External Communication Strategies Research Articles

Deconstructing Power Dynamics: The Role Of Language In Corporate Communica-tion Practices

The background of this research lies in a deep understanding of power dynamics and the role of language in the context of corporate communication practices. In a dynamic business environment, the use of language is not only a communication tool, but also an instrument of power that influences organizational culture, external communication strategies, and communicative interactions within the organization. The aim of this research is to deconstruct power dynamics and analyze the role of language in corporate communication practices. The research method used is descriptive qualitative analysis by collecting and reviewing various literature sources, including journals, articles and books that are relevant to this research topic. Data were collected through literature searches from academic databases and online libraries, as well as using relevant inclusion criteria to select the most relevant and quality sources. The research results show that language plays a crucial role in shaping organizational culture, external communication strategies, and power dynamics within organizations. Using appropriate language can strengthen a desired organizational culture, build sustainable relationships with external stakeholders, and influence public perception of a company's brand and reputation. However, it needs to be recognized that language can also be a tool of power used to maintain hierarchies, suppress free speech, or manipulate public opinion.

Internal and external communication in oil & gas for enhancing CSR implementation: A review

Effective communication is essential for the successful implementation of Corporate Social Responsibility (CSR) initiatives in the oil and gas sector. This review examines the role of internal and external communication in enhancing CSR implementation in the industry. Internal communication focuses on engaging employees and stakeholders within the organization, while external communication involves interactions with external stakeholders, including communities, governments, and NGOs. The review finds that internal communication plays a crucial role in fostering a culture of CSR within oil and gas companies. By effectively communicating CSR goals, initiatives, and progress to employees, companies can increase employee engagement and commitment to CSR objectives. Internal communication also helps ensure that CSR values are integrated into organizational practices and decision-making processes. External communication is equally important for enhancing CSR implementation in the oil and gas sector. By engaging with external stakeholders, companies can build trust, enhance their reputation, and gain valuable insights into community needs and expectations. Effective external communication also helps companies demonstrate transparency and accountability in their CSR efforts, which is critical for maintaining a social license to operate. Overall, the review highlights the importance of integrating internal and external communication strategies into CSR implementation in the oil and gas sector. By fostering a culture of CSR internally and engaging with external stakeholders effectively, companies can enhance the impact of their CSR initiatives and contribute to sustainable development in the communities where they operate.

Contextualised shared leadership: A Canadian case study*

ABSTRACT This account summarises the findings from one component of a six-stage study conducted in multiple international sites. Following a series of interviews, a 10-month case study was conducted in a K-12 private school in western Canada. Initial interviews demonstrated how the school manifested shared leadership, clear pedagogical goals, student success, and strong community support. Members of the school agreed to have two university researchers conduct further interviews, observe school-wide, grade level and subject area meetings. Two school-based researchers collaborated to identify key members of the school community, flag salient planning and celebratory events, and participated in ongoing debriefing meetings with the university researchers. All four researchers engaged in data analysis and reporting. The research team identified four themes. First, the teacher work theme included positivity, shared expectations for professionalism, and rigour. Second, communication included unique internal and external communication strategies. Third, there was a learning culture that utilised unconventional information sources. A fourth theme was operational support. Results highlighted the holistic nature of teacher leadership and suggested that teacher leadership is a complex, sophisticated state of being. Results challenge school governance stereotypes and invite educators to work with a sense of vocation and mission.

Organizational Communication Strategy of Menantea Purwokerto in Handling Customer Complaints Through Digital Media

Menantea Purwokerto uses Instagram to promote its products and engage with its followers. Although Menantea Purwokerto has been successful in utilizing digital media to increase its sales potential, it has been noted that since the opening of Menantea Purwokerto on 5 February 2022, there have been customer complaints that can have a negative impact on Menantea Purwokerto. This study aims to analyze and describe how Menantea Purwokerto's organizational communication strategy handles customer complaints via digital media, what obstacles are encountered when implementing organizational communication, and how solutions are devised to overcome the obstacles encountered. This study employs a qualitative descriptive approach, with data collected via observation, interviews, documentation studies, and literature reviews. The research shows two types of complaints made by customers via digital media: Gofood, Grabfood, Shopeefood, and Menantea Customer Service at 0812-8415xxxx. Menantea Purwokerto encountered internal obstacles such as the distance between the owner and employees, obstacles to individual employee behavior, and external obstacles such as difficulties in handling incoming complaints via Gofood, Grabfood, and Shopeefood when implementing organizational communication. The Menantea Purwokerto conducts an organizational communication audit to address complaints and obstacles in the implementation of organizational communication. For handling complaints and obstacles between Menantea and customers, the Menantea Purwokerto employs a top-down internal communication strategy as well as an external communication strategy.

My Eyes Speak: Improving Perceived Sociability of Autonomous Vehicles in Shared Spaces Through Emotional Robotic Eyes

The ability of autonomous vehicles (AVs) to interact socially with pedestrians poses a significant impact on their integration with urban traffic. This is particularly important for vehicle-pedestrian shared spaces due to increased social requirements in comparison to vehicular roads. Current pedestrian experience in shared spaces suffers from negative attitudes towards AVs and the consequently low acceptability of AVs in these spaces. HRI work shows that the acceptability of robots in public spaces can be positively impacted by their perceived sociability (i.e., possessing social skills), which can be enhanced by their ability to express emotions. Inspired by this approach, we follow a systematic process to design emotional expressions for AVs using the headlight ("eye'') area and investigate their impact on perceived sociability of AVs in shared spaces, by conducting expert focus groups (N=12) and an online video-based user study (N=106). Our findings confirm that the perceived sociability of AVs can be enhanced by emotional expressions indicated through emotional eyes. We further discuss implications of our findings for improving pedestrian experience and attitude in shared spaces and highlight opportunities to use AVs' emotional expressions as a new external communication strategy for future research.

PANDEMİ SÜRECİNDE İÇSEL MARKALAMA STRATEJİLERİ

For the past twenty years, internal branding has gained academic interest as the interactions between employees and customers shape brand values and brand experiences. As a component of internal branding, external brand communication can have a powerful influence on employees’ motivation, attitudes, identification and subsequent behavior. The purpose of this research is to explore external brand communication strategies in times of risk. Working non-remotely during the pandemic was a major threat for employees’ overall well-being. Advertisements run during the first six months of the pandemic that directly or indirectly focus on internal stakeholders formed the sample. Data was collected from the websites of two national marketing magazines. The findings reveal how employees’ responsibilities were extended during the pandemic and how expressing solidary during the crisis enabled the communication of these new responsibilities. The study contributes to extant research on internal branding and advertising in crisis.

Strategi Komunikasi DPMPTSP Kabupaten Serang dalam Peningkatan Kualitas Pelayanan Perizinan Melalui OSS

The purpose of this study is to learn more about the various communication strategies used by the Serang Regency Investment and One-Stop Service Office (DPMPTSP), through this the government increases permission for people to do certain things, so that this will make life easier. easy for many people. This study uses a qualitative approach that relies on descriptive data collection techniques, such as observation and interviews. This research gives the result that the strategy used is to build communication through internal and external approaches. Internal approach communication is carried out by building emotional closeness to each individual who works within the Investment and One-Stop Service Office of Serang Regency, so that it can produce cooperation with good output in providing services to the community. As for the external approach communication strategy, namely carrying out a communication strategy that aims to create excellent public services through innovation in non-business licensing services and business licensing. The implementation of the non-business licensing system is carried out through the SIMPONIE Wabsite (Online Licensing Management Information System) as a non-business licensing service facility that is not processed through the OSS (Online Single Submission) system, to simplify and speed up business licensing for business actors. Through the OSS (Online Single Submission) service in collaboration with the regional government, namely the Serang Regency One-Stop Investment and Integrated Services Service to socialize and assist with problems for business actors in their area.

Transformation of Chinese Culture's External Communication Strategies in the Perspective of the Community of Human Destiny

Transformation of Chinese Culture's External Communication Strategies in the Perspective of the Community of Human Destiny

The External Communication Effect and Strategies of Traditional Chinese Plastic Arts

During the Tang, Ming, and Qing Dynasties, the external communication of traditional Chinese plastic arts achieved good results and had positive impact on the culture and economy of countries all over the world. For instance, the plastic arts of Han and Tang Dynasties had positive impact on the cultural circle of East Asia, while those of Ming and Qing Dynasties influenced the European artistic style. However, with time, there are various problems in the dissemination of traditional Chinese plastic arts. Foreign countries have a one-sided cognition and tend to misinterpret traditional Chinese plastic arts. Therefore, this paper analyzes from the perspective of the external communication effect and strategy of traditional Chinese plastic arts.

The Impact of External Communication Strategy on Blockchain Startups: Analysing the Case of Credits Blockchain Platform

Communication is always an important part of establishing a business’ sense of direction and growth; information needs to be accessed by the receiver in an appropriate way and put across in a clear, impactful and engaging way so that it will have an effect on the user. This research paper gives a detailed review of external communication strategies in the blockchain industry and how startups could revise their strategies over time to build trust and reputation. Even if the blockchain industry is becoming the preferred choice for businesses to securely conduct transactions, not many blockchain projects find acceptance amongst investors. Blockchain projects focus on raising funds for their ventures at a stage where they seldom have a viable product and using unregulated means of fundraising like initial coin offerings (ICO) or initial exchange offerings (IEO) have in turn been used to accumulate capital for such projects. With trust depleting in these means of fundraising, blockchain are becoming increasingly aware of the need to tailor their communication with potential investors. In this study, we’ve conducted cross-sectional studies across two separate times, once in 2017-18 at the time ICOs found prominence and then later in 2021, exploring how external communication strategies were revised and improved upon over time to ensure success and favour amongst users and investors.

Merger and acquisition purposes and external communication strategy

We study under what conditions an acquirer actively conveys information about its deal via a conference call. Drawing upon literatures on communication and competition, we theorize about how the intent of an acquisition is associated with (a) whether a conference call is held and (b) how vague the communication is. If a firm seeks unique synergy through an acquisition, we predict that it will seek to preserve confidentiality and avoid informing rivals, and thus the acquirer will communicate less. Conversely, if a firm seeks to initiate greater industry concentration, it will communicate more extensively by holding a conference call and using more precise language to encourage rivals to follow suit. Empirically, we examine the conference call decisions and transcript contents for domestic acquisitions made by U.S. listed firms (2003-2018), finding support for most of the predictions. The paper thereby opens new research avenues on the strategic use of corporate communication.

Perencanaan Kampanye Public Relations “Mari Bersatu Permata Bunda” Untuk Meningkatkan Awareness Masyarakat Sekitar Terhadap Sekolah TK-SD-SMP Permata Bunda

Education is a very important thing that should be engaged by every individual, because it is related to the progress and development of a country. In this era of globalization, technology is growing very rapidly that has an impact in education. Schools should be able to adapt to the community and the surrounding environment. TK-SD-SMP Permata Bunda / Sekolah Permata Bunda is a public school operating under the Yayasan Permata Bunda which until now has no public relations role. Thus, it takes the role of public relations in designing more current programs to help schools in raising awareness of certain communities. The purpose of this non-thesis paper is to raise public awareness by using the nine steps of public relations strategy. The Campaign Mari Bersatu Permata Bunda is to let the public to know and understand that the school wants to invite students to not distinguish against one another, nor discriminate, and be united for the students to become better people in the future, and have good relationship with all alumni of Permata Bunda School. It is expected that this non-thesis paper can be adopted by various parties in running external communication strategies. Keywords: Public Awareness, External Communication Program, Mari Bersatu Permata Bunda Campaign, Public Relations in Educational Institutions

Stakeholders’ Perception of the University of Dar es Salaam’s Administrative and Communicative Competence in Managing Students’ Crises

This study examined the stakeholders’ perception of the University of Dar es Salaam’s senior management capability in managing students’ crises. We purposively selected two governmental agencies—the Higher Education Students’ Loan Board (HESLB) andthe Tanzania Commission for Universities (TCU)—and the Ministry of Education and Vocational Training (MoEVT), two political parties, eight students and eight students’ organisation leaders. This study was informed by Littlejohn’s (2002) ComplianceGaining Theory, which suggests that using strategies such as reward, punishment, both positive and negative can enable the university administration to gain the compliance of the students. This study found that the university’s management neither actively involved academic staff nor students in the management of students’ disturbances. As a result, the university ended up being perceived rather negatively even for problems occasioned by external forces over which it technically has no absolute control. Thus, the University should have an effective internal and external communication strategy to ensure that it remains in good books, and is perceived positively even during students’ crises, which in themselves should not be treated negatively.

Communication and comprehensive cancer control coalitions: lessons from two decades of campaigns, outreach, and training.

Comprehensive cancer control (CCC) coalitions and programs have delivered effective models and approaches to reducing cancer burden across the United States over the last two decades. Communication plays an essential role in diverse coalition activities from prevention to survivorship, including organizational and community capacity-building and as cancer control intervention strategies. Based upon a review of published CCC research as well as public health communication best practices, this article describes lessons learned to assist CCC coalitions and programs with systematic implementation of communication efforts as key strategies in cancer control. Communication-oriented lessons include (1) effective communication work requires listening and ongoing engagement with key stakeholders, (2) communication interventions should target multiple levels from interpersonal to mediated channels, (3) educational outreach can be a valuable opportunity to bolster coalition effectiveness and cancer control outcomes, and (4) dedicated support is necessary to ensure consistent communication efforts. External and internal communication strategies can optimize coalition efforts and resources to ultimately help produce meaningful improvement in cancer control outcomes.

Crisis management in public administration: The three phases model for safety incidents

This study aims to investigate the factors that affect crisis management in public administration for safety incidents, during pre-crisis, crisis and post crisis phase. The sample is comprised by 177 experienced in crisis management participants representing government, public organizations and security/armed forces in Greece. Data were collected by means of structured questionnaires in a series of personal interviews. Results indicate that the ability of crisis management team leader and members to make right decisions, the internal and external communication and crises type are predictors of the three phases of crisis management (pre-crisis, crisis and post crisis) in public administration. Implications for management include the need to implement cultural and structural changes, develop crisis management team leader’s ability to make decisions in conditions of urgency conditions, to transform internal formal communication channels and procedures and to redesign external communication strategy in order to manage effectively today’s safety incidents in a dynamic and unpredictable environment.

Essay on the external communication strategies of the China Dream: Analysis and study of reports on the China Dream in The Washington Post and on CNN

As a value concept, a development goal and a spiritual drive, the proposal of the China Dream breathes new life into the international communication of China; it is a new opportunity for the external communication of China. In comparison with its recognition at home, the external communication of the China Dream still has great room for improvement. The study analysed the texts and content of related articles as found in The Washington Post and on CNN and uncovered the status quo and inadequacy of the current external communication of the China Dream, based on which corresponding strategies and recommendations were proposed from the following three macroscopic perspectives: theory and policy, media construction and support and think-tank resource construction. It is hoped that seizing the favourable trend of the currently continuously rising international status of China, the voice and image of China may be communicated to the world, and consequently, the soft power of China may be realistically enhanced.

Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences

ABSTRACTThis study assesses relationships between mass media orientations of communication professionals in organisations and their external communication strategies. We assume that mass media orientations within an organisation may affect an organisation’s external communication strategies of bridging and buffering. A survey among 150 Dutch communication professionals working for both for-profit and public organisations as well as NPOs was conducted. Our study shows that preferences for specific communication strategies are related to different forms of media orientation. Having media attention as an organisational goal is more strongly associated with buffering, that is, one-way and symmetric communication, yet a more negative attitude toward the media also hinders an organisation from bridging activities. Overall, few differences between the three types of organisations regarding communication strategies and media orientations were found.

Social Media as an important element of sports organization external communication

There is one thing that significantly contributed to shape social processes in the last two decades - the emergence of social media, which teamed up external communication strategies of various types sports organizations. Sports organization is distinguished by not so much the structure or function of management but a product. Sport becomes a specific area of social life, which is characterized by the importance of interactions between the organization and its customer what makes the organizational external communication particularly significant. Through vary channels sports organization provides communication with the client as well as builds the basis for persistence of each sports organization. The important question appears referring to this issue about the way in which sports organizations use the latest communication technologies in the process of building relationships with customers and co-creating the product.The purpose of this article, however, is an attempt to understand why social media have become particularly attractive tool in building efficient communication sports organization with the customer. There are two framing research questions asked:1. What is a social media ecosystem and what is the difference between ecosystem with functioning social media in it and without them?2. Why the social media settled the communication process between vary sports organizations and theirs customers?The first part of the article descripts and analyses the social media ecosystem by focusing on the elements of this system and its distinctive qualities shaped by modern technology and cultural changes. There is an attempt made to explain the specific compound sports organizations and social media in the following part of the article. The author basing on the literature and examples of activities of selected organizations argues that the main elements relevant to the relationship of social media and sport are emotions, iconic communication, visuals, identity and narrative.

River City Tile Company: External Communication Plan

River City Tile Company has experienced a successful first three years in business and shows potential for even more growth. An area of focus that has been identified by the owners and staff to expedite this growth is a marketing campaign. The overarching objective of the marketing campaign is to increase monthly sales.Through a careful analysis of the current state of the company’s external communications, and a review of current research, and audience demographics, a marketing strategy has been developed to be carried out immediately. This plan outlines the audience segments we have discovered, their needs and concerns, and appropriate messaging. Two specific tactics are outlined for initial implementation of River City Tile Company’s external communication strategy, with recommendations for future focuses.

Tata Nano: A Case in External Communication

An Indigenous endeavor of a business tycoon shielded with a marvelous ethical cause resulted in a revolution in the automobile industry. This dream project situated in Sanand on a 450 hectare complex comprised of five sections like Press shop, Weld shop etc. State of the art automation was employed. The dream project came true but got distorted under an uncanny catastrophe. It was finally the serenity of the brand and its external communication strategies that withstood the odds to some extent yet in a volatile market and fluctuating buyer's penchants the strategy to survival is correct positioning. Tata Nano is an instance of positioning and repositioning where both tactics were futile. In the present case the author proceeds through a thorough analysis of external communication and positioning strategies of the ‘People's Car’ and impact on customer psychology