This paper studies a multi-player lottery contest in which heterogeneous contestants exhibit reference-dependent loss aversion à la Kőszegi and Rabin (2006, 2007). We verify the existence and uniqueness of pure-strategy choice-acclimating personal Nash equilibrium (CPNE) under moderate loss aversion and fully characterize the equilibrium. The equilibrium sharply contrasts with that in the two-player risk-neutral symmetric case. Loss aversion can lead contestants' individual efforts to change nonmonotonically, while the total effort strictly decreases. Further, it always leads to a more elitist distributional outcome, in the sense that a smaller set of contestants remain active in the competition and stronger contestants' equilibrium winning probabilities increase. We demonstrate that loss aversion generates a fundamentally different decision problem than risk aversion and develop a rationale that explains the contrasting predictions from the two frameworks. Finally, our results are robust under the alternative equilibrium concept of preferred personal Nash equilibrium (PPNE).
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