This study explores the integration of multimodal learning, gamification, and project-based learning (PBL) to enhance university students' creativity, engagement, and independence in academic writing. Tools such as ChatGPT and Canva support multimodal learning by helping students generate content and create visually enriched materials, including graphs, infographics, and visuals. Google Slides allows students to hyperlink research sources directly within their writing, ensuring evidence-based arguments. For gamification, platforms like Quizlet and Kahoot provide personalized experiences and real-time feedback. Grounded in theories of multimodal literacy, gamified learning, and experiential learning through PBL, this study addresses these gaps using a mixed-methods approach with 150 students from a private Indonesian university through surveys and interviews. Results showed 78% of students felt AI-enhanced multimodal elements boosted creativity, 82% found them engaging, 85% reported AI-driven gamification increased engagement, and 74% noted it fostered critical reflection. Additionally, 81% of students felt more comfortable managing projects independently, with 79% more motivated by topic choice. Interviews highlighted reduced anxiety and increased ownership. These methods create a synergistic effect, transforming writing into a more engaging, self-directed experience. It is recommended that educators leverage AI tools to foster creativity, critical thinking, and independence, aligning with technological advancements in education.Keywords: Gamification; Multimodal Learning; Project-Based Learning (PBL)
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