The exponential expansion of technology in recent years and rising data production are primarily changing the way businesses and individual industries are working. Technical advances have led to a major amount of data related to various fields which is currently generated in our daily life. Governments, businesses, and research institutions are beginning to understand how crucial it is to use this data to further their missions. As a result, Big Data research has become increasingly popular among academics working in various fields of study. We provide an overview of big data and its potential applications across a range of industries in this paper. Social media feeds are full of impending for analysis and data mining. Platform providers are beginning to limit unrestricted access to this kind of data as they become aware of its potential. This change presents significant difficulties for social inventers and other nonprofit researchers that examine public posts in an effort to better understand human behavior and enhance human welfare. This paper pursues to outline some of the topical modifications in social media data analysis. Some of the most influential and popular social media platforms are also discussed.