Recommender system is used to suggest product or topic based on user’s interest. Existing recommender system have focused on books, product, music etc. The problem in existing recommender system is that wedding/event based suggestions are not available. In the modern information era; storage, communication has been a challenge due to information veracity, volume, and velocity. Due to the constant and exponential growth of information, the utilization of information for context-oriented services is not productive. In this paper, a wedding planner recommender system framework has been proposed based on hybrid approach i.e., content based, collaborative filtering technique. The motive of proposed framework is to generate user-specific recommendations for different tasks related to the event specially wedding event, analyzed from the user comments on his social networking portal. Its main objective is to assist the user for organizing the events by suggesting specific vendors needed to arrange the event activities. Also, it would enhance the sales of location sensitive products in social commerce. The trial study conducted using a set of Facebook users is carried out to validate the proposed recommendation system framework. The success of the proposed framework is reported in terms of the level of user satisfaction achieved.