Experiment 1b Research Articles

More threatening and more diagnostic: How moral comparisons differ from social comparisons.

The current research tests how comparisons in the moral domain differ from other social comparisons in three ways. First, an initial experience-sampling study shows that people compare downward more strongly in the moral domain than in most other domains (Study 1, N = 454), because people like to feel moral and present themselves as moral. Second, the classic threat principle of social comparison holds that people choose downward comparisons to improve their well-being after a threat to their self-esteem. We propose that in the moral domain the threat principle is intensified because morality is a uniquely important and central comparison domain. Across seven experiments (Experiments 2a and 2b, 3a-3c, 4a and 4b), we find that people search for downward comparisons much more than in other domains. This effect is so strong that people are willing to forgo money and incur time costs to avoid upward moral comparisons when threatened. Third, another classic principle of social comparison holds that people only consider comparisons that are diagnostic (i.e., close or similar) and therefore self-relevant, while dismissing extreme or dissimilar comparisons as irrelevant. We propose that this diagnosticity principle is attenuated because morality is a binding code that applies equally to all humans. Across four experiments (Experiments 5a and 5b, 6a and 6b), we find that even the most extreme and dissimilar moral (but not other) comparisons are deemed relevant and potentially threatening. Together, these twelve studies (total N = 5,543) demonstrate how moral comparisons are a ubiquitous but fundamentally distinct form of social comparison with altered basic principles. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

A Study of Zero Anaphora Resolution in Chinese Discourse: From the Perspective of Psycholinguistics.

Anaphora is the main linguistic means to establish discourse coherence, and anaphora resolution is the psychological process to maintain this coherence. Chinese discourse is characterized with providing multiplicity of linguistic clues to readers by employing various referential apparatuses such as pronoun anaphora, zero anaphora, and so on. As a way of avoiding repeated reference to an object that is mentioned beforehand, zero anaphora is frequently employed in discourse. The production and resolution of zero anaphora largely concerns some constraints underlying psychological mechanisms. We particularly focus on zero anaphora resolution in the present study to try to discover some specific aspects of the underlying mechanism, hoping to find out some factors unique to the resolution process. We designed the first two experiments to probe into the psychological reality when participants were presented with sentences containing either pronoun anaphora or zero anaphora or both under discourse condition with topic continuity in Experiment 1a and topic discontinuity in Experiment 1b. We did not find any significant difference in the reaction time between zero anaphora resolution and pronoun anaphora resolution, indicating that zero anaphora possibly works within the processing mechanism on which pronoun anaphora resolution depends. However, we found significantly longer time in reading the first sentence in any of the discourse, showing that the first-mention effect exists in anaphora resolution. We further explored the time course of zero anaphora resolution by measuring the reaction time during the period when participants read sentences that varied according to the location where zero anaphora occurred under two conditions: topic continuity (Experiment 2a) vs. topic discontinuity (Experiment 2b). The strategies of searching for the referential information were found divergent: the exhaustive searching strategy was adopted when the topics within a discourse were kept continuous and the heuristic searching strategy was employed when the topics were discontinuous. The design of Experiment 5 took the factor of voice type and situation consistency into consideration, investigating in what way do those factors influence the resolution of zero anaphora. The voice type, according to the results, plays a significant role for its exclusively close relationship with the first-mention effect.

Effects of Counter-Stereotypes Cognitive Training on Aging Stereotypes in 12- to 13-Year Olds.

The purpose of this study was to investigate the effect of counter-stereotypes cognitive training on adolescents’ aging stereotypes and to further investigate the best training method to intervene in aging stereotypes by comparing the effect of single and multiple intervention training methods on aging stereotypes and their retention effects. Three experiments examined the different intervention outcomes of different counter-stereotypes cognitive training on adolescent aging stereotypes. The study used a randomized block group experimental design and recruited a total of 183 middle school students for testing. Experiment 1 verified the effect of counter-stereotypes cognitive training by taking a single training task (evaluative conditioning technique), randomly assigning subjects to different conditions (training task or unrelated drawing task), and administering a follow-up test 24h after the posttest. Experiment 2a compared the effects of multiple versus single cognitive training, where we took multiple (adding the counter-stereotypes situational storytelling method) versus single training tasks and administered a follow-up test 72h after the posttest. Experiment 2b increased the number of training sessions based on Experiment 2a, with a second intervention training 72h after the end of the posttest and a follow-up test 72h after the second training. Experimental results suggest that evaluative conditioning techniques are effective in weakening subjects’ aging stereotypes, but are less effective in maintaining them. Compared to a single training task, multi-tasking is more effective and the effects of the intervention are maintained for up to a week by increasing the number of training sessions.

Source Information Affects Interpretations of the News across Multiple Age Groups in the United States

People have access to more news from more sources than ever before. At the same time, they increasingly distrust traditional media and are exposed to more misinformation. To help people better distinguish real news from “fake news,” we must first understand how they judge whether news is real or fake. One possibility is that people adopt a relatively effortful, analytic approach, judging news based on its content. However, another possibility—consistent with psychological research—is that people adopt a relatively effortless, heuristic approach, drawing on cues outside of news content. One such cue is where the news comes from: its source. Beliefs about news sources depend on people’s political affiliation, with U.S. liberals tending to trust sources that conservatives distrust, and vice versa. Therefore, if people take this heuristic approach, then judgments of news from different sources should depend on political affiliation and lead to a confirmation bias of pre-existing beliefs. Similarly, political affiliation could affect the likelihood that people mistake real news for fake news. We tested these ideas in two sets of experiments. In the first set, we asked University of Louisiana at Lafayette undergraduates (Experiment 1a n = 376) and Mechanical Turk workers in the United States (Experiment 1a n = 205; Experiment 1b n = 201) to rate how “real” versus “fake” a series of unfamiliar news headlines were. We attributed each headline to one of several news sources of varying political slant. As predicted, we found that source information influenced people’s ratings in line with their own political affiliation, although this influence was relatively weak. In the second set, we asked Mechanical Turk workers in the United States (Experiment 2a n = 300; Experiment 2b n = 303) and University of Louisiana at Lafayette undergraduates (Experiment 2b n = 182) to watch a highly publicized “fake news” video involving doctored footage of a journalist. We found that people’s political affiliation influenced their beliefs about the event, but the doctored footage itself had only a trivial influence. Taken together, these results suggest that adults across a range of ages rely on information other than news content—such as how they feel about its source—when judging whether news is real or fake. Moreover, our findings help explain how people experiencing the same news content can arrive at vastly different conclusions. Finally, efforts aimed at educating the public in combatting fake news need to consider how political affiliation affects the psychological processes involved in forming beliefs about the news.

Snarcing with a phone: The role of order in spatial-numerical associations is revealed by context and task demands.

Previous literature on the spatial-numerical association of response codes (SNARC) effect examined which factors modulate spatial-numerical associations. Recently, the role of order in the SNARC effect has been debated, and further research is necessary to better understand its contribution. The present study investigated how the order elicited by the context of the stimuli and by task demands interact. Across three experiments, we presented numbers in the context of a mobile phone keypad, an overlearned numerical display in which the ordinal position of numbers differs from the mental number line. The experiments employed three tasks with different levels of consistency with the order elicited by the context. In Experiment 1, participants judged numbers based on their spatial position on the keypad, and we found a spatial association consistent with the keypad configuration, indicating that the spatial association is driven both by the context and by the task when they consistently elicit the same order. In Experiment 2a, participants performed a magnitude classification task, and results revealed a lack of spatial associations, suggesting a conflict between the orders elicited by the context and by the task. In Experiment 2b, participants performed a parity judgment task, and the results revealed a SNARC effect, suggesting that the order elicited by the context did not modulate the spatial association. Overall, three different tasks gave rise to three different results. This shows that the context alone is not sufficient in modulating spatial-numerical associations but that the consistency between the orders elicited by context and task demands is a key factor. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

The congruency sequence effect is modulated by the similarity of conflicts.

The congruence effect can be modulated by adjacent conflict conditions, producing the congruency sequence effect (CSE). However, many boundary conditions prevent the transfer of the cross-conflict CSE. A consensus has been achieved that the CSE reflects both top-down control and bottom-up associative learning, but neither perspective could perfectly interpret the various boundary conditions. Their imperfections recently inspired an integrative learning account of cognitive control, which predicts that conflict similarity affects the magnitude of the cross-conflict CSE. We examined this hypothesis with the spatial Stroop-Simon paradigm by introducing a compound condition containing both the Stroop and Simon components (Experiment 1). The conflict similarity was defined by the degree of component overlap, as manipulated by the polar angle of the target arrow in Experiments 2a and 2b and by the Euclidean distance of the target arrow in Experiments 3a and 3b. Mixed-effect modeling analyses indicated that, in all experiments, the cross-conflict CSEs were positively correlated with the similarity among conflict conditions. Specifically, the compound condition with equal Stroop and Simon components generated comparable CSEs with both the Stroop and Simon conditions (Experiment 1). When the compound condition was more similar to the Stroop than the Simon condition, a trend of a larger CSE was observed between the compound conflict and the Stroop condition than between the compound conflict and the Simon condition, and vice versa (Experiments 2 and 3). Our study revealed that the continuum of the cross-conflict CSE was modulated by conflict similarity, hence supporting the integrative learning account of cognitive control. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

THE EFFECTS OF SPATIAL ATTENTION AND EMOTIONS ON GLOBAL AND LOCAL PROCESSES

Present study is designed to investigate modulations in global-local processes by emotions and spatial cues. Aim was to investigate the effect of emotions on global-local bias and to examine if symbolic cues modulate these processes by simultaneously presenting the cue and emotional picture. Using the Navon (1977) figures, participants were presented with (in)congruent displays formed by the (in)congruency between the global and local features. Before presenting the displays, emotional (Experiment 1A: positive, Experiment 1B: negative) or neutral picture was presented simultaneously with global, local or neutral symbolic arrow cues, used as spatial cues to bias attention in global and local levels respectively. Participants were then asked to choose one stimulus out of three options. Chosen stimulus is expected to indicate the bias of participants. Reaction time and global-local preference measurements were analyzed. Reaction time was not modulated by any of the factors. The global/local bias measurements revealed a shift from local to global bias in the presence of negative emotion. The findings reveal information on global and local processes by adapting new methodological approach. Keywords Global and local processes, positive and negative emotions, global cue, local cue, global-local preference

Perceived depth modulates perceptual resolution.

Humans constantly use depth information to support perceptual decisions about object size and location in space, as well as planning and executing actions. It was recently reported that perceived depth modulates perceptual performance even when depth information is not relevant to the task, with faster shape discrimination for objects perceived as being close to the observer. However, it is yet to be determined if the observed "close advantage" reflects differences in psychophysical sensitivity or response bias. Moreover, it is unclear whether this advantage is generalizable to other viewing situations and tasks. To address these outstanding issues, we evaluated whether visual resolution is modulated by perceived depth defined by 2D pictorial cues. In a series of experiments, we used the method of constant stimuli to measure the precision of perceptual judgements for stimuli positioned at close, far, and flat perceived distances. In Experiment 1, we found that size discrimination was more precise when the object was perceived to be closer to the observers. Experiments 2a and 2b extended this finding to a visual property orthogonal to depth information, by showing superior orientation discrimination for "close" objects. Finally, Experiment 3 demonstrated that the close advantage also occurs when performing high-level perceptual tasks such as face perception. Taken together, our results provide novel evidence that the perceived depth of an object, as defined by pictorial cues, modulates the precision of visual processing for close objects.

Sports athletes use predictive saccades! But why?

In sports, high-level athletes are able to predict the actions of an opposing player. Interestingly, such predictions are also reflected by the athlete’s gaze behaviour. In cricket, for example, a bowler bowls the ball in the direction of a batsman. The ball first bounces on the ground before the batsman tries to hit the ball with his bat. During the ball flight, players very often initiate two predictive saccades: one to the predicted ball-bounce point and a second to the predicted ball-bat-contact point. That means, they move their eyes ahead of the ball and “wait” for the ball at the new fixation location, potentially using their peripheral vision to update information about the ball’s trajectory. In this study, we investigated whether predictive saccades are linked to the processing of information in peripheral vision and if predictive saccades are superior to continuously following the ball with foveal vision using smooth-pursuit eye-movements (SPEMs). In four experiments (Experiments 1a, 1b, 2a, and 2b), we first compared speed-discrimination performance when using foveal vision (during SPEMs) or peripheral vision (during fixations). We found that speed discrimination performance was better during pursuit than during fixation. In the next two experiments (Experiment 3 and 4), we evoked the typical eye-movements observed in cricket. Results show that the information gathered during SPEMs is sufficient to estimate when the target will hit the fixated location, and that peripheral monitoring does not help or is not used to improve this estimation. Finally, in the last experiment (Experiment 6), we show that it may actually be beneficial to use SPEMs to predict the TTC of a moving target rather than predictive saccades. Thus, predictive saccades that move fixation ahead of a target are unlikely to be performed to enhance the ability to peripherally monitor a moving target.

Gender and perceived cooperation modulate visual attention in a joint spatial cueing task

ABSTRACT This research investigated how interactive social contexts shape basic visual attention. It has been shown that social information can modulate inhibition of return effects in joint spatial cueing tasks. We predicted that if perceptions of cooperativeness explain this phenomenon, we would then observe larger inhibition of return effects for more cooperative individuals and in highly cooperative contexts. Experiments 1a and 1b found larger inhibition of return effects and greater perceptions of cooperativeness for female compared to male participants, consistent with the literature on gender stereotypes and the behavioural evidence that females are more cooperative than males. In Experiment 2a and 2b, we experimentally manipulated the cooperativeness of the task, describing it as either a team or an individual game. This time, we found larger inhibition of return effects and greater perceptions of cooperativeness for male participants in the team compared to the individual game. We conclude that construing interactive contexts as cooperative plays an important role in the joint spatial orienting of visual attention, and we propose this as an example of socially distributed cognition.

Attribution of feature magnitudes is influenced by trained reading-writing direction

ABSTRACT Spatial configurations amongst stimuli can influence magnitude attributions. Someone’s acquired reading and writing direction (RWD) can provide a spatial schema of primacy extending from left (maximum) to right (minimum) for Westerners and opposite for leftward RWD languages. Primacy information can be transformed into a magnitude attribution regarding a feature quality, perceiving an object as having “more” of a certain quality for Westerners when positioned left amongst two similar objects, likewise when positioned right for people with a right-to-left RWD. Results showed that native English speakers tended to attribute greater magnitude of a given feature in fictitious products displayed left within a pair, indicating which of two products was “most” representative of a certain quality (Experiment 1a) but they would randomly choose when asked which product represented “least” of the quality (Experiment 1b). A similar, but reversed pattern of effects was obtained for Farsi participants only familiar with Farsi (Experiment 2).

Online measures of looking and learning in infancy.

Infants in laboratory settings look longer at events that violate their expectations, learn better about objects that behave unexpectedly, and match utterances to the objects that likely elicited them. The paradigms revealing these behaviors have become cornerstones of research on preverbal cognition. However, little is known about whether these canonical behaviors are observed outside laboratory settings. Here, we describe a series of online protocols that replicate classic laboratory findings, detailing our methods throughout. In Experiment 1a, 15-month-old infants (N=24) looked longer at an online support event culminating in an Unexpected outcome (i.e., appearing to defy gravity) than an Expected outcome. Infants did not, however, show the same success with an online solidity event. In Experiment 1b, 15-month-old infants (N=24) showed surprise-induced learning following online events-they were better able to learn a novel object's label when the object had behaved unexpectedly compared to when it behaved expectedly. Finally, in Experiment 2, 16-month-old infants (N=20) who heard a valenced utterance ("Yum!") showed preferential looking to the object most likely to have generated that utterance. Together, these results suggest that, with some adjustments, online testing is a feasible and promising approach for infant cognition research.

How vertical elevation affects self-other integration as measured by the joint Simon effect

Earlier findings suggest that positions of power decrease self-other integration and increase psychological distance to others. Until now, however, evidence for this relation rests exclusively on subjective measures. The current research instead employed a vertical joint Simon task to measure self-other integration. This task assesses the extent to which people represent their own actions in reference to their co-actor's, also referred to as the joint Simon effect. Building on cultural associations between power and vertical elevation, we manipulated whether participants were in an elevated (high-power) or lower (low-power) seating position. Experiments 1a and 1b reanalyzed existing datasets and found that elevated (vs. lower) seating position decreased the joint Simon effect, consistent with predictions. Experiment 2 provides a high-powered replication of this finding. Yet, further analyses revealed that feelings of power – measured as a manipulation check and indeed demonstrating that the manipulation was successful – did not mediate or moderate the effect of seating position on the joint Simon effect. Therefore, it is possible that the effect of seating elevation was driven through other aspects of that manipulation than feelings of power. We discuss these and suggest ways to test these alternative explanations.

Differential fructose and glucose appetition in DBA/2, 129P3 and C57BL/6 × 129P3 hybrid mice revealed by sugar versus non-nutritive sweetener tests

Inbred mouse strains differ in their postoral appetite stimulating response (appetition) to fructose as demonstrated in intragastric (IG) sugar conditioning and oral sugar vs. nonnutritive conditioning experiments. For example, FVB and SWR strains show experience-induced preferences for 8% fructose over a 0.1% sucralose + 0.1% saccharin (S + S) solution, whereas C57BL/6 (B6) and BALB/c strains do not. All strains, however, learn to prefer 8% glucose to S + S after experience, which is attributed to the potent appetition actions of this sugar. The present study extended this analysis to DBA/2 (DBA) and 129P3 (129) inbred mice. In Experiment 1A, ad libitum fed DBA and 129 mice preferred S + S to fructose before and after separate experience with the two sweeteners, indicating an indifference to the postoral nutrient effects of the sugar. When food restricted (Experiment 1B), 129 mice continued to prefer S + S to fructose while DBA mice showed equal preference for the sweeteners after experience, indicating some sensitivity to fructose appetition. In Experiment 1C, both strains acquired significant preferences for glucose over S + S after experience, confirming their sensitivity to postoral glucose appetition. Experiment 2 revealed that C57BL/6 × 129P3 (B6:129) hybrid mice responded like inbred B6 mice and 129 mice in acquiring a preference for glucose but not fructose over S + S. This is of interest because sweet "taste-blind" P2 × 2 / P2 × 3 double-knockout (DKO) mice on a B6:129 genetic background prefer fructose to water in 24 h tests, which is indicative of fructose appetition. Whether differences in the genetic makeup of DKO and B6:129 hybrid mice or other factors explain the fructose appetition of the DKO mice remains to be determined.

Fear-specific leftward bias in gaze direction judgment

Previous studies have shown that humans have a left spatial attention bias in cognition and behaviour. However, whether there exists a leftward perception bias of gaze direction has not been investigated. To address this gap, we conducted three behavioural experiments using a forced-choice gaze direction judgment task. The point of subjective equality (PSE) was employed to measure whether there was a leftward perception bias of gaze direction, and if there was, whether this bias was modulated by face emotion. The results of experiment 1 showed that the PSE of fearful faces was significantly positive as compared to zero and this effect was not found in angry, happy, and neutral faces, indicating that participants were more likely to judge the gaze direction of fearful faces as directed to their left-side space, namely a leftward perception bias. With the response keys counterbalanced between participants, experiment 2a replicated the findings in experiment 1. To further investigate whether the gaze direction perception variation was contributed by emotional or low-level features of faces, experiment 2b and 3 used inverted faces and inverted eyes, respectively. The results revealed similar leftward perception biases of gaze direction in all types of faces, indicating that gaze direction perception was biased by emotional information in faces rather than low-level facial features. Overall, our study demonstrates that there a fear-specific leftward perception bias in processing gaze direction. These findings shed new light on the cerebral lateralization in humans.

Distractor-distractor interactions in visual search for oriented targets explain the increased difficulty observed in nonlinearly separable conditions.

The linear separability effect refers to a benefit in search performance observed in a feature-search task, where target and distractor features vary along a continuous feature dimension: Search performance is best when there is a boundary in feature space that separates the distractor features from the target feature. However, the role that distractor heterogeneity plays in this effect is not well understood. Here, we reexamined this effect in the context of a new predictive procedure from Lleras et al. (2019) that quantifies the impact of distractor heterogeneity on search performance. Experiments 1A and 1B measured people's performance in homogeneous search conditions where they searched for the target among one type of distractor. The parameters observed in Experiments 1A and B were then used to predict search times in Experiments 2 and 3, where the target was presented in heterogeneous displays containing two types of distractors. The results show that total variance accounted for was 95% to 98%, without including any factor indexing the linear separability rule. The results demonstrate that heterogeneous search in orientation space is a function of target-distractor similarity and interitem interactions. The study highlights the robustness of the predictive procedure and demonstrates the generalizability of the method to estimate interitem interactions to new stimulus types. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

Meaningful boundaries create boundary conditions for control.

Recent research demonstrated that control states learned via experience in inducer locations were retrieved in novel, unbiased (i.e., diagnostic) locations positioned nearby. Such transfer has been observed even in the presence of a visual boundary (a line) separating inducer and diagnostic locations. One aim of the present study was to assess whether a meaningful boundary might disrupt retrieval of control states in diagnostic locations. Supporting this possibility, in Experiment 1 learned control states did not transfer from inducer locations superimposed on a university's quad to diagnostic locations superimposed on buildings outside the quad. Similarly, in Experiment 2 transfer was not observed for diagnostic locations positioned on a track outside of the field where inducer locations were positioned; however, transfer was also not observed for diagnostic locations on the field (inside the boundary). The latter finding helped motivate Experiments 3a and 3b, which tackled the second aim by examining whether a meaningful boundary might attenuate learning of control states for inducer locations within the boundary. Consistent with this hypothesis, a CSPC effect was observed only when a meaningful boundary was not present. Taken together, the findings provide evidence that meaningful boundaries influence how conflict experiences are organized during a task thereby impacting learning and transfer of context-specific control states.

The part-list cuing effect in working memory: The influence of task presentation mode

The modulation of part-list cues on long-term memory has been well-documented, whereas its impact on working memory remains largely unknown. The current study recruited a working memory part-list cuing paradigm to investigate how re-exposing part-list items affected item representation in working memory, and more specifically, whether the cuing effect was modulated by the task presentation mode. Our results showed that when the part-list re-exposure and no-part-list re-exposure trials were presented in separate blocks, using the re-exposed items as retrieval cues (part-list cue condition) significantly impaired recognition speed, accuracy and elevated judgement criteria (Experiment 1a), whereas merely relearning the re-exposed items (part-list relearning condition) has no such effect (Experiment 1b). When the part-list cue trials are randomly interleaved with the no-part-list cue trials, recognition accuracy was significantly lower in the part-list cue condition, whereas the recognition speed and judgement criteria were not significantly different under the two conditions (Experiment 2). These results indicate that re-exposing subsets of previously memorized items as retrieval cues can reduce the strength of other representations in working memory. Moreover, the effect of part-list cues in working memory is affected by task presentation mode. The mechanisms of part-list cuing within working memory were discussed.

Close - but not distant - conditioned flanker emotion affects crowding.

Crowding is affected by conditioned stimulus emotion. This effect is clearly observed for conditioned flankers, but only marginally pronounced for conditioned targets. Studies on the processing of emotional stimuli suggest that the magnitude of the emotional effect depends on the presentation depth in that effects of emotion increase with decreasing distance to the observer in depth. Based on respective findings, we investigate crowding with stimuli of conditioned negative and neutral emotion across real depth; that is, stimuli were either presented closer, at or farther away than the fixation depth. Conditioned emotion of flankers affected crowding when flankers were presented closer than or at fixation depth, which is also the distance the target was presented at. Farther away than the fixation depth, flanker emotion did not alter crowding (Experiment 1a). Conditioned target emotion, however, did only show weak effects on crowding; neither when flankers (Experiment 1b) nor when targets were varied in depth (Experiment 2) there was a clear effect of target emotion, replicating findings in two-dimensional settings. Taken together, the results suggest that flanker's emotional associations can become important for crowding, although, it depends on the special processing characteristics of stimulus emotion in depth. The conditioned emotion of targets scarcely affected crowding.

Yes! I love my mother as much as myself: Self- and mother-association effects in an Indian sample.

Information associated with the self is preferentially processed compared to information associated with others. However, cultural differences appear to exist in the way information is processed about those close to us like our mothers. In Eastern compared with Western cultures, information about the mother seems to be processed as well as our self. However, it is not clear whether this lack of difference is due to familiarity or would extend to processing arbitrary perceptual information associated with different categorical labels. The current study employs a perceptual association paradigm in which category labels like self, mother, and none are associated with arbitrary shapes to study self versus mother processing in an Indian sample. We hypothesised that there would be no difference between self and mother processing given the familial and collectivistic tendencies in India. Participants in two experiments performed a matching task between a shape and a pre-assigned category label, with self, mother, and none as categories in Experiment 1A and self, friend, and none as categories in Experiment 1B. As expected, analysis of response times (RT), accuracies, and signal detection theoretic measures showed that information about mother is processed as well as self in Experiment 1A, but this effect is not present with friend in Experiment 1B. Moreover, participants' processing for the self-associated information gets attenuated depending upon the other close person category used in the task (friend vs. mother) indicating that self-information processing is dynamically dependent on the categorical contexts in which such processing takes place. Our findings have implications for understanding the processing of self-associated information across cultures and contexts.