This study aimed to verify the influence of personal characteristics on ordinary experiential creation, and to examine the effect by using the outcome variable as behavioral intention to see how ordinary experiential creation characteristics are linked to the performance of related companies. For this research purpose, 258 pieces of data were collected from consumers who had experience in ordinary experiential creation, and structural relationships were analyzed using a structural equation model. As a result, it was found that learning goal orientation and performance prove orientation had a positive effect on playfulness, symbolism, meaningfulness and customization, which are ordinary experiential creation characteristics. In addition, it was found that playfulness, symbolism, and meaningfulness had a positive effect on behavioral intention, while customization had no significant effect on behavioral intention. These results extend the theory of ordinary experiential creation and provide practical implications for related companies.