External Communication Research Articles

Study on Paths for External Communication and Marketing Strategy of Shu Embroidery in the New Era

Study on Paths for External Communication and Marketing Strategy of Shu Embroidery in the New Era

Ensuring the performance of external communications: An informal classification of target groups

The increasing influence of the investment community on business sustainability highlights the need for a compre hensive understanding and accurate segmentation of this audience. The research aims to identify consistent criteria for intra group differentiation in the perception of financial reporting information among members of various stakeholder groups in or der to improve the performance of external communications management. Methodologically, the study rests upon stakeholder theory, which is supported by expert assessments, structural-logical analysis, and multidimensional discriminant analysis. The study draws on authentic data of a survey on the quality of corporate reporting information conducted in the fourth quarter of 2020 among 52 representatives of the Russian business. The research identifies motivationally-rooted statistically significant discrepancies in the probability of correlating some survey participants with their functional group formed on a formal basis. We discuss the relevant criteria for an informal division of respondents into groups based on subjective judgments about qualitative characteristics of corporate financial reports. These criteria include variations in estimates of complexity of reporting standards and functionality of cost indicators based on the concept of fair market value. The revealed criteria for motivational and func tional identification within stable subgroups of financial statement users formed within functional groups represents the scien tific novelty of this study. The results contribute to a deeper understanding of the relevant criteria for the group structure of the investment community, which constitutes the target audience for corporate reporting. These findings can be utilized to refine the formal classification of users of reporting information, as well as to adjust other components of corporate management systems with the aim of enhancing the effectiveness of external communications.

An action plan to improve organizational health literacy in hospitals in the Czech Republic

Abstract Background The National Institute for Health Literacy conducted in 2023 as part of the M-POHL network and in close collaboration with the team of the Klaudian Hospital a survey on the level of organizational health literacy using the OHL-Hos tool. The OHL-Hos tool was proven by the project implementation team as suitable for initiating and monitoring organizational change. Methods Based on the self-assessment and the results of the consensus workshop, the project implementation team identified development priorities that were submitted and approved by the hospital management. To keep the sustainability of the implementation, the hospital management decided to formulate an action plan, with the time horizon 2025. Results The proposed action plan, approved by hospital management, focuses on feasible measures within a given time horizon. For each development goal, responsible teams, time frames, and expected results were formulated. The implementation project team evaluated as the most innovative standard the standard dealing with internal communication with patients and their family after discharge and thus to ensure the continuity in supporting personal health literacy of patients and relatives. In addition, as further important standards, easy navigation and access to documents, materials, and services for patients and healthcare professionals were recognized. Interventions focusing on public education, especially for children and students of all school levels, have been proposed to enhance external communication and increase health knowledge in the region. Conclusions The process of regular OHL assessment of set up measures has been considered as a way how to ensure the long-term fulfilment of the newly adopted action plan by the hospital.

Application of the One Health Surveillance (OHS) Matrix to Evaluate the Disease Surveillance Systems in Gujarat, India: A Policy Content Analysis.

An effective disease surveillance system can detect outbreaks of emerging zoonotic diseases early and allow the system to respond immediately and control the epidemic. Gujarat is a western Indian state with a population of more than 65million humans and 26million livestock, and it has the respective surveillance systems under the Department of Health & Family Welfare for humans and the Department of Animal Husbandry for animals. A veterinarian is placed on establishing cross-sectoral collaborations between these systems, but the joint collaborative activities and their effect on the early warning response are least understood. This provides an opportunity to conduct a secondary policy content analysis study using the One Health Surveillance Matrix (OHSM). The aim of this study was to evaluate the level of collaboration among human-animal disease surveillance systems for zoonotic disease in Gujarat, India. This study findings highlight a few gaps in the human health surveillance system, such as data sharing, sampling, outreach to decision-makers, and external communication, while the animal health surveillance system exhibits deficiencies in the data dissemination to decision-makers, management and storage of data analysis, interpretation of data, and external communication as per the OHSM evaluation. Despite major differences, there is a possibility of developing the One Health Surveillance system in Gujarat, India which is profoundly documented in this study.

PENDAMPINGAN DIGITALISASI SEKOLAH SMPIT AJIMUTU GLOBAL INSANI TAMBUN UTARA-BEKASI MENUJU MANAJEMEN SEKOLAH BERBASIS DIGITAL

In the digital era, the application of information technology in schools is crucial to enhance the efficiency and quality of educational management. This Community Service (PkM) activity aims to assist Sekolah Menengah Pertama Islam Terpadu (SMPIT) Ajimutu Global Insani Tambun Utara-Bekasi in implementing digital-based school management. The main objective of this activity is to optimize the school's management system through a tailored application that meets the school's needs, called DigiMS (Digital School Management). DigiMS will be built web-based which will be hosted and use a domain name, and a mobile-based application will be created which will be submitted to the Playstore. The method used includes stages of analyzing the existing school management system, developing the DigiMS application, providing training for staff and teachers on how to use the application, and monitoring and evaluating the application's implementation. Data was collected through direct observations at the partner school, interviews with staff, and efficiency measurements before and after the implementation of the digital system. The results of this activity showed a significant increase in operational efficiency, especially in student data management, financial administration, and internal and external communication. The main conclusion from this program is that adopting digital-based management through DigiMS can improve the effectiveness of school management and ease staff workloads in their daily tasks. Additionally, this program has a positive impact on the school's readiness to face the challenges of the digital era. This program is part of the 2024 Fiscal Year PKM Grant from Kemdikbudristek-DRTPM, conducted by lecturers and students from Universitas Nusa Mandiri.

The Role of Community Aesthetics in the External Communication Discourse System of Chinese Films Under the Background of the “Belt and Road” Initiative

As a cultural product, films bear the mission and responsibility of shaping the national image and conveying the spirit of China in international cultural exchanges. However, since the proposal of the “Belt and Road” initiative in 2013, the dissemination of Chinese films in countries along the route has remained unsatisfactory, thereby underscoring the urgency of reconstructing the discourse system for the external communication of Chinese films. To address this issue, it is of the utmost importance to establish a creative orientation that is focused on reshaping China’s image, fully exploring Chinese stories and the essence of the Chinese spirit, and developing a discourse system that is centered on Chinese narratives and supported by the theoretical framework of community aesthetics. Moreover, it is vital to engage in comprehensive collaboration in cultural exchanges with countries along the Belt and Road. This necessitates the adaptation of Chinese film promotion and distribution strategies to align with the characteristics of the new media era. Leveraging the aggregating power of new media platforms and online communities is essential for the creation of a sustainable and Chinese-style industrial model for the global dissemination of Chinese films.

The Role of Community Aesthetics in the External Communication Discourse System of Chinese Films Under the Background of the “Belt and Road” Initiative

As a cultural product, films bear the mission and responsibility of shaping the national image and conveying the spirit of China in international cultural exchanges. However, since the proposal of the “Belt and Road” initiative in 2013, the dissemination of Chinese films in countries along the route has remained unsatisfactory, thereby underscoring the urgency of reconstructing the discourse system for the external communication of Chinese films. To address this issue, it is of the utmost importance to establish a creative orientation that is focused on reshaping China’s image, fully exploring Chinese stories and the essence of the Chinese spirit, and developing a discourse system that is centered on Chinese narratives and supported by the theoretical framework of community aesthetics. Moreover, it is vital to engage in comprehensive collaboration in cultural exchanges with countries along the Belt and Road. This necessitates the adaptation of Chinese film promotion and distribution strategies to align with the characteristics of the new media era. Leveraging the aggregating power of new media platforms and online communities is essential for the creation of a sustainable and Chinese-style industrial model for the global dissemination of Chinese films.

Towards imagined speech: Identification of brain states from EEG signals for BCI-based communication systems

BackgroundThe electroencephalogram (EEG) based brain-computer interface (BCI) system employing imagined speech serves as a mechanism for decoding EEG signals to facilitate control over external devices or communication with the external world at the moment the user desires. To effectively deploy such BCIs, it is imperative to accurately discern various brain states from continuous EEG signals when users initiate word imagination. New methodThis study involved the acquisition of EEG signals from 15 subjects engaged in four states: resting, listening, imagined speech, and actual speech, each involving a predefined set of 10 words. The EEG signals underwent preprocessing, segmentation, spatio-temporal and spectral analysis of each state, and functional connectivity analysis using the phase locking value (PLV) method. Subsequently, five features were extracted from the frequency and time-frequency domains. Classification tasks were performed using four machine learning algorithms in both pair-wise and multiclass scenarios, considering subject-dependent and subject-independent data. ResultsIn the subject-dependent scenario, the random forest (RF) classifier achieved a maximum accuracy of 94.60 % for pairwise classification, while the artificial neural network (ANN) classifier achieved a maximum accuracy of 66.92 % for multiclass classification. In the subject-independent scenario, the random forest (RF) classifier achieved maximum accuracies of 81.02 % for pairwise classification and 55.58 % for multiclass classification. Moreover, EEG signals were classified based on frequency bands and brain lobes, revealing that the theta (θ) and delta (δ) bands, as well as the frontal and temporal lobes, are sufficient for distinguishing between brain states. ConclusionThe findings promise to develop a system capable of automatically segmenting imagined speech segments from continuous EEG signals.

Enhancing Edge Environment Scalability: Leveraging Kubernetes for Container Orchestration and Optimization

ABSTRACTKubernetes is an open‐source container orchestration platform, offers a comprehensive suite of features for managing containerized applications effectively. These features encompass horizontal scaling, per‐node‐pool cluster scaling and automated resource request adjustments. This research endeavors to harness these capabilities to address the limitations experienced by fog servers in edge environments, particularly those arising from restricted network connectivity and scalability challenges. In this research paper, the primary focus is on Kubernetes role of enhancing scalability, providing a robust framework for managing containerized applications. The proposed approach involves creating a predefined number of pods and containers within a Kubernetes cluster, specifically designed to efficiently handle incoming requests while optimizing CPU and memory usage. This method implements a microservice architecture for the web tier, with separate pods for the front end, back end and database, ensuring modular and scalable design. All pods communicate and integrate through REST APIs, facilitating seamless interaction and data exchange between the services. When handling web requests, the approach enables and controls both internal and external networks, ensuring secure and efficient communication. The analysis then examines the CPU and memory utilization of the pods, as well as node bandwidth, to provide a comprehensive evaluation of container scalability and performance within the Kubernetes cluster. These findings effectively demonstrate Kubernetes' capability in managing container scalability and optimizing resource utilization, highlighting its efficiency and robustness in a microservice environment.

Cognition, horizon and practice: formation of the nonsynchronism in theoretical research of information science

Purpose The nonsynchronism in theoretical research of information science (IS) is an interesting phenomenon that has not been sufficiently examined. This study is to reveal the mechanism of its formation from a microscopic perspective.Design/methodology/approach A qualitative research approach was adopted and 22 professors from different IS fields were interviewed. The data were analyzed with a six-step thematic analysis method.Findings The nonsynchronism in IS theoretical research is reflected in three dimensions. Theory cognition and theory practice shape each other under the constraint of theory horizon. Researchers with similar theory cognition and practice form a theoretical generation. The inter-generational gap may exist among IS researchers in different research areas, at different ages, or located in different countries or regions.Research limitations/implications This study reveals the formation mechanism of the nonsynchronism in IS theoretical research from a microscopic perspective of individual researcher’s theory using practice and offers new insights into the dynamics of the structural evolution of IS theoretical knowledge.Practical implicationsThe results of this study can help to promote internal or external communication in IS and enhance theoretical education for doctoral students.Originality/valueThis study identifies and theoretically defines a few core themes, theory horizon, theory cognition, theory practice and theoretical generation, and reveals their relationships. On this basis, a conceptual model of nonsynchronism in theoretical research is developed.

Membangun Kepercayaan Masyarakat Strategi Komunikasi Organisasi BAZNAS Sumatera Utara dalam Penghimpunan Zakat

The organizational communication strategy used by BAZNAS North Sumatra to strengthen public trust and increase participation in zakat collection. Public trust is considered a key factor in encouraging participation in zakat payments through these official institutions. The research method used is a qualitative approach with case studies, involving in-depth interviews, observation and document analysis. The research results show that BAZNAS North Sumatra implements various communication strategies, such as media campaigns, outreach, report transparency, service improvement, as well as involvement and partnerships with the community. This strategy plays a role in increasing credibility, organizational trust and public trust in BAZNAS North Sumatra. Organizational communication activities, including internal, external communications, public relations management, and crisis communications, also play an important role in strengthening public trust. In addition, effective marketing communications, such as advertising, sales promotions, public relations, and direct marketing, also have a positive impact on increasing public trust and participation in zakat collection. The increase in public trust built through a comprehensive communication strategy has had an impact on increasing the number of muzaki who entrust their zakat to BAZNAS North Sumatra in recent years.

The Antecedents, Consequences and Key Determinants of Corporate Accelerators’ Success: A Systematic Literature Review

Over the past decade, accelerators have demonstrated their pivotal contribution to the economic and entrepreneurial ecosystem growth. In recent years, a large number of businesses and organizations use corporate accelerators to internalize opportunities provided by startups and idea generators outside the organization. Although this phenomenon has received much attention, especially in Iran, there are still many unclear points regarding the structure, processes, and acceleration programs. In this article, we did a systematic review of 49 articles out of 486 articles published in different journals in the last 5 years. Then, through the PRISMA method, the reviewed data was converted into a structured format in Excel software. At the end, we examined the findings of this study by presenting a conceptual framework detailing the antecedents and consequences of corporate accelerators. Also, in this research, we found that the five main success factors of corporate accelerators are the acceleration program, the creation of a large and committed external communication network, mentoring, the determination of accurate evaluation criteria and the competitive process in selecting startups.

A ROS2-Based Gateway for Modular Hardware Usage in Heterogeneous Environments

The rise of robotics and the Internet of Things (IoT) could potentially represent a significant shift towards a more integrated and automated future, where the physical and digital domains may merge. However, the integration of these technologies presents certain challenges, including compatibility issues with existing systems and the need for greater interoperability between different devices. It would seem that the rigidity of traditional robotic designs may inadvertently make these difficulties worse, which in turn highlights the potential benefits of modular solutions. Furthermore, the mastery of new technologies may introduce additional complexity due to the varying approaches taken by robot manufacturers. In order to address these issues, this research proposes a Robot Operating System (ROS2)-based middleware, called the “ROS2-based gateway”, which aims to simplify the integration of robots in different environments. By focusing on the payload layer and enabling external communication, this middleware has the potential to enhance modularity and interoperability, thus accelerating the integration process. It offers users the option of selecting payloads and communication methods via a shell interface, which the middleware then configures, ensuring adaptability. The solution proposed in this article, based on the gateway concept, offers users and programmers the flexibility to specify which payloads they want to activate depending on the task at hand and the high-level protocols they wish to use to interact with the activated payloads. This approach allows for the optimisation of hardware resources (only the necessary payloads are activated), as well as enabling the programmer/user to utilise high-level communication protocols (such as RESTful, Kafka, etc.) to interact with the activated payloads, rather than low-level programming.

Multilevel perspective for the diffusion of e-democracy implementation: A systematic literature review

Information and communication technology has been identified as a viable means of addressing the societal issue of disconnection among e-democracy participants. Apart from the ongoing normative debate concerning the potential of information and communication technology to facilitate e-democratic processes, much research has been dedicated to examining the broad spectrum of specific e-democracy tools that have been multi-disciplinary and fragmented in recent years. Remarkably, however, the potential of technology diffusion and its impact on implementing e-democracy in cyberspace has not yet received adequate attention. The key issue for the sustainability of e-democracy is technology accessibility, which is also a central factor in technology diffusion. This systematic literature review seeks to structure and systematise the literature on the different phases of e-democracy implementation technology diffusion (adoption, implementation, and institutionalisation) and levels of analysis (macro, meso, and micro) with the aims of, firstly, mapping the current field of e-democracy technology diffusion research and, secondly, providing a unique study for use in future research. The analysis indicated that researchers have primarily focused on the adoption and implementation stages, as well as the external information and communication technology environment at the macro level and the organisational level at the meso level within public administrations. In general, this review highlights major gaps in the current literature and proposes viable avenues for further research.

Komunikasi Eksternal Public Relations ‘Generation Girl’ dalam Mempromosikan Program-Program Organisasi

STEM (science, technology, engineering, and math) is a field of science and technology that is more popular with men than women. There is still a perception that women are not required to pursue higher education, particularly in STEM fields. From this perspective, “Generation Girl” aims to change these prejudices and encourage Indonesian women to study science in the STEM world through its programs. In order to attract the attention and interest of the target audience, “Generation Girl” will implement appropriate external public relations communication to attract Indonesian women to participate in “Generation Girl” programs. “Generation Girl” is a non-profit organization dedicated to educating women in STEM fields through innovative and exciting programs This study aims to describe the external communication strategies that have been carried out by “Generation Girl” to promote their programs in the community. This study used descriptive qualitative research. Data collection techniques used include interviews, observation, and documentation. The results of this study show that “Generation Girl” uses three media in disseminating information about its programs and organizations: online media, mass media, and non-mass media using external communication strategy theory. This makes it easier for the organization to recruit “Generation Girl” program participants.

Implementation of the Frictionless data standard for linked data

Objective and ApproachData linkage centres receive, hold and provision data in a wide variety of formats. Using a consistent, flexible and open metadata standard for data holdings can enable a center to clearly and unambiguously describe their data holdings and facilitate processing pipelines. One such framework is the Frictionless data standard. We present our experience at our data centre implementing this standard for both internal data management and for communication with external data providers and third parties. ResultsOur team has replaced tool-specific metadata files with standard-compliant files to make our pipelines more modular and less fragile. Since the standard is based on JSON, most programming languages will support reading and writing metadata files and we are not restricted to any software. This work has also made our internal tooling interoperable with that of external partners. We find that the standard is well equipped to handle CSV and other delimited files. Our center uses a mix of file types including fixed-width text files which do not have an explicit specification within the standard, but its extensibility has allowed us to define our own file type while staying within the ecosystem. We have also developed tools to convert JSON metadata files to excel workbooks for a more human-friendly format. ConclusionsThe Frictionless data standard can be a powerful tool for data centers in organizing data and building processing pipelines. ImplicationsAdopting the Frictionless data standard for metadata files has streamlined our internal processes and improved internal and external communication.

Quantifying random collisions between particles inside and outside a circle

Random collisions of particles occur in various biophysical and physical systems. Inspired by the binding of receptor and ligand on the cell membrane, we devised a method based on stochastic dynamical modeling to quantify the likelihood of two random particles colliding on a circle. We consider the dynamics of a receptor binding to a ligand on the cell membrane, where the receptor and ligand perform different motions and are thus modeled by stochastic differential equations with non-Gaussian noise. We use neural networks based on the Onsager–Machlup function to compute the probability P1 of an unbounded receptor diffusing to the cell membrane. Meanwhile, we compute the probability P2 of the extracellular ligand arriving at the cell membrane by solving the associated nonlocal Fokker–Planck equation. We can then calculate the most probable binding probability by combining P1 and P2. In this way, we conclude with some indication of how the receptors could distribute on the membrane, as well as where the ligand will most probably encounter the receptor, contributing to a better understanding of the cell’s response to external stimuli and communication with other cells.

Conceptual framework to improve financial performance via institutional pressures and voluntary environmental information disclosure

This study delves into the intricate relationship between institutional pressures and financial performance, with a focus on the mediating role of voluntary environmental information disclosure (VEID). Grounded in institutional theory and the resource-based view (RBV), the study investigates how coercive, normative, and mimetic institutional pressures drive firms to adopt VEID, which in turn impacts their financial performance. VEID plays a pivotal role in allowing firms to convey their environmental performance, promoting transparency, and bolstering stakeholder trust. This heightened trust significantly contributes to improved financial performance by enhancing the firms' reputation and credibility. In addition to external communication, VEID also acts as a mechanism for internal performance enhancement, aligning firms' environmental strategies with institutional pressures. Through the integration of VEID practices, firms are better positioned to meet regulatory requirements, align with stakeholder expectations, and enhance operational efficiency. The findings underscore the critical importance of integrating voluntary environmental information disclosure within both institutional and resource-based strategies to attain sustainable financial performance and ensure long-term success in a competitive and environmentally conscious market.

Research on the Framework Theory of News Reporting by Western Mainstream Media on the Beijing Winter Olympics

This paper conducts in-depth textual analysis and framework analysis of the data news reports by Western mainstream media on the Beijing Winter Olympics based on the background of media convergence. The research finds that Western media reports exhibit overall characteristics of objectivity, political leanings, changing with the time, and diverse topics. Furthermore, this paper proposes strategies for how China can enhance its national image through external communication, including strengthening media promotion, leveraging social media, fostering international cooperation, and organizing unique cultural events. Through comprehensive and detailed analysis, this paper aims to provide valuable references and insights for enhancing China’s image and influence on the international stage.

Feasibility Testing of the Bionet Sonar Ultrasound Transcutaneous Energy Transmission (UTET) System for Wireless Power and Communication of a LVAD.

To address the clinical need for totally implantable mechanical circulatory support devices, Bionet Sonar is developing a novel Ultrasonic Transcutaneous Energy Transmission (UTET) system that is designed to eliminate external power and/or data communication drivelines. UTET systems were designed, fabricated, and pre-clinically tested using a non-clinical HeartWare HVAD in static and dynamic mock flow loop and acute animal models over a range of pump speeds (1800, 2400, 3000 RPM) and tissue analogue thicknesses (5, 10, 15mm). The prototypes demonstrated feasibility as evidenced by meeting/exceeding function, operation, and performance metrics with no system failures, including achieving receiver (harvested) power exceeding HVAD power requirements and data communication rates of 10kB/s and pump speed control (> 95% sensitivity and specificity) for all experimental test conditions, and within healthy tissue temperature range with no acute tissue damage. During early-stage development and testing, engineering challenges for UTET size reduction and stable and safe operation were identified, with solutions and plans to address the limitations in future design iterations also presented.