Abstract Potential loss of life is considered an important indicator of flood risk. We examine the future development of potential loss of life due to flooding for a major flood prone area in The Netherlands. The analysis is based on projections and spatial distribution of population under a high economic growth scenario and a loss of life model. Results show that the projected population growth in flood prone areas is higher than average in the Netherlands between 2000 and 2040. Due to this effect the potential number of fatalities is projected to increase by 68% on average for 10 different flood scenarios, not including impacts from climate change and sea level rise. Just sea level rise of 0.30 m leads to an average 20% increase in the number of fatalities. The combined impact of sea level rise and population growth leads to an estimated doubling in the potential number of fatalities. Taking into account increasing probability of flooding due to sea level rise and extreme river discharges, the expected number of fatalities could quadruple by 2040. The presented results give a conservative and upper bound estimate of the increase of the risk level when no preventive measures are undertaken. It is found that the consideration of the exact spatial distribution of population growth is essential for arriving at reliable estimates of future risk of flooding.