Marie Slaughter did in the pages of the Atlantic, whether (white, well-off, educated) women can “have it all.” While we debate the travails of some of the world’s most privileged women, most women are up against the wall. According to the Sargent Shriver National Center on Poverty Law, women make up just under half of the national workforce, but about 60 percent of the minimum-wage workforce and 73 percent of tipped workers. In the New York area, a full 95 percent of domestic workers are female. Female-dominated sectors such as retail sales, food service, and home health care are some of the fastest-growing fields in the new economy, and even in those fields, women earn less; women in the restaurant industry earn 83 cents to a man’s dollar.

Welcome to the surveillance society

Privacy is no longer a "social norm," facebook CEO Mark Zuckerberg said last year. At first glance, it seems that Zuckerberg is right. More than half a billion people use his site to share all sorts of intimate details of their lives with others loosely defined as "friends." In your own life, you've likely noticed that people are broadcasting details that they used to reserve for small circles of friends. They announce when they break up with a romantic partner as casually as they mention what they are cooking for dinner or where they are shopping. Teens and twentysomethings seem particularly fond of such sharing, leading many people to conclude that younger people care little about privacy. But Zuckerberg is wrong, and the fact that you know what your cousin had for dinner doesn't change that. Privacy does matter to everyone, regardless of birth date. Even if you opt to tell many people when you are drunk or with whom you aresleeping, you care about privacy. It's not about what you share and where you reveal it. Privacy is about the fact that you have a choice in what you reveal and that you exercise the choice knowingly.