Facebook Account Research Articles

Parody Facebook Accounts as Facilitators of Fake News: Perceptions of South Africa

The purpose of this study was to examine the use of Facebook as a platform for reporting fake news. Researchers investigated the following problem: Facebook users tend to disseminate fake news, adversely affecting the credibility of content posted on Facebook as factual information. Facebook is misused by individuals who post fake news fabricated to degrade the integrity and credibility of others. However, organizations and other community groups are also drawn to the platform because it connects them to the public in valuable ways. This occurs as participation increases and the amount of data generated improves the platform's ability to advise, recommend, and share information among all parties. Therefore, the study was underpinned by practice theories. An exploratory research design was implemented to provide a strong and robust connection between a cause and an outcome. This exploration represents how Facebook users tend to use this platform to address social problems and their attitudes toward each other, as it was originally meant for socialization, entertainment, and education. Hence, the need to inquire about the use of Facebook for fake news was qualitatively researched. For the data collection process, semi-structured interviews were conducted with Facebook users. Thematic analysis was used to analyze the data and develop themes. The key conclusion of the study is that there has been an increase in the quantity of fake news on Facebook across the country. This study aims to theoretically contribute to the existing body of knowledge in media and communication studies. It indicates that in the future, researchers will discover current knowledge regarding parody Facebook profiles as facilitators of fake news perceptions from Polokwane Municipality, Limpopo South, in the field of media and communication studies.

Strategi Dakwah Bil Hikmah Media Sosial Facebook Terhadap Akun @pecintaudud (Ustadz Maududi)

Da'wah, or spreading Islamic teachings, is an obligation for Muslims to guide them towards the right path. In the contemporary era, the integration of technology, especially social media platforms such as Facebook, plays an important role in conveying religious messages. This research explores the strategic approach to Bil Hikmah da'wah implemented by the Facebook account @pecintaudud, associated with Ustadz Maududi. This research aims to understand how these accounts use sentimental, rational and sensory strategies to convey Islamic messages effectively. Despite being faced with challenges such as negative perceptions and limited resources, @pecintaudud shows resilience and commitment in spreading positive messages through creative content. This study emphasizes the significance of social media in contemporary da'wah, while highlighting the role of dedication and integration of technology in overcoming various challenges. This research uses descriptive qualitative research methods. Which, to obtain data for this thesis using interview techniques, observation and documentation. Furthermore, so that this research can be focused, the theory that is used as a reference in this thesis is dakwah strategy theory. Keywords: da'wah, bil hikmah, social media, facebook, ustadz maududi

Encountering Mudi Yahaya’s Nina Fischer-Stephan’s Respectful Gaze in Lagos

ABSTRACT Mudi Yahaya’s film Nina Fischer-Stephan’s Respectful Gaze (2022) is a reconstruction of Nigerian history presented through a meta-representational forcefield of images. The film is a documentary work that explores the resurgent vitality of the German photographer’s archive from the early 1960s. In the Nigerian context, this film explores how forms of historical mediality are conditioned by a multiplicity of aesthetic and creative modes that strengthen the power of moving images to document historical memory. Drawing on social media archives such as the Nigerian Nostalgia Project, a Facebook account where Fischer-Stephan’s historical photographs circulate, I examine the ways in which the film engages the critic in reading a film derived from photographic texts that have been mediated in multiple ways.

Political familiarity vs. journalism background: insights from three Israeli prime ministers on social media

PurposeTo explore a potential relationship between politicians’ media background and social media success through an analysis of content and engagement strategies adopted by three consecutive Israeli prime ministers on their official Facebook pages.Design/methodology/approachA detailed comparative content analysis of a total of 1,242 posts published by three Israeli prime ministers – Benjamin Netanyahu, Yair Lapid and Naftali Bennett – on the same official Facebook account, “the Prime Minister of Israel,” during their respective terms. Metrics like engagement rates, content distribution and media type utilization were considered.FindingsAll analyzed prime ministers exhibited consistent messaging strategies, suggesting a standardized approach to digital political communication. However, we found no correlation between a politician’s media background and their success on social media. Instead, decisive determinants of engagement outcomes were factors like longstanding political exposure and familiarity.Practical implicationsThe observed uniformity in leaders’ messaging strategies indicates a prevalent standardized approach in digital political communication, revealing potential avenues for innovation and diversification.Originality/valueThis research challenges the prevailing notion that background in media inherently benefits digital political engagement, emphasizing the significance of political experience. The results provide new insights into the evolving landscape of political communication. Using signaling theory to evaluate how digital content reveals leaders’ intentions and credibility, our findings provide new insights into political communication in the digital era.

Use of Facebook Accounts with Inauthentic Behavior in Elections: The Romanian Presidential Election Case

Astroturfing, trolling, bots, false amplifiers and social media accounts with inauthentic behavior are used in online political communication even if they have a real-world dangerous effect on democratic systems. Some of these activities are involving users that are over-proportionally active in relation to the mean. This explanatory research sought to determine whether such hyperactive users are utilized to share political posts to create an impression of popularity for a specific political message and, thus, to influence the recommendation algorithms of social networks in order to increase the exposure of political messages. In this study, I analyzed the most shared posts during the election campaign on the official Facebook pages of the first three ranked candidates in the 2019 Romanian presidential election. The research revealed an average of 18.3% of shares were made by hyperactive users on their own timeline or in different Facebook groups, with users that shared the same post for 69 times. Furthermore, I identified some of the characteristics of hyperactive users’ accounts based on their public social media profile, which may helps understand the specifics of these accounts. The results show that election communication involves activities considered by Facebook to be a practice of „manipulating public opinion“ and of „manipulating political discussion“ (Weedon et al., 2017, p. 5).

PEMANFAATAN FANPAGE FACEEBOOK: PENJAHIT KEBAYA DAN SALON DI DESA SIOPAT SOSOR KABUPATEN SAMOSIR

The kebaya sewing service industry and beauty salons are industries that are always in demand by Indonesian people both in cities and in regions. Kebaya is a traditional Indonesian dress. Every religious event and custom almost always uses kebaya cloth. In using kebaya cloth at every event, Indonesian women always make up themselves so that the kebaya cloth used looks more beautiful and beautiful when worn. Therefore, the kebaya cloth sewing industry and beauty salons are one of the service industries that are in great demand by the public in starting a business. The purpose of this community service activity is so that people who start kebaya sewing and beauty salon businesses can reach a wider market by utilizing social media accounts such as Facebook in promoting their business. Facebook social media accounts can be turned into business accounts by adding a fanpage or business page feature. Facebook fanpage is a special page like a blog that contains various kinds of content according to the wishes of its users. The results of this activity are kebaya sewing and beauty salon business actors who have changed their personal Facebook account to a business Facebook account by adding a fan page feature. So that business actors in kebaya sewing and beauty salons can expand their market share through promotions on social media.

Islamist Extremism, Propaganda, And New Media: A Case Study of @Mutiaradabiq During the COVID-19 Pandemic

The activities of Islamist extremist actors are increasingly intensive during the COVID-19 pandemic, in which they are progressively active in producing Islamist narratives in cyberspace. Strategic communication is one of the techniques for Islamist extremist groups to perpetuate their influences on society through social media during the COVID-19 pandemic. Thus this research aims to study propaganda as part of strategic communication in Islamist extremist activities during the COVID-19 pandemic (2020-2021), primarily through Facebook @MutiaraDabiq. This research considers that strategic communication and propaganda are two interrelated communication entities. This study is qualitative research and uses critical discourse analysis (CDA) as a method of data analysis. This research argues that propaganda on social media worked significantly through verbal and visual discourse uploaded by Islamist extremist actor, who reveals rational connections between language use and social reality. This study found how the existences propaganda of this Facebook account can exist during the COVID-19 pandemic by; first, strategic communication emerges into instrumental propaganda at the @MutiaraDabiq performance, and second, strategic communication flourish in discourse logic at the @MutiaraDabiq account.

Content Analysis of Cybercrime Infographic

Malaysia is one of the vulnerable regions of cyberattack in which cybercrimes continue to increase at alarming rate. Cyber criminals are attacking not only organisations but also individuals. Various types of cybercrimes that have resulted in significant financial losses have been reported in the media. Despite the daily coverage of cybercrime incidents, people continue to fall victims. Keeping the public informed of the potential online threats should not be taken for granted. This study argues that effective communication of cybersecurity information is essential to enhance public’s resilience in dealing with cybercrimes. Infographic is a useful tool for conveying cybersecurity information. Infographic is a visual communication that is often used to communicate complex messages that include science related information. Literature on infographics often emphasizes on its key components that include; visual, content and knowledge. As a visual form of communication, it makes information appear to be appealing and easier to understand to diverse types of publics. The format could be easily shared with others through different types of social media platforms. This study examined infographics related to cybercrimes from CyberSecurity Malaysia’s Facebook account. Visual content analysis has been adopted to analyse more than 20 infographics based on content, visual and knowledge. The study found the content of infographics was mainly text and graphic with instructive guidelines. However, the visual elements appear cluttered, potentially compromising the efficacy of the conveyed message. Keywords: Infographic, cybercrimes, scam, CyberSecurity Malaysia, cyberthreat.

Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts

This paper investigates the impact of corporate social responsibility (CSR) communication through social media on consumer engagement, focusing on the top 15 European banks' social media accounts. Drawing on stakeholder theory and customer engagement perspective, this study analyzes banks' content posted on Facebook and Instagram from January 2021 to December 2022. The research employs multiple regression analysis to assess the relationship between CSR dimensions and consumer engagement. Results reveal that two CSR dimensions (employee support and diversity) positively arouse more engagement than non-CSR-related content. Oppositely, other CSR dimensions (environment, community support, product) provide negative or non-statistically significant results compared to non-CSR-related content. This empirical study, utilizing official data from Facebook and Instagram, contributes valuable insights into consumer engagement with CSR-related posts in the banking sector, addressing both scholarly and practical needs for understanding consumer social media engagement dynamics.

Aplikasi Facebook Sebagai Sarana Dalam Berkatekese

World progress is felt in various aspects and is very dominant in the field of technology, the development of digitalization makes the world without borders because it reaches every group in all corners of the world. Various applications are offered to make friends through this virtual world and the one that is very popular at the moment is Facebook. Facebook accounts have become popular among people because apart from the interesting features, Facebook can easily access friends without having to meet physically. The development of technological advances is considered good because it helps facilitate the movement of the world in seeking information and obtaining knowledge that supports needs in work, education and entertainment. Because the influence of technology reaches all aspects and influences the way today's users think and act, the impact of this change cannot be separated from the Church's anxiety about the development of the faith of its people. This article will explain the integrity of journalists which has developed in line with advances in digitalization. The author focused his presentation on using a Facebook account for catechesis.

The Effectiveness of Facebook Social Media Marketing in Photography Services Businesses (Study on Arie Photo Studio Wates' Facebook Account)

The research aims to determine the effectiveness of Facebook social media marketing in the wedding and pre-wedding event photography services business which is very interesting for consumers to pay attention to. This research method is descriptive qualitative research. The results of research using Facebook social media are very influential and effective because Facebook has features that support promotional activities, especially in the field of photography. With the existence of social media, it is easier for a business to be run to reach the wider community, Facebook social media is also very helpful in determining effective market segmentation in determining customers who need photographer services. There are obstacles for Arie Photo Studio in carrying out promotions on Facebook accounts that still have followers. It's still a bit difficult for photos uploaded by Arie Photo Studio to reach a wider community of Facebook users.

The Role of Competitive Advantage on Marketing Performance as mediator variable of Social Capitalin SMEs

This study aims to analyze the role of competitive advantage in mediating social capital to increase the marketing performance of SMEs. Many studies have found that SME social capital can increase marketing performance. Does this effect also apply if the relationship between these two variables is mediated by competitive advantage? This research was conducted in Malang Raya, East Java, Indonesia on SMEs who are followers of the Facebook account: Aneka Usaha and Bisnis Malang Raya (AUBMR) until January 2023, as many as 40.156 followers, with a sample of 100 SMEs. Research analysis using Partial Least Squares (PLS) method. The results of the study are: social capital directly affects competitive advantage but not on marketing performance. And competitive advantage has a significant positive effect on marketing performance. Indirectly, social capital has a significant positive effect on marketing performance through competitive advantage. These results indicate that the role of the competitive advantage variable is important in increasing the influence of social capital on marketing performance as a mediating variable. The influence of social capital variable only increasing marketing perfomance if via competitive advantage variable.

METODE DAKWAH USTADZ DARWADI DI KABUPATEN SAMBAS

This research is motivated by the dynamics of da'wah, especially in Sambas Regency, which is a border area of Indonesia. From these various dynamics, there is a da'i who is active in da'wah in Sambas Regency, namely Ustadz Darwadi. This research was conducted to explain Ustadz Darwadi's preaching method in Sambas Regency. The aim of this research is to find out the methods of bil verbal, bil kitābah, and bil hāl da'wah used by Ustadz Darwadi in Sambas Regency. This research uses qualitative research methods with a descriptive approach. The results of the research show that: 1) The form of Ustadz Darwadi's oral preaching is divided into two groups, namely, groups (jamā'ah) in the form of lectures at the commemoration of Islamic holidays, Friday sermons, Eid al-Fitr, and Eid al-Adha, as well as special studies such as thematic studies, youth, tahsin, and Sirah Nabawiyah. Then form fardῑyah with advice and guidance to individuals. 2) Ustadz Darwadi's form of da'wah bil kitābah is by writing in al-'Ulum bulletins, sermon texts, and articles on social media, both personal social media accounts and jointly managed social media such as the Dakwah News Facebook account. 3) Ustadz Darwadi's form of bil hāl includes community empowerment such as distribution of social assistance, management of educational institutions from TPQ, kindergarten, elementary school, Islamic Boarding School, and ADI Sambas, as well as economic empowerment through da'i business capital programs, such as goat farming for da'i in Galing District. Da'wah bil hāl is the most effective method of da'wah because the da'wah message is directly exemplified by the da'i to the mad'u.

Analisis Implementasi Strategi Pemasaran Digital dengan Pendekatan Model SOSTAC di Universitas Putera Batam

Digital marketing has become a crucial element in the marketing strategy of higher education institutions. This research, adopting a qualitative descriptive research approach and conducted on September 2-3, 2023, aims to provide an in-depth understanding of the practical application of the SOSTAC Model within the framework of Universitas Putera Batam. The research results indicate that the social media performance of Universitas Putera Batam is excellent. On YouTube, there are 428 videos ranking first in terms of video content quantity, along with 1,970 subscribers ranking third among private universities in the Riau Islands. On Instagram, there are 2,887 posts and 11,400 followers, while the Facebook account has 7,500 likes and 7,900 followers, demonstrating excellent performance across all platforms. To enhance engagement, Universitas Putera Batam can take several strategic steps. On the YouTube channel, they can create more informative content that piques the interest of prospective students, such as admission announcement videos. On Instagram, the focus can be directed towards increasing the number of likes by organizing contests or campaigns involving followers to boost engagement. Meanwhile, on Facebook, it is crucial to respond promptly to comments and follower messages and consider sharing more diversified content to improve user interaction. By leveraging the SOSTAC Model and continuously monitoring digital media performance, Universitas Putera Batam can maximize the impact of digital marketing strategies in achieving marketing goals and maintaining attractiveness in the competitive higher education market.

Pattern of Internet Use and Knowledge and Practices in School Children

Study background AACCI - Association of Adolescent and Child Care in India conducts multicentric youth behaviour studies in India. The results are shared with the school and intervention programs are held. This paper analyses the pattern of internet use knowledge and practices in school children Abbreviations AACCI - _Association of Adolescent and Child Care in India Methods Cross sectional study. All children studying in class 6th to 10th (n=377) age range 11-16 yrs. -coed, elite, english medium school in North Delhi. Due permissions from parents and assent from participants taken. Ethical clearance was given by AACCI ethics committee Results n= 377 – Boys 66% (249) , girls 34% (128) . Majority i.e. 86.20% (325)) used internet and 29.2% (95) used for more than two hours a day. The favourite activities in 37.23% (121) were Internet games. 80% (259) had personal facebook account ;63.32% (164) have more than 100 facebook friends. Safety precautions analysis showed -a) majority i.e. 95% (246) believed that it is not right to post embarrassing personal information about self or friends. b) 21% (62) had facebook friends- not met in real life. c) Only 81% (239) students discuss internet experience with their parents; d) 47% (122) were not aware that information uploaded by them is tracked and stored and can be used by companies to make profits. e) Only 69% (203) used privacy settings and had detailed knowledge about cyber bullying. Conclusions Majority are not taking basic precautions like using privacy settings on the facebook. Since 34% (100) do not inform parents about their online activities, they are vulnerable to exploitation on the net and can also be tempted to go on inappropriate sites. We conducted a workshop in this school for students, parents and teachers on cyber safety and monitoring teen internet use. This is the need of the hour

What's trending? Reach and content of the Society for Maternal-Fetal Medicine on social media

The Society for Maternal-Fetal Medicine (SMFM) uses social media to increase awareness of the Society and its key programs and to foster community and discussion around perinatal health, especially on Twitter. The influence and role of the SMFM Twitter account in public discourse around issues relevant to pregnancy have not been studied. We sought to evaluate trends in engagement with SMFM on Twitter by analyzing SMFM follower growth and discussion topics on Twitter compared with Facebook and by quantifying public engagement during the SMFM Annual Pregnancy Meeting. This retrospective study analyzed follower growth data from August 2019 to July 2022 for SMFM Twitter (@MySMFM) and SMFM Facebook (@SocietyforMaternalFetalMedicine). We identified the top 10 Tweets and Facebook posts during the study period using Twitter analytics and Facebook data. Popularity of Tweets and Facebook posts was determined by "impressions" and "reach", respectively; these metrics reflect the number of times a post was viewed. To evaluate annual trends in SMFM Twitter engagement, we analyzed data associated with the SMFM Annual Pregnancy Meeting, including the number of Tweets using the hashtag (#SMFM(Year)) and overall impressions for the SMFM Twitter account for each meeting from 2016-20223. The absolute number of new followers for SMFM Twitter and Facebook was similar, but the relative increase and rate of follower growth was higher for Twitter than for Facebook. The Twitter account consistently gained followers while the Facebook account experienced intermittent periods of stagnancy or follower loss. More than half of the top ranked posts on Twitter and Facebook mentioned the COVID vaccine; other popular topics included COVID-19 and abortion. During the SMFM Annual Pregnancy Meeting, Tweets using the meeting hashtag consistently peaked on meeting day 4, coincident with the opening plenary session (mean number of Tweets = 1270 +/- 499). An upward trend in Annual Pregnancy meeting tweets was observed each year until 2021 - the first virtual SMFM meeting. Trends in SMFM Twitter engagement suggest increasing use and popularity of the platform for timely dissemination of pregnancy-related news, guidelines, and research. The reduction in Annual Pregnancy Meeting Tweets and impressions in 2021 and 2022 suggests the potential negative impact of virtual meetings on SMFM member engagement around Annual Meeting content.

The Speech Act of Apology by Lenovo on Facebook

New media platforms such as Twitter, Facebook, and Instagram have allowed brands to connect with the public. However, negative comments can damage their image, so brands should use clear apology strategies. Despite the COVID-19 pandemic, the growth of the electronics market is closely related to the connection between brands and customers. This article examined the apology strategies used by Lenovo, a company with international brand influence, in response to negative messages or complaints on its official Facebook account from April 30, 2023 to June 9, 2023. The study used a mixed research method to identify responses containing common apology words on Lenovo's public account through IFIDs and obtained all posts using the two most frequently used apology words in the text. Under the guidance of Olshtain and Cohen (1983) and Page (2014)'s apology strategies, the study examined the apology strategies and combinations used by Lenovo in its posts.The results showed that Lenovo often used the following six apology strategies: "expression of apology", "explanation or account of the situation", "acknowledgment of responsibility", "an offer of repair", "follow-up moves: questions and imperatives", and "greetings, closings, and terms of address". Furthermore, "greetings", "expression of apology", and "follow-up moves: questions and imperatives" were the most frequently used semantic combinations.

Digital media routine and audience engagement during the 2020 Tokyo Olympics in Hungary

Broadcasters play an integral role in the ecosystem of the Olympic Games through live coverage and digital platforms. This study examines the routine of digital media coverage of the 2020 Tokyo Olympic Games – held in 2021 due to the COVID-19 pandemic – with a focus on Hungary. The Hungarian context is unique because of the traditionally emphatic sport-politics-national identity connection, which has been further strengthened since 2010. This connection is en­hanced by the government funded sport-focused public service channel, M4Sport. The analysis of the channel’s Facebook account illustrates that Olympic media coverage followed the sequence of sporting events that featured Hungarian athletes. The posts directed audiences to the live broadcasts. Hungarian medal winners generated the highest engagement ­numbers, while criticism directed at individual athletes became dramatized. This coverage promoted national success and ignored the socio-political context of the Games.

WACANA ISBAL DALAM MEME HADIS; ANALISIS KONTEN PADA AKUN FACEBOOK @produsensirwal

Wearing cingkrang pants is a sunnah that can be found in many hadith books. Many scholars have tried to examine the sunnah to get the correct understanding. However, over time the culture has changed. Such as the invitation to wear cingkrang pants and leave Islamic law circulating on social media. Unfortunately there is no detailed explanation to explain the purpose of the sunnah. In order to clarify the understanding of the concept of isbal in the Prophet's hadith, the researcher compiled an article that explored the meaning of isbal in the hadith memes by comparing it with the opinions of the scholars regarding the Prophet's hadith regarding isbal. This type of research includes qualitative research with the object of the Facebook account @produsensirwal. The analytical method used is content analysis. From a search of the Facebook account @produsensirwal, it is known that the concept of isbal in the hadith meme posted by the Facebook account @produsensirwal is that wearing clothes that extend above the ankles is haram. But on the other hand, the Facebook account @produsensirwal also uses the hadith meme about isbal to promote its wares, namely sirwal trousers. Of course, this is unacceptable considering the way the Facebook account @produsensirwal uses a hadith meme that is not accompanied by a detailed explanation. Moreover, the Facebook account @produsensirwal also takes advantage of the hadith meme about isbal as a marketing strategy under the guise of religion.

Technology Capitalization for Javanese Cultural Broadcast Serving Surabaya Urban Community

This study explored the use of technology in Radio Media 90.1 FM for broadcasting Javanese cultural programs to increase capital. The biggest audience for this radio is Surabaya's urban community, which loves Javanese culture. This study uses a qualitative method with a virtual ethnographic approach so that researchers can be participatory online and offline with broadcasting activities. Researchers get data about programming policies and activities of the Javanese culture-lover community at the time of the broadcast. Five informants in this study (WID, ANT, SAM, GEN, MUS representing elements of managers, programmers, broadcasters, technicians, and listeners). This study found that the technology adaptation for capitalization used is audio streaming applications and Facebook. Through the Facebook account (https://www.facebook.com/Media90.1FM), listeners build a virtual community of Javanese culture lovers. The study concludes that the interaction of the Javanese culture lover community on Facebook (viewers, likes, and comments) is a form of technology capitalization applied by radio Media 90,1 FM as data advertisers can directly utilize