ABSTRACT Research question This study aimed to examine how actors across different organizational levels respond to institutional complexity when facilitating elite sport and sport for all. By applying institutional work to understand responses to institutional complexity better, we examined the individual actors’ organizational roles and why and how they transformed the complexity in performing day-to-day work. Research methods Data were collected in a bottom-up approach using qualitative focus groups and in-depth interviews. 149 representatives within Norwegian sport organizations contributed to the study, including coaches, club managers, directors, managers in national sport organizations, and the president of the Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF) Results and findings Institutional complexity is differently characterized at the different organizational levels. One common issue across levels is that the institutional complexity of sport for all and elite sport is seen as challenging, especially in the local sport clubs where institutional logics turn into day-to-day activity. The main source of the challenge is unifying the youth players and practitioners’ different skills and ambitions, which propagates upwards in the organization. How actors respond to complexity varies within the organizational levels and the different sports. Tensions stemming from complexity are often neglected by the political argument of ‘the trickle down and up effects’, which to a considerable extent lacks empirical evidence. Implications We recommend local sport managers prioritize expectation management to counteract a conflict of interests between institutional logics. It is necessary that national governing bodies better align their policies with the interest and organizational capacity of local clubs.