Experiential Evaluation Research Articles

Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty

Branded content marketing serves as an ongoing conversation between brands and consumers. Creating value-rich information that breaks through the noise and that can accelerate brand building has been a standing challenge for many brands. Informed by extant literature on content marketing, this study proposed a comprehensive theoretical framework that explicates the mechanism of branded content marketing in brand loyalty across both high- and low-product involvement brands. This study applied the classification of consumption values to the context of content marketing, hypothesized, and identified consumers’ experiential evaluation as an underlying mechanism of content marketing accounting for brand loyalty. Specifically, for a high-product involvement brand (i.e., Lenovo), consumers’ perceived informative and entertainment value of branded content, as well as the perceived functional value of the brand’s YouTube channel, positively shape their experiential evaluation of the brand, which in turn, leads to greater brand loyalty. For a low-product involvement brand (i.e., Nescafé), consumers’ derived entertainment and social value of branded content, as well as the functional value of its YouTube channel, jointly affect consumers’ experiential evaluation, which subsequently contributes to elevated brand loyalty.

Dramatizing Learning, Performing Ourselves: Stories of Theatre-Based Evaluation in Vancouver's Downtown Eastside

Abstract: Voices UP!, a play developed and performed collectively with participants from Vancouver's Downtown Eastside, illustrates the use of theatre as an innovative evaluation method for data collection, analysis, and knowledge translation. This artful process can convey complex, experiential evaluation findings and create engaging opportunities for learning, while building relationships and skills among participants. In this article we describe the creation process utilized for this theatre-based evaluation project, as well as guiding principles and lessons learned for evaluators who may want to engage in similar theatre-based participatory work.

Relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality, and future experiential intentions to travel with pets

Previous studies have paid great attention to exploring relevant issues of risk, benefits, evaluation, co-creation, relationship quality dimensions (satisfaction and trust), and future intentions; however, none focuses on them from experiential perspectives in the tourism industry. The purpose of this study is to explore the structural relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality dimensions (experiential satisfaction and experiential trust), and future experiential intentions based on pet owners’ experiences of traveling with pets. A questionnaire survey was used to collect the data from respondents who traveled with their dogs to Goolawah Regional Park of New South Wales, obtaining 537 valid samples which were analyzed with structural equation modeling. The study results can show tourism operators what constitutes pet owners’ experiences and can aid them in decreasing experiential risk and increasing experiential benefits, experiential evaluation, experiential co-creation, experiential satisfaction, experiential trust, and future intentions to have a travel experience with their pets.

Respondent's Perception on Demographic and Socio-economic Characteristics of Ikogosi Warm Spring for Environmental Sustainability

Perception is an agent's subjective experiential evaluation of the phenomenal which surrounds man, revealing his consciousness of it and his intentionality towards the object which constitute it. Primary data were collected with the aid of structured questionnaire from the host community with 300 respondents' sample size. Information was sought pertaining to the demographic characteristics of the respondents and the impacts of the tourist attraction on the host community both the positive and the negative aspects respectively. Questionnaire were distributed through random sampling based on availability by rating their level of agreement with each of the statement on a five-point Likert's scale from strongly agree (SA), agree (A), undecided (U), Disagree (D) and strongly disagree (SD). Data were analyzed and tested using descriptive and inferential statistical techniques, independent sample t- test and one-way ANOVA test at p <0 .05. The ANOVA analysis indicates that there is no significant variation in people's perceptions of the negative impacts of the tourist attraction on the demographic characteristics except educational qualification that shows significant variation in people's perception while test on people's perceptions of the positive impacts of the tourist attraction demographic characteristics shows that there is no significant variation in people's perception impacts of the tourist attraction on the host community and the independent sample t-test for both negative and positive impacts also shows that there is no significant variation in people's perception. Therefore, the tourism impacts can there be categories into three parts namely socio-cultural impact, economic impact and environmental impact with lists numbers of multiplier effects of tourism such as job creation, increasing income of local economy, boosting local business, generating other industrial activities in the town, social event in the community, better local facilities and infrastructure, conservation of the natural endowment and attractive environment appeals to tourists. The host community of any tourist attractions must have rightful perception of the development as sustainability of tourism industry left nobody out, in developing the tourist attraction.

Sw Quality Process Models: An Appraisal

The quality of the software is measured and maintained by the quality models like the Maccalls, Bohem, FURPS, ISO, and CMM. We have given an appraisal of software quality models. The theoretical appraisal is given to select the model on the theoretical base and to augment the theoretical augment the empirical analysis is used. For a given quality criteria the theoretical dealings measure the process quality models. And the experiential appraisal is also developed for evaluating the performance of the models. The theoretical and experiential both procedures evaluate degree which is used in process to measure the quality of the software. Different and many organizations are developing the software these organizations are using different software models. For better quality of the software different models are suggested. We have made a theoretical and the experiential evaluation to measure the quality of the software’s.

Bringing an engineering lab into social sciences: didactic approach and an experiential evaluation

In this work we explore the challenge and experience of developing skills that are typical of information and communications engineering but linked to cybersecurity in an unusual academic context within the branch of social sciences, specifically for law and criminology students. We examine the prior assumptions regarding the technical issues evaluated, the result of putting the designed laboratory into practice, and also student satisfaction with the experience. The engineering skills-based experiences should be incorporated transversally into other subjects of non-technological sciences. Our research contributes experience along these lines, and inspires confidence in this respect for the new and ever more digitally native batches of students.

Design, Use and Evaluation of E-Learning Platforms: Experiences and Perspectives of a Practitioner from the Developing World Studying in the Developed World

Electronic learning platforms are evolving and their evaluation is becoming more complex and challenging with time. Yet, the evaluation of electronic learning services is intrinsically linked to improving the performance of documentation services. In this paper, I describe my perspectives on the design, use and evaluation of an electronic learning platform using a lens of a practitioner from a third world country. I further delineate the challenges and constraints I encountered as a student learning about e-learning platforms and using e-learning platform services at an institution of higher learning in Sweden. In particular, the Ping Pong system at the University of Boras, Sweden, and the electronic print in the Library and Information Science (E-LIS), one of the services from the bulletin board for libraries (BUBL) Link information gateway, will be evaluated. It is anticipated that this experiential evaluation will provide designers of e-learning platforms with insights and strategies for refining the e-learning platform to facilitate teaching activities and promote students’ learning efficiency and satisfaction.

Impressions of Liusanjie: a study of motivation, theatrical performance evaluation, and satisfaction

This paper examines the relationships between motivation to visit, performance evaluation, satisfaction, and behavioural intentions for tourists experiencing ‘Impressions of Liusanjie’, an iconic, outdoor, theatrical performance in Guilin, China. The study finds that motivation does not affect satisfaction directly but that performance evaluation is an intervening variable between motivation and satisfaction. It also finds that experiential evaluation of the theatrical performance has more effect on satisfaction than evaluation of technical and functional attributes. Tourists were surveyed after the performance and the results analysed using cluster, correlation analysis and structural equation modelling (SEM). The first two techniques were used to identify existing relationships amongst the study variables. SEM was applied to determine if a causal relationship existed and, if so, their strength. This research provides a contribution to the understanding of tourist motivation, theatrical performance evaluation, satisfaction, and behavioural intentions.

Creating a Formal Program to Train LIS Students for Reference Services

Student employees are a vital part of library operations and deserve an effective training program. Students in library and information science programs working in libraries have an excellent opportunity to learn more than just practical information. Through a training program that provides experiential learning, mentoring, critical evaluation and constructive improvement, job preparation, and personal support, these budding librarians can be more prepared for their first positions. As practicing librarians, we owe it to these students to develop and mentor them when we have the opportunity. This article uses a literature review and practical experience to provide a set of best practices for libraries that have library and infomration science students as part of their team.

A Social Purpose Model for Nursing

The very current international debate regarding the construction of professional role-identity in nursing involves analysis of context, competency, reflection, and theory. What most of the literature shows is that nursing continues to struggle with inherited moral and behaviorist constructs in which essential is in opposition to essentialist caring values and remains part of a convoluted argument. Each of these two types of caring either figure or pre-figure in the "future of nursing," which, in the 21st century is contained within the market economy of healthcare reforms and international change. Therefore, how nursing's past is mapped is germane to any current or future understanding of nursing in a multidisciplinary workforce. The paper takes a theoretical position employing a nursing model, newly constructed by the author, to examine 21st century nursing. The model seeks to gain an informed knowledge of practice to develop a means of evaluating nursing within its social context. The model is called a social purpose model. This article provides a historical mapping of the concept of new nursing from when it was utilized in another context nearly 18 years ago to now in the United Kingdom. This article includes a critical discussion of nursing's purposeful future to make the discussion more meaningful from an international perspective. Cartographically linking the past to the present is important, but if there is opportunity to define and identify the profession for a purposeful future, appropriate tools are needed to do so. This article offers a social purpose model in which a subjective, objective, and contextual ideal of what nursing is today can be explored critically and applied both to the student and mentor's practice arena. To extend a definition of nursing for pragmatic purposes, nursing needs to be defined in relation to the social context within which it is practiced. Theory and experiential evaluation must inform action as a working adjunct to governmental documentation, taking 21st century nursing from the desktop to the bedside.

Evaluation of Semantic Web Services: Before and After Applying in Telecommunication

Semantic web services (SWS) have emerged as a new paradigm for meaningful data retrieval in a distributed environment. Literature review reveals that SWS have automated the information processing which was missing in current state-of-the-art technologies. This paper investigates that as an application moves from single tenant to multi-tenancy, it substantially increases the volume of homogenous as well as heterogeneous services, thereby making service discovery much more complicated. It is for these reasons this research work intends to overcome the drawbacks of services discovery with the integration of semantic technologies. We present a goal based service discovery framework offers semi- automated service discovery of homogenous as well as heterogeneous services from huge volume of services. Based on the proposed framework novel application and domain ontologies are created. A prototype system was also developed, which validated the proposed framework by integrating Web Service Execution Environment (WSMX) and Internet Reasoning Service (IRS-III). Finally, it presented preliminary results of experiential evaluation based on services discovery and mediation scenarios. Results demonstrate that by considering proposed approach required time in service discovery, and human efforts can be reduce.

Impression of Liusanjie: Effect of mood on experience and satisfaction

AbstractThis paper examines the effect of mood on satisfaction derived from experiencing an iconic and immersive cultural performance in Guilin, China called Impression of Liusanjie using structural equation modeling. Mood, together with visitor expectations and performance evaluations, was found to be significantly related to satisfaction and future intentions to recommend the show to others. Satisfaction was more strongly related to experiential evaluation of the performance than with attribute evaluation. The results indicate that understanding the mood and experiential outcomes for visitors at a performance is important increasing satisfaction and word‐of‐mouth recommendations. Copyright © 2010 John Wiley &amp; Sons, Ltd.

O ambiente está adequado? Prosseguindo com a discussão

Este artigo apresenta a Análise Ergonômica Experiencial do Ambiente Construído (AEE), em continuidade à discussão da Avaliação Ergonômica do Ambiente Construído proposta por Villarouco. Visa contribuir para o processo de concepção de ambientes construídos, a partir da interface entre duas metodologias de análise: Intervenção Ergonomizadora e Abordagem Experiencial da Avaliação Pós-Ocupação. Seu foco nos aspectos físicos, funcionais, cognitivos e culturais das demandas dos usuários do ambiente construído possibilita uma compreensão mais apurada das relações humano-ambiente e contribui para a concepção de ambientes mais responsivos e humanizados.

A Reaction to and Mental Metaevaluation of the Experiential Learning Evaluation Project

Many professors of program evaluation courses look for ways to merge their students' theoretical understanding of program evaluation with practical experience. In this scenario, a professor arranges for his students to evaluate a series of workshops in campus residence halls sponsored by a university diversity center (DC). What follows in this article is a reaction to and mental metaevaluation of both the professor's and students' actions as they engage in this evaluation experience. Their actions are assessed within the context of the Joint Committee on Standards for Educational Evaluation (JCSEE) and the American Evaluation Association (AEA) guiding principles. It concludes with implications this experience has for teachers of program evaluation.

Experiential Training in Substance Abuse Counseling: Curricular Design and Instructional Practices

ABSTRACT This manuscript describes two experiential course assignments consistently utilized in a graduate-level substance abuse counseling course: use of an abstinence contract, and Alcoholics Anonymous (AA) meeting attendance. Methods used for introducing, incorporating, and processing these experiences are discussed and student reactions to and evaluations of the assignments are included. Recommendations for expanding and enhancing experiential training efforts and evaluation in substance abuse training are provided.

Experimental evaluation of pathogenicity of Lactococcus garvieae in black rockfish (Sebastes schlegeli)

Black rockfish (Sebastes schlegeli) is an important mariculture species in Korea. The production of this fish is drastically declined due to bacterial diseases, particularly streptococcosis caused by Lactococcus garvieae. The bacterial surface characteristics of SJ7 and TY6 were found to have capsule but not NB13 and YS18. The experiential evaluation of L. garvieae pathogenicity, the capsular isolates showed high cumulative mortality i.e. SJ7 (100%) and TY6 (60%) compared to non-capsular isolates. Based on this result the capsular isolates L. garvieae were highly suspected as the causative agent of streptococcosis in rockfish.

A new model for the grid size optimization of the finite element method — Based on its application to the water quality modeling of the topographically complicated river*

Abstract The finite element method is one of the typical methods that are used for numerical water quality modeling of the topographically complicated river. In this paper, based on the principle of probability theory the probability density of pollutants is introduced. A new model for the grid size optimization based on the finite element method is developed with the incorporation of the maximum information entropy theory when the length of the grid is given. Combined with the experiential evaluation approach of the flow discharge per unit river width, this model can be used to determine the grid size of the finite element method applied to water quality modeling of the topographically complicated river when the velocity field of the river is not given. The calculating results of the application of the model to an ideal river testified the correctness of the model. In a practical case—the application of the model to the Xingjian River (the Hengyang section of the Xiangjiang River), the optimized width of...

Text Processing Variables Predict the Readability of Everyday Documents Read by Older Adults

A model is presented to predict the readability of documents encountered by older adults. The documents studied are contained in the Educational Testing Service's Test of Basic Skills (1977 edition) and require readers to answer questions about charts (e.g., bus schedules), labels (e.g., plant spray labels and prescriptions), and forms (e.g., tax forms). The components of the model came from theoretical and empirical work on discourse processing and include such factors as discourse structure, emphasis, and position of an answer in a linguistic analysis of the everyday document.A sample of 482 adults from 52 to 93 years of age took the everyday problems test as well as a psychometric ability battery. The correlation was .54 (p < .01) between the readability scores for test items predicted by the model and the percentage of older adults correctly answering those items. In addition, the more difficult test items as identified by the model were correlated more highly with fluid intelligence abilities (figural relations and induction), crystallized intelligence abilities (vocabulary, experiential evaluation), and with memory span.

Evaluating women's homemaking and volunteer work experiences for college credit

This project developed methods and materials to assist colleges in evaluating the competencies which women acquire from their nonmarket (volunteer work and homemaking) experiences. Competencies were identified through interviews and questionnaires of women's activities. Next an informal task analysis of each activity was conducted to develop a list of the competencies involved, the “I Can” lists. A twelve step counseling process, based on the use of the “I Can” lists, is described. The paper also discusses methods of dealing with faculty and administrative concerns about this type of experiential learning evaluation.

RELATIONSHIP OF JOB INVOLVEMENT TO PERCEIVED IMPORTANCE AND SATISFACTION OF EMPLOYEE NEEDS1

Relationship between attitude of job involvement and patterns of perceived need importance, need satisfaction, and need strength were explored. Data were collected from 64 high-involved and 77 low involved employees of two Indian organizations. Results revealed that the attitude of job-involvement acted as a moderator variable only with respect to employee’s cognitive evaluation of the importance of need on the job. High involved employees as compared to low involved employees, attached greater importance to safety and self-actualization needs and lesser importance to physiological and social needs. With respect to the patterns of need satisfaction and need strength, the high and low involved employees did not differ. Both groups were least satisfied with and felt strongest needs in physiological and self-actualization areas. Several hypotheses derived from Maslow’s need hierarchy notion could not be supported by the results. It was postulated that the cognitive value system of perceived need importance which is influenced by job involvement attitude is different from experiential evaluation of need satisfaction and strength which are more a function of the cue properties of the job and its environment.