The ‘power-to-hydrogen’ strategy aims at splitting water into O2 and H2 via the oxygen and hydrogen evolution reactions. The complex four-step oxygen evolution reaction (OER) limits the overall efficiency of hydrogen production. An important reason of the low efficiency is that the production of ground-state (triplet) O2 is a spin-forbidden reaction: in fact, the reactants, OH- or H2O, are diamagnetic, but the final product, O2, is a paramagnetic molecule. Recently, this was well-recognized theoretically1 and the use of spin selective catalysts was described as a possible way to promote the OER.2 . However, it remains complex to understand and exploit intrinsic and extrinsic magnetic features to enhance catalytic performance. Here, we investigate the role of magnetic moments in individual active sites in the catalyst surface layer and the role of spin order in ferromagnetic vs. paramagnetic catalysts, focussing on perovskite oxides.First, we investigated the role of Ni magnetic moment in the the (001), (110) and (111) facet of LaNiO3 electrocatalysts, which we studied using electrochemical measurements, X-ray photoelectron spectroscopy (XPS), X-ray absorption spectroscopy (XAS), and density functional theory (DFT+U) calculations.3 The results show a facet-dependent activity, where the (111) overpotential is ~60 mV lower as compared to the other facets. Closer investigation of the (001) and (111) facets reveals a surface transformation to a oxyhydroxide-like NiOO with edge-sharing octahedra,4 and we observed that the transformed surface is thicker for (111) than for (001).3 The detailed DFT+U analysis reveals important distinctions that give rise to the increased activity: the transformed LaNiO3 (111) surface exhibits a better match to the underlying perovskite layer. Moreover, protonation induces reduced Ni3+ with a finite magnetic moment. A moderate Jahn-Teller distortion enables a favorable binding of reaction intermediates. In contrast, the structural mismatch to the underlying LaNiO3(001)-substrate leads to a strong distortion of the transformed layer for this orientation and a weak binding of *O and ultimately to a different potential determining step (PDS), *OH→*O, compared to *O→*OOH for the transformed LaNiO3(111) surface.Second, we experimentally demonstrate the effect of intrinsic magnetic order on the OER on catalytic performance. Thin films of La0.67Sr0.33MnO3 grown by pulsed laser deposition with appropriate magnetic and electronic properties were chosen as well-defined model systems. Using the ferromagnetic to paramagnetic transition at the Curie temperature in these ferromagnetic perovskite oxides, the magnetic order of the catalysts were switched in situ during the OER by changing the temperature. For ferromagnetic films, the decrease in current density with decreasing temperature, induced by the reduction of thermal energy, was suppressed for temperatures below the Curie temperature, indicating that the presence of ferromagnetic ordering below Curie temperature enhances OER activity. This claim is further supported by an enhancement of OER activity for the same ferromagnetic film upon alignment of magnetic domains with an external magnetic field. All in all, our results reveal that the spin state, intrinsic spin order, and extrinsic magnetic fields are decisive for the OER activity. Biz, C., Fianchini, M. & Gracia, J. Strongly Correlated Electrons in Catalysis: Focus on Quantum Exchange. ACS Catal 11, 14249–14261 (2021).Sun, Y. et al. Spin‐Related Electron Transfer and Orbital Interactions in Oxygen Electrocatalysis. Advanced Materials 32, 2003297 (2020).Füngerlings, A. et al. Crystal-facet-dependent surface transformation dictates the oxygen evolution reaction activity in lanthanum nickelate. in preparation (2023).Baeumer, C. et al. Tuning electrochemically driven surface transformation in atomically flat LaNiO3 thin films for enhanced water electrolysis. Nat Mater 20, 674–682 (2021).