This paper investigates the presence and strength of internal and external habit formation in consumption, using monthly household data. The habit hypothesis is used to explain empirical regularities in macroeconomics and finance. Empirical studies based on aggregate data (macro-evidence) leave the micro-behavior unexplored. The micro-evidence is inconclusive and primarily based on food consumption data. Unfortunately, food consumption is a bad proxy for total consumption — mainly, because food consumption preferences differ considerably from consumption preferences of other goods (Shea (1994)). Thus, I use total household consumption data to test the Euler equations of an additive habit formation model. There is evidence for internal and external habits; the external habit effect is about three times larger than the internal effect. Extensions to alternative habit coefficients are provided.
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