Exploitation Of Social Media Research Articles

Approach to Describe Knowledge Sharing between Producer and User

A common strategy of producers to cope with increasing competition is to involve users in their business processes. User integration happens, among other reasons, because producers seek knowledge about product usage. In order to access this knowledge, a plethora of approaches and methods can be applied. Many of these are discussed in different but related domains, such as Open Innovation and Design Thinking. The goal of this paper is to start an investigation of these different approaches and structure them according to a single context. This single context is provided by a model describing the sharing of knowledge between user and producer. In this paper, the sharing is based on the mutual exchange information. Knowledge sharing is facilitated by two strategies: user integration and producer integration. Paradigms such as mass production, mass customization and servitization are put into the context of the model. Within the discussion, more specific approaches like Social Media exploitation, Product Embedded Information Devices, Design for X, product takeback and product services are structured according to the proposed model and the two strategies. The conclusion of this paper names open questions, such as the role of information quality and rewarding users for sharing their information with producers.

Brown brings wide experience to AIP's top job

<xhtml:span xmlns:xhtml="http://www.w3.org/1999/xhtml" xml:lang="en">A "renewed and reimagined" emphasis on member societies and better exploitation of social media are priorities for the new CEO.</xhtml:span>

CRM in the digital age: implementation of CRM in three contemporary B2B firms

Purpose – The purpose of this study was to contribute to the current discussion on digitization in companies’ marketing from a customer relationship management (CRM) perspective by examining the role and objectives of CRM and the exploitation of social media to serve the objectives of CRM in contemporary business-to-business (B2B) companies. Design/methodology/approach – The data are collected through semi-structured themed interviews with key marketing/sales managers from three B2B firms. Findings – CRM seems to be moving closer to the company’s core activity and becoming everybody’s business to a greater extent than ever before, but its main goal, to enhance customer relationships, will not necessarily change. Understanding the customer is vital and requires different functions to cooperate closely to ensure the firm has the best possible understanding of its customers. Public social media tools played almost no part in CRM, but closed social media systems might have potential in the future. Research limitations/implications – The chosen research approach limits the generalization of the results. Practical implications – It seems likely that firms will benefit from a collaborative working style over the traditional silo approaches. For B2B firms, public social media does not seems to be the most suitable source to serve CRM but private social media channels might have potential in the future. Originality/value – The lack of empirical examination of the change from company ecosystem to customer ecosystem from a CRM perspective, and the lack of research on social media for CRM in the B2B context, determines the purpose of this study. Furthermore, digitization is a rather new and unstructured phenomenon and many companies are still considering how to reconcile to it.

A framework for advanced social media exploitation in government for crowdsourcing

Purpose – This paper aims to develop and evaluate, in “real-life” pilot applications, a framework for advanced social media exploitation by government agencies in their policy-making processes to promote public participation and conduct crowdsourcing. Design/methodology/approach – This framework has been developed through cooperation with public sector employees experienced in public policy-making, using both qualitative and quantitative techniques: semi-structured focus group discussions, scenarios development and questionnaire surveys. The evaluation of the framework has been conducted through semi-structured focus group discussions with public sector employees involved in the pilot applications. Findings – A framework has been developed for advanced social media exploitation by government agencies, which is based on the automated posting of policy-related content to multiple social media, and then retrieval and processing of citizens’ interactions with it (e.g. views, likes, comments and retweets), using the application programming interfaces (API) of these social media. Furthermore, a supporting information and communication technologies (ICT) infrastructure and an application process model for it were developed. Its evaluation, based on “real-life” pilot applications, leads to useful insights concerning its capabilities, strengths and weaknesses. Research limitations/implications – The proposed framework has been evaluated in a small number of pilot applications, so further evaluation of it is required, in various types of government agencies and for different kinds of policy consultations. Practical/Implications – The above framework enables government agencies to communicate with wider and more heterogeneous audiences in a short time and at a low cost, increase public participation in their policy-making processes, collect useful knowledge, ideas and opinions from citizens and, finally, design better, more socially rooted, balanced and realistic policies. Originality/value – This research contributes to the development of knowledge concerning advanced practices for effective social media exploitation in government (which is currently limited, despite the considerable relevant knowledge developed in this area for the private sector), by developing and evaluating a framework for advanced and highly automated exploitation of multiple social media by government agencies. Furthermore, an evaluation methodology for such practices has been developed, which is based on sound theoretical foundations.

Dissemination 2.0 - the role of social media in research dissemination

Dissemination is defined as "the act of diffusing knowledge". The traditional ways of research dissemination, is through the publications of papers and to attend conferences. Traditional dissemination is important, but not very accessible, transparent or visible. However, the principles and possibilities of disseminating research have changed with the introduction of social media – dissemination 2.0. Dissemination 2.0. is about researchers taking control over the dissemination process by the exploitation of social media. Social media is allowing new forms to present research, in conversation, networking and engagement with different audiences, through various media. Over 2 million research scientist are currently using social media (research) tools like Research Gate and Academia.edu, some are also using more broader social media tools such as blogs, SlideShare, Twitter and Facebook. This talk illuminates dissemination 2.0. by presenting some central examples in ways researchers can use social media to disseminate their research.

Dissemination 2.0 - the role of social media in research dissemination

Dissemination is defined as "the act of diffusing knowledge". The traditional ways of research dissemination, is through the publications of papers and to attend conferences. Traditional dissemination is important, but not very accessible, transparent or visible. However, the principles and possibilities of disseminating research have changed with the introduction of social media – dissemination 2.0. Dissemination 2.0. is about researchers taking control over the dissemination process by the exploitation of social media. Social media is allowing new forms to present research, in conversation, networking and engagement with different audiences, through various media. Over 2 million research scientist are currently using social media (research) tools like Research Gate and Academia.edu, some are also using more broader social media tools such as blogs, SlideShare, Twitter and Facebook. This talk illuminates dissemination 2.0. by presenting some central examples in ways researchers can use social media to disseminate their research.

Policy making 2.0: From theory to practice

Government agencies are gradually moving from simpler towards more sophisticated and complex practices of social media use, which are characterized by important innovations at the technological, political and organizational level. This paper intends to provide two contributions to the current discourse about such advanced approaches to social media exploitation. The first is of practical nature and has to do with assessing the potential and the challenges of a centralized cross-platform approach to social media by government agencies in their policy making processes. The second contribution is of theoretical nature and consists in the development of a multi-dimensional framework for an integrated evaluation of such advanced practices of social media exploitation in public policy making from technological, political and organizational perspectives, drawing from theoretical constructs from different domains. The proposed framework is applied for the evaluation of a pilot consultation campaign conducted in Italy using multiple social media and concerning the large scale application of a telemedicine program.

Participative Public Policy Making Through Multiple Social Media Platforms Utilization

Described is the research concerning the systematic, intensive and centralized web 2.0 social media exploitation by government agencies for widening and enhancing participative public policy making, which is conducted as part of the research project PADGETS (‘Policy Gadgets Mashing Underlying Group Knowledge in Web 2.0 Media’) partially funded by the European Commission. The proposed approach is based on a central system, which publishes various types of policy-related content (e.g., short text long text, images, video) and micro-applications in multiple social media simultaneously, and also collects from them and processes data on citizens’ interactions (e.g., views, comments, ratings, votes, etc.). Posing difficult research questions and challenges, both technical (analysis and exploitation of social media application programming interfaces (APIs), appropriate design of the central system architecture, processing and integrating the large amounts of collected citizens’ interaction data) and also non-technical (investigation of the value generated by this approach, preconditions for its effective application by government agencies), which are researched in the above project. Some first findings on them are presented and discussed.