Eye-tracking Research Research Articles

EKSPERYMENTALNA GLOTTODYDAKTYKA OKULOGRAFICZNA NA PRZYKŁADZIE BADAŃ WŁASNYCH

The aim of this paper is to present a possible technological support for glottodidactic research. To do this the author shortly characterises eyetracking in relation to the humanities, especially glottodidactics. She introduces and describes the idea of experimental eyetracking glottodidactics on the basis of her own eyetracking research for EFL textbooks, and presents the basic results of the research and general conclusions.

If Eyes are the Window to Our Soul, What Role does Eye-Tracking Play in Accounting Research?

ABSTRACTRecent advances in technology have increased the accessibility and ease in using eye-tracking as a research tool. These advances have the potential to benefit behavioral accounting researchers' understanding of the cognitive processes underlying individuals' judgments, decisions, and behaviors. However, despite its potential and wide use in other disciplines, few behavioral accounting studies use eye-tracking. The purpose of this paper is to familiarize accounting researchers with eye-tracking, including its advantages and limitations as a research tool. We start by providing an overview of eye-tracking and discussing essential terms and useful metrics, as well as the psychological constructs they proxy. We then summarize eye-tracking research across research domains, review accounting studies that use eye-tracking, and identify future research directions across accounting topics. Finally, we provide an instructional resource to guide those researchers interested in using eye-tracking, including important considerations at each stage of the study.JEL Classifications: M41; C91.

A Validation of Automatically-Generated Areas-of-Interest in Videos of a Face for Eye-Tracking Research.

When mapping eye-movement behavior to the visual information presented to an observer, Areas of Interest (AOIs) are commonly employed. For static stimuli (screen without moving elements), this requires that one AOI set is constructed for each stimulus, a possibility in most eye-tracker manufacturers' software. For moving stimuli (screens with moving elements), however, it is often a time-consuming process, as AOIs have to be constructed for each video frame. A popular use-case for such moving AOIs is to study gaze behavior to moving faces. Although it is technically possible to construct AOIs automatically, the standard in this field is still manual AOI construction. This is likely due to the fact that automatic AOI-construction methods are (1) technically complex, or (2) not effective enough for empirical research. To aid researchers in this field, we present and validate a method that automatically achieves AOI construction for videos containing a face. The fully-automatic method uses an open-source toolbox for facial landmark detection, and a Voronoi-based AOI-construction method. We compared the position of AOIs obtained using our new method, and the eye-tracking measures derived from it, to a recently published semi-automatic method. The differences between the two methods were negligible. The presented method is therefore both effective (as effective as previous methods), and efficient; no researcher time is needed for AOI construction. The software is freely available from https://osf.io/zgmch/.

Applying Eye-Tracking Research in Education and Communication to Agricultural Education and Communication: A Review of Literature

The purpose of this integrative literature review was to synthesize the eye-tracking literature related to education and communication in the Social Sciences Citation Index (SSCI) to formulate a conceptual model and develop a research agenda that guides eye-tracking research in agricultural education and communication. To do so, we reviewed the literature to identify basic elements of eye-tracking research, examined specific variables related to eye-tracking research, and synthesized the findings into a conceptual model. We found and reviewed 77 articles published between 2010 and 2016 within education (56) and communication (21). Research implications for agricultural education included an examination of classroom management practices, a comparison of novice and experienced instructors, and an exploration of educational settings. Research implications for agricultural communication included tracking fixation and frequency of eye movement when viewing advertisements and understanding the relationship between brand placement and buying decisions. Synthesizing the research in education and communication, we identified the audiences, concepts, environments, and variables related to eye tracking that could be investigated within agricultural education and communication. In conclusion, we found a lack of agricultural education and communication studies cited in the SSCI, eye-tracking technology provides variables to support a multivariate approach in agricultural education and communication, and eye-tracking equipment is expensive, which may limit diffusion in some settings.

A systematic review of eye tracking research on multimedia learning

This study provides a current systematic review of eye tracking research in the domain of multimedia learning. The particular aim of the review is to explore how cognitive processes in multimedia learning are studied with relevant variables through eye tracking technology. To this end, 52 articles, including 58 studies, were analyzed. Remarkable results are that (1) there is a burgeoning interest in the use of eye tracking technology in multimedia learning research; (2) studies were mostly conducted with college students, science materials, and the temporal and count scales of eye tracking measurements; (3) eye movement measurements provided inferences about the cognitive processes of selecting, organizing, and integrating; (4) multimedia learning principles, multimedia content, individual differences, metacognition, and emotions were the potential factors that can affect eye movement measurements; and (5) findings were available for supporting the association between cognitive processes inferred by eye tracking measurements and learning performance. Specific gaps in the literature and implications of existing findings on multimedia learning design were also determined to offer suggestions for future research and practices.

Basic terminology of eye-tracking research

Basic terminology of eye-tracking research

A low-cost platform for eye-tracking research: Using Pupil© in behavior analysis.

Tracking eye movements is being increasingly recognized as a valuable source of information about stimulus control. So far, however, eye-tracking research has suffered from accessibility issues, with expensive hardware and closed-source software. In this article we review Pupil©, an eye-tracking platform developed by Pupil Labs and that combines open-source software with low-cost hardware components. We offer concrete recommendations about Pupil use in stimulus-control research and we show how the software can be extended to automatize the analysis of gaze data. Finally, we present the results of a study of visual discrimination and conditioned reinforcement conducted with Pupil, establishing the usefulness of this platform as a research tool in behavior analysis.

Hvorfor og hvordan ’betyder’ nethandel? Om blandingen af teksttyper i Zalandos netbutik

Shopping is one of the many everyday activities which are increasingly digitally remediated. This not only transforms the high streets of our villages and towns, but also the way customers and retailers interact, the way retailers present goods to customers, the way customers can examine goods, and the perceived and real risks customers are exposed to. Goods that can be touched and handled in markets and brick-&-mortar shops must now be inspected and selected by means of words and images, which presupposes linguistic and visual literacies. In this article, we shall analyse Zalando’s use of multimodal resources and show how a number of different registers intertwine, and we shall point to the increasing importance of language. The text analysis shall be related to findings from eye-tracking research and to findings from marketing studies, so spearheading new bridges between different approaches to the study of online shopping.

An Examination of Recording Accuracy and Precision From Eye Tracking Data From Toddlerhood to Adulthood.

The quantitative assessment of eye tracking data quality is critical for ensuring accuracy and precision of gaze position measurements. However, researchers often report the eye tracker’s optimal manufacturer’s specifications rather than empirical data about the accuracy and precision of the eye tracking data being presented. Indeed, a recent report indicates that less than half of eye tracking researchers surveyed take the eye tracker’s accuracy into account when determining areas of interest for analysis, an oversight that could impact the validity of reported results and conclusions. Accordingly, we designed a calibration verification protocol to augment independent quality assessment of eye tracking data and examined whether accuracy and precision varied between three age groups of participants. We also examined the degree to which our externally quantified quality assurance metrics aligned with those reported by the manufacturer. We collected data in standard laboratory conditions to demonstrate our method, to illustrate how data quality can vary with participant age, and to give a simple example of the degree to which data quality can differ from manufacturer reported values. In the sample data we collected, accuracy for adults was within the range advertised by the manufacturer, but for school-aged children, accuracy and precision measures were outside this range. Data from toddlers were less accurate and less precise than data from adults. Based on an a priori inclusion criterion, we determined that we could exclude approximately 20% of toddler participants for poor calibration quality quantified using our calibration assessment protocol. We recommend implementing and reporting quality assessment protocols for any eye tracking tasks with participants of any age or developmental ability. We conclude with general observations about our data, recommendations for what factors to consider when establishing data inclusion criteria, and suggestions for stimulus design that can help accommodate variability in calibration. The methods outlined here may be particularly useful for developmental psychologists who use eye tracking as a tool, but who are not experts in eye tracking per se. The calibration verification stimuli and data processing scripts that we developed, along with step-by-step instructions, are freely available for other researchers.

Eye on Music Reading: A Methodological Review of Studies from 1994 to 2017.

In this review, we focus on the methodological aspects of eye-tracking research in the domain of music, published and/or available between 1994 and 2017, and we identify potentially fruitful next steps to increase coherence and systematicity within this emerging field. We review and discuss choices of musical stimuli, the conditions under which these were performed (i.e. control of performance tempo and music-reading protocols), performer’s level of musical expertise, and handling of performance errors and eye-movement data. We propose that despite a lack of methodological coherence in research to date, careful reflection on earlier methodological choices can help in formulating future research questions and in positioning new work. These steps would represent progress towards a cumulative research tradition, where joint understanding is built by systematic and consistent use of stimuli, research settings and methods of analysis.

Eye movements in vocabulary research

Abstract The field of vocabulary research is witnessing a growing interest in the use of eye-tracking to investigate topics that have traditionally been examined using offline measures, providing new insights into the processing and learning of vocabulary. During an eye-tracking experiment, participants’ eye movements are recorded while they attend to written or auditory input, resulting in a rich record of online processing behaviour. Because of its many benefits, eye-tracking is becoming a major research technique in vocabulary research. However, before this emerging trend of eye-tracking based vocabulary research continues to proliferate, it is important to step back and reflect on what current studies have shown about the processing and learning of vocabulary, and the ways in which we can use the technique in future research. To this aim, the present paper provides a comprehensive overview of current eye-tracking research findings, both in terms of the processing and learning of single words and formulaic sequences. Current research gaps and potential avenues for future research are also discussed.

Examining the visual processing patterns of lonely adults

Prior research has shown that loneliness is associated with hypervigilance to social threats, with eye-tracking research showing lonely people display a specific attentional bias when viewing social rejection and social exclusion video footage (Bangee, Harris, Bridges, Rotenberg & Qualter, 2014; Qualter, Rotenberg, Barrett etal., 2013). The current study uses eye-tracker methodology to examine whether that attentional bias extends to negative emotional faces and negative social non-rejecting stimuli, or whether it could be explained only as a specific bias to social rejection/exclusion. It is important to establish whether loneliness relates to a specific or general attention bias because it may explain the maintenance of loneliness. Participants (N = 43, F = 35, Mage = 20 years and 2 months, SD = 3 months) took part in three tasks, where they viewed different social information: Task 1 - slides displaying four faces each with different emotions (anger, afraid, happy and neutral), Task 2 - slides displaying sixteen faces with varying ratios expressing happiness and anger, and Task 3 - slides displaying four visual scenes (socially rejecting, physically threatening, socially positive, neutral). For all three tasks, eye movements were recorded in real time with an eye-tracker. Results showed no association between loneliness and viewing patterns of facial expressions, but an association between loneliness and hypervigilant viewing of social rejecting stimuli. The findings indicate that lonely adults do not have a generalised hypervigilance to social threat, but have, instead, a specific attentional bias to rejection information in social contexts. Implications of the findings for interventions are discussed.

A novel eye tracking paradigm for assessing semantic and phonologic activation in aphasia

A novel eye tracking paradigm for assessing semantic and phonologic activation in aphasia

If Eyes Are the Window to Our Soul, What Role Does Eye Tracking Play in Accounting Research?

Recent advances in technology have increased the accessibility and ease in using eye tracking as a research tool in both laboratory and field settings. These advances have the potential to benefit behavioral accounting researchers’ understanding of the cognitive processes underlying individuals’ judgments, decisions and behaviors. However, despite its potential and wide use in other disciplines, few behavioral accounting studies use eye tracking. The purpose of this paper is to familiarize accounting researchers with eye tracking including its advantages and limitations as a research tool. We start by providing an overview of eye tracking and discussing essential terms and useful metrics, as well as the psychological constructs they proxy. We then summarize eye-tracking research across research domains, review accounting studies that use eye tracking, and identify future research directions across accounting topics. Finally, we provide an instructional resource to guide those researchers interested in using eye tracking, including important considerations at each stage of the study.

Choice zones: architecturally relevant areas of interest

ABSTRACTA new type of area of interest (AOI) termed “choice zones” is proposed, that is relevant for eye tracking research in the built environment. Choice zones are an ex ante measure; this is in contrast to many existing definitions of AOIs which are data-driven. Choice zones are defined algorithmically using space-geometric parameters. The validity of the concept is tested against fixation data from an urban navigation experiment in which participants chose between alternative paths. Findings show that choice zones account for 90% of the fixations clusters. The merit of the measure for applied studies in built environment research is discussed.

Threats to the validity of eye-movement research in psychology.

Eyetracking research in psychology has grown exponentially over the past decades, as equipment has become cheaper and easier to use. The surge in eyetracking research has not, however, been equaled by a growth in methodological awareness, and practices that are best avoided have become commonplace. We describe nine threats to the validity of eyetracking research and provide, whenever possible, advice on how to avoid or mitigate these challenges. These threats concern both internal and external validity and relate to the design of eyetracking studies, to data preprocessing, to data analysis, and to the interpretation of eyetracking data.

Eye-Tracking Technology and the Dynamics of Natural Gaze Behavior in Sports: A Systematic Review of 40 Years of Research.

Reviewing 60 studies on natural gaze behavior in sports, it becomes clear that, over the last 40 years, the use of eye-tracking devices has considerably increased. Specifically, this review reveals the large variance of methods applied, analyses performed, and measures derived within the field. The results of sub-sample analyses suggest that sports-related eye-tracking research strives, on the one hand, for ecologically valid test settings (i.e., viewing conditions and response modes), while on the other, for experimental control along with high measurement accuracy (i.e., controlled test conditions with high-frequency eye-trackers linked to algorithmic analyses). To meet both demands, some promising compromises of methodological solutions have been proposed—in particular, the integration of robust mobile eye-trackers in motion-capture systems. However, as the fundamental trade-off between laboratory and field research cannot be solved by technological means, researchers need to carefully weigh the arguments for one or the other approach by accounting for the respective consequences. Nevertheless, for future research on dynamic gaze behavior in sports, further development of the current mobile eye-tracking methodology seems highly advisable to allow for the acquisition and algorithmic analyses of larger amounts of gaze-data and further, to increase the explanatory power of the derived results.

A review of eye-tracking research in tourism

This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.

The Dynamic Interplay Between Bottom-Up and Top-Down Processes Supporting Prospective Remembering

Like many dual process theories in the psychological sciences, existing models of prospective memory (i.e., remembering to execute future intentions) emphasize the role of singular top-down or bottom-up processes that act in isolation. We argue that top-down and bottom-up processes are interconnected and dynamically interact to support prospective memory. We elaborate on this dynamic multiprocess framework by focusing on recent behavioral, neuroimaging, and eye-tracking research that demonstrated the dynamic nature of monitoring (top-down) and spontaneous retrieval (bottom-up) processes in relation to contextual factors, metacognition, and individual differences. We conclude that identifying how dual processes interact with environmental and individual difference factors is crucial for advancing understanding of cognition and behavior.

Visual Comparison of Eye Movement Patterns

AbstractIn eye tracking research, finding eye movement patterns and similar strategies between participants’ eye movements is important to understand task solving strategies and obstacles. In this application paper, we present a graph comparison method using radial graphs that show Areas of Interest (AOIs) and their transitions. An analyst investigates a single graph based on dwell times, directed transitions, and temporal AOI sequences. Two graphs can be compared directly and temporal changes may be analyzed. A list and matrix approach facilitate the analyst to contrast more than two graphs guided by visually encoded graph similarities. We evaluated our approach in case studies with three eye tracking and visualization experts. They identified temporal transition patterns of eye movements across participants, groups of participants, and outliers.