User Experience Research Articles

Unlocking digital marketing’s potential in the agricultural sector: A literature review

Success in the business and marketing worlds depends on having a pulse of the market. Digital marketing emerged as a result of the revolution in marketing brought about by the development of digital technologies. In order to reveal the trends and secrets of this rapidly evolving industry, I carried out a poll called the “Digital Marketing Survey in the field of Agriculture” which helps us to find out the depths of digital marketing with the goal of understanding the opinion of user experience, digital India, Human Resources, and Consumer Feedback. I actively engaged a range of individuals in order to obtain insightful data that would help me to improve digital marketing tactics in Agriculture.

EVOLUSI BANK KONVENSIONAL DALAM PERSPEKTIF TEORI PUSH PULL MOORING

This study aims to identify differences in customer perceptions of push and pull factors in switching from conventional banking services to digital banking at Bank Mandiri Tanjung Perak Branch in Surabaya. The research methodology involves questionnaires for quantitative data collection and documentation to support the data. Analysis is conducted using the Push Pull Mooring (PPM) theory to evaluate the influence of Service Quality, Perceived Ease of Use, and Lifestyle on customers' Switching Intention. The findings indicate that for customers with less than 5 years of transaction experience, service quality and ease of use of digital services influence their intention to switch. For customers with more than 5 years of experience, service quality and ease of use have different impacts on switching intention. The t-test results show that switching intention is not significantly influenced by the duration of use (P value 0.93), but lifestyle significantly affects preference for digital services (P value 0.003). Perceived ease of use does not show a significant difference between the two groups (P value 0.716), while service quality shows a significant difference (P value 0.014). The application of these research findings to other Mandiri branches needs to consider demographics, strategy adaptation, and continuous evaluation. Bank Mandiri can optimize its services by focusing on customer retention, lifestyle, ease of user experience, and improving service quality. Understanding the interaction effects between these variables helps Bank Mandiri adapt holistic and customer-oriented strategies. Thus, Bank Mandiri can enhance its competitiveness in an increasingly dynamic market.

Translation and localization of food menus on mobile delivery apps in the United Arab Emirates: a multimodal and reception study

ABSTRACT This study investigates the quality of menu translation and localization on food delivery apps and its impact on the user experience. A corpus of food menus was collected from the Talabat app and analyzed from a multimodal perspective adopting Li’s (2019) framework and using NVivo qualitative data analysis software. A coding framework was created in NVivo to systematically identify translation and localization strategies, and issues related to images of food items. Additionally, an online survey targeting app users was utilized to gather data on preferences and the impact of menu translation and localization on user experience, satisfaction, and purchasing decisions. The analysis revealed that the meaning of food menus involves several layers, including semiotic and textual means, which necessitate approaching their translation from a multimodal perspective. Dish names were mostly transliterated into English and accompanied by an acceptable and clear description of dish information in English. The survey results also revealed that translation quality has a great role in shaping user experience, satisfaction, trust, and expenditure. The findings of this study will be of value to translators, translation trainers, restaurant owners, and food delivery app developers.

Exploring the Impact of AI Enhancement on the Sports App Community: Analyzing Human-Computer Interaction and Social Factors Using a Hybrid SEM-ANN Approach

The iteration of AI technology has enhanced the industry competitiveness of sports apps and brought a new emotional experience to users. However, the community function of AI-enabled sports apps has not yet received sufficient attention. This study adopts the technology acceptance model framework through the human-computer interaction and social psychology perspectives, incorporating perceived interactivity (human-human interaction, human-information interaction, human-system interaction), user experience (functional experience, content experience, and emotional experience), attachment theory (emotional attachment, emotional loyalty), social identity, social trust, and satisfaction variables to construct a theoretical model. It aims to solve the problem of how AI can enhance users’ emotional interaction, community stickiness, and ultimately social interaction satisfaction in sports apps. Through literature review, theoretical analysis, and case study, the Chinese “KEEP” APP was identified as the research object, and the questionnaire was constructed with an improved test scale. The study used a cross-sectional sampling method to collect data from Chinese online platforms for three months (N = 520) and tested the hypotheses in the theoretical model through structural equation modeling and artificial neural networks. The results of the study show that (1) emotional attachment, emotional loyalty, social identity, and social trust positively and significantly affect user satisfaction; (2) emotional attachment and social identity positively and significantly affect human-human interaction; (3) perceived usefulness, social identity, and social trust significantly construct an influence loop on the internal path. Compared with existing studies, this study proposes a multidimensional innovative framework that reveals the deeper influence mechanism of AI technology in sports APP communities and makes up for the shortcomings of existing studies in terms of users’ emotional interactions and community stickiness. Through this study, sports APP developers and operators, marketers, AI technology developers, as well as sports enthusiasts, and general users can obtain specific practical suggestions to further optimize the design and functionality of sports apps, and enhance the overall user experience and satisfaction.

Inquiring the robot operating system community on the state of adoption of the ROS 2 robotics middleware

AbstractThe robot operating system (ROS) is a well-established and popular open-source robotics middleware used for rapid prototyping of robotic applications. However, ROS has several known weaknesses, such as lack of support for real-time systems and limitations in fully distributed deployments with multiple robots. To address these weaknesses, ROS underwent a major update and the first version of ROS 2 was released back in 2015, being lingeringly adopted by the community in recent years. Yet, long-term support for ROS 1 will come to an end on May 2025. As such, it is more important than ever to analyze and explore the features of ROS 2, and understand its technological readiness. This work focuses on the state of adoption of ROS 2. Specifically, the article presents a user experience questionnaire targeting the ROS community to understand the more eminent needs with respect to ROS 2, determine the current levels of adoption, and identify what is holding the community back from migrating their ROS 1 applications to ROS 2. Results with more than 100 participants from around the world show that the community is aware of ROS 2 and the middleware is addressing most user expectations. We unveil the main reasons given for not migrating to ROS 2, further understand the community’s views on ROS 2, and identify what is missing to anticipate ROS 1 users migrating to ROS 2 and make ROS 2 widely adopted. Moreover, we gather important impressions on the appropriateness of ROS 2 for multi-robot system use cases.

Participatory Community Learning to Develop a Digital Market Management System for Community Enterprises and Stable Occupation Groups Nam Phrik Kaeng Krua Khanong, Song Khanong Subdistrict, Sam Phran District, Nakhon Pathom Province

Background and Aim: Digital Marketing Management is critical for successfully promoting products and services in the digital age. It allows businesses to reach a larger audience, interact with customers in real-time, and tailor strategies based on data insights to boost growth and brand awareness. This study investigates the digital marketing practices of the Song Khanong Occupation Group in Prik Kaeng Krua Khanong, Nakhon Pathom Province, aiming to enhance customer engagement, brand awareness, and sales outcomes by focusing on Generation Z and Baby Boomers. Materials and Methods: A mixed-methods approach was utilized, combining surveys of 200 community members on digital media usage, content preferences, brand perception, and customer satisfaction, along with interviews with key stakeholders about marketing strategies. Data analysis involved calculating mean scores to assess satisfaction with digital marketing elements. Results: Results showed high satisfaction among Generation Z, with Facebook as the preferred platform (mean score: 4.86). Infographics and videos received the highest scores (4.93 and 4.80, respectively), while Baby Boomers valued brand aesthetics (overall score: 4.77). Tools like Chatbots and QR Codes enhanced user experience significantly. Conclusion: The study underscores the need for effective digital marketing strategies in community enterprises to boost engagement and brand recognition. High satisfaction levels indicate that tailored content and a robust online presence are essential for customer retention. Future efforts should focus on continuous improvement and leveraging technology for better communication, enabling sustainable growth for community enterprises in Song Khanong.

Falling behind again? Characterizing and assessing older adults' algorithm literacy in interactions with video recommendations

AbstractAlgorithms play a significant role in shaping our experiences of interacting with intelligent information systems but also inherit and amplify data biases, potentially leading to unfair decisions or discriminatory outcomes. This motivates us to investigate users' algorithm literacy, which covers the awareness and knowledge of algorithms and the skills to intervene in the operations of personalization algorithms when interacting with recommendation systems. Since vulnerable groups are more likely to suffer from the negative consequences of algorithmic decision‐making, investigating algorithm literacy among such groups is critical. This study aims to examine older adults' algorithm literacy, who are often considered a vulnerable group and labeled as digital laggards in contemporary information society. The empirical evidence collected from 21 participants in in‐depth interviews and cognitive mapping studies demonstrated that almost all participants are algorithm‐aware to some extent and identified (1) three types of information and sources collected by algorithms in user understanding, (2) two paradigms of how respondents understand personalized recommendations, and (3) two sets of strategies they develop to employ algorithms for improving user experience. The findings shed light on designing human‐centered intelligent information systems for unbiased personalization and developing a more inclusive AI‐assisted society that equally benefits people of all ages.

ALHK: Integrating 3D Holograms and Gesture Interaction for Elementary Education

The integration of technology in elementary education offers innovative ways to enhance learning. One such advancement is the use of three-dimensional holograms (3DH), which provide immersive displays that merge seamlessly with the learner’s environment, creating a dynamic and engaging atmosphere. Educators have found that 3D visual tools significantly improve student comprehension, with 94.4% agreeing in a preliminary study. However, using interactive 3D holography alone has limitations, such as the inability for students to physically touch or manipulate holographic objects. To address this, Active Learning with Holo-Kid (ALHK) is introduced as a desktop application for elementary school students (grades 1 to 6). ALHK combines Leap Motion technology’s precision with interactive 3D holography to overcome these limitations. The combination allows students to interact with virtual objects in a more immersive and realistic manner. Holograms provide visual representation, while Leap Motion enables precise gesture recognition and hand tracking, resulting in a seamless and intuitive user experience. Initial evaluations demonstrate improved student engagement and comprehension. Future iterations aim to enhance scalability by incorporating features like custom object upload, multi-user interaction, and broader age applicability. ALHK shows promise as a tool for creating an immersive and intuitive learning environment using 3D holograms and interactive technology in elementary education.

Evaluating User Experiences and Preferred Features of a Web-Based 24-Hour Dietary Assessment Tool: Usability Study.

Intake24, a web-based 24-hour dietary recall tool developed in the United Kingdom, was adapted for use in New Zealand (Intake24-NZ) through the addition of a New Zealand food list, portion size images, and food composition database. Owing to the customizations made, a thorough evaluation of the tool's usability was required. Detailed qualitative usability studies are well suited to investigate any challenges encountered while completing a web-based 24-hour recall and provide meaningful data to inform enhancements to the tool. This study aims to evaluate the usability of Intake24-NZ and identify improvements to enhance both the user experience and the quality of dietary intake data collected. We used a mixed methods approach comprising two components: (1) completion of a single 24-hour dietary recall using Intake24-NZ with both screen observation recordings and collation of verbal participant feedback on their experience and (2) a survey. A total of 37 participants aged ≥11 years self-completed the dietary recall and usability survey (men and boys: 14/37, 38% and women and girls: 23/37, 62%; Māori: 10/37, 27% and non-Māori: 27/37, 73%). Although most (31/37, 84%) reported that Intake24-NZ was easy to use and navigate, data from the recorded observations and usability survey revealed challenges related to the correct use of search terms, search results obtained (eg, type and order of foods displayed), portion size estimation, and associated food prompts (eg, did you add milk to your tea?). This comprehensive usability study identified challenges experienced by users in completing a dietary recall in Intake24-NZ. The results informed a series of improvements to enhance user experience and the quality of dietary data collected with Intake24-NZ, including adding new foods to the food list, optimizing the search function and ordering of search results, creating new portion size images, and providing clearer instructions to the users.

Describing the Framework for AI Tool Assessment in Mental Health and Applying It to a Generative AI Obsessive-Compulsive Disorder Platform: Tutorial.

As artificial intelligence (AI) technologies occupy a bigger role in psychiatric and psychological care and become the object of increased research attention, industry investment, and public scrutiny, tools for evaluating their clinical, ethical, and user-centricity standards have become essential. In this paper, we first review the history of rating systems used to evaluate AI mental health interventions. We then describe the recently introduced Framework for AI Tool Assessment in Mental Health (FAITA-Mental Health), whose scoring system allows users to grade AI mental health platforms on key domains, including credibility, user experience, crisis management, user agency, health equity, and transparency. Finally, we demonstrate the use of FAITA-Mental Health scale by systematically applying it to OCD Coach, a generative AI tool readily available on the ChatGPT store and designed to help manage the symptoms of obsessive-compulsive disorder. The results offer insights into the utility and limitations of FAITA-Mental Health when applied to "real-world" generative AI platforms in the mental health space, suggesting that the framework effectively identifies key strengths and gaps in AI-driven mental health tools, particularly in areas such as credibility, user experience, and acute crisis management. The results also highlight the need for stringent standards to guide AI integration into mental health care in a manner that is not only effective but also safe and protective of the users' rights and welfare.

Sex and Age Differences in Virtual Reality (VR) Sickness Susceptibility in Forklift Driving Simulation

Traditional forklift training methods are limited by their time-consuming nature and high costs. Virtual reality (VR) simulators have emerged as a cost-effective and safe alternative for forklift driving training. However, previous research revealed a substantial challenge associated with VR experiences, specifically concerning motion sickness during forklift training. Motion sickness poses a significant challenge to the effectiveness and user experience in VR forklift simulations. The primary objective of this research is to examine the influence of sex and age on motion sickness susceptibility within a virtual reality forklift simulation. Twenty individuals (nine females, eleven males) participated in the study and completed several driving tasks in a VR forklift simulator. Survival analysis (Kaplan-Meier) and Cox Proportional Hazards models examined sex and age differences in VR sickness. Age was the only significant predictor. The effects of age on motion sickness susceptibility highlight the need for tailored approaches in VR development and training.

Virtual Reality-Based Alcohol Prevention: The Results of a Cross-Sectional Study with Visitors of an Art Exhibition

Virtual reality (VR) can help to prevent alcohol consumption by simulating peer pressure. While existing VR applications for adolescents are primarily tested in schools, expanding them to museums and art galleries offers setting-specific benefits and could enhance their reach. An interactive VR simulation was presented in an art exhibition on substance use reflection. This study aimed to (1) describe visitor experiences with the simulation and (2) analyse differences according to gender and age. Visitors (n = 293) explored Virtual LimitLab for about 15 min before completing a survey on user experience and perceived learning experiences, which also included open questions on its positive and negative aspects. The quantitative user experience and perceived learning experience items were rated positively, except for knowledge increase. Young visitors (≤18 years of age) perceived Virtual LimitLab as more interesting (p = 0.043) and exciting (p = 0.047) than older ones. Female visitors rated the reflective response (p = 0.016) and sensitisation to social pressure (p = 0.024) higher than males. The qualitative evaluation showed that visitors appreciated the simulation’s realism, authenticity and adaptability. VR-based public health interventions in the arts setting need further research to study their preventive potential.

Factors that facilitate or hinder the use of the facial rehabilitation webtool MEPP 2.0: a comparative study in the Quebecer health system

BackgroundRecently, our research team developed an open source and free website called the MEPP website (for the Mirror Effect Plus Protocol) to efficiently provide mirror therapy for patients with facial palsy. Previous studies demonstrated that the first version of the MEPP website improved user experience and likely optimized patients’ performance during facial therapy. Nevertheless, compliance was found to be low despite a generally positive opinion of the website, and in light of our earlier findings, MEPP 2.0—a revised and enhanced version of the MEPP 0.1—was created. The purpose of this study was to examine and contrast various factors that help or impede institutional partners of the Quebec health care system from using the MEPP 2.0 website in comparison to its initial version.MethodsForty-one patients with facial palsy and nineteen clinicians working with this population were enrolled in a within-subject crossover study. For both the MEPP 1.0 and MEPP 2.0, user experience was assessed for all participants. Embodiment was assessed in patients, and factors influencing clinical use were assessed by clinicians. Qualitative comments about their experiences were also gathered. Descriptive statistics and reliability measures were calculated. Differences between the two MEPP versions were assessed using the linear mixed model.ResultsOverall, patients appreciated more the MEPP 2.0 (OR = 4.57; p < 0.001), and all clinicians preferred the MEPP 2.0 over the MEPP 1.0. For patients, it seems that facial ownership, as well as possession and control of facial movements, was significantly better with the MEPP 2.0. For clinicians, the MEPP 2.0 specifically allowed them to self-evaluate their intervention and follow up with more objectivity. The use of the MEPP 2.0 was also modulated by what their patients reported. Qualitatively, options to access an Android app and needs for improving the exercises bank were mentioned as hindering factors.ConclusionsThe updated version of the MEPP website, the MEPP 2.0, was preferred by our different partners.Trial registrationhttps://www.isrctn.com/ISRCTN10885397. The trial was registered before the start of the study on the 1st December 2023

Revisiting modern campuses through spaces for leisure in Izmir, Turkey

ABSTRACT Division of working and leisure spaces as an early product of modern life has still its traces on urban context. Campus spaces, not only universities, reflect such a programmed structure related to modern everyday life. This paper aims to discuss the changing relationship between working and leisure on varying campus spaces, which embrace these two essential components of modern societies. Many campuses in early Turkey follow similar modernist organisational principles in their design and performs an original path in spatial transformation. Industry, education, and public service campuses, which were established in İzmir during the 1950s, constitute the spatial framework of this paper. The paper aims to trace the leisure areas of three campuses and examine this meticulously programmed life idea under the influence of the changing leisure spatial culture in Turkey from the 1950s to today. These spaces are articulated and examined by their dwellings and social interaction spaces. Besides, the social experience and individual perspectives of campus users are documented and merged with the physical analysis of the working and leisure spaces. Discussing those examples in socio-spatial details underlines the transformation and dissolution of campus idea in urban life and exposes the unique experience of campus spaces of İzmir.

Experiences of residents in a therapeutic community model of substance use disorder treatment in a mental hospital in Ghana

BackgroundIn Ghana, the use of illegal drugs and alcohol has been classified as endemic. To manage this menace, the Therapeutic Community model for Substance Use Disorders (SUD) was introduced in Ghana about a decade ago as an alternative to other existing strategies. However, the effectiveness of this treatment modality for substance use disorders in Pantang Mental Hospital and Accra Psychiatric Hospital has not been scientifically studied.ObjectiveThis study, therefore, sought to explore the experiences of substance users or residents enrolled in the Therapeutic Community programme toward recovery from substance use disorders.MethodThis research employed an explorative-descriptive design. Participants (N = 20) were enrolled purposively sampled and recruited into the study. Face-to-face interviews were conducted using a semi-structured guide and data were analyzed using Colaizzi’s descriptive phenomenology data analysis process.ResultsTwo main themes emerged from the data: “Why I stayed” (Motivation), and “All things are new” (Life transformation). The study pointed out that residents or participants mainly expressed positive experiences in the programme, including experiencing a sense of belongingness, enhanced self-esteem/self-worth, and most importantly, developing hope of a life free of addiction.ConclusionIn conclusion, the study found that participants in the Therapeutic Community (TC) program generally had positive experiences and believed in its effectiveness for recovery. Factors such as a relaxed environment, supportive staff, and interactions with other residents contributed to their positive experience. The study discovered that motivation, a conducive environment for care, structured program activities, and relationships among residents were key factors that motivated participants to stay and actively participate in the therapeutic community program. These factors fostered hope and a sense of belonging, ultimately contributing to their recovery journey. However, participants expressed the need for self-actualization, which they hoped to achieve after completing the program and reintegrating into the community.

Exploring the Role of Social Support and Sexual Functioning: A Study of Chemsex and Sober Sex in Men Who Have Sex with Men

ABSTRACT Research on chemsex, the intentional use of certain drugs in sexual contexts by gay men and other men who have sex with men (MSM), has been growing in recent years although, even today, much of it focuses on drug use and its consequences, rather than on the sexual and social experiences of users. This study aimed to explore the influence of social support and sexual functioning on the frequency of chemsex and sober sex. A sample of 160 MSM WAS recruited through social media and NGOs. Through regression analysis, it was found that lower perceived social support and greater number of routes of drug administration predicted a higher frequency of chemsex practice. On the other hand, higher perceived social support, higher levels of desire and arousal, and fewer routes of drug administration predicted a higher frequency of engaging in sober sex. This study provides empirical evidence that both social support and sexual functioning are key elements in chemsex and have an impact on both the frequency of chemsex and sober sex. Given the importance of these elements, we suggest that interventions should be framed holistically. Nevertheless, not all chemsex is problematic and it is a free choice in sexuality.

Harnessing the Power of VR and AR Technologies in Internet Celebrity Marketing and User Interaction

The integration of Virtual Reality (VR) and Augmented Reality (AR) technologies into internet celebrity marketing offers unprecedented opportunities for enhancing user engagement, personalizing user experiences, and creating interactive content. This paper explores how VR and AR can revolutionize user interaction by providing immersive experiences and valuable data collection capabilities. By examining various applications, including virtual events, AR advertisements, and branded experiences, we highlight the significant business opportunities these technologies present for internet celebrities and brands. The ability to monetize VR and AR content, combined with insights gained from data analysis, drives innovative marketing strategies and fosters deeper connections with audiences. Through collaborations between internet celebrities, brands, and tech companies, the potential of VR and AR to transform digital marketing and engagement is immense, offering exciting new avenues for growth and success.

A Platform of Federated Learning Management for Enhanced Mobile Collaboration

Federated learning (FL) has emerged as a crucial technology in today’s data-centric environment, enabling decentralized machine learning while safeguarding user privacy. This study introduces “Federated Learning ML Operations (FedOps) Mobile”, a novel FL framework optimized for the dynamic and heterogeneous ecosystem of mobile devices. FedOps Mobile addresses the inherent challenges of FL—such as system scalability, device heterogeneity, and operational efficiency—through advanced on-device training using TensorFlow Lite and CoreML. The framework’s innovative approach includes sophisticated client selection mechanisms that assess device readiness and capabilities, ensuring equitable and efficient participation across the network. Additionally, FedOps Mobile leverages remote device control for seamless task management and continuous learning, all without compromising the user experience. The main contribution of this study is the demonstration that federated learning across heterogeneous devices, especially those using different operating systems, can be both practical and efficient using the FedOps Mobile framework. This was validated through experiments that evaluated three key areas: operational efficiency, model personalization, and resource optimization in multi-device settings. The results showed that the proposed method excels in client selection, energy consumption, and model optimization, establishing a new benchmark for federated learning in diverse and complex environments.

Reshaping the Sound Landscape: The Application and Development of AI in the Sound Creation of Chinese Podcasts in the Era of Intelligent Media

With the rapid development of intelligent media technology, AI has greatly enriched the creation means and expression forms of Chinese podcasts and reshaped the diversity and personalization of speech synthesis, audio editing and content generation, through the diversity and personalization of sound landscape. Through the specific application cases of AI in the creation of Chinese podcast voice, this paper analyzes its positive effects in improving the efficiency of creation, optimizing user experience and promoting the development of the industry, and looks forward to the future development trend and challenges, aiming to provide valuable reference and inspiration for the development of the field of Chinese podcast

Informatization of Educational Management in Private Colleges of Guangdong Province: Challenges, Investments, and Infrastructure Improvements

This study explores the state of informatization in educational management within private colleges in Guangdong Province, using H College as a case study. Despite recent advancements, the informatization process faces significant challenges, including misconceptions about digital management, insufficient investment, a lack of digital sharing mechanisms, and suboptimal user experiences for both students and faculty. Through a comprehensive analysis of educational indicators, investment patterns, and the current status of digital resources, this paper highlights the critical need for a strategic approach to educational management informatization. The findings underscore the importance of fostering a service-oriented framework that prioritizes the needs of teachers and students while advocating for increased investment in infrastructure and digital platforms. Ultimately, the research aims to contribute to the ongoing efforts to modernize educational governance in private higher education institutions, ensuring they can effectively meet the demands of the evolving educational landscape.