Objective: This study aims to explore and understand the interrelationships between cultural tourism and architectural heritage sites through tourist image and perception. These interrelationships must balance community needs, available resources, executive efforts and regional planning while protecting the environment. Theoretical Framework: Historic buildings are considered important elements in cultural heritage, and architecture is further considered to be one of the most important aspects that attract tourists. As a significant part of cultural heritage and tourism resources, architectural heritage is the most important commemorative, secondary architectural buildings and its natural and artificial environments in ancient areas and characteristic villages. Method: This study's method is based on mixed-method research, which is known as triangulation. This approach entailed gathering initial data, conducting interviews and surveys, and creating house maps. Traditional architectural documentation tools, such as drawings, plans, sections, elevations, and photographs, are required in all three process stages. Results and Discussion: Bali has a diversity of forms and varieties of traditional architecture. East Bali, part of the Karangasem kingdom called puri during the Mindle era of Bali, has preserved several unique architectural masterpieces. In this context, architectural heritage is critical in increasing property values. Preserving architectural heritage is considered environmentally friendly for cultural tourism. Research Implications: This study explores to what extent heritage architecture can be utilized as cultural heritage ideally and efficiently. This can be achieved by building sustainable restoration of archaeological and heritage sites to achieve sustainable heritage tourism. Originality/Value: This research utilizes experiments in countries with cultural heritage to obtain lessons, values and concepts that contribute to achieving an efficient program for sustainable tourism development based on the preservation of heritage areas.
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