The paper seeks to establish broad generalizations between exporting, firm behavior, and organization and structural adjustments at the firm level, under conditions of export promotion by government. The experience of 65 New Zealand manufacturing firms in five non-metropolitan centers over the period 1974-1979 suggests that government influenced the spatial scale of operations of many of the country's firms. The inspection of simple linkage change over time, interpreted in terms of personalized, information-centered decision making, reveals the nature of firm dependence on the ability to generate and use information relevant to exporting. Linkage developments detected were made possible by the adoption of simple though workable changes in the functional behavior of firms, to accommodate the demands of exporting and to qualify for export assistance. In spite of pronounced behavioral changes, however, few structural changes were observed, apparently because of an ambivalent commitment to continuous exporting.