Business Expansion Research Articles

The impact of strategic management on organizational creativity and its influence on the financial performance of SMEs

PURPOSE: This research intends to help small and medium-sized enterprises (SMEs) in Ho Chi Minh City (HCMC) to understand the strategic management process. The study considers an inside-and an outside-in perspective and the intermediary role of organizational creativity in financial performance. It also aims to help SMEs achieve financial performance benchmarks and work towards sustainable development goals. This research is also significant and adds value to the performance management domain. Its overarching objective is to promote long-term business expansion through an exploration of the strategic management process and how organizational creativity and financial performance can be supported. METHODOLOGY: The sample data are collected from 411 SMEs in HCMC using convenience sampling. The data are rigorously screened and cleaned to select a reliable sample for analysis, and Smart PLS software is employed for data analysis to achieve the study’s outcomes. FINDINGS: Factors such as the strategic management process, an inside-out perspective, an outside-in perspective, and the intermediary role of organizational creativity positively impact the financial performance of Vietnamese SMEs in HCMC. IMPLICATIONS: The results show that SMEs are making changes and influencing these factors to improve financial performance. This research contributes value and provides a holistic perspective on the strategic management process for Vietnamese SMEs in HCMC to improve financial performance. ORIGINALITY AND VALUE: The study offers insight into strategic management and highlights the pivotal role of creativity in managing the financial performance of enterprises. The overarching goal is to achieve sustainable development in an increasingly competitive environment. The study also provides a solid foundation for SME managers to restructure their operations for enhanced financial performance. It also offers valuable insights for future scholars to consider and apply in expanding available research models.

MOTIF PENGUSAHA MUSLIM BISNIS KULINER PERSPEKTIF ALFRED SCHUTZ; STUDI KASUS LUBNA CAKE & CAFE

This study aims to analyze the motives of Muslim entrepreneurs in implementing mujāhadah (spiritual struggle) in their culinary business practices, using Alfred Schutz's phenomenological perspective. The study employs a qualitative approach with a case study design, focusing on Lubna Cake & Cafe in East Kutai. Data were collected through in-depth interviews, direct observation, and document analysis to explore the "because of" and "in order to" motives that influence business decisions. The findings reveal that past experiences, family background, and spiritual beliefs shape the “because of motives” that affect business practices, such as work ethic and dedication in managing the business. Meanwhile, the "in order to motives" reflect long-term aspirations, such as business expansion, improving employee welfare, and making positive social contributions to the surrounding community. This study provides theoretical contributions to understanding the integration of Islamic values in business and offers practical references for Muslim entrepreneurs seeking to combine spiritual values with sustainable business success. The findings also serve as a guide for researchers and practitioners to further explore the application of Islamic values in broader business contexts.

Nonsurgical Treatment and Prevention of Osgood Schlatter Disease

Teenagers are starting to participate in sports in greater numbers due to the recent expansion in the sports business and the spectacular holding of the Olympics in Paris. However, sports injuries during the sports process are also an unavoidable problem, such as tibial tuberosity osteochondritis (OSD), which is a high-incidence disease among adolescent athletes and is troubling many teenagers. The youth population represents the future of a country. Therefore, it is crucial to help them avoid OSD as much as possible and recover from it as soon as possible. This article briefly describes the diagnostic methods and risk factors of OSD, including clinical manifestations and analysis of the advantages and disadvantages of different diagnostic methods such as X-ray, ultrasound, and MRI. The focus is on non-surgical treatment and prevention of OSD, with a particular emphasis on physical therapy (including strength training (core stability training, and lower limb strength training), activity adjustment, stretching, and rehabilitation massage, as well as wearing orthopedic devices) and medication therapy.

Smarteye.id’s Business Expansion Strategy for Global Market Penetration through the Ansoff Matrix

The rapid advancement of Virtual Reality (VR) technology has spurred demand for high-quality VR content, but its development remains time-consuming and costly. Smarteye.id, an Indonesian tech start-up backed by Telkom Indonesia, addresses this challenge with Seville, a VR plugin designed to streamline content creation. With global VR adoption on the rise, Smarteye.id aims to expand Seville internationally. However, this expansion faces challenges such as fierce competition, varying consumer preferences, and product localization constraints. This study applies the Ansoff Matrix to identify potential strategies for global market entry, from new product development to market penetration. Findings suggest that a product development strategy offers a comprehensive approach to accelerating Smarteye.id's growth. The research contributes to strategic management and technology marketing fields.

INNOVATIVE STRATEGIES FOR MANAGING ENTERPRISE COMPETITIVENESS IN THE CONTEXT OF GLOBAL MARKET CHANGES

In the context of global market changes and technological innovations, the question of rapid adaptation to a transformational environment arises, where technological, social, and economic factors are constantly evolving, creating new challenges and opportunities for business and management. The article elucidates the definition of innovative strategies for managing enterprise competitiveness, which examines the approaches and methods that enable companies to effectively maintain and enhance their competitiveness amid rapid changes and new market challenges. The concepts of competitive advantages and success factors of innovative competitiveness strategies are differentiated. The article explores contemporary innovative competitiveness management strategies, including: product innovation development, technological leadership, digital transformation, agile management, collaboration and partnerships, customer orientation, market expansion, and sustainable development and ESG strategies. Real case studies analyze successful innovative business strategies. The experience of well-known companies demonstrates how different companies effectively use innovative strategies to enhance their competitiveness in the global market. Success factors of innovative competitiveness strategies are identified as key elements that determine the effectiveness of a company's operations and its ability to achieve strategic goals and maintain competitive advantages. Key success factors include: investment in research and development, digital technologies, adaptability and flexibility of business models, integration of sustainability and social responsibility principles, global diversification of products and markets, partnerships and strategic alliances, customer orientation, innovation culture, analysis and utilization of big data (Big Data), effective supply chain management, and optimization of marketing campaigns. Innovative success factors for competitiveness strategies ensure effective entry into international markets, adaptation of products and services to different cultural and regional needs, and contribute to business expansion and profit maximization.

HR Analytics in Human Resource Department: Role, Opportunities and Challenges Faced by Employees of Private Banks

In the modern era, overseeing employees within a company has evolved beyond traditional methods. With business expansion and technological advancements, managing employees and monitoring their performance can now be done online using human resource (HR) analytics tools. The utilisation of HR analytics leads to enhanced employee performance and improved business efficiency, including more effective recruitment, talent management, employee performance and decreased employee turnover. The assessment of different functions and the insights into employee performance provided by HR analytics are crucial for improving decision-making and giving the organisation a competitive advantage. This research seeks to investigate how HR analytics tools are used and highlight the benefits they provide to employees. Organisations can leverage existing data to address issues such as performance, employee turnover and employee attitudes using analytics tools. The motivation behind this research is the shortage of human resources in many organisations. Despite the challenges faced by human resources, the technological landscape has given rise to numerous analytical tools that are being adopted by large companies. The findings of the study underscore the pivotal role played by HR analytics in shaping office behaviour and the work environment.

MPLS vs. IPsec VPN: Choosing the Right Network Architecture for Enterprise WAN

The rapid expansion of the global business has increased the demand for secure, resilient and optimized WANs. Enterprises had traditionally used Wide Area Network (WAN) technologies like Multi-Protocol Label Switching (MPLS) or Internet Protocol Security (IPsec) VPNs to link geographically separated data centers. Each of these technologies provides their own benefits, based on an organization’s requirement and a combination of performance, price and security needs. This paper will dive deep to provide a comparative analysis between MPLS and IPsec VPNs technologies and the enterprise WAN scenarios in which these VPNs could be deployed. The paper describes internet circuits, their drawbacks, the benefit of MPLS circuits, and how IPsec VPN can protect public internet circuits. Last but not least, the paper aims to provide network administrators with the necessary tools to choose an appropriate circuit for their organization by providing network architecture scenarios in which MPLS or IPsec VPN over internet circuits is the best choice. Keywords— Internet Circuits, MPLS, IPSec VPN, Tunnel, Budget, Reliability, Security.

Auto Mobilize Pro

A car rental analysis solution uses current data analytics to simplify and enhance rental operations management. It consists of numerous modules that monitor vehicle utilisation, client preferences, and operational effectiveness. The system employs big data and machine learning algorithms to forecast demand trends, increase fleet utilisation, and enhance customer satisfaction through tailored recommendations. It also provides real-time insights into maintenance requirements, which reduces downtime and costs. The system also includes financial analysis tools for analysing sales, expenses, and profitability, resulting in a comprehensive view of organisational performance. Overall, a car rental analysis system enhances decision-making, boosts operational efficiency, and encourages business expansion.

Damming the river by feeling the stones: external shocks and policy adaptation in China’s Mekong hydropower policy

This article considers the puzzle of how and why given the challenge of information asymmetry between the state (the principal) and Chinese state-owned enterprises (the agents) Beijing identifies flaws in its foreign policies. We seek to explain changes in China’s foreign economic policy and Chinese SOEs’ strategic response to those changes as reflected in their business approach. Drawing on historical institutionalism, we construct an explanatory framework that we label ‘implementation, shock, learning, and adjustment (ISLA)’. We apply this framework to examine the implementation record of Chinese hydropower contracts in the Mekong region over the past two decades. This illustrates a policy adaptation process that depends heavily on the impact of ‘external shocks’ that lay bare key risks to China from the current policies guiding SOEs’ overseas activities and lead Chinese authorities to make policy changes. Our findings suggest that these policy changes emphasize greater regulatory compliance by Chinese dam-building firms while leaving Beijing’s major policy goals in place. Thus, the ‘shocks’ affecting Chinese dam-building in the Mekong have not led the Chinese leadership to reduce incentives for external business expansion. Rather, Beijing has boosted its intervention, built out its regulatory restrictions, and added security authorities’ involvement to both the hydropower and non-hydropower sectors, at home and abroad. We observe that key measures were introduced after the mid-2010s as Beijing faced growing geopolitical competition from the United States and Japan, and sought to prevent further shocks and repercussions caused by those firms’ activities in the region. China’s increasingly security-centric policy has led dam-building SOEs to alter their business approach, even though its effectiveness in overcoming information asymmetry remains unclear.

Sustainable business expansion: HR strategies and frameworks for supporting growth and stability

This paper explores the crucial role of Human Resources (HR) in facilitating sustainable business expansion, emphasizing the alignment of HR strategies with long-term organizational growth and stability. As businesses face growing pressures to integrate sustainability into their operations, HR departments are increasingly tasked with fostering a workforce capable of supporting sustainability goals while driving economic success. The paper examines key HR strategies that contribute to sustainable growth, such as talent acquisition, employee retention, leadership development, and diversity. It also discusses the challenges HR faces, including resistance to change and resource constraints, while highlighting emerging opportunities like technological advancements and global collaboration. The paper concludes with actionable recommendations for HR departments to integrate sustainability into their practices and suggests areas for future research, particularly in the intersection of HR and sustainability in a global business context. Keywords: Sustainable Business Expansion, Human Resources Strategies, Talent Management, Organizational Growth, Workforce Development.

The Future of Human Resources: How Technology is Shaping Workforce Management

In today's corporate world, technology is fundamentally altering HR departments. These technologies, such as artificial intelligence (AI), machine learning (ML), automation, and advanced data analytics, expand HR's capabilities from hiring and personnel management to performance reviews and employee engagement. This study investigates the ways in which these technologies affect personnel management and the strategic expansion of businesses. By using real-world examples and then analyzing the difficulties based on a survey of the literature, this research has brought attention to the strategic importance of implementing HR digitalization. However, despite the obstacles emerging from those paths - privacy issues, inadequacies in skill, and opposition to changes - the long-term efficiency achieved through decisionmaking and employee experience pushes the adoption of HR technology as an essential aspect of organizations. KEY WORDS: HR Technology, Artificial Intelligence (AI), Workforce Management,Machine Learning (ML), Data Analytics, Employee Engagement, Automation

Роль інтеграційних стратегій у розширенні бізнесу та створенні ланцюгів вартості

The contemporary business landscape is marked by high dynamism and intense competition, compelling businesses to seek novel strategies to achieve success. Integration strategies, which involve the amalgamation of resources and competencies from different companies to achieve shared goals, constitute a crucial tool in this pursuit. The objective of this study is to delve into the role of integration strategies in business expansion and value chain creation. It scrutinizes the advantages and disadvantages of integration strategies, emphasizing the contemporary factors that drive businesses toward integration decisions, such as heightened competition and globalization, a dynamic business environment, technological advancements, and rapid innovation. The study identifies three types of integration strategies: vertical (combining different stages of the production process), horizontal (merging companies at the same level of the production chain), and conglomerate (integrating businesses from diverse sectors into a single structure). It explores the feasibility of realizing these strategies through mergers, acquisitions, or takeovers. The research highlights the key benefits and drawbacks of integration strategies. Advantages include increased market share and strengthened competitive edge, cost reduction through efficient resource utilization, expanded access to new markets and customers, access to new technologies and innovations, and optimized supply chains and logistics. However, the article also acknowledges potential disadvantages associated with integration, such as risks of conflict of interest among companies, challenges in managing large and complex organizations, high integration costs, reduced flexibility and adaptability to change, employee conflicts, and potential redundancies due to overlapping functions. As a result, the article underscores the relevance of integration strategies in contemporary business and offers practical recommendations for their effective utilization to achieve a competitive edge and establish resilient value chains. While any integration strategy can potentially be successful, companies must first clearly identify the production processes that would most significantly impact their profitability if dramatically improved. This understanding serves as a crucial foundation before implementing any specific integration strategy.

Strategy for Developing the Rice Milling Business in Bunga Raya District Siak Regency: Case Study of Rice Milling X

Abstract Bunga Raya serves as a significant locus for rice production within the Siak Regency of Riau Province. This study endeavored to examine strategic approaches for business expansion and to identify the critical strategic focal points within the X rice milling enterprise located in Bunga Raya District, Siak Regency, by employing the methodologies of SWOT (strengths, weaknesses, opportunities, and threats) analysis and QSPM (quantitative strategic planning matrix). The data analysis encompassed the identification of both internal and external variables influencing the enterprise, the formulation of alternative strategies through the SWOT matrix, and the establishment of strategic priorities utilizing the QSPM matrix. Based on the results of the SWOT matrix analysis and from the results of the QSPM matrix analysis, the strategy for business development at the X rice mill is in the S-T (strength-threat) strategy, the strategy that can be carried out is to enhance the quality of the products manufactured, which holds a TAS value of 5.080.

The Impact of the People's Business Credit (KUR) Programme on Entrepreneurship Development and Economic Growth in Indonesia

The People’s Business Credit (Kredit Usaha Rakyat, KUR) program has been a significant government initiative in Indonesia, aimed at promoting entrepreneurship and stimulating economic growth, particularly among micro, small, and medium enterprises (MSMEs). This study examines the impact of the KUR program on entrepreneurship development and economic growth, using a quantitative analysis based on a sample of 100 MSME entrepreneurs who have received KUR loans. Data was collected through a survey utilizing a Likert scale (1-5) and analyzed using SPSS version 25. The results show that KUR funding positively impacts business expansion, innovation, and profitability, with a significant correlation between program participation and improvements in entrepreneurship development. Furthermore, the study highlights the program’s contribution to local economic growth through job creation and increased regional economic activity. The findings indicate that the KUR program is effective in fostering entrepreneurship, particularly in rural areas, and plays a crucial role in stimulating economic growth at the local level. The study provides valuable insights for policymakers to improve the program and further support MSMEs in Indonesia.

Understanding financial management as a determining factor for the success of MSMEs: A qualitative study

Purpose: This study aims to explore the understanding of financial management among micro, small, and medium enterprises (MSMEs) and how such understanding influences the success and sustainability of their businesses. The primary focus is to identify key financial management factors considered essential by MSME owners and the challenges they face in implementing effective financial practices. Research Methodology: This research employs a qualitative literature review methodology, analyzing relevant studies, reports, and articles related to MSME financial management. The study synthesizes insights from various sources to provide a comprehensive understanding of the current practices, challenges, and factors that contribute to the financial success of MSMEs. Results: The findings indicate that a solid understanding of financial management, including cash flow management, transaction recording, and long-term financial planning, plays a crucial role in the success of MSMEs. Despite the recognition of its importance, many MSME owners face barriers such as lack of financial knowledge, limited access to financial resources, and reliance on manual accounting methods. Moreover, many fail in long-term financial planning, which impedes their ability to manage risks and plan for business expansion effectively. Limitations: This study is limited to a qualitative literature review, which may not capture the full range of experiences from MSME owners across different sectors or regions. Contribution: This research contributes valuable insights for MSME owners, financial institutions, and policymakers in understanding the critical role of financial literacy and providing better support for MSMEs.

Implementation of Musyarakah Agreement In Profit Sharing Cooperation of Investor In Syariah Finance Business

In the era of global economic development, the Islamic financial system has emerged as an alternative for various groups who wish to conduct economic activities in accordance with Islamic principles. This study aims to explore how musyarakah contracts are implemented in investment partnerships between investors and businesses in the Islamic financial sector and identify the factors that influence their successful implementation. This research uses a descriptive qualitative approach to understand and analyze the implementation of musyarakah contracts in profit-sharing partnerships in the Islamic financial sector. Primary data was obtained through semi-structured interviews with Islamic business actors, investors, and Islamic finance practitioners. Secondary data were obtained from relevant literature, such as scientific journals, books, and annual reports of Islamic financial institutions. The results show that musyarakah contracts based on the principles of profit sharing and risk sharing provide benefits for both parties. Investors can actively participate in business management with better transparency, while business actors get additional capital to support business expansion. The implementation of musyarakah contracts has shown positive developments in the Islamic financial sector, especially in Indonesia, where regulations and policies have supported the development of sharia-based businesses. However, there are still challenges related to investors' and businesses' understanding of the agreement mechanism, as well as the need for strict supervision to ensure compliance with sharia principles. This research is expected to contribute to the further development of musyarakah contracts in the Islamic finance sector and strengthen the position of Islamic finance in the global market.

A Talent Cultivation and Performance Evaluation Model Based on a Fuzzy Control Algorithm

The Internet era has raised the demand for skilled workers in businesses and for economic expansion. Businesses find it difficult to expand when trained personnel are shortages. Evaluating and managing exceptionally gifted persons have become more difficult due to technological developments, which have slowed down technological progress and business expansion. The study suggests a technique to quantify how firms develop and employ talent to address this issue. An algorithm called the fuzzy optimized talent cultivation engine (FOTCE) is introduced to evaluate the effectiveness of talent development. The algorithm combines an adaptive neuro-Fuzzy Inference System with Adaptive Hybrid Particle Swarm Optimization. By considering factors including work-life balance, training, involvement, job performance, and satisfaction, the suggested FOTCE algorithm hopes to improve talent strategies and boost organizational competitiveness. The FOTCE algorithm assesses talent development on three levels: overall efficacy, major categories (such as job satisfaction and involvement), and individual indicators within each category. Fuzzy logic handles subjective viewpoints and unclear data in the study, allowing for a more comprehensive assessment. The technique uses fuzzy math to show different levels of employee retention by giving different factors different weights. The results show that the FOTCE technique helps evaluate and upgrade talent development programs and provides valuable insights for better people management when tested with accurate HR data from a company. The findings demonstrate that the suggested FOTCE algorithm outperformed state-of-the-art models like IAA-NRM (83% retention rate) and FAHP (87% retention rate) by a wide margin. Comparatively, FAHP had an EEI of 83% and DEA had 86%. The EEI for this organization achieved 95%. In addition, the FOTCE model showed a higher Talent Development Efficiency Score (TCDES) of 93%, proving that it boosts organizational competitiveness and employee happiness.

Effect of Marketing Strategies, Consumer Behavior, and Brand Equity on Business Expansion in the Retail Sector

This study explores the effects of marketing strategies, consumer behavior, and brand equity on business expansion within the retail sector. Using a quantitative approach, data were collected from 250 retail businesses and analyzed through multiple regression analysis. The results indicate that marketing strategies, consumer behavior, and brand equity each significantly influence business expansion, with brand equity showing the strongest effect. These findings underscore the importance of a comprehensive approach that combines strategic marketing, an understanding of consumer behavior, and strong brand management for achieving sustainable business growth. The study provides practical insights for retail managers and contributes to the existing literature by highlighting the combined impact of these factors on business performance.

The Development of Overseas Corporate Culture of Chinese Bank in the Qing Dynasty: A Case Study of Heshengyuan

The Heshengyuan (合盛元) Bank is a paradigmatic example of the Shanxi merchants (晋商) during the Qing Dynasty. Established in the early 19th century, the bank actively expands its domestic operations and takes the initiative to extend its services eastward. It establishes branches and subsidiaries in Korea and Japan, engaging in financial transactions. During its overseas expansion, the firm develops an innovative corporate culture that includes the following elements: a proactive approach to business expansion and the exploration of international financial territories; an astute awareness of customer demands, with a business strategy oriented towards market needs; and a policy of prioritizing the employment of young executives and the hiring of expatriate personnel. These culturally open and progressive corporate values facilitate Heshengyuan’s significant commercial influence within the East Asian region and bequeath a legacy of corporate ethos that serves as a valuable reference for subsequent generations.

FINANCIAL LITERACY SOCIALIZATION IN MANAGING MSME FINANCES IN NORTH MERUYA VILLAGE

Many MSMEs face a range of challenges depending on factors such as location, business type, capital, and financial literacy. A common issue is low productivity, often caused by internal problems like inadequate human resource management, technology use, financial literacy, marketing skills, and entrepreneurial ability. Additionally, limited access to capital, technology, markets, and information further stifles MSME growth. The primary financial barrier for MSMEs is their inability to meet banking requirements like proper financial reporting and business development plans, which limits their access to financing. Community service programs aim to address these gaps by educating MSMEs on how to prepare financial reports to secure bank financing, which can help improve production and business expansion. The program conducted at Nusa Indah RPTRA in North Meruya focused on MSME operators and aspiring entrepreneurs, offering social mapping, socialization, training sessions, and follow-up monitoring. As a result, participants gained a deeper understanding of financial management in MSMEs, enabling them to better navigate financial challenges. To ensure the sustainability of these efforts, continued government support, regular guidance for MSME owners, and collaboration between local authorities, PKK cadres, and the broader community are crucial. This integrated approach aims to foster long-term growth for MSMEs